Why Does The 2020 Mazda CX-9 Sell So Poorly? Really! Why? 

It can’t even pull off without swerving lol

@Nissan370Z Glass what... u crazy. Your logic mazdas would be selling like hot cakes. More women buy cars

They are merging with Toyota to work on something big

@@five18audio Alabama plant. Toyota wants to use Mazda's new inline 6 for their lexus line

@@mbenton6 that would be nice the Lexus needs a remodeling I want them to bring a Lexus truck hopefully I want a truck but I want a luxury truck I’m gonna buy the tundra anyways

We've had Mazda products for the last 7 years. Before, we had Honda's & Toyota's. My wife drives a 2019 Maxda 3. She had a Cx7, then a CX5, then a CX3 AWD. I own a 2007 MX5 since 2009 and I have a 2018 Mazda 6 GS-L 2.5 L Turbo. Before, I had a 2010 Mazda 6 GS then a 2012 Mazda 6 GT. Mazda=fun to drive. :)

Oh no!! Are Volvos really unreliable? I always wanted one 😭😭

@@hr9592 pretty much any euro car will have you on a first name basis with the service dept.

​@@hr9592 They're not that bad. No modern car is "unreliable." It's just that some last longer than others and Volvo's dealerships and servicing isn't great, but if you want a Volvo there's no huge reason not to get one just because of "reliability." I personally think they look kinda ugly tho but that's just me.

H R, I had a 2010 CX60 for 7 yrs and was reliable for most part...but due to poor dealer service experiences and the higher cost to maintain for parts & service, not to mention horrible fuel economy (I-6 3.0L T) we switched over to a 2017 CX9 and I also have a 2019 6 GS. Found the Mazdas more reliable, cheaper, practical, nice design, better fuel economy and cheaper to maintain both parts & service.

Drives like my 2000 Honda Odyssey. Since then they have started dumbing them down, especially from 2011 onward. Took a late model Toyota Sienna on a test drive++- way to soft. L

tbh it really felt like cheap bmw in a good way, you get comfort but also great handling

My 2017 Mazda6 GT was an awesome car. I miss it every day.

I got a 2017 Mazda 6 GT and my fam got a CX9 signature

Happy wife...HAPPY LIFE! 💪👍

I love my 2017 cx9

I have the opposite: 2017 CX9 and 2019 6...both great flagship models!

Auto/stop has long term damaga to engine and resrarch show no significant benefit.

Wouldn't that wear out the spark plugs quicker too?

@@grandpa5508 I hate the auto stop thing, I have it on my Telluride, but fortunately there is a button to disable it- unfortunately you need to disable it each time you start the car. The biggest reason to me is safety. The autostart causes a delay, so if you need to pull out quickly from a stop, or being in a traffic circle waiting for your turn... you have like a 1-2 second delay which could be the difference in causing an accident. Especially in icy conditions, when you go to take off, there's a delay, instinctually you give the car more gas to overcome the delay, as a result, you get wheel spin (that further delays you) and potentially causes an accident. I think the auto start/stop is the most ill conceived "innovation" yet. The crazy thing is that on some cars (Buick Enclave in particular) you can't even disable it.

My Tiguan has that feature with no way to turn it off permanently. I absolutely hate it.

@@TheChubbyd07 pretty sure you can turn it off with odb.

I was thrown away when Alex made that comment. The Cx-9 is nice, no doubt about it but the Atlas, Telluride, Pallisade just to name theses reviews much better looking vehicles

If only it were longer like the 2015 model. Every year, every car line seems to shrink. You used to be able to buy a decent sized crossover SUV. Now, they're not going to sell you a decent sized crossover, you have to go up to the Yukon to get what used to be a decent sized crossover, and you have to go to the suburban to get what the Yukon USED to be. Even the MiniVans are shrinking. At some point, someone is going to see an opening in the market and start making a 2015 sized crossover again with a V6 getting 30MPG and take a big bite out of the market. Mazda SHOULD be that car maker since the now diminutive CX-9 is their LARGEST vehicle. But I doubt they will see it. I liked my Mazda3 until I outgrew it. Mazda now seem more interested in making as many iterations of vehicle based on the Mazda 3 platform as they can think of. Ick... Look! its a mazda3 SUV, its a Mazda3 truck, Its a Mazda3 minivan, its a Mazda3 whatever.

