Where is the Rolex brand going? 

Was at the AD recently. Lots of Rolex in the case for sale. Not only Datejusts but Day-Dates some with diamond bezels. No Daytonas or Subs in the counter but I overheard the sales rep tell a customer that he would get him a Batman in a reasonable time frame. Things are changing.

Really appreciate your channel content and analysis

This is good news for all the reasons you mentioned. The ADs are still playing their greedy games with empty showcases yet the grey market is over stocked. Hopefully it will be a buyers' market soon.

Great info and insight as usual

Good point, the lack of quantity control and a flood in the market could be a major long term issue.

Recent price rises on top of prices rises tells me that Rolex still expect high demand for new watches but watch prices on the grey market are dropping. It feels like the beginning of a return to the way things were before it all went crazy. It remains to be seen if Rolex are correct in their confidence in new watch sales but, following the events of the last few years, I have little regard for the existing AD's, much like the people you mention in your piece.

Great points and very accurate analysis. I’m excited for these grey market dealers to be out of the picture they’re the reason Rolex was unavailable and controlling second hand market price. Hope the brand takes future control of their watches so they don’t get in the hands of scumbags again. I personally haven’t been fed up with brand and received a new Datejust 41 after 8 weeks of waiting last month. Prior to that I ordered an Explorer 2 42 Polar and took approximately one year. They’re definitely worth the wait, phenomenal watches.

Its going behind Breitling, that is where Rolex is going!

Not surprising in todays Economy....Back during the bull run they were going for ASTRONOMICAL amounts, we had no problem selling 5 or 6 hundred tickets for a hulk or pepsi....but with the cost of living now alot of the grey market dealers are stuck holding the bag! Maybe we will have another bull run soon though. Who knows! Great video btw!

Thanks for your vlog INTERESTING As for the gray dealers to greedy have been for years watches at three times the normal price we aren’t interested any more. Paul Thorpe running around saying he isn’t dealing and advertising watches he doesn’t want any more and blogging he’s bike it’s over. As for the youngsters they aren’t interested in Rolex , omega, etc it’s R/M and the graphite watches it’s there time let them have there style. As for watch finder they used to be good for a deal but the last 5 /6 years to big victims of there own success so don’t worry about the flippers buy what you like and have it on your wrist.

I like what your saying. PSR

So will we see Rolex secondary prices come down to MSRP?

bougth Rolex, Omega and Tudor from my AD over the years. Wanted the new polar explorer and was treated like a homeless by new Staff in my AD! my liking of Rolex is very very low and I am selling part of my collection

Isn't going to Tudor just like surrendering to Rolex? That's what they want you to do is go to their good enough for the masses brand.

What happened to the 4 stone in 4 months??? Guess it never happened?

this is archieluxury's brother. they were separated at birth.

Rolex is ruining themselves with their back door dealers with resellers, jacking up prices and hoarding stock

rolex has now become a tom,dick and harry brand now 4 times the amount compared to omega on watch finder wtf

Rolex Scarcity power going, Tudor a bit overrated.

Your dodgy second hand car salesman wears a Rolex sub. People are moving on. They’ve trashed the brand.

Rolex just makes me think chav with money or wide boy car dealer. They’ve dug their own grave. People who are actually very wealthy rather than pretending to be have moved on and they don’t have time to play childish AD game’s. I wouldn’t touch Tudor the quality is dreadful and how many watches can you knock out that look like a old Rolex or a old Tudor that looks like a old Rolex 🤦🏻‍♂️

Rolex is only damaged when people stop buying at rrp. That won’t happen anytime soon