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What You Missed In Graphic Design & Concepting (Masterclass 3/3) 

The Futur
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Every graphic designer must learn and master this concept to transcend into becoming a GREAT designer.
In this part 3 deep dive, Chris Do breaks down “Semiotics” and its importance to great design.
In case you missed:
Part 1: • Emmy Winning Designer ...
Part 2: • How Typography Elevate...
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

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21 авг 2023

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Комментарии : 176   
@thefutur
@thefutur 9 месяцев назад
Catch up on: Part 1: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-7MB_nwvmB-E.html Part 2: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-ITcFFuKO2pU.html
@daynedingman
@daynedingman 9 месяцев назад
I remember reading a story Paul Rand told about the UPS logo he designed. UPS didn’t love the string on the package because they actually discouraged tying up packages for shipping. Rand explained that when his son saw the logo he said, “Daddy, it’s a present!” That’s all it took.
@thefutur
@thefutur 9 месяцев назад
I know the story. I think it was his daughter if I'm not mistaken.
@mustaphanail2005
@mustaphanail2005 9 месяцев назад
I've been following thefutur since 2019. and I watched every video they dropped after 2019, but I think this video is the best one so far, thank you
@thefutur
@thefutur 9 месяцев назад
Thank you. credit to Mo and his team.
@mustaphanail2005
@mustaphanail2005 9 месяцев назад
of course, the editing is a masterpiece@@thefutur
@lizannedsouza1838
@lizannedsouza1838 9 месяцев назад
Love the mention of the economist & great conceptual design. ❤
@Kumomi
@Kumomi 9 месяцев назад
This is incredible! Why only 17 min I could watch this for hours! Thank you!
@quinnherden
@quinnherden 9 месяцев назад
Just went through all 3 parts. Absolutely. I would love to see more content about the art of design, from you. Your analytical thinking is warmly received. Thanks for your time, team.
@HectorGarciaCPA
@HectorGarciaCPA 9 месяцев назад
Even as a non-Graphic-Designer; i appreciate this so much. Thanks.
@thefutur
@thefutur 9 месяцев назад
Thank you Hector!
@aditidhopate
@aditidhopate 9 месяцев назад
This is pure gold. Can't thank you enough Chris for making this series. Especially this third part is so special and so priceless, the conceptual design is my most favorite thing. The way you explained it by giving simple examples that is beyond words and imagination. It's soulful for designer like me. It's so on time. Thank you so much billion times Chris 🙏🙏 and thank you so much The Futur team 🙏🙏
@thefutur
@thefutur 9 месяцев назад
Thank you Aditi.
@aditidhopate
@aditidhopate 9 месяцев назад
@@thefutur THANK YOU SO MUCH BILLION TIMES FOR ALWAYS BEING SO HELPFUL 🙏🙏🙌🙌❤️❤️
@affluiz
@affluiz 9 месяцев назад
Thank you so much! I feel like watching every single video in this channel. You’re an inspiration. Sending love and admiration from Brazil 🫡🇧🇷
@thefutur
@thefutur 9 месяцев назад
Obrigado! Thank you Brazil.
@PeteDetails
@PeteDetails 9 месяцев назад
Honestly since I’ve been watching I think I enjoy the clip art. It feels genuine and “you”. I haven’t found that it interrupts my train of thought
@emmanueligbeka1222
@emmanueligbeka1222 9 месяцев назад
As always, every second listening to you is gold, but this series is on a top-tier level. You spend so much time and resources giving away highly exclusive knowledge for free and that's just so amazing, thank you Chris Do and The Futur!
@rashadadderley6853
@rashadadderley6853 9 месяцев назад
Really enjoyed this entire series!
@alexridore9759
@alexridore9759 9 месяцев назад
Thanks Chris! Keep videos like these coming!
@mustafahashmy4271
@mustafahashmy4271 9 месяцев назад
I really enjoyed these 3 part series especially how Mo's laughing 🤣 Keep it up guys!
@thefutur
@thefutur 9 месяцев назад
Mo brings the magic.
@PhotiniByDesign
@PhotiniByDesign 9 месяцев назад
This was absolute Gold! I love that concept with the rotary phone and revolver, I can see why you won an award for that project. Well done folks, your content and time is always appreciated.
