@HOWARD BOYD : bacon !? Indians food habits do NOT include meat in most of our diets. Sandwiches - Not us.. Please do some research on Indian breakfast. You will be surprised at the variety.
Yes, and in fact, we (Australia) haven’t even got Dunkin’ and I’m assuming it’s much the same like India... we see donuts as treats, certainly not a breakfast item. Krispy Kreme is here, but is quite limited and is only a few per state in tourist areas (airport + city centre) largely. EDIT: On Wikipedia it shows that Australia was a “former” location for Dunkin’... didn’t even know this.
I'm American and cannot even recall the last time I ate a donut let alone eat one for breakfast. I also cannot recall last time I seen anybody else here eat donuts for breakfast. This is just a stereotype.
@lazarus j LOL, if we can buy 1000cc sports bikes and sports cars, u think we can't buy this. ans- nah you don't buy them only 10 %rich buy them Why buy expensive things when much better cheaper things are available? ans- bcuz 90 % are poors
@@Gambit24 it's not only about price.....being an indian I would prefer a chocolate truffle pastry which almost costs the same 70 to 80 rs per piece .A s donut..is quite dry and less creamy and lacks flavours.....they should understand that it's taste does not appeal much to indian customer....even I will prefer Giani's belgian chocolate icecream over donuts which costs about 90rs per scoop....
@@pviveknairya we eat in crispy with morning breakfast idly vada,dosa vada,pongal vada....instead of sweet vada which is *20times the rate of ordinary one .
"Dunkin is synonymous with breakfast pretty much everywhere you go" No sir, only in America. I doubt Asia, Africa, Middle East eat "sweet sugary buns" for breakfast, when they can have healthy food.
Not even in South America donuts are "breakfast", I see it much more as a snack to eat once a month or something instead of having the sugary buns for breakfast.
@@ralucav.2154 generally it's heavy in comparison to other parts of the world.....roti freshly cooked vegetables(generally people don't have non veg as breakfast) in my state and many other states in which roti may be of wheat,maize or millet......in some states aaloo paratha,idli,poha,upma...btw I love all of these
pass As surjith replied I would add that we have local delicacies here in India. "Bikaner" and "Gulab" are some famous food chains in India for sweets.
@@PeterVader I was equally baffled to learn this, but apparently it's a cultural norm in the US to have sugar bombs for breakfast. I agree with you, these colorful and sweet things look more like a once-in-a-week treat on a night out, not like something you should eat every day, especially starting your day with.
@@zanguauvaitomacu4925 Hm, maybe depends on the family? My friends (from all over the EU countries) all seem to share a remarkably good food culture, always regard breakfast as a time to eat something actually healthy (eggs, fruit/veggies, bread, porridge). Force-feeding kids with good food seems to be the tradition. Of course kids themselves will always want to eat cereals with cartoon mascots and sugar, but that's a responsible adult's job to make sure it doesn't happen. Some parents might be slacking on the duty, I suppose.
Most european countries don't even have a dunkin donut restaurant.... I've never seen one. And we certainly don't eat donuts as breakfast. Even italians who like a more "sweet" breakfast, don't eat donuts....
thats the whole point..most indians are very picky when it comes to sweets or any kind of food...and there are far better sweets available to them than donuts at just 10% of the price
No. The vid. describes they did their homework. Only problem is they marketed themselves as donuts only store. If chai or coffee culture marketed, i am sure it will work as middle class grows.
the only adjusted after they suffered failed of return on their investment, only than did they analyses and adjust to try to salvage their investment. At the beginning they assumed without bases that people in india would treat donuts the same way western treated donuts, that not doing their homework. That assumption without basis.
You didnt pay attention. In the first 30 secs it says they let an Indian who had already franchised a dominos there build this one. It was his plan. He knows the culture. It was just a good idea that didnt play out how he wanted. Them and starbucks mostly only work in highly consuming countries or where the culture is changing towards that like the middle east.
@dark siders It ain't got anything to do with money tho 😂🤷🏻♀️ Majority of Indians don't really have a sweet tooth. We have our own cusine which we have been eating and loving since our childhood. Maybe donuts are not bad but it's just the taste preference you know? Western ppl usually don't like spicy foods and prefer something normal or sweet and that's the same way we Indians don't prefer sweet and we rather go for spicy food. KFC, Dominos etc are making a huge profit coz they mainly focus on meals rather than sweets which are considered as deserts in India. And we Indians don't usually eat deserts after every meal.