And you’ll see “ads fee” on the breakdown payment for your deal. Lol

I love to own a CX9 but if buying one, it has always been a Highlander.

cx-9s are very popular in Australia. Don't know why they are failing.

@@theytwatcher950 There been a big uptick recently here in the US. The CX9 have been selling well. One of the reasons is that most Americans like to play follow the leader. So if everyone has car X they hop on the bandwagon. Its really hard to shake this mentality here.

@@letsgonow5641 It's absolutely true. Tesla autos are a perfect example. There is no way they are worth what they are selling for yet it seems to be all the rage here in SoCal. Too bad these buyers don't realize there is no dealer network for service/repairs. I sure wouldn't want to try to sell a 2019 model 5 years from now.

S G this is so true I also took one of these bad boys and for the amount of weight it got amazing Mpg I was so shocked it’s fuel mileage is perfect

If it's that good then why aren't consumers buying the damn thing and this doesn't answer Alex questions? When is the last time you've seen a commercial about Mazda? I don't recall seeing one recently when watching TV, watching RU-vid etc..

@@tousshong9438 I see them occasionally. A lot of their problems are their dealer network sucks and they are slowly moving into the premium market, but aren't there yet. They are working on new engines and platforms that will help drastically.

@@tousshong9438 you are right.. the only mazda commercial that i see is on Facbook add lol. i believe mazda did cut down the marketing budget and utilizing it for newer Tech, and up coming models ... i love the brand and i own 2 mazdas. i have 2019 mazda3 sedan + 2020 CX-30 for wife.. i guess mazda is struggling financially which really hurts for those who wants the brand to grow and go BIG... in fact i know 2 things now! 1- mazda invested in some projects like hell.. just watch out for the next gen mazda6 (may call it different name) and the next gen of cx5... they will erupt the market( !!!MAZDA LISTEN!!! if you keep the current cx5 as is but instead of the current interior design to be replaced with how the 2019+ mazda3 interior design look like form the inside you will make big $$$$$. dont be afraid to charge more!! people buy more expensive cars! even BMW dose not look that pretty when it comes to it) . also mazda is already killing it with the Curent cx30. Mazda if you read this please invest in to your marketing department, let your engineers go out and talk to send out some massages show how the Craftsmanship and what mazda kodo design is! and much more!! speak about the tech.. take your SUVs in to snow storm adds, Show how it handles/ preforms in extreme weather, how it keeps you and your family safe with all standard safety tech. People dont know!! even some think Toyota is the safest car in earth hahaha. Go out and find 500,000+ miles mazda3 and how its still in the road in a commercial to show your reliability bring the owner let him talk. i dont know do something cool let people know... all mazda line up are great dont need much work just let people know about it, and the only 2 ways where people know about the brand is through this #1- word of mouth by current mazda owner #2- by commercials. it does not matter how your cars turns heads on streets people tend to forget even if they liked how it looks! because when it comes to buying time they will buy what they remember not what is best for them( this is very basic marketing principle). i swear people dont know about all the hard work that mazda is doing behind the seen. i know all of this because im mazda nerd LOL. Mazda has big selling point by describing the effort that they put in to each vehicle and the human soul that goes in to each car design.. hint!! learn from FORD Adds. Recruit young marketing people there are many ways to reach good number of the populations with out breaking the bank! bring up your new slogan "JINBA ITTAI" explain it!!! MAZDA you are killing it in designing wise, just invest in advertisement, many people dont know what you guys are doing, what you are offering and for HOW MUCH!

I'm in Texas and I've been seeing Mazda ads so much over the past 5 years, on all channels

Me too!

Congratulations 👏

Did you ever thought of getting cx5 ?.

Just not sure how reliable Mazda turbos are. They didn't always use turbos.

Been looking at one

0228mustang , awesome choice! People in general knock the CX9/Mazda brand and don’t even consider...each has his/her own reasons for choosing a vehicle just so happens that most don’t fall under the CX9/Mazda. If you want to blend within a crowd go with a safe and common brand/choice - if you want to stand out then go with a CX9/Mazda!

