Why are your patterns not selling well? 5 main reasons and how to fix them. In this video, I talk about the main reasons why your repeat pattern designs might not be selling very well on microstock websites or on print-on-demand websites.
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If you are wondering why your patterns are not selling well, then this video is for you.
⇒ 5 MAIN REASONS:
1) Do you have only a few patterns for sale?
A good number of designs in your portfolio/shop to expect first sales would be at least 50 designs depending on the website. To start seeing any real recurring income you need to create 500+ patterns and keep uploading new ones every week. This will give you steady income growth as your portfolio grows over time and as you become a better designer.
✿ My Grow Your Portfolio Workbook: tinyurl.com/y7y9kt7m
2) Do your designs have commercial value?
In other words, can someone use them to produce and sell their products? This is the reason why customers buy patterns. Not because they like how your art looks to decorate their home. How to know which designs have commercial value? Study clothing, accessories, home decor, toys, kitchen products, bath products companies and see which patterns they use.
3) Are your pattern's element and composition clean and eye-pleasing? Well designed?
The truth might be that your art skills still need development. This is a totally good stage to be in as I was my first few years as a self-taught artist and I am still in some respects need improvement in my skills. Over time, after designing patterns over and over, you will get better and your patterns will sell.
Watch my related video: 3 most common pattern mistakes.
4) Do your designs have good names, keywords, and descriptions?
Most of the customers find your patterns not by looking at images, but first by typing in search phrases. You need to make sure that each of the images you post online (not only for sale but also on your blog and Instagram, Pinterest) has good, appropriate keywords and descriptions. This is almost as important as the visual quality of your design.
5) Is your online shop or portfolio too new?
It often takes up to a few weeks, or months for your brand new designs to be properly settled in on related search pages and your customers to start finding and purchasing your designs. You shouldn't wait till you see the first sales. I recommend continuing uploading regularly new images to grow your portfolio AND your design skills and the sales will come.
Hope this video was helpful for you to get you started learning why your repeat pattern designs might not be selling well and how to fix it. Thanks for watching!
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DEAR MANUFACTURERS!
I love to collaborate! If you are looking for custom, unique repeat pattern designs please contact me to schedule your free Skype consultation today: oksancia.com/resources/for-man...
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ABOUT OKSANCIA AND TEXTILE DESIGN STUDIO AND SCHOOL:
Hi! My name is Oksana. I am an artist, textile designer, and a creative soul. I help entrepreneurs envision and design beautiful products that will wow and connect with their customers. I am also passionate about sharing my experience of running a textile design business with fellow creatives through my videos here on this channel and my online textile design school: oksancia-textile-design-studi...
Up to this point, I created more than 5000 vector repeat patterns and worked on more than 62 freelance surface pattern design projects and I’m always looking to collaborate with amazing people and businesses to create beautiful and meaningful products for all of us to enjoy.
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Oksancia
Freelance Artist - Textile Designer
www.oksancia.com
12 авг 2018