@thefutur
@thefutur 9 месяцев назад
Thank you!!
@bolaajayikofo4205
@bolaajayikofo4205 9 месяцев назад
There is so much value in your content❤❤ Thank you
@viczvapo
@viczvapo 9 месяцев назад
I did not realize you had just uploaded this. I have been rewatching some of your content from years ago. This new content keeps me motivated. Planning on making them moves now. I just have to do. Gracias.
@viczvapo
@viczvapo 9 месяцев назад
Also, thanks for the book recommendations, I had just told my wife this past weekend, I want to purchase some books, will be getting the ones you recommended; "A smile in the Mind," "The Advertising Concept Book." Again, gracias.
@thefutur
@thefutur 9 месяцев назад
More to come!
@riteshraj.design
@riteshraj.design 9 месяцев назад
You are and would always be an inspiration Chris! No matter what people have to say, if they understand you, they'll love you! You are one of the reasons I have been able to survive the initial days in my graphic design career. Would never be able to thank you enough. :) Keep rocking like always!
@thefutur
@thefutur 9 месяцев назад
Thank you
@UXMuskan
@UXMuskan 9 месяцев назад
Noting and applying these from today itself❤
9 месяцев назад
Thanks for your advices and your videos!
@miqdamsajid875
@miqdamsajid875 9 месяцев назад
Absolutely, keep'em coming!
@promise_madu
@promise_madu 9 месяцев назад
I really loved this third part of the series, Chris and Mo. Really good! Especially the Crank Call idea.
@thefutur
@thefutur 9 месяцев назад
Appreciate it
@nkemogbolu3356
@nkemogbolu3356 9 месяцев назад
Great content, thank you! I'll appreciate if you make more content like this Chris 👍🏻
@kingcldotcom
@kingcldotcom 9 месяцев назад
Getting hooked on a commercial is a bit like when you can't stop watching a really interesting TV show or reading a captivating book. Sometimes, advertisers use special tricks to make us pay attention and feel curious about what they're showing us. They might use catchy music, funny jokes, or show us something surprising to grab our attention. They want us to feel like we want to know more. Have you ever seen a commercial where they start telling a story and you really want to find out how it ends? That's their goal!
@graftedworks
@graftedworks 9 месяцев назад
This mini course is valuable as a jumping off place to further study and practice applying these three principles. Thanks, Chris!
@thefutur
@thefutur 9 месяцев назад
Glad to hear
@tobiimprints
@tobiimprints 9 месяцев назад
Thanks for sharing, Chris!
@nuwagabaareeba
@nuwagabaareeba 9 месяцев назад
This video is loaded with gems. Thank you Chris
@omarba86
@omarba86 9 месяцев назад
Thank you, Chris, for your generosity!
@michaelrivera4550
@michaelrivera4550 9 месяцев назад
Visual metaphors are awesome. Thanks for sharing!
@thefutur
@thefutur 9 месяцев назад
Glad you like them!
@vladtheimpaler829
@vladtheimpaler829 9 месяцев назад
Love your work guys thanks for all the awesome knowledge !!!
@thefutur
@thefutur 9 месяцев назад
Thank you
@PeterNankivell
@PeterNankivell 9 месяцев назад
Brilliant, as always 🫶🏼
@Jenn_ngs
@Jenn_ngs 9 месяцев назад
Thank you guys for all that you do❤
@thefutur
@thefutur 9 месяцев назад
Thank you for watching
@jordanfitzgerald8571
@jordanfitzgerald8571 9 месяцев назад
I've always had this thought process, whenever I do design, that I always should trick viewers of my designs in a good way, so the message I would convey, would have a bigger impact in their minds. This video just solidified my thinking, keep these coming!!!😁😁😁
@mohgraph254
@mohgraph254 9 месяцев назад
This series is a gamechanger. WOW!
@rohit19soni98
@rohit19soni98 9 месяцев назад
Please we need more gold like these.🥺🥺🥺
@megasonehiz
@megasonehiz 9 месяцев назад
Light 💡 bulb & goosebumps everywhere ❤❤❤❤ Thank you Chris and the Futur team
@katgarces5812
@katgarces5812 7 месяцев назад
Wow, thank you so much for this gem masterclass.