@@ztekz mazda wont budge on price. Remember the previous generation was a watered down ford edge, and had reliability issues. Mazda after splitting from ford has shown no regards to embracing a longer warranty to give previous owners the confidence in the brand again. That's why they get passed up. Let's not get started on the New model. Yes they went turbo 4 but it was missing things like ventilated seats on the signature and more. The 3rd row is cramped, there's no comparison to the highlander. It felt much smaller. You cant charge $40k+ and not give you more luxury options. Like lexus pricing with ford interior and honda handling. It's a lost puppy

SuperSmoovyI disagree...if price is your sole basis yes there are others that have better deals but Mazda being a small niche brand unfortunately doesn’t have the financial backing like the big brands (Toyota, Honda, VW, etc). I don’t just look at price and the way I look at it, you get what you pay for and depends what you’re comparing it to. I almost bought an RX350 good thing I held off and afterwards the CX9 came out...$6K lower on Signature vs base RX and $12K vs a similar spec’d RX not to mention 7-seater vs 5. Cross shopped too with XC90, Q7, QX60, Pilot and Highlander and still ended up with CX9. Didn’t care much for engine, or cargo & 3rd row space nor missing features like pano sunroof or ventilated seats as my priorities were diff and the others also used 4cyl turbo engines. Pilot and Highlander drove like minivans and Highlander at the time had dated interior. All the rest came out more expensive with higher int rates and I get it coz they’re more popular and had higher resale value. I buy vehicles coz I like them not coz of resale value or deals...to each their own

@@ztekz and that is exactly the problem. Their target market is skewed. Do they know who they are selling to? They built an SUV no one wanted. It looks beautiful and I love the style, but be honest, its utility as a family hauler barely meets the standard. Glad you enjoy yours, but I want more bang for my buck and demand more utility from my SUV. The 10 foot long hood is not only different, it is unnecessary. It eats away precious cargo space other manufacturers use. The pilot, and highlander for that matter have better tow capacity, space, resale value, utility and parts support. Again, Mazda, if they were serious about their target market I'd take them serious. they actually need to look at the market leaders and aim higher than those. Until then, everyone including myself will always overlook them. This is the exact opposite of what kia and hyundai was able to show this year with the Telluride and palisade.. again, a lost puppy!!

SuperSmoovy, well it is what it is...Mazda isn’t for everyone and while they may have missed a lot of marks they will always be a small niche company unless other big manufacturers merge with them like Toyota or Honda and thank goodness they moved away from Ford. Like I said, for me it meets my needs and I actually prefer something that is not common where you see everyone else driving...they may have used a shorter hood for more space and added more features here and there but they prioritized styling over function and I respect them for that but obviously not the majority did. Sadly, Mazda is made up of brilliant designers and engineers but not marketers to promote and elevate their brand and image!

Yes, so why aren't they outsell other brands? Why? Why? Why? Why? Why? Mazda needs to do root cause analysis and ask the question 5X as why aren't their cars/SUV are not selling as well as other brand. This is a simple quality improvement process to determine the root cause of something that does not goes as plan.

I agree with you brother it is an underrated vehicle, I think we drive what other people are driving, and we don't give other vehicles a try. I have a cx9 and is my first Mazda, don't know how my experience is going to be but we will see.

I agree. We've owned Mazda cars since 2014. We are very pleased. Cannot figure why so many people buy Nissan & Toyota, or Hyundai, Kia, etc predominantly without even considering Mazda. The engines and interior quality are great. Comfortable for cross country driving, and city.

@@tousshong9438 when was the last time you saw Mazda add? they need to advertise more, more, more, more, more, more, and more! people tend to forget when it comes to buying their next car, people usually by things what they remember ... the only way to affect this process is 1908237012897X advertisement, no one will kick rocks at your dealership just because they need to have a reason to stop by for test drive or buy, its called "marketing" it will drive the people to your door and wonder more, let them know that mazda is out there and to be added to their list for next upgrade. people need reasons to buy something. it wont work if you make one of the best cars out there if no one know about it.. for example, if you sell eggs know one will know about it till you reach out but not that only you need to convince people why they need to buy it over Walmart ? you need to have some reasons to your customers.. 2 things advertisement + reasons = WIN WIN chicken dinner!

