When Grand Seiko appreciates like a Rolex - SBGH267 

It's not how much the watch appreciates, it's about how much you appreciate the watch!

Purchased mine for $5900 in 2019 and sold it for $9000 last year, wish I still had it :/

Rolex appreciates because of brand recognition. Grand Seiko has been ramping up their marketing lately. They’ve opened up boutiques on Rodeo Dr., Madison Ave, SOHO, Miami, and the world famous 7 Place Vendôme, home of former Jaeger-LeCoutre. It’ll be a matter of time before these under appreciated GS become collectible and sought after. If you’re an enthusiast, I would hold onto as many as I could.

My SBGA387 appreciated immensely. Sold it for over $2k more than I paid for it just three years before at an AD. And it was in used condition when I sold it, scratches and all.

A lot of the GS's right now will grow in value. It is a no brainer.

You can always flip cars, real estate and stuff but watches are something one must keep close to their heart and bcuz of flippers it's hard to get watches like APs

GS has done all the hard work, all they have to do is reduce case sizes and improve there braclet & clasps and that will massively appeal to the would be consumers.

I purchased my SBGH267 from my AD in 2019 for $7,400 Canadian Dollars, sold it in 2020 for $11,000 Canadian Dollars. It wasn’t a safe Queen either. They have shot up in value. It’s a FANTASTIC piece. In my opinion, GS best to date.

This watch will be one of the most valuable watches in the future. I can't buy it anymore, but no watch is so popular. Even second-hand goods cannot be bought anywhere. It's a legendary watch.

Yep, count me as someone who is tired of the “flip” game. I could care less about horological value retention; I buy it if I like it and I wear it if I bought it. If I invest money then I’ll use any number of financial programs that are designed to grow in value not hope that a watch will hold its value. Honestly, you’re better off putting your investment money in precious metals like gold or silver, not horological products using antique technology like mechanical movements. No offense bro but “flippers” make this hobby no fun, you guys do nothing but drive prices up, much like the whole Xbox debacle we saw this past Christmas. Take care, I dig your channel.

GS really did an excellent job over its variation of mesmerizing dials, this model is definitely one of them. when more people appreciate the dial, it will create more demand for it and therefore the price will climb due to limited supply.

that watch is ridiculous, holy crap its sweet, its got a look like no other watch.

This was my first Grand Seiko. I saw that watch and had to have it, and managed to order it from a jeweler sight unseen. No regrets

I have never got the point of this kind of criticism. If value retention is so important, why not buy pre-owned watches? You won't get a heavy hit and the price will also be much more affordable.

Bruce Thank you for Joining us on our channel today. We look forward to another collaboration soon

That dial is a beauty. Grand Seiko has beautiful watches and I think also that you should enjoy your watch and not think just about the value. Enjoy what you love and be proud of what you have 😊😉. Love your content Bruce 👍👍

Bruce that Vacheron just blows everything else away point blank boom 💥. Gorgeous watch .

The finishing is amazing for the price. Would love to see GS bring out some different style bracelets. How does the dial and case finishing compare to your VC?

That dial btw, is the Fibunacci pattern, which is also present in a sunflower, the sunflower seeds grow in the same pattern, the Fibunacci pattern ;) One of the most beautiful watches ever.. Grand Seiko is my dream luxury watch, not the other Swiss luxury brands.

All luxury watch brands have their winners and losers when it comes to value retention. They can't all be Rolex. Buy and wear what you like and never be desperate to sell is my advice

That's one of the most beautiful GS and definitely one of the most stunning dials EVER made! I also had the chance to buy this piece but didn't pull the trigger...I was also a little concerned about resell value but in the end I passed because the design is a little too elegant / special for wearing this piece on a daily basis. At least for me. Of course you could wear this piece regularly if you want to. The watch has everything it needs to have! Thanks for showing, Bruce!

My SBGM235 (mosaic dial) has appreciated by over 100%. Bought it in 2019 for about $4,200 (got a great deal).

I sold all my vintage Seiko chronographs to acquire a GS, the SBGR 001. The hell I care if the resale value is less. Mine is significant in terms of its history as it was the first mechanical Grand Seiko after the company decided to revive the line in 1998. It belongs to a neo vintage generation where vintage meets modern. A closed caseback with the lion engraving, Seiko-GS logo marking on the dial, mid-century size of 38mm. This reminded me of the times when GS was exclusively sold in Japan and few people worldwide knew about the brand.

I don’t care about resale value. It’s mine to admire, love and care for for life.

I love how compared this beautiful GS with your beautiful VC, Moon Watch, and Rolex.

Lucked out and managed to get my SBGY003 for $6300 used only 3 times. Now the watch is worth 10k+ new and $8500 used

Grand seiko - the samurai sword of the 21st century.

My favourite Grand Seiko is the SBGA387, just love the dial!