@dark siders It is actually better, you can ask any foreigner who have had Indian food in India, they'll prefer our traditional food over the fast food, and what, just bcoz I don't like fast foods means I'm broke? What kind of logic you have?
@dark siders it's actually better tbh I personally hate donuts if there will be a choice between American or Indian fast food definitely I will choose Indian it depends from where are you
short version: deep fried dough covered in sugar and glazed in more sugar or pumped with sweet fillings is not considered breakfast everywhere on Earth.
penitent2401 , I'm from PR and we consider Dunkings as a dessert or a late "coffee break" type of place. Never actually breakfast unless necessary cause they are near hospitals.
Nobody in India would go out in the morning on the way to work and spend 200 rupees just on breakfast. He/she would rather have a parantha either at home or at a local dhabha, which is much more filling and cheaper and tastier.
Christina Cianci They would have done their research. But honestly I don’t think they could have done anything to satisfy an Indian palette which is very complex compared to a normal Western Diet.
Agree and Indian breakfast can be very nutritions full that feed your body and mind, like an organic made paratha thousand time more tasty then one made from chemical treated ingredients....even when you go vegan your energy level would become much higher and of course good looking then most who are overweight......
The lady Dr says “India is BECOMING more health conscious”. She missed the point that Indians have always been health conscious from time immemorial. Period. There has not been a single period in history where Indians haven’t laid enough stress on eating vegetables and fruits. Unlike the west, who like processed food, Indians have always used salads, prepared dishes which bring out the flavours of the vegetables. We’ve always used the best ingredients and don’t depend solely on salt and sugar to enhance tastes. The use of white flour or Maida which is otherwise used without second thoughts in the western world is hardly used as a staple flour in India since ancient times. We’re probably one of the few cultures that has laid more stress on eating wholesome foods. Maida/refined flour is used occasionally for very few food items and is definitely not used in breakfasts. I hate the way our own people downplay our food culture so foolishly.
@@jacklan4103 OMG how are you so smart? Dont you get tired? Going by your 'logic' The Vatican city has to be the country with the least amount of diabetic patients. Lol There is a difference between rate and number. Population of US is 331 M and their diabetic rate accounts to 11 % of the total population while India's population is 1330 M and our diabetic rate comes to around 9% of the total population. Moreover, India stands at 78th position in the global diabetic rate index and US stands at 60th.
True. As an Indian and a nature cure researcher, I can endorse it. Traditionally, our mothers used EARTHEN POTS...not the horrible ALUMINIUM introduced by the British in our jails...and now promoted by the govt. Indians always ate healthy...but corrupt govts, doctors and corporates introduced REFINED OIL, SALT, SUGAR etc to make profit. Our food may be oily and spicy, but it is tasty and healthy. I am glad DD is being given the kick it deserves. Give me paratha, vada, samosa, pav bhaji, choley bhaturey and roti anytime. I miss my Indian food now living in the PHILIPPINES...but have some spices to cook my dishes. No DUNKIN for me!
@Far J India has restro and mostly people are middle class and can afford it easily but we dont like donuts as a start , we prefer something which goes with CHAI [ INDIAN TEA ]
Sad to say new generations of Americans are so lazy, looking for easy things, easy jobs,it is now became a trend,us government failed, military failed, economy failed(debt is 21 trillion) and even can't protect it's own technology, stealing by china daily. What's going on Americans ???.us needs excellent planers,managers,just like Germans and japanese,simple and adjustable living and doing things like indians.sad sad dsd.
@@kartikkaushik9811 And how much would you bank on that? I didn't say literally NOBODY would buy them. But we're talking business sense here. How feasible is it? They'd have to be stupid to think they'd even break even.
@@neeldeshmukh124 What's not? Are you denying local sweets on average are cheaper than donuts in India? Not that donuts are craved after in India either.
I tend to agree - who want's white flour donuts - our local indian snacks taste way better - DD guy's have no idea of whom they are catering to. High time they get up and realize what they are doing wrong in India.
I’m American. Donuts are more of a dessert for me and not even a weekly thing. I love the look of the regional Dunkin’ products and think some of them would be liked in the US.
Eating a donut every week sounds like a lot. I only have donuts a few times a year but that’s because I really like donuts. Other people have them less.
