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Hi Konstantinos! Thanks for the value again! I do have a question. 1. When you are about to test new creative do you duplicate the winning campaign and replace it with winning creative or do you just create new campaign? 2. When scaling an existing fully optimized winning campaign after duplicate do you usually have to optimize it again? 3. When after duplicate the fully optimized winning campaign do you turn on the ads that's previously turned off during the optimization period?
Hi 1. It doesent matter if you dublicate it or not. Only reason to dublicate is to save time. It is a brand new campaign. All I care about is the winning structure 2. Of course you will optimize again. As I said above it is a new campaign with a new ID 3. yes you do turn them on to optimize all over again!
@@KonstantinosDoulgeridis Thanks for the reply! That's so clear and precise. Last question, let's say Ad set A average CPA is $15 and Ad set B get no sales when you turned off Ad set B do you see Ad set A CPA increase(because as far i my understanding we don't lower budget during optimization)?
As I said many times in the channel. I cant optimize without watching the ad account. Im not that good. I'm watching several things when I optimize. No you wont lower budget unless if you are happy with some adsets and you want to continue like this and stop touching the campaign after that!
@@KonstantinosDoulgeridis oh my bad maybe i wasn't precise enough. I am sorry about that. I am just wondering based on your experience do you usually see the working ad set raise in cpa after turn off other non working ad set?
This is a gem as always. When doing the trick where we have a leading ad in the ASC getting good results (but takes all the budget) and we dupe the ASC campaign, removing the leading ad to see if we have another winning ad in this campaign. Can the same be done in a CBO because I currently have a case where the leading ad of a CBO which takes really the most spend got other ads (different products) that got a bit of spend have a good ROAS. Greetings!😊
What's the most efficient way to test ads? While testing, what audiences do you use, and is it good to use winning ads tested in one audience in a different audience?
The most efficient way to test is with a structure that already works on your ad account. ASC or CBO doesent matter as long as you have it working for a period on your ad account. Everything else is just general theory that doesent apply necessarily to each ad account.
Dear Konstantinos! I really enjoy your videos and recently found you. I'm binge watching your content xD. I have a question: Im running a dropshipping store focused on fashion items and am currently testing 30-40 new products every week. My question is what way you would recommend me to test the products. Would you rather focus on single CBO per product ($50 each) or stacking them together in one CBO (with a higher budget like $50-250) and scaling the leading ad + duping the campaign, removing the winner adset and see if there are more winners that just didnt get enough spend (as explained in your Scaling Facebook Ads with Advantage+ Campaigns - Live Example video) Greetings and I wish you a great start in the week!
Thanks! I cant say for sure if this is the optimum way since I dont know the products and many more from the ad account. All I will say is that you can try it. You need to find eventually a way that works for you your budget and your mentality plus knowledge. There are no blueprints. You have a lot of work to do! Have a nice week!
@@KonstantinosDoulgeridis Thank you so much! Yeah I will test some theories on my ad account and do more of what works when i find something good. Greetings
Good video I was in need of that! Ive just had to close 2 of my campaigns thats been running for 3 months because for the past 3 weeks its been terrible. I tried to optimize it but no good. September has really been very average for me. Im gonna try to keep my other ones going and push through, hopefully things get better soon. Im starting to panick haha
Hello Konstantinos, A question unrelated to this video: When creating a new campaign and using post ID to keep the engagement, Meta uses the 1:1 image for all placements (even though the original campaign had the right format for each group of placements). When I change the image used for Stories, Reels.. to match the format, the engagement disappears from Facebook feed as well. As if it's a new ad even though it's still the same post ID for that placement. Any idea to solve that?
You cant. The post id you use is for a placement and a platform. Anything else is lost. Now if you take a post id and you go and change creatives on placements on the ad level that resets all engagement.
Insightful videos like always, thanks Konstantinos! Just a quick question. If I have $200 budget and 10 ads to test, would you split it into 2 campaigns (so it's being tested faster), or would you put all 10 ads into 1 campaign? Sometimes my issue with stacking big budget to 1 campaign is that Facebook will spend everything only on 2 ads even though the CPA for those 2 ads is really bad (unless if we set automated rules to turn it off after it spends 2-3x time targeted CPA). Compared to if you create 2 campaigns, at least it will spend on 4 ads (2 ads on each campaign). Would appreciate your thoughts on this.
Hi Long time no see. So follow my way of thinking. This is why we do optimization, your work is to intervene if the 2 take the budget unprofitably. Second thing is that you will do whatever you feel more confortable with. If you dont feel ok with working with 200 campaigns then dont do it. You do these campaigns not me :). Everyone works in a different way. Work with what is your confort zone on find your confort zone setup for the bigger spend campaigns. Simple!
Not every time. Only when it is needed and you want to stop optimization. Watch more videos to understand it there is a whole though process behind it.
At 50$ a day budget if I have a campaign with 5 ads that is working to scale this do you think the better option is to duplicate this campaign or create a new campaign at 50$ testing new creatives?
Hi i have 2 questions 1. You would turn off the leading ads that are performing poorly, and continue the campaign with just the other ads, or make a new campaign instead for a newer pixel. In the new campaign, would you include the leading ads from the previous campaign? 2. Is a leading ad for one campaign going to be the leading ad for all campaigns? with observation i noticed this
Hi 1 In new pixels we are more aggressive. You try to see if a campaigns worths tha time and the money investment to continue. If you dont see a glimpse of optimizing then kill it. Also think that maybe you will have to do new creatives if they didnt work at all. Other targeting or structure. Everything. you are just exploring at this stage trying to find something! 2 90% of the cases if an ad is leading it will be again the leading in a new campaign. With trained pixels this will happen 100% of the time. Will untrained pixels there is a change that another can take the spend. If they failed and you are confident on the structure and targeting I wouldnt use them again.