@@moalo6652 Isn't word of mouth the most effective? Like a person had a Toyota or Honda for over a decade and their friend asks for a recommendation. The Palisade and Telluride are wow amazing but I wonder about their long term cost over 10+ years if driving it to the ground. But yeah I used to think advertising was evil XD, but then I realized companies need to actually have people see and know that it even exists!

It’s nice I got a vid on my channel

It's a beautiful car

I drove this vehicle for 1 week and now I am looking to purchase my own 😍

Yeah, Mazda Cx whichever's (except the Cx3), Lexus Rx's & the recently redone Rav4 are among the only modern crossovers I ever see myself messing with. But for SUVs in general, I personally prefer the turn of the century boxy but clearly rugged designs... xTerra, Escape, old pathfinders, hell, looking back, I wouldn't even be ashamed getting a 1st gen Rav4 as a beater lol

stunned and beautiful....sweet jesus, people have low standards. same kind of people that are blown away by a kia...

I got 6k off my 2020 cx9 Signature, I thought it was a sweet deal.

Fake news

You and I share a preference for good handling vehicles and that preference has led me to own a couple of Mazda's in the past. And even if Mazda's other vehicles were trash, the very existence of the Miata would justify the brand's existence. But I'd differ from your analysis in a crucial respect. You seem to be saying that it's Americans' taste that explain the failure of models like the CX-9. I don't think that's the case. Instead it is the absurdly inefficient allocation of space in a VERY LARGE three row crossover that undermines its functionality. It's worth noting that Mazda doesn't even bother to offer the CX-9 outside North America. In other international markets the largest Mazda crossover is the CX-8, a stretched version of the CX-5. If Mazda wants to sell such a large midsize crossover in the US, they need to understand that functionality is a priority for the vast majority of buyers.

Mazda CX5s does GREAT in the USA especially California.

I agree with everything you said and I like that Mazda is sticking to their brand even though it probably hurts their sales. Makes Mazda kind of cool.

@@stevenwilliams9280 Riiighttt.... Much like Kaiser, Hudson, and Studebaker. Very cool.

@@stephenhendricks103 , that is huge disinformation. CX-9 is sold in most markets, especially around Europe, while CX-8 is the replacement for JDM and some Asian countries, where cars bigger than 5 meters, or something around that figure, are not allowed for public use. We have hundreds of Mazda CX-9 here, Eastern Europe. Idk where you got that information...

No. It's a matter lack of interior space in a HUGE vehicle.

They've been advertising for decades. The American public just isn't sold on Mazda..thats all.

Prefer the 5

Very high safety rating.

Gee Dub i have the 2016, love the car. Long trips are very comfortable.

Rented one a few weeks ago in Birmingham before flying became a thing of the past. And it was awesome. The heads up display was awesome

I have a 2009 CX-9 I hate the fuel consumption 😂

Gas is $1.41 and dropping here...I dont mind it now

@@alphabeta3383 ya, those just weren't that great, all around.

I prefer a vehicle that's not popular but when it comes to parts and servicing the exact opposite is true 🤔

Paul von Helger the thing is while you may not care unfortunately popularity is important otherwise the company will ax the car that you enjoy driving because it’s unpopular.

Right on Paul.. i have always felt that way about many goods that i purchase, from cars , stereos, speakers, even my God dare I say it toaster oven, 🤔. I have owned 2 Mazdas. Great sporty cars. Extremely reliable too. Like their ads in the past, zomm-Zoom. Mazda has always been known as the Poor Mans BMW. For a decent SUV leased , i almost, pulled the trigger on the CX-9. Ended up with a Acura MDX -SHAWD. Both were 2019s. Both have pros and cons. The Acura had the slighly better $$$$ deal.

I should add , the infotainment systems in both are lacking in different manners. The Acura is dated with dual screens, the Mazda screen was too small with too much scrolling.

Ditto!

Purchased a Mazda-3 2018 Touring little over a year ago. I opted to exclude upgrading to Apple Car play because I didn't feel like their 200-300$ was justifiable for something I haven't needed in the past. Well one day, I connected my iPhone for charging and what do you know? Apple Car Play popped up. Was the strangest thing. Has worked without issue every since. I know this comment doesn't directly apply to your other comments, but I just figured I would share with someone who "doesn't" have apple car play and try it out! You might have to verify if your iPhone 'Allows' the Mazda infotainment system.

