Canyon bicycles is a troublemaker of the bicycles market. The roots of Canyon bicycles are spreading to 1985. Two brothers Roman and Frank Arnold decided to make a company which was names as Velosport Arnold. The company was importing the bicycle components and in the year 1996, they decided to create their first bicycle under Canyon naming.
But the story sounds like a regular bicycle brand. Mike Sinyard from Specialized Bicycles Company had around the same story about his brand.
In 2001, the Arnold brothers company was renamed to Canyon Bicycles and decided to develop the company in direct sales way. And wait a second, 2001, direct sales via internet.. so, let’s remember what was in 2001? 11 of September tragedy, Spaceship Mir drown, Windows XP launch and etc. One of the most attractive news was the launch of Wikipedia website. That’s why, the direct sales way by Canyon bicycles company seemed to be like a crazy decision. The internet was not in any Personal Computer even in Europe.
So, this video will discover why direct sales is the best approach for now:
1) What was the bicycle business at the end of 20 century?
2) What is bicycle distributor
3) What is bicycle manufacturer
4) What is the supply chain of any bicycle brand
5) What is the supply chain of Canyon bicycles
6) Why Canyon Bicycles is so popular in the world
7) What is the cheapest bicycle by Canyon
8) What is the most expensive bicycle by Canyon
9) What is Specialized or Trek in respect of price to Canyon
5 сен 2024
