White Influencers Are Making More Money Than Black Influencers?!  

Link to my new channel that focuses more on my real life including dating, work, and adulting: youtube.com/@ToniBryceTV

I fully believe that without RU-vid I wouldn’t be able to hear from ANY black women creators 😢

It’s very annoying having to type in ‘black girl influencers’, ‘black girl make up videos’, or ‘black girl fashion videos’, even on Pinterest having to type in black girl at the end. I’m so sick and tired of us black women getting pushed to back and this honestly applies to anything besides social media unfortunately.

Not only is it hard for black influencers, chile its hard for black viewers. it took me YEARS to design my feed to cater to me, and who I am as a black woman. Once you get past the fluff (ie smash or pass videos, darkskins vs lightskins), you reach the commentary side, the lifestyle and luxury side but you have to really dig deep and search for the wholesome black content, whereas mediocre white commentary, luxury and lifestyle is right there on the forefront 🤦🏽‍♀️ makes me wonder/worry what content young black girls of today are consuming

omg as an asian woman my entire life I've always looked up "asian hair style" or "asian eye makeup" to get the results I wanted and literally never questioned it...wow

Unfortunately these brands and traditional jobs will never give us our worth under capitalism. And the Black creators that get their worth can’t change the system with their money.

I used to be very optimistic when it came to representation. But now I've given up. WOC will never be given the same hype as white women. No matter how brilliant they are. It is not that white women don't deserve it but WOC deserve it to

The fact that I don’t know any popular white influencers makes me proud. My fyp consists of Black people and animals lol! With some true crime sprinkled in. 😭

The app you are promoting is what makes AI dangerous. Please and please be mindful of that. Deep fakes / AI’s ability to spread misinformation and propaganda makes it dangerous. It can lead to an increase of fake news, and can create serious ramifications/ consequences for society. With technology continuing to rapidly advance, it’s important that we are mindful and cautious of what we are utilizing and what we put out to young and impressionable audiences. I love your channel and I hope this doesn’t come off as offensive.

This is honestly why when I’m on tiktok and see someone who isn’t black I just press “not interested”. Because black creators are not getting a fair chance with the algorithm.

Completely true, as a data scientist, all AI and machine learning algorithms are biased, in large part because their input information ends up being bias. It’s extremely hard to obtain unbiased data, and when it comes to social media algorithms, which learn based off of its users, the user bias such as colorism becomes a huge factor.

I feel you because us dark skinned Indians don’t get any recognition smh

this isn’t exactly the same, but i’ve noticed that on shows like love island, they will always have black girls on it that are very beautiful but when it comes to the white girls they can get away with being mediocre, they’re accepted publicly even though they’re far less beautiful than the black girl, but the public wouldn’t accept the black girl being average or mediocre

It's so true, personally as a white girl I luv watching these videos and learning. You deserve all the love and respect you've earned

HEAVY on the putting "black girl" at the end of the search to see people that look like me!! I was JUST talking about this on my TikTok because I was trying to look up the same thing you were ironically enough lol. It's a damn shame the way these platforms do us, but we keep pushing through 😮‍💨

Josh had a point. Asian influencers are also getting a big platform and brand deals because they support their own a lot. If we could support more black content of various types the algorithm would start to work in our favor.

Hi Toni it’s really irresponsible to promote a deepfake app. This helps AI learn to make deepfakes that are very realistic which is extremely dangerous because people will use it to spread misinformation and harmful messages and make it look like an influential person really said it. Please think of the consequences when accepting sponsorships like this.

As someone who works in marketing and is also a very micro influencer, I’ve actively had to bring more Black names and faces into conversations at my job, they don’t even see us.

I was also shocked to find out that the first thing that comes up when you search up “locs” on google are a bunch of yt people with locs in their hair… like nobody was AA… mostly yt women. You literally have to type for black women on everything🙄🙄

I literally stopped making content because I just felt like no one is going to watch or care about my content since I’m black

i’m alway getting interracial reels on instagram but it’s literally just white men “holding back” their black wives/gf and it makes me genuinely uncomfortable because i feel like they’re just making all black women look “aggressive” and “uncontrollable”

im sorry but the ad.... i dont want to support deep fakes. theres videos from people using the "celebrity gifs" to make them saying inappropriate and dangerous things. i can see this getting out of hand quickly. no hate just scares me to death.

