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What You Missed In Graphic Design & Concepting (Masterclass 3/3) 

The Futur
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Every graphic designer must learn and master this concept to transcend into becoming a GREAT designer.
In this part 3 deep dive, Chris Do breaks down “Semiotics” and its importance to great design.
In case you missed:
Part 1: • Emmy Winning Designer ...
Part 2: • How Typography Elevate...
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

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21 авг 2023

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Комментарии : 178   
@thefutur
@thefutur 11 месяцев назад
Catch up on: Part 1: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-7MB_nwvmB-E.html Part 2: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-ITcFFuKO2pU.html
@daynedingman
@daynedingman 11 месяцев назад
I remember reading a story Paul Rand told about the UPS logo he designed. UPS didn’t love the string on the package because they actually discouraged tying up packages for shipping. Rand explained that when his son saw the logo he said, “Daddy, it’s a present!” That’s all it took.
@thefutur
@thefutur 11 месяцев назад
I know the story. I think it was his daughter if I'm not mistaken.
@alexridore9759
@alexridore9759 11 месяцев назад
Thanks Chris! Keep videos like these coming!
@mustaphanail2005
@mustaphanail2005 11 месяцев назад
I've been following thefutur since 2019. and I watched every video they dropped after 2019, but I think this video is the best one so far, thank you
@thefutur
@thefutur 11 месяцев назад
Thank you. credit to Mo and his team.
@mustaphanail2005
@mustaphanail2005 11 месяцев назад
of course, the editing is a masterpiece@@thefutur
@quinnherden
@quinnherden 11 месяцев назад
Just went through all 3 parts. Absolutely. I would love to see more content about the art of design, from you. Your analytical thinking is warmly received. Thanks for your time, team.
@UXMuskan
@UXMuskan 11 месяцев назад
Noting and applying these from today itself❤
@emmanueligbeka1222
@emmanueligbeka1222 10 месяцев назад
As always, every second listening to you is gold, but this series is on a top-tier level. You spend so much time and resources giving away highly exclusive knowledge for free and that's just so amazing, thank you Chris Do and The Futur!
@bolaajayikofo4205
@bolaajayikofo4205 11 месяцев назад
There is so much value in your content❤❤ Thank you
@nkemogbolu3356
@nkemogbolu3356 11 месяцев назад
Great content, thank you! I'll appreciate if you make more content like this Chris 👍🏻
11 месяцев назад
Thanks for your advices and your videos!
@PeteDetails
@PeteDetails 11 месяцев назад
Honestly since I’ve been watching I think I enjoy the clip art. It feels genuine and “you”. I haven’t found that it interrupts my train of thought
@Kumomi
@Kumomi 11 месяцев назад
This is incredible! Why only 17 min I could watch this for hours! Thank you!
@aditidhopate
@aditidhopate 11 месяцев назад
This is pure gold. Can't thank you enough Chris for making this series. Especially this third part is so special and so priceless, the conceptual design is my most favorite thing. The way you explained it by giving simple examples that is beyond words and imagination. It's soulful for designer like me. It's so on time. Thank you so much billion times Chris 🙏🙏 and thank you so much The Futur team 🙏🙏
@thefutur
@thefutur 11 месяцев назад
Thank you Aditi.
@aditidhopate
@aditidhopate 11 месяцев назад
@@thefutur THANK YOU SO MUCH BILLION TIMES FOR ALWAYS BEING SO HELPFUL 🙏🙏🙌🙌❤️❤️
@vladtheimpaler829
@vladtheimpaler829 11 месяцев назад
Love your work guys thanks for all the awesome knowledge !!!
@thefutur
@thefutur 11 месяцев назад
Thank you
@tobiimprints
@tobiimprints 11 месяцев назад
Thanks for sharing, Chris!
@affluiz
@affluiz 11 месяцев назад
Thank you so much! I feel like watching every single video in this channel. You’re an inspiration. Sending love and admiration from Brazil 🫡🇧🇷
@thefutur
@thefutur 11 месяцев назад
Obrigado! Thank you Brazil.
@promise_madu
@promise_madu 11 месяцев назад
I really loved this third part of the series, Chris and Mo. Really good! Especially the Crank Call idea.