Is the 3rd row usable for two fully grown 6 foot tall people?

I love my CX-9 and checked out all the competitors. The mazda came in about $5k less than anything else in this class. Love the interior and exterior styling a lot. The Bose stereo is better than some of the competitors as well. The handling is great and doesn't feel like a third row SUV at all. The gas mileage is better than some of the cars I've owned in the past and I personally didn't notice any difference between regular and premium gas the way I drive. On a recent trip to the Toyota dealership for another vehicle I learned that Toyota is now using Mazda technology in Toyota vehicles and Toyota is also financing Mazda vehicles. Great partnership in my opinion. Overall, Im very happy with my CX-9.

Clearly I need to work for your company.

Which company do you work for?

General manager of a fuel company _ convenience store company in update ny

It may be true but why aren't they flying off the lot? Marketing!!

Tous Shong that’s a good question. My last company car was a Jeep Grand Cherokee Limited but this Mazda drives so much better. Handles great. Infotainment goes to the Jeep. Driving fun goes to the Mazda

Why do you go through them so fast?

That's exactly what I did! Got a 2018 GT. Make some room for me Uber XL. Just need to put some better tires on it & I'll be set! 😁

Just bought mine too and I concur.

Some people (me included) consider a turbocharged 4 cylinder (or any 4 cylinder) a negative. Since Mazda doesn’t offer a V-6, those people choose the famously reliable Toyota 3.5 V-6.

@@steveprinty5674 havent heard any Major problems yet? been 4 years since it has relased?

Remove the word "perceived" and you might have it all figured out.

@@InvestBetter. Who is consumer reports most reliable car brand of the year? Not honda def not Kia

Dmilli I had a new Ford Ranger 4 cylinder (‘84 model) for 19 years, I still have the ‘96 Suburban that I bought new 24 years ago. I think naturally aspirated has a much better chance of long term reliability. I used to have a Volvo (‘81 245 DL), and while waiting in line to talk to the service writer, I heard him tell the guy in front of me that his car needed a new turbo. When the customer looked at the written cost, he nearly fell over. That was over 30 years ago, but it probably influenced my bias against turbochargers. And all of my 15 vehicles have been 2 wheel drive. Simple is better to me.

Do you find the 3rd row usable for 6 feet people?

@@gpsdoc2222 3rd rows in compact SUVs aren't for 6 feet people.

@@grjones520 Right, but it seems like the Palisade and Telluride are starting to make things slightly bigger to fit 6 ft people albeit uncomfortably. But at the point, people should be getting a Suburban or full size suv which cost 20k more.

Did you know Telluride and Palisade are selling above MSRP, at least that was the case prior to covid-19 mess. So no, you can't beat CX-9 value with anything else. Given that it might the oldest design among 3 row SUVs you may be able to get a better price than competitors.

They give good marks for the transmission, more gears is not always better.

Horrible transmission. Very jerky, shifts extremely hard, and it's not even that reliable.

Oh wow, that's a great analysis. It sounds like Mazda SUV lineup is cannibalizing itself.

I agree with your argument, but at least there is the option of a more sporty crossover in the market. I think this car's real competitor is the acura mdx.

Stephen...I always enjoy your thoughtful input! I think you're exactly right. In most respects, the CX9 just isn't competitive in this class. Too many compromises. We don't even have Mazda here, but even if we did, I wouldn't buy one.

@@johnholst Thanks, John. Right back atcha. :)

I've actually had two fords with over 300k at trade in. So, there's that.

That's intentional, to keep the screen nearest to where you watch the road. The problem with the infotainment is how old the software is. This thing needs fully digital gauges and a much larger center screen. It could be redesigned to be less of a "pop up" look (although this is more in line with what Audi did for years, and what Kia still sort of does, so I don't think it turns consumers off), but it needs to stay near the top of the dash to reduce the distance required for glancing.

@@JakeRoot I know it's intentional. The placement is fine. The design is the issue.