@heshankolitha
@heshankolitha 9 месяцев назад
We need more content like this. So much value is given to us designers. Thank you Chris ❤
@samaahsiddiqui8251
@samaahsiddiqui8251 9 месяцев назад
So inspiring and motivating
@yanatechinvestment
@yanatechinvestment 9 месяцев назад
This is good info. Thank you
@anynomosghost
@anynomosghost 9 месяцев назад
Futur team! and ofcourse Chris, I personally would love to see more of this type of discussions around art and design from this channel! this was great!
@thefutur
@thefutur 9 месяцев назад
Noted!
@dataisbclub
@dataisbclub 9 месяцев назад
As a SMMA business this video was very insightful
@thefutur
@thefutur 9 месяцев назад
Glad to hear. had to look up what SMMA was.
@guylaineregimbald2914
@guylaineregimbald2914 9 месяцев назад
I am in for more content on fruitful geeky design. This 3rd part is a good reminder of all the aspects of what communication design is.
@saistar6737
@saistar6737 9 месяцев назад
Thanks for your videos 😊
@dimasagung2377
@dimasagung2377 8 месяцев назад
This are very helpful, as a creative in the industry this really helps and motivates me to do better thanks Chris
@ely410
@ely410 9 месяцев назад
I remember this Nike commercial as a kid that showed this lady running away from this typical slasher film villain with a chain saw. She ran for a long time and it was to the point where the villain took off his mask and gave up because he was out of breath. The commercial received push back but it was a great commercial because normally, nobody outruns the crazy guy with the chain saw in the horror movies and she was able to with her Nikes on.
@ciaranoc
@ciaranoc 9 месяцев назад
Total and absolute gold here
@carlagraca6022
@carlagraca6022 2 месяца назад
The bat signal is genius!! Never seen that before!
@suhailnaqshbandi924
@suhailnaqshbandi924 9 месяцев назад
Great episode. Thanks for sharing those gems from The Economist. I am glad you mentioned Luerzer's Archive. Me and my friend had the great fortune of getting our work (campaigns) published in it a couple of times.
@AuricUnity
@AuricUnity 9 месяцев назад
These short videos really complement the channel well. Lives/long forms are 🔥 , and these are 👨‍🍳 👌
@thefutur
@thefutur 9 месяцев назад
Glad you like them!
@alexandrfedorov5722
@alexandrfedorov5722 Месяц назад
Great series, thank you
@wiewiorka_ojoj4167
@wiewiorka_ojoj4167 9 месяцев назад
Great Series, thank U ❤
@thefutur
@thefutur 9 месяцев назад
Thank you for watching
@3dgarMendez
@3dgarMendez 9 месяцев назад
Thank you. I needed this.
@thefutur
@thefutur 9 месяцев назад
Glad it was helpful!
@WhiskeyNOOB69
@WhiskeyNOOB69 9 месяцев назад
We need. I NEED. a more of this content!!!
@thefutur
@thefutur 9 месяцев назад
any specific requests?
@victoradeniji9278
@victoradeniji9278 9 месяцев назад
Thank you for sharing sirS
@mohammedsadam8747
@mohammedsadam8747 9 месяцев назад
Simply Brilliant
@georgekyalo1804
@georgekyalo1804 9 месяцев назад
I am in web design but i really like how you guys give us good stuff and concepts that can be used in different areas of design. Keep it up
@AntonGko
@AntonGko 9 месяцев назад
Thank you for that vidéo. Mind blowing!!! I would love to learn more stuff like that!!
@thefutur
@thefutur 9 месяцев назад
More to come!
@deyanovmilen
@deyanovmilen 9 месяцев назад
Really enjoyed these series, would love to see more!
@thefutur
@thefutur 9 месяцев назад
what else do you want us to talk about?
@asherriyaal
@asherriyaal 9 месяцев назад
This was an excellent series and you capped it off with some fire!❤‍🔥I just had a conversa with a friend about the importance of meme culture and intelligence the other day, so I like how you used memes to demonstrate semiotics.
@muhammed_ajwad
@muhammed_ajwad 9 месяцев назад
Nice, thanks a lot.