I'm so so pissed off ...when this grand seiko was released...I tried it on ....I was blown away buy the dial and the feel...but walked away ...just couldn't push myself above the £5000 mark...... But ive regretted it every day and lusted after it.... Should have gone with my gut feeling ... It's way more appealing to me than a Rolex

Everybody who says “Don’t buy a Grand Seiko” is not a watch enthusiast, but is a watch investor. Same goes for people who buy watches and keep them in a safe and never ware them. I know a guy that says he is a whiskey/whisky “enthusiast”, but all he does is buy bottles and keep them in his basement for resell. He doesn’t even drink it 😂

This watch dial definitely raised eyebrows when it was launched. I remember it well

Jesus, there is nothing I love more than grand seiko!

Hypnotic dial, very nice- I bet its one of those watches where you want to know the time, but end up having to check it after you've looked at it coz you end up admiring it instead of checking the time!! Cheers mate 👍🏻👍🏻

Fascinating story, thanks for sharing the watch charts site, gonna be there soon. keep doing what you do Bruce, you promote the hobby well and always have interesting aspects to introduce to your fans, thank you!!

Its interesting that Watch Collecting Strategy and yourself kind of talked about the same thing in both your latest videos!

Love this watch. And I’ve always wanted a grand seiko. I was shocked today at how inexpensive grand seiko are used at this point. These have really dropped on the secondary market and I’m looking for one to pick up as we speak. Although this one is still holding value quite well

Maybe the use of the "Daini-Seikosha," under the Grand-Seiko name was to symbolize the re-merger of the two entities once more, under one name....which is now Grand Seiko. Even though there was technically the recent re-issue of the most recent King Seiko model. Just a theory. Either way, one of my favorite GS pieces of all time. The only term I can use to describe how I feel about it is, amazement. Great job Bruce. One to be proud of for sure.....

I think this is the best looking watch ever made. I hope GS does another run of this model.

I brought my first luxury watch Rolex . But I later found out Rolex is more to branding , while grand seiko is an art piece . The design , colour and workmanship is just so attractive 😍

HI Bruce I find Gs higher in quality than Rolex anytime. They just need new clasp with micro adjustment and it would be perfect... Another great review from you Bruce...

that GS is sublime bro

What a beauty. I hope to get a GS someday. I want the spring drive. I'm fascinated with that movement. Another great video, BW!

I have the choice of either this for £9.6k or the white birch for 6.8k pre owned 🇬🇧 which would you choose? 🤔

Grand Seiko on the used market is such a great deal specially if your actually going to wear the watch and not just flip it. That's why real watch enthusiasts get grand seikos because for the money they have the best dials in the game and the best finishing and movements for the price.

Man I love this watch. Its my grail watch for sure

The Grand Seiko SBGH267 is a beautiful watch. the GS dial is wonderful. I think the mechanical GS and mech high beat GS has more value than the hybrid spring drive GS.

I am with Bruce..most of us are not resellers.we buy because we appreciate the high end quartz or automatic movements. They are the finest bit of engineering on our wrist. Only watch geeks try to figure out how to drop thousands even 10 thousands on a watch without blinking. We indeed have a sickness only fellow watch guys/girls can understand.

Grand Seiko, no matter you lose or gain when you sell the watch, bottom line is it’s very well made and the owner gets to enjoy it

Loved the video, thank you. I'm in SLC, nice to see another Utah based watch channel. Cheers.

One of my favorite watches ever but that rotor reminds me of a beyblade from childhood.

Great video. Gotta say though with Seiko, limited edition means nothing - I bought the original captain Willard for over 4K, then they brought out a version that is very similar and available much cheaper and it is not limited edition.

Rolex leaves me cold. It's not a watch, it's a savings account. Give me GS any day.

I never buy a watch to flip. I buy a watch for me based on quality, practicality and looks.

Thanks Bruce, appreciate the nice review. Watch is gorgeous.

It's sister is the SBGA311 with the same dial but brown or bronze color. It's also not a hi beat, but regular 9s movement. I also like the SBGH031 hi beat with it's intricate blue dial, only 200 made. I have both. Way better quality than Rolex ever will be or could be.

I'm confident your friend can fetch $10k for the watch, a service and polish at an AD ought to be sufficient.

Great vid Bruce, really enjoy the wide range of watches you present. Soon you've reached the 75k sub milestone, well deserved!

This is the GS that I have absolutely coveted. Great to see Chris has been really enjoying it. And also nice he has a bit of value retention in there!

The blue rubber strap on your steel VC O makes it pop. Just don’t break the darn thing cuz you’ll never be able to replace it. I’ve been waiting on replacement rubber straps for over 18 mos.

I pretty sure the new white Birch in a few years from now is gonna be a decent investment... actually i order mine already

I also that highly polished Vacheron Constantin that you held together with that Ltd Ed GS.

Ever tried selling women's jewelry used? Saw my mother sell a necklace my dad had paid 4000 dollars for. She got 300. Jewelry depreciates from first purchase down to almost nothing. That's how it is.