@@SimonFanProductions 👍that I don't disagree with

@@JakeRoot I was next to a new BMW that has the same screen in the same place. I wonder if they can update the operating system like mac does every year that would sure make a difference.

Car play/ Android auto can be added with with a retrofit kit to any car with Mazda connect.

Exactly as I've heard as well. Claustrophobic 3rd row seat

@@SuperSmoovy Not all buying CUV need 3row at all....

They all are cramped mot just mazdas. Stop making excuses

It's fine for kids or short trips for adults

How many times have you seen anyone in the 3rd row of these suvs? People THINK they need that space. You spend all your time behind the wheel. That's where it should be most important. If you really need more room, why are you buying an suv? Get over your insecurities and get a minivan already.

Me too. What is you MPG? I am getting 17.9. The turbo seems to really suck gas unless you are on cruse control.

@@bryantjenks3598 I have a 2019 GT FWD and am usually around 19 mpg with 80% city driving. If I have a closer mix of 50/50 city/hwy, I'm usually around 24 mpg. I've taken long road trips cruising at 80 and gotten about 26 mpg. I noticed that the high cruising speeds above 75 definitely affect mpg moreso than my old 2015 Odyssey Touring Elite. To surpass 28 mpg, I had to cruise under 70 mph. But what's the fun in that?! 😂

You'll still get much better MPG than a highlander or other V6 SUVs Unless it's a hybrid highlander ofc

Not A Channel // Anymore I am thinking that the highland would be better. Having had a RAV-4 V6 I 3.5 liter I was expecting more power and mpg. But I have neither. Outside waiting for all my contacts to load before I am able to use the radio and the mpg, it’s a great car.

@@bryantjenks3598 The CX-9 is quite heavy, compared to the CX-5, which is more like the RAV4. The CX-5 should have better mpg. I completely agree with the horrible speed of the infotainment, but it's been updated for the 2021 model at least. Android Auto made me forget about Mazda Connect, so I'm good.

Drone Downunder I don’t know if Using a 6 speed automatic in 2020 innovative or only having 2 different types of engines 2.0 or 2.5

That's a cheap shot because you could pick on any one aspect of any make of car and find fault with it. The reality is that 6 speed box is better than any CVT and better then many 8 or even some 10 speeds that aimlessly shift all over the place.

@@dronedownunder652 Totally agree, currently have both CX-9 and a CVT 3.5 liter 6-cylinder SUV with 300 HP. CX-9 with its 6 speed tranny and 4 cylinder 227HP engine beats it hands down and is so much more fun to drive on local roads and highway.

@@coop6428 I have never been a Mazda fan boy - I have had most mainstream makes of car at one time or another. That said I now have a CX9 as well and getting 420 Nm of torque low down out of a 2.5T petrol with no no perceptible lag is innovative. There is no risk the 6 speed box will be updated to an 8 in the near future but right now I think it shuffles the cogs pretty well with that motor. I'm so impressed I'm looking at the CX5 with the same motor as the second car.

Drone Downunder I’m not making a cheap shot you said Mazda is innovative in what exactly? Definitely not transmissions or engine tech and they are many 8 spds and 9 spds better than the Mazda 6 speed look at other reviews on other cars maybe not CVTs but those do get better fuel economy. And engines they’ve been using the same skyactiv engines since 2013 with no updates then they decided to downgrade the Mazda 3s rear suspension to a torsion beam. it seems to me this company is stuck in 2013 and they’ve killed of all there sporty cars except the MX-5

Smack9x. I am 6'1 and weigh well over 200 pounds and I find my CX9 to be very comfortable, especially the front seats. Therefore, I 100% agree with Alex.

@@terence4427 Savagegeese's agrees with me so there. What I found out is that I had to put the seat all the way back because of the door mirror positions. Also, the center console and door panels are unnecessarily wide and protrudes into my knees. It is not built for heavier/wider folks.

@@smack9x . I don't know who Savageese is but his or her opinion is meaningless to me in relationship to a vehicle I drive every day. I'm not discounting your experience, I am only speaking from my perspective and the CX9 is the absolute best vehicle I have ever owned.

Smart !

@@harlancarraher3526 36,000 miles later and I still love my 2020 CX-9! She rides well, performs well and is easy to own.