@ralfsbanders6108
@ralfsbanders6108 9 месяцев назад
Thanks for shearing
@tanujasingh6570
@tanujasingh6570 8 месяцев назад
Salute from India!! 🫶🙏🫡
@MaxRuso
@MaxRuso 9 месяцев назад
Cris - you are fuc*ing awesome bro! I learn a lot
@thefutur
@thefutur 9 месяцев назад
Happy to help!
@vision606
@vision606 9 месяцев назад
So easy to understand when you break it down like this, great stuff! Douglas Rushkoff has a couple of books with a really interesting perspective on this subject also.
@thefutur
@thefutur 9 месяцев назад
I'll check it out!
@michaelh5890
@michaelh5890 9 месяцев назад
Thank you very much for doing what you are doing!
@thefutur
@thefutur 9 месяцев назад
My pleasure!
@capyxx04
@capyxx04 9 месяцев назад
As a graphic designer myself I absolutely love this type of content.
@thefutur
@thefutur 9 месяцев назад
Glad you enjoy it!
@MarkozArte
@MarkozArte 9 месяцев назад
I feel stuck at my current job as a graphic, motion, web designer and sometimes i wish i can just leave and freelance again, but I feel that people out there want everything you can provide and pay less.
@thefutur
@thefutur 9 месяцев назад
sorry to hear.
@CryptoGrit
@CryptoGrit 9 месяцев назад
Thanks Chris love the series :)
@thefutur
@thefutur 9 месяцев назад
Glad you like them!
@rileydesign
@rileydesign 9 месяцев назад
Honestly, these 3 are epic. Definitely worth some re-listens.
@thefutur
@thefutur 9 месяцев назад
Thank you Riley!
@ishimwengubushe7688
@ishimwengubushe7688 9 месяцев назад
This is gold
@tonylinks1013
@tonylinks1013 9 месяцев назад
Thank you Chris
@thefutur
@thefutur 9 месяцев назад
Thanks for watching.
@graftedworks
@graftedworks 9 месяцев назад
The answer to the "Genius Puzzle" at 10:56 is actually 15. There's a multiplication symbol between the last two icons AND there's only 1 fry container in the lowest problem. 👍
@thefutur
@thefutur 9 месяцев назад
you're a genius!
@thetechtitan7370
@thetechtitan7370 9 месяцев назад
Insane. Thanks MAN
@tokyrandriambololonirinaMG
@tokyrandriambololonirinaMG 9 месяцев назад
there's always new thing that I learn from the futur. thank you guys!
@thefutur
@thefutur 9 месяцев назад
You're very welcome
@Jackson4687
@Jackson4687 4 месяца назад
Guys, any chances to continue this series? This is not only super interesting, but gives the opportunity for a large number of us, who came into creative industry with the tech background to understand the deeper concept and the purpose of design, and to be able to build better products in the future.
@thefutur
@thefutur 4 месяца назад
What would you like to know more about?
@huangchi-wei5497
@huangchi-wei5497 9 месяцев назад
I do not have any background or whasoever in design, but i woudl like to improve a lot! thank you for the 3 part master class!
@thefutur
@thefutur 9 месяцев назад
You’re very welcome
@gc-direction-gabrieleconos2806
@gc-direction-gabrieleconos2806 9 месяцев назад
This is exactly what i was needing and what i actually need more from. I’m now workning on my bachelor thesis in communication design. And got the rather unspicific feedback that i need to male the work memorable.. so now I’m trying to find the way to male it memorable
@akinrefonolamide2930
@akinrefonolamide2930 4 месяца назад
How can I like this a 100 times💯💯💯....... Thank you.🤗
@vladtheimpaler829
@vladtheimpaler829 9 месяцев назад
1st one here,,, YES MAN !!!
@SeanBogue
@SeanBogue 9 месяцев назад
Chris. I have been in the sign business for long time. The semiotics arena is huge in this field. So many. Do you ever experience clients who might be afraid to have design work that shows these cool subtle messages? Almost like they might be afraid of the viral return. 😆
@thefutur
@thefutur 9 месяцев назад
I think they generally like conceptual hooks.
@buyitsellit
@buyitsellit 9 месяцев назад
Who else juuuust saw the arrow?! OMG, all these years I never saw it 😂. Thanks Chris.
@thefutur
@thefutur 9 месяцев назад
better late than never.
@JaleelBeig
@JaleelBeig 9 месяцев назад
Domo arigato Sensei Chris!