I ALWAYS have to search up “black girl” at the end..ALWAYS

I was just recently reflecting/commenting to my spouse that I was pissed that my RU-vid feed was filled 98% with White men. I had to actively search to find RU-vidrs of color and women to diversify my feed. I’m so so glad I found you. I’m still working at it. Recommendations like these very much appreciated.

I also think another issue is black creators often time have imposter syndrome and sell themselves short. Even nano-mid tier creators can make money but they’ll charge the agency $300 for a post when their white counterpart with similar following count charges $1200 for a post

I mean even within “black” influencers there’s texturism colorism and featurism. I actually think mixed raced influencers are the most popular bc they can appeal to both white and black audiences

You're right, remember that brand trip by Dote shopping who took a bunch of black and white influencers to Fiji and then gave the white girls bigger and nicer rooms and put content only including the white girls on their socials? Terrible

That GIF app looks so dystopian and creepy, wtf 😮

I work at a beauty company. We just made Valentines Day PR gifts for influencers. They wanted the made gifts for Alix Earle, Mikayla Nogueira, karen (don’t know her last name), Sarah (also don’t remember last name lol), and then Monet Michaels. It was indeed very white.

Sometimes I forget you're not a huge creator, bc your videos are so wonderful. You truly deserve 5+ mil subs. More people need to hear you 💞

I didn't know influencers who are black felt this way and have been treated like this surrounding sponsorships. It is really unfair that someone is paid less just because of their race. I hope this changes in the future, since companies should sponsor people who create the best content, not just because someone is of a certain race or ethnic group.

I’m really glad you did a video about this. I’ve been actively unfollowing non POC influencers just to be able to see the content being put out by the black and brown creators I’m subscribed too. It’s literally that serious…. Especially on RU-vid and IG

Totally agree with you. I just tried yesterday scrolling on Tiktok. I didn't see any Black girl, until I write BLACK. Crazy. And it's the same on RU-vid! Such a shame

It’s like going to the store and you have to find that little “multi cultural” sign when looking for hair products.

Girl it sucks. When juvia's came out with the new coffee collection I saw at least 8 white women do swatches before I found a black girl and even then it wasn't everything. But to be realistic of course white owned and managed social media networks are going to highlight and promote whiteness. We need to create our own spaces that cater to our own content and creators instead of them begging them to care about us when they don't

She is probably backed by model agencies and talent managers who manage/help manage her image and social media presence and pay rate. Many of those big influencers are not self-made.

I really feel like POC need to make their own platforms because if we don't we'll never be seen and we certainly won't be getting paid.

The problem is the the white community thinks they are in the main role and other races are sidekicks, many cannot accept the fact that other communities are glowing up, me myself being a South Indian if I want content relating to myself self i need to search black women and look for black women, everybody thinks why not look for indian women but it doesn't work like that many indian influencers are north Indians and they promote fair skin aesthetics and same goes for South Indian influencers and they are even rare to find, and it brings a complex that you are not good enough. Meaning being a South Indian you have curly hair and curvy body and brown to black skin but you have every less people to compare yourself with your own country, do you know the standard white/indian makeup routine will give away brown skin. And don't even get me started about east asian

Wow that app you showed in the beginning is disturbing. So people can make other people look like they're saying something they're not. Nobody sees the issue with this? What if this was already used on the masses?

I definitely think you hit the nail on the head with that last point about finding and consuming the content we want. The algorithm isn't going to provide people with new content or content that doesn't look like them unless they go looking for it.

I do agree. We have to start pushing our content and not mediocrity.

It honestly feels like Alix is an industry plant at this point. She is pushed way too hard and her parents are rich so I am suspicious 🤨 lol

So true! Thank you for bringing light to this topic. ✨ You do a great job curating your videos.

This is why I always thumbs up your videos even when I don’t comment. You’re too good to not get paid

It’s so frustrating seeing how white women really don’t have to do much to be successful

You are in the YT algorithm, so I subscribed...thank you for sharing I am looking forward to more content

Hey, I do really love your videos but I do not think you should be promoting or sponsoring that app at all. i think it's damaging to have an app that makes celebrities say whatever you want them too and further illustrates how deep-fakes and AI can really be damaging. Just a little side note as it was kind of uncomfortable to watch how realistic those videos were. Other than that, please keep up the good work!