@thefutur
@thefutur 11 месяцев назад
Appreciate it
@jordanfitzgerald8571
@jordanfitzgerald8571 11 месяцев назад
I've always had this thought process, whenever I do design, that I always should trick viewers of my designs in a good way, so the message I would convey, would have a bigger impact in their minds. This video just solidified my thinking, keep these coming!!!😁😁😁
@PhotiniByDesign
@PhotiniByDesign 11 месяцев назад
This was absolute Gold! I love that concept with the rotary phone and revolver, I can see why you won an award for that project. Well done folks, your content and time is always appreciated.
@thefutur
@thefutur 11 месяцев назад
Thank you!!
@PeterNankivell
@PeterNankivell 11 месяцев назад
Brilliant, as always 🫶🏼
@miqdamsajid875
@miqdamsajid875 10 месяцев назад
Absolutely, keep'em coming!
@graftedworks
@graftedworks 11 месяцев назад
This mini course is valuable as a jumping off place to further study and practice applying these three principles. Thanks, Chris!
@thefutur
@thefutur 11 месяцев назад
Glad to hear
@gc-direction-gabrieleconos2806
@gc-direction-gabrieleconos2806 11 месяцев назад
This is exactly what i was needing and what i actually need more from. I’m now workning on my bachelor thesis in communication design. And got the rather unspicific feedback that i need to male the work memorable.. so now I’m trying to find the way to male it memorable
@riteshraj.design
@riteshraj.design 10 месяцев назад
You are and would always be an inspiration Chris! No matter what people have to say, if they understand you, they'll love you! You are one of the reasons I have been able to survive the initial days in my graphic design career. Would never be able to thank you enough. :) Keep rocking like always!
@thefutur
@thefutur 10 месяцев назад
Thank you
@yanatechinvestment
@yanatechinvestment 11 месяцев назад
This is good info. Thank you
@suhailnaqshbandi924
@suhailnaqshbandi924 11 месяцев назад
Great episode. Thanks for sharing those gems from The Economist. I am glad you mentioned Luerzer's Archive. Me and my friend had the great fortune of getting our work (campaigns) published in it a couple of times.
@rashadadderley6853
@rashadadderley6853 11 месяцев назад
Really enjoyed this entire series!
@HectorGarciaCPA
@HectorGarciaCPA 11 месяцев назад
Even as a non-Graphic-Designer; i appreciate this so much. Thanks.
@thefutur
@thefutur 11 месяцев назад
Thank you Hector!
@Jenn_ngs
@Jenn_ngs 11 месяцев назад
Thank you guys for all that you do❤
@thefutur
@thefutur 11 месяцев назад
Thank you for watching
@AntonGko
@AntonGko 11 месяцев назад
Thank you for that vidéo. Mind blowing!!! I would love to learn more stuff like that!!
@thefutur
@thefutur 11 месяцев назад
More to come!
@3dgarMendez
@3dgarMendez 11 месяцев назад
Thank you. I needed this.
@thefutur
@thefutur 11 месяцев назад
Glad it was helpful!
@samaahsiddiqui8251
@samaahsiddiqui8251 11 месяцев назад
So inspiring and motivating
@anynomosghost
@anynomosghost 11 месяцев назад
Futur team! and ofcourse Chris, I personally would love to see more of this type of discussions around art and design from this channel! this was great!
@thefutur
@thefutur 11 месяцев назад
Noted!
@lizannedsouza1838
@lizannedsouza1838 11 месяцев назад
Love the mention of the economist & great conceptual design. ❤
@michaelrivera4550
@michaelrivera4550 11 месяцев назад
Visual metaphors are awesome. Thanks for sharing!
@thefutur
@thefutur 11 месяцев назад
Glad you like them!
@katgarces5812
@katgarces5812 8 месяцев назад
Wow, thank you so much for this gem masterclass.
@omarba86
@omarba86 11 месяцев назад
Thank you, Chris, for your generosity!
@heshankolitha
@heshankolitha 10 месяцев назад
We need more content like this. So much value is given to us designers. Thank you Chris ❤
@kingcldotcom
@kingcldotcom 11 месяцев назад
Getting hooked on a commercial is a bit like when you can't stop watching a really interesting TV show or reading a captivating book. Sometimes, advertisers use special tricks to make us pay attention and feel curious about what they're showing us. They might use catchy music, funny jokes, or show us something surprising to grab our attention. They want us to feel like we want to know more. Have you ever seen a commercial where they start telling a story and you really want to find out how it ends? That's their goal!