3 regrets of my life: 1. Buying a kinder joy(I still think the ceo of kinder joy owes me money😂😂😂) He robbed me! 2.buying a doughnut and throwing 80% of it away. It's literally crappy way to burn money. 3.accidentally dropping my medium pizza cheese first on the floor
@@parthsharma4124 can relate to the first one ....kinder joy shuru hote hi khtm 😂 or vo toy bilkul useless .. 2nd one would never happen & 3rd mein kbi hone nhi dungi 😉😅
@Wo W Don't think I'm gonna like em , too sugary & sweet atleast that's how they look like !! Their is a reason they are failing in India ,doesn't suit our tastebuds!! Indian sweets are much better
@@parthsharma4124 I still the remember the day when I emotionally blackmailed my grandfather to buy me kinder joy which was at that tme of 30 rupee . Now I look back and I feel yrrr iss badiya to sambar vada khareed leta
yeah how much you want to bet that this jubliant company that brought dunkin donuts to India is actually INDIAN... it's called Indians wanting to try to make easy money but failing because they don't understand their own culture...
Dunkin failed because majority of the Indians have their breakfast at home with the family. It's simply not in our routine to go out in morning for breakfast. It's as simple as that. And second thing, we consider doughnuts as a dessert not as a breakfast item.
all of my friends that had visit india said they might be never want come again to india.. because the food there is not good.. they cant tolerate the food ... also the hygiene in many area is below standart...also they said how come never see any pretty girl in india, but they believe it have pretty girl but one in a million they think...
@@Ellazybone The food here is always a tricky thing. People from other countries are not really used to the spices here. And personally, I always suggest everyone not to eat food from the streets. And for the girls, I do agree with you because I have lived in Canada for sometime and I know what you mean. But it's mostly a culture thing and women are comparatively more repressed in India.
I live in America, I was born and raised here and never ever in my entire life have I had a donut for breakfast. However, I love my coffee like how people in India love their chai. 😀😀
True. However, ten years ago hardly anyone would have thought of a pizza as an accessible neighbourhood meal. Perceptions can change completely especially in a maturing marketing like India - just takes a whole lot of effort (and ad spends!)
It’s all about marketing and in India I haven’t seen a single dunkin donut ad for sure, definitely seen the outlets but I don’t even have a sweet tooth so....
@squ34ky2 Hey they just don't like sweet stuff that much. When they travel to countries that have good food culture (unlike America) they're very open minded about food. Stop assuming.
My analysis is, 1. Donut is cultural food of America. It's a breakfast food.😂 Indians don't have sweet things for breakfast. It's vadapav, chole bhature or idli sambar etc to convince Indian People to have sweet things for breakfast like Americans is hard. Even Kellogg's still struggling with their breakfast cereals. 2. Anything that is sweet, Indians mostly see it as a Dessert. Not as a main part of the meal. 3. Donuts are over priced. Even rich Indians can see it. For Rs 60-70 which these US company is selling, people here can get a Black forest Cake from a branded store. For Indians Donuts are just vada shaped breads with cream on top. When they see Rs 60-70/peice price tag they laugh inside their head because why would they pay that much money for breads with different kind of cream in top. The perceived price value is low, actually value is high. This stop them from doing a regular purchase.
@@pranshuanand4560 No bro , They are still making Loses ....The Main Problem is Cereals are supposed to be had with cold milk. But Indian have it with hot milk. The company still faces alot of issues. Bangalore is just one segment, And Students are still another inner segment. It will take some more years of conditioning to make it profitable.
@@pranshuanand4560 yes it is. Pastries have been in indian market since time immemorial but donuts are not so popular thats why this story of DD. and this is the same reason why BR is doing fine
@HOOLIGAN TV Maybe u haven't explored south indian foods much. The oil used to fry the vada also matters which makes it healthy/unhealthy. You don't need to generalize "south indian foods" cuz it's clearly visible that you don't know much about it.
@HOOLIGAN TV First of all, it's not good to stereotype South like Bollywood. People don't have stomach full of vada. Vada is just a side food often had along with idli and sambar. In cities like Bengaluru, Idli, vada and sambar is favorite breakfast for working class people. Even for students like me. Since 3 years I'm having vada at least 3-4 times a week, I don't have any digestive issues as far as now.