I haven’t watched the video, but thank God this topic is being addressed! I’ve been wanting to talk about it!

I was born in Germany , and i struggle ALOT finding a job and even at school with some teachers , especially at English class🤦🏾‍♀️ and that because I’m black and they didn’t even open my mail because of my family name. And now I understand why my parents pressured me to be THE BEST at school , But even if you're good, when they've seen your skin color, it's over😕🤷🏾‍♀️

Thank you! I saw this all over my tik tok and I love a deep dive.

That app is super creepy

your videos always make my day omg i learn so much about something i didn't even know about love it

Yeah…the ad and conclusion to this video weren’t great. I feel like I was just told I have to be in Tik tok watching genres of content I’m not interested interested in (lifestyle, day in the life, etc). Though I’m fully on board with the obvious yt double standard, I’m not really interested in propping up capitalism to support the black community on a Chinese app.

Great video! And very informative. I only specify when I am looking for something specific, but I will be more diligent moving forward.

It’s so true, when I saw Alex Earle, I was like who? Then I looked at her page and I realized she’s white, conventionally pretty and skinny, it makes sense. As a Mexican woman, I actively make sure a majority of who I follow are POC. I shouldn’t have to actively be un the trenches trying to find these people but I do because they are not recommended to me.

Wow such a good and insightful video! Thank you so much for making this, these were things that I had noticed but never really understood as Mexican/White female until watching this video. I’m so happy I found your channel, can’t wait to purge watch your videos! 🤩

Queen you’re soon to reach 100k! Love from Puerto Rico 🇵🇷🏝💜

Love this! I just found your content a few weeks ago. So many good points!

4:29 You’re right. I’m used to specifying I don’t even notice anymore.

So happy your bringing this to light

Thank you for this video! I had the same situation as the girl with the clothing company… I told my best friend about it and she sent me this video 💕

Unfortunately what you just shared in this new industry is prevalent in America!!! That’s why it’s there is such a push to stop teaching critical race theory. Keep pushing for awareness and get in those rooms!

The issue is that black content creators started off on a bad precedent. I maybe be wrong but I do believe that alot of black content creator suffer from low self esteem that is why they accept free product instead of money. So these companies do not see the value that black content creators bring to the table because they do not value themselves. Also, as black people we need to learn to be unified as a community. If we truly want these company's to see our value, we should blackball them and promote small black businesses. We should empower our own businessess.

Love this perspective, we need more representation but most importantly to support our fellow old, new and upcoming creators. Jackie Aina, Destiny Godly, golloria and so many others spoke on these topics of incorporating more diversity and inclusivity but if we don’t actively apply pressure nothing will change. We have nonsense urban platforms like The Shaderoom, tearing down black influencers and celebrities and it’s scary to see the comments of people feeding into the mess. The divide is scary

I'm mostly on RU-vid and tumblr for the photo ands the videos. I've been on RU-vid for years and I started to come here fir afro hair videos and now my feed is pretty much well curated. Concerning tumblr I think it is way way to curate it than Instagram. Plus, My Instagram is all about nail artists now and I'm glad it is like this. I will still support black women influencers and content creators but I completely agree with you and to be honest I think it is worst than it was 10 years ago. I stopped to have hope when I saw the shift when biracial girls get more praised than bw for their hair content... Anywauz keep going girl.

As someone who draws using Pinterest for reference photos, I always try to find diverse subjects and it's so frustrating that I have to specify almost all the time in order to get different ethnicities/ body sizes. I feel bad for all the young POC kids on social media who have to specify and might internalize that "otherness" :(

hey love I'm new to your channel but I just wanted to say that everything you said is true. as a black content creator I struggle to even have the drive to make content on my tiktok. I make shopping videos and what's in my bag videos etc. and I only get about 200-300 and something views that's it. but when I look up white content creators doing the same as me they get 1.4k or 1 million views and likes. its very sad and disgusting how these companies treat us. and the fact that black content is getting stolen on this app and tiktok says nothing about it is unfair. And the fact that a white content creator can cuss and talk a lot of shit on live but when you are black or Mexican etc you get blocked and sent to tiktok jail. its really stupid bro how America china and etc countries treat us. smh we need our own app

monet mcmichael is so cool! i’m also afro puerto rican and i love her!!

When I’m typing story time on RU-vid I always have to type black girl after to find black girl story times.