@thefutur
@thefutur 9 месяцев назад
welcome to the Dojo!
@savinomarketing
@savinomarketing 9 месяцев назад
Killer thumbnail 👍
@thefutur
@thefutur 9 месяцев назад
Mo and his team.
@WellHiddenTreasure
@WellHiddenTreasure 9 месяцев назад
6:21 Oh, nailed the Tucker Carlson face at the 6:21 mark.
@tanushaarma
@tanushaarma 9 месяцев назад
I was thinking about ditching my design career and watching this video tells me, not to do it instead learn more ❤❤
@thefutur
@thefutur 9 месяцев назад
Bravo
@leebagshaw5374
@leebagshaw5374 9 месяцев назад
Are parts 1 & 2 available anywhere?
@thefutur
@thefutur 9 месяцев назад
In the description.
@MartinaSmrekova
@MartinaSmrekova 9 месяцев назад
A personal issue with deciphering the negative space: I read the negative space of Fed in "e" as a small spoon, like fed as past of feeding ex. Humor is contextual.
@adroitws1367
@adroitws1367 9 месяцев назад
Who would have thought! The meme is the way!
@CMgraffix
@CMgraffix 9 месяцев назад
more pls
@Univox68
@Univox68 4 месяца назад
I was so inspired by this video, I had a bad day.
@MrMostaa
@MrMostaa 9 месяцев назад
I wish I could meet this guy in one day❤
@thefutur
@thefutur 9 месяцев назад
come to one of our events.
@lizzytam218
@lizzytam218 9 месяцев назад
Book Mentioned: A Smile In The Mind
@thefutur
@thefutur 9 месяцев назад
that's it.
@cosiodesign9202
@cosiodesign9202 9 месяцев назад
Practice safe design... Use a concept.
@Wenderzs1
@Wenderzs1 9 месяцев назад
Off topic, but I was at my in-laws yesterday, they still get a mailed paper subscription to TV Guide! 😮 I had no idea it still existed. They're in their 70s and reject most modern technology. It's really annoying.
@thefutur
@thefutur 9 месяцев назад
they are what is referred to as laggards. the last to adopt. one day, we will all become one.
@guylaineregimbald2914
@guylaineregimbald2914 9 месяцев назад
Regarding the FEDEX logo. The combo of the word creates by default the arrow. So was it really though or just a happy coincidence?
@thefutur
@thefutur 9 месяцев назад
great design shouldn't feel forced. Try typing it in and you'll see that it needed to be modified a little.
@thinkdezign
@thinkdezign 9 месяцев назад
Can we have a practical design process from start to finish for a imaginary brand design based on conceptual design - i remember there was one before - Hamilton Beer Brewery Makeover series which was awesome
@thefutur
@thefutur 9 месяцев назад
that was a real project. since we don't do client work anymore, I could show the creative process of older projects.
@thinkdezign
@thinkdezign 9 месяцев назад
@@thefutur That will be great , Practical "Building a Brand" videos are always engaging and helpful
@antidotejack2771
@antidotejack2771 9 месяцев назад
el calvito es duro!
@samaahsiddiqui8251
@samaahsiddiqui8251 9 месяцев назад
I want to be a part of the Futur team...it's my dream! One day I will be💪🥰
@harrypoderskis
@harrypoderskis 9 месяцев назад
Same. Good reminder to update the portfolio
@thefutur
@thefutur 9 месяцев назад
what do you want to do with us?
@samaahsiddiqui8251
@samaahsiddiqui8251 9 месяцев назад
@thefutur I want to learn from the graphic designers and creatives from The Futur...I want to build a killer portfolio and get critiqued by Chris Do.😄
@harrypoderskis
@harrypoderskis 9 месяцев назад
@@thefutur I’d be interested to know if you require any help in Asia. I’m now a cluster marketing content and strategy manager in the Thai hospitality industry. My dream position is the creative director at Kenzo. I think that makes me suitable for a project management position, with a fair bit of creative execution (although I’m somewhat intimidated by the level that you’re operating at. But that’s why I love you people, so I don’t mind being spooked).
@zeronz87
@zeronz87 9 месяцев назад
where are the other two masterclasses?
@thefutur
@thefutur 9 месяцев назад
In the description.
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