@5:08 Someone said india is becoming a very health conscious market. Ha ha ha.... Just give these donuts for 20 rupees each and see what happens. India is a price and value conscious market.
@@samlsd9711 I believe it is around 70 to 80 rupees plus it's mostly in the malls instead they should have kept it small at many places. People don't go for breakfast to malls.
I think it's because Indians are simply not interested in overpriced donuts... If they want something sweet they would always prefer local sweets and desserts more than anything else.
Doughnuts are something very specific to American culture, other countries have their own sweet street food or simply don't care. I'm amazed they're even in 46 different countries. At least in McDonald's you get a happy meal and there are playgrounds, I think that's the only reason they managed to become successful outside of the US initially.
Exactly... we went to one of the Belgian Waffles outlets in the Indian city of guwahati...and omg...the waffles were like 150-300 each. In Hong Kong, you'd get one for 10-15 hkdollar, equal to 80-100 rupees... at street food outlets AND fast food restaurants. Donuts are similar, they are bread rings with cream on top... nothing to base an entire brand on.
@@HontuZindabad a samosa is normally 1/2 puri (as it is deep fried) + Vegetables so if you eat one it is kinda same. The only problem is In India we consider Samosa more as a snack rather than meal . Once The ideology is corrected it will be hugely Profitable for Indian's Health
India is a country known for its infinite variety of sweets, why would they settle on overpriced food of non existent variety. Its like comparing matchstick to the sun
As a market research professional in New Delhi for 14 years, I can say DD never did quality market research in India...or used lousy research companies. These mistakes as shown in the video are proof of that. Indians have VERY VARIED preferences for food which changes every 100 km. DD is seen as a CONFECTIONERY or BAKERY, not as a breakfast joint...which are mostly small shop snack houses. Indians first opposed KFC in Bangalore...but now KFC is a hit.
India has its own strong culture and food habits. Very difficult to break the habits. It’s like going to Usa and saying why did the Idli dosa didn’t make it big in Usa. The Americans will have donuts anytime over idli on a regular basis.
Don't be funny why be so closed i love all kind of foods specially if it's spicy. And donates is one of the best deserts in the whole world ps and im not even from eu or usa but love all type of food as long as it's good.
Really dunkin donut's ki shop ka toh pta hi nhi h mujhe If it's near to my place i can eat it every weekend or even daily whytf You including competition here I didn't even heard about it in jamshedpur even after living for 4 years
It was a general statement. People have their own preferences as you have. In fact, I eat a donut or two now and then. But the majority of Indians are addicted to Indian desserts and I do too. :)
i agree but donuts add some variety to the mix from an international perspective. i am sure you would like at least one of their flavors. i personally love love love ras malai.
Did she just say that 'India is not a country that is particularly interested in coffee.' You are out of your mind to think that. If you mean the 'western coffee' like Starbucks and Costa, you are right. Don't generalize 'coffee' as all coffee. Long live Filter Coffee.
Per capita consumption of coffee in India is just over 80 grams while it's above 6kgs for countries like Germany and USA. It's quite evident India isn't as interested in consuming coffee as much as western countries. India and China have always been a tea drinking nation. Get your facts straight, mate. I am an Indian tho...
You don’t like donuts? I personally really enjoy donuts but they’re very sweet and sugary so even one can feel like too much sweetness. Usually I eat donuts a few times a year at the most.
@@rachelcookie321 It might have to do more about the place I tried it from. It's speciality wasn't donuts. I might give them another go from a place which is know for it.
1 Chocolate Donuts 75/- rs with Strange Taste.... equall to 1 plate Pani Puri 20 rs 1 Bread Omelet 20 rs 1Chana Samoza 15 rs 1 Veg. Cutlet. 15 rs then who will go to Just Salt and Sweet......