You and itzkeshia have been SPITTING with these videos and topics!!!!

Thank you for talking about this

This situation is rightfully frustrating. Once a upon a time the internet was seen as this potential equalizer. People ignorantly believed that the internet was different and potentially more meritocratic. It was obviously untrue, but it’s still hard seeing the systemic racism in full display. Some people see that and come in super defensive. It’s really impressive how you made it clear where your frustration was directed, and showed a lot of respect to all the creators you spoke about in order to reach people who might be defensive. Obviously you don’t have to do that, but your ability talk about such an emotionally fraught concept while keeping the general vibes uplifting is really impressive and I think a useful talent.

With working together and justice I can’t wait for everyone to be treated absolutely equally 💗💗 we can all just do our part!

When I first thought about starting my channel I wanted to research other gardeners that look like me. I couldn't find any UNTIL I typed in black gardeners! After I watch the video YT would push the "popular" video.

Really interesting topic!

Please do a makeup tutorial on this look Toni!!!!

Thank you for this video. 💯.

Well as a turkisch girl I think you are right in the beginning I loved watches white content creaters but as I get older I really love to watch black content creaters because I think I can relate to them more. Culturally. I think that when you watch white content creators it looks fake but when I listen or watch black contect creaters I feel like they are more legit. They see us like we are ghetto in someway. Yeah my skincolor is white but I am not treated like I am white. They view us barbaric 😂.

My daughter said that people don't want super polished content on Tik Tok regarding production values. That is why a lot of people prefer Tik Tok to Instagram, because the production is less polished. I'm a professional photographer and my daughter has asked me to do more video for a photoshoot of her and that she also doesn't want the video to look too professional. Ugh, I love high end production. Reminds me of when Grunge era came in style in the music industry. Highly produced music was out of style.

#tonitalks always solid content!!

looveee your vids girl💜

I’m always search up brown skin makeup tutorials. I can’t find my foundation shade ever so I’m like let me see if I can find anyone like me out here🥲 btw you look absolutely beautiful💕

Thank you for this! So so eye opening. As a white woman, I have to proactively seek out content from black creators to diversify my online world… bc the algorithm will not often push black creators to me. I love your channel and watch a lot of your content but I’m not a huge commenter just in general. This time I’m commenting on this one in hopes that it gets pushed to more people like me who would benefit from seeing this but would otherwise never get this pushed to them.

This opened up so much for me, what I need to do is actually fully engage with the black Contin I consume so I can be pushed more.

Aren’t these algorithms made by Indian/ white tech guys?

I think it's ridiculous that more diverse influencers get shortchanged over the same Barbie blond hair blue eyed IT girl as in times past (Paris Hilton etc) - I feel like it's ppl trying to fight diversity in social media and clinging to the past. also, them trying to impose their narrative that that's what all women should aspire to be, to make us feel inadequate. as a Latina, I find it disheartening how much they want to still push down all POC creators.

I love your hair! Do you happen to have a link to the extensions? Thanks you!

new subbie, love your videos and mindset

My friend told me to stay away from black issue commentary if I want to make money 🤔

Tic toc is owned by Chinese that loves white european skin tone, the Western European blue eyed blond hair look. I am not surprised they pushed white face

Sadly, we know this is common across all sectors of society. The younger generations are sadly having to discover that black people have to often be twice as good and even then we are not recognized. Ultimately we have to be savvy in these spaces especially on the business side to get the recognition and compensation we are due. I known many people don’t want to hear this, but we have to keep fighting.

This was excellent break down. 👏🏽👏🏽👏🏽👏🏽

Love this video! More videos like this 💕

Ouuuu this topic was needed

It breaks my heart that you even have to make this video. I’m a teacher and I tell the young ladies they can be whatever they want to be. But really, can they🧐 I’m definitely going to start following you because I love your content.

I am a part time influencer, who is looking for job right now. So I make tik toks and RU-vid for fun but I do get paid barely. Like I mainly post on tik tok, mostly random videos, because when I do post GRWM videos or videos of my life my videos get less views. But when I post random dance or comedy videos I get views but majority of comments are hate comments

you look good TONI ! 😍😍 this hair

Omg I love ur hair 🔥🔥😍😍

It’s very interesting because I told myself that I’ll prioritize subscribing to black creatures this year.

Great video, every thing you said is facts