@saistar6737
@saistar6737 11 месяцев назад
Thanks for your videos 😊
@dimasagung2377
@dimasagung2377 9 месяцев назад
This are very helpful, as a creative in the industry this really helps and motivates me to do better thanks Chris
@mustafahashmy4271
@mustafahashmy4271 11 месяцев назад
I really enjoyed these 3 part series especially how Mo's laughing 🤣 Keep it up guys!
@thefutur
@thefutur 11 месяцев назад
Mo brings the magic.
@michaelh5890
@michaelh5890 11 месяцев назад
Thank you very much for doing what you are doing!
@thefutur
@thefutur 11 месяцев назад
My pleasure!
@georgekyalo1804
@georgekyalo1804 10 месяцев назад
I am in web design but i really like how you guys give us good stuff and concepts that can be used in different areas of design. Keep it up
@victoradeniji9278
@victoradeniji9278 11 месяцев назад
Thank you for sharing sirS
@nuwagabaareeba
@nuwagabaareeba 10 месяцев назад
This video is loaded with gems. Thank you Chris
@guylaineregimbald2914
@guylaineregimbald2914 11 месяцев назад
I am in for more content on fruitful geeky design. This 3rd part is a good reminder of all the aspects of what communication design is.
@mohammedsadam8747
@mohammedsadam8747 11 месяцев назад
Simply Brilliant
@rohit19soni98
@rohit19soni98 11 месяцев назад
Please we need more gold like these.🥺🥺🥺
@asherriyaal
@asherriyaal 11 месяцев назад
This was an excellent series and you capped it off with some fire!❤‍🔥I just had a conversa with a friend about the importance of meme culture and intelligence the other day, so I like how you used memes to demonstrate semiotics.
@CryptoGrit
@CryptoGrit 11 месяцев назад
Thanks Chris love the series :)
@thefutur
@thefutur 11 месяцев назад
Glad you like them!
@wiewiorka_ojoj4167
@wiewiorka_ojoj4167 11 месяцев назад
Great Series, thank U ❤
@thefutur
@thefutur 11 месяцев назад
Thank you for watching
@mohgraph254
@mohgraph254 10 месяцев назад
This series is a gamechanger. WOW!
@deyanovmilen
@deyanovmilen 11 месяцев назад
Really enjoyed these series, would love to see more!
@thefutur
@thefutur 11 месяцев назад
what else do you want us to talk about?
@vision606
@vision606 11 месяцев назад
So easy to understand when you break it down like this, great stuff! Douglas Rushkoff has a couple of books with a really interesting perspective on this subject also.
@thefutur
@thefutur 11 месяцев назад
I'll check it out!
@megasonehiz
@megasonehiz 11 месяцев назад
Light 💡 bulb & goosebumps everywhere ❤❤❤❤ Thank you Chris and the Futur team
@ciaranoc
@ciaranoc 10 месяцев назад
Total and absolute gold here
@muhammed_ajwad
@muhammed_ajwad 11 месяцев назад
Nice, thanks a lot.
@alexandrfedorov5722
@alexandrfedorov5722 3 месяца назад
Great series, thank you
@viczvapo
@viczvapo 11 месяцев назад
I did not realize you had just uploaded this. I have been rewatching some of your content from years ago. This new content keeps me motivated. Planning on making them moves now. I just have to do. Gracias.
@viczvapo
@viczvapo 11 месяцев назад
Also, thanks for the book recommendations, I had just told my wife this past weekend, I want to purchase some books, will be getting the ones you recommended; "A smile in the Mind," "The Advertising Concept Book." Again, gracias.
@thefutur
@thefutur 11 месяцев назад
More to come!
@WhiskeyNOOB69
@WhiskeyNOOB69 11 месяцев назад
We need. I NEED. a more of this content!!!
@thefutur
@thefutur 11 месяцев назад
any specific requests?
@MaxRuso
@MaxRuso 11 месяцев назад
Cris - you are fuc*ing awesome bro! I learn a lot
@thefutur
@thefutur 11 месяцев назад
Happy to help!
@ely410
@ely410 11 месяцев назад
I remember this Nike commercial as a kid that showed this lady running away from this typical slasher film villain with a chain saw. She ran for a long time and it was to the point where the villain took off his mask and gave up because he was out of breath. The commercial received push back but it was a great commercial because normally, nobody outruns the crazy guy with the chain saw in the horror movies and she was able to with her Nikes on.