Indian here, We’re not that crazy about donuts. In a country with over a thousand varieties of traditional sweets, donuts are just, meh, wtever.🤷🏻♀️ People just kinda assumed they’d be ridiculously expensive so they never bothered going in There are a lot of small independent bakeries that make really fresh amazing donuts that are reasonably priced And donuts seem like a very unhealthy breakfast option. It’s basically a sweet choked desert. 🤷🏻♀️ idk, that’s what I got.
never visit india but the city have lot of cheap food and lot of them looks good. iam watching from bunch of channel on yt they talking bout pricing woow
Bunnyy but mc Donald’s is known for being cheap food, even in India that’s how they market their stuff. And dominoes is a full meal, although yeah more expensive than most Indian restaurants, but not by that much tbh. And they have a lot of Indian flavours too. Makes more sense for most families to order a pizza, burger or sub when that’s a full meal for that price instead of one measly donut that doesn’t even taste that great🤷🏻♀️ my 2c
In India, no one eats sweet donuts as a breakfast. Also, the coffee available in any road side Tea stall, is much stronger and tastier than the DD coffee.
we can get ginger tea for 6rs from our local chai bandi bhayya... just by saying paise kal detha hu.. change nahi hein... and they gonna market their's tea for 200 . let's wait and see... what happen's
the best are the indians who complain about apple pricing the phones so much more ridiculously expensive in India... (compared to much of the rest of the world) lol.. if they would understand that actually it is the Indian government that makes the phones much more expensive than they already are because of insanely high import duties... Xiaomi and Chinese brands get around it by assembling the phones in India but you can't expect every company in the world to do that.
This is so true, and donuts are just one item, basically a sweet bread with topping. There are good local patisserie shops which have so much more to offer, and I am not even considering traditional sweet sellers(that would be like bullying a kid). Basically Americans don't have much culinary variety and are arrogant enough to think they are the best, but India shows them their place when it comes to food.
@@sb7707 absolutely! I've always felt that doughnuts were lame, as if they hardly made an effort while inventing it. Actually all American food chains that come to India sell pretty lame things, it's just that they are able to market it very well. Like for eg, we had all sorts of delicious kebabs , 65s tandooris when KFC came in with their fried chicken, which is way blander and less flavourful. The sold it better and now all of us think that it finger lickin good..
@Shawn John225 Islam is not local to that part fool! They r fighting for DAR UL ISLAM against a secular country after cleansing the non Muslims in 1990s
@Shawn John225 so we should also rage a religious war, cleanse them of outside religion, change the demography and rightfully take it back! Exactly what they did, u should supports us also then
@Shawn John225 second they don't call the hindus local who came there from West Pakistan during 1947, till date not giving them kashmiri citizenship! But go out pelting stones and rioting demanding citizenship for Rohingiya Muslims who came last year! Funny how u fools support terrorists
@@NSbergthor nah, you can keep your potatoes and lentils, the US has some really good non-chain donut places...and they don't eat them for breakfast it's more of a dessert or once a week coffee thing
They forgot the fact thag an average working indian doesn't have the luxury of time in the mornings while commuting for work. We would rather prefee a ₹6 cutting (roadside tea) and anna ka idli-wada rather than have breakfast in a fast food chain. It saves us both money and time
Rightly said. Dunkin' didn't study the Indian consumer culture enough, or should I say, didn't derive the right conclusions from their study before taking the plunge. The enamor of that sweet sweet potential profit from an untapped market is far too much for some brands to resist, and suddenly they find themselves in a diving headlong into a financial trap. Always remember the age-old adage: look before you leap!
@@Sudhanshu_Saksena Actually its if a product is worthy enough for the amount being paid. Expensive coffee or sugary donots for breakfast we indians wouldn't find worth at all for the MRP. We would prefer local breakfast which is cheap and bang for the buck
10 wali tea ya phir ghar wali chai 450 wali se achi hi hogi....sab traditional khane pine ki cheez ka rate badha k usme faltu cheeze mila k taste kharab krte h
10 rs tea doesn't get you the seating space, the lighting, the air conditioning, the packaging, the quality control and hygienic assurance + other background services like a clean room, and washrooms. That's why you pay 199* for tea, or coffee even - CCD, Starbucks etc (ps: tea is mentioned at 199 not 450)
India food culture is very strong. they are picky with western food. They will always eat indian food. I cant blame its really good. That is why their taste bud is really picky. Their sweets are really sweet, some are mostly fried. They do not need donuts. Obviously ice cream will win in india coz of hot climate thn it is sweet and creamy, its a treat for a child, imagine how many child is in that country, all craving for sweet cooling ice cream.
@@alankritmittal4595 cooked in hot oil like fugia, onion pakora, samosa then dip coconut chutney you cannot go wrong,With this foods you do not need donut.
Sohan Mohapatra I’m American and I don’t know a single person that eats donuts for breakfast. Personally, I eat a donut every month or 2. Some people might eat a donut every