Is it just me, or is there are real hard push on GS from RU-vidrs lately?

Dropping value is also good thing for someone look for second hand

You need to get a SBGH269 on the channel, Red Autumn LE!

Dope! I've got my eyes set on the SBGX343 right now

36600 is five hertz. Each tick takes two beats. You can count the ticks on the video.

GS timepieces are beautifully made and Spring Drive is revolutionary. I have little use for elegant watches and prefer tool, sport timepieces. I have numerous Rolex SS watches enjoying all. My Sinn ezm 9 and Tudor pelagos enjoy wrist time as well. I’d prefer if GS made a sports watch in titanium with plenty of lume and a more sedate size of 39-42mm. Until such time I’ll admire them from afar awaiting change...

This is one of the most stunning dials I've ever seen, it came to my attention on r/watches on reddit where it consistently lands most upvotes

The most beautiful dial ever made.

Oh my grail watch ❤️ Sadly I was thinking about buying it for too long and now it’s out of reach for me 🙁

Grand Seiko, the watches everyone loves and recommends, but doesn't buy themselves. GS are great for the customer, quality watches produced in enough supply that you can easily buy retail, great for people who want to buy and own forever. Unfortunately terrible for resale value, hard to buy for people who like to change up their watch every couple of years.

Wow! This watch kicks all sorts of you-know-what.

It’s Mercedes vs Lexus. Lexus is in a rapid growth period like Grand Seiko. Mercedes is like Rolex it’s an older luxury brand and It’s not in a rapid growth period but it’s constantly growing. 5 to 10 years their will be major drop in availability for GS.

Rolex once overtook Omega and Lognines...... GS can overtake Rolex with exceptional marketing and fixes all the issues their customers have been complaining about. I'd buy a GS..if I have to worry about its value retention then that means I can't afford it.

There are few GS that do well with value retention like the peacock and maybe the first GS spring drive chronograph gmt.

Love the intro buddy! Thanks for the cool ass review!

2.5 years ago I had this in one hand and an IWC MK18 petit prince in the other. I chose the IWC, and still honestly prefer that piece. If I bought the GS I could have sold it and gotten a "free" IWC with the profit! Hindsight is 2020 I suppose.

Understandable. That is one damn fine watch.

that watch is fire

I tried on this model in Bergen, Norway. It was pretty intoxicating. If I had any idea it would appreciate in market value, I definitely would've overlooked the clasp (like all GS, it's pretty bleh) and bought it on the spot. $7k i think?

They should release a Spring Drive model with a similar dial style and it’ll be even hotter!

Most of Grand Seiko's most interesting and beautiful dials have the hi-beat movement. Why is that? Wish they did more interesting dials for their spring drive movements. There are a few examples (such as the SBGA415) but not quite to the extent of their hi-beat offering.

I Like Grand Seiko but i am not sure if i should buy one on my birthday , my current favorite luxury watch i want in my collection is the IWC Portofino absolutely dream watch.

I only have one watch. Its a 40th anniversary easy reader timex. Been worn daily for 3 years. Still looks brand new, no scratch or hairline or whatnot. I dont know how people scratch their watches, especially luxury ones 😌

Great looking watch--even more enjoyable given that gs is still an underdog

I wish they put the spring drive in this

Beautiful. But no micro adjustment still sucks

Awesome Video

Tell me if I'm wrong here. There's a type of appreciation that only comes into play when you don't sell your watch. I call it "inflation appreciation." I bought a used snowflake. The new msrp was $5600 last year, 6600 this year. I paid used, but now I'm wearing a $6600 dollar watch. Can I sell it for that? No. I plan to pass this watch down to my kid someday so what I can sell it for is functionally meaningless. As long as my kid doesn't sell it then the watch is functionally "worth" what people are paying for it retail minus scratches and dings. It's only when you plan to sell that depreciation functionally "exists." (I got this idea from watching the joy on my dad's face every time he'd check the new msrp for his old Rolex. Idk if he could get that, but he'd never sell the dang thing so It doesn't matter!)

Had I just not bought a JLC the day I was offered this model at an AD at a discount I would have bought it. I don’t really think about it though.

The watch enthusiasts conception that watches are investment is dumb one, you wont be rich trading watches maybe break even or make pennies but i guess watching some videos on youtube about a pristine 1970s Daytona bought for 2k and sold for 280k makes some believe watches are investment and thats not the case. Wearing watches is a hobby first and foremost.

GS should make more 38-39mm dressy watches like this. Not 40-41mm.

The matte dial sort of reminds me of a royal oak AP

Great watch, greater salesman.

Did Hyundai copy the Diani-Seikosha logo?

When I buy a watch I hoard it like a Dragon guarding its gold. I keep my watches forever

Would have been nice to see this beauty on the timegrapher.

Whirlpool is the best dial for me.

I think as more and more people learn about GS, value retention will become less of a concern. I've been looking for a specific GMT model and they're quite hard to find in the secondary market!