@Robel_257
@Robel_257 3 дня назад
Enjoyed every thoughtful conversation Guys, I'm graphics designer and those 3 points mentioned are golden, specially the third one 'SEMIOTICS', I found one or two in my design and somehow shaped my thought to dig deep in to 'Conceptual design' thank you so much Chris. Please do another video like this.
@thefutur
@thefutur 2 дня назад
Glad you enjoyed it!
@dataisbeautiful.clubYT
@dataisbeautiful.clubYT 11 месяцев назад
As a SMMA business this video was very insightful
@thefutur
@thefutur 11 месяцев назад
Glad to hear. had to look up what SMMA was.
@capyxx04
@capyxx04 11 месяцев назад
As a graphic designer myself I absolutely love this type of content.
@thefutur
@thefutur 11 месяцев назад
Glad you enjoy it!
@Jackson4687
@Jackson4687 6 месяцев назад
Guys, any chances to continue this series? This is not only super interesting, but gives the opportunity for a large number of us, who came into creative industry with the tech background to understand the deeper concept and the purpose of design, and to be able to build better products in the future.
@thefutur
@thefutur 6 месяцев назад
What would you like to know more about?
@MarkozArte
@MarkozArte 11 месяцев назад
I feel stuck at my current job as a graphic, motion, web designer and sometimes i wish i can just leave and freelance again, but I feel that people out there want everything you can provide and pay less.
@thefutur
@thefutur 11 месяцев назад
sorry to hear.
@tokyrandriambololonirinaMG
@tokyrandriambololonirinaMG 11 месяцев назад
there's always new thing that I learn from the futur. thank you guys!
@thefutur
@thefutur 11 месяцев назад
You're very welcome
@ralfsbanders6108
@ralfsbanders6108 11 месяцев назад
Thanks for shearing
@AuricUnity
@AuricUnity 11 месяцев назад
These short videos really complement the channel well. Lives/long forms are 🔥 , and these are 👨‍🍳 👌
@thefutur
@thefutur 11 месяцев назад
Glad you like them!
@rileydesign
@rileydesign 11 месяцев назад
Honestly, these 3 are epic. Definitely worth some re-listens.
@thefutur
@thefutur 11 месяцев назад
Thank you Riley!
@thetechtitan7370
@thetechtitan7370 10 месяцев назад
Insane. Thanks MAN
@ishimwengubushe7688
@ishimwengubushe7688 11 месяцев назад
This is gold
@tonylinks1013
@tonylinks1013 11 месяцев назад
Thank you Chris
@thefutur
@thefutur 11 месяцев назад
Thanks for watching.
@huangchi-wei5497
@huangchi-wei5497 10 месяцев назад
I do not have any background or whasoever in design, but i woudl like to improve a lot! thank you for the 3 part master class!
@thefutur
@thefutur 10 месяцев назад
You’re very welcome
@graftedworks
@graftedworks 11 месяцев назад
The answer to the "Genius Puzzle" at 10:56 is actually 15. There's a multiplication symbol between the last two icons AND there's only 1 fry container in the lowest problem. 👍
@thefutur
@thefutur 11 месяцев назад
you're a genius!
@carlagraca6022
@carlagraca6022 3 месяца назад
The bat signal is genius!! Never seen that before!
@tanujasingh6570
@tanujasingh6570 9 месяцев назад
Salute from India!! 🫶🙏🫡
@akinrefonolamide2930
@akinrefonolamide2930 5 месяцев назад
How can I like this a 100 times💯💯💯....... Thank you.🤗
@SeanBogue
@SeanBogue 11 месяцев назад
Chris. I have been in the sign business for long time. The semiotics arena is huge in this field. So many. Do you ever experience clients who might be afraid to have design work that shows these cool subtle messages? Almost like they might be afraid of the viral return. 😆
@thefutur
@thefutur 11 месяцев назад
I think they generally like conceptual hooks.
@buyitsellit
@buyitsellit 11 месяцев назад
Who else juuuust saw the arrow?! OMG, all these years I never saw it 😂. Thanks Chris.
@thefutur
@thefutur 11 месяцев назад
better late than never.
@JaleelBeig
@JaleelBeig 11 месяцев назад
Domo arigato Sensei Chris!
@thefutur
@thefutur 11 месяцев назад
welcome to the Dojo!
@vladtheimpaler829
@vladtheimpaler829 11 месяцев назад
1st one here,,, YES MAN !!!
@tanushaarma
@tanushaarma 11 месяцев назад
I was thinking about ditching my design career and watching this video tells me, not to do it instead learn more ❤❤
@thefutur
@thefutur 10 месяцев назад
Bravo
@Univox68
@Univox68 6 месяцев назад
I was so inspired by this video, I had a bad day.
@adroitws1367
@adroitws1367 11 месяцев назад
Who would have thought! The meme is the way!
@leebagshaw5374
@leebagshaw5374 11 месяцев назад
Are parts 1 & 2 available anywhere?
@thefutur
@thefutur 11 месяцев назад
In the description.
@savinomarketing
@savinomarketing 11 месяцев назад
Killer thumbnail 👍
@thefutur
@thefutur 11 месяцев назад
Mo and his team.
@MartinaSmrekova
@MartinaSmrekova 11 месяцев назад
A personal issue with deciphering the negative space: I read the negative space of Fed in "e" as a small spoon, like fed as past of feeding ex. Humor is contextual.
@CMgraffix
@CMgraffix 10 месяцев назад
more pls
@guylaineregimbald2914
@guylaineregimbald2914 11 месяцев назад
Regarding the FEDEX logo. The combo of the word creates by default the arrow. So was it really though or just a happy coincidence?
@thefutur
@thefutur 11 месяцев назад
great design shouldn't feel forced. Try typing it in and you'll see that it needed to be modified a little.
@MrMostaa
@MrMostaa 11 месяцев назад
I wish I could meet this guy in one day❤
@thefutur
@thefutur 11 месяцев назад
come to one of our events.
@thinkdezign
@thinkdezign 11 месяцев назад
Can we have a practical design process from start to finish for a imaginary brand design based on conceptual design - i remember there was one before - Hamilton Beer Brewery Makeover series which was awesome
@thefutur
@thefutur 11 месяцев назад
that was a real project. since we don't do client work anymore, I could show the creative process of older projects.
@thinkdezign
@thinkdezign 11 месяцев назад
@@thefutur That will be great , Practical "Building a Brand" videos are always engaging and helpful
@WellHiddenTreasure
@WellHiddenTreasure 11 месяцев назад
6:21 Oh, nailed the Tucker Carlson face at the 6:21 mark.
@krystalTiger
@krystalTiger 11 месяцев назад
Curious … if you know you have a natural skill around this technique of semiotics, but it’s not being appreciated by your clients, how do you promote / prove its value and get to do it more consistently as a part of your design skillset!?
@lizzytam218
@lizzytam218 11 месяцев назад
Book Mentioned: A Smile In The Mind
@thefutur
@thefutur 11 месяцев назад
that's it.
@samaahsiddiqui8251
@samaahsiddiqui8251 11 месяцев назад
I want to be a part of the Futur team...it's my dream! One day I will be💪🥰
@harrypoderskis
@harrypoderskis 11 месяцев назад
Same. Good reminder to update the portfolio
@thefutur
@thefutur 11 месяцев назад
what do you want to do with us?
@samaahsiddiqui8251
@samaahsiddiqui8251 11 месяцев назад
@thefutur I want to learn from the graphic designers and creatives from The Futur...I want to build a killer portfolio and get critiqued by Chris Do.😄
@harrypoderskis
@harrypoderskis 11 месяцев назад
@@thefutur I’d be interested to know if you require any help in Asia. I’m now a cluster marketing content and strategy manager in the Thai hospitality industry. My dream position is the creative director at Kenzo. I think that makes me suitable for a project management position, with a fair bit of creative execution (although I’m somewhat intimidated by the level that you’re operating at. But that’s why I love you people, so I don’t mind being spooked).
@Wenderzs1
@Wenderzs1 11 месяцев назад
Off topic, but I was at my in-laws yesterday, they still get a mailed paper subscription to TV Guide! 😮 I had no idea it still existed. They're in their 70s and reject most modern technology. It's really annoying.
@thefutur
@thefutur 11 месяцев назад
they are what is referred to as laggards. the last to adopt. one day, we will all become one.
@antidotejack2771
@antidotejack2771 10 месяцев назад
el calvito es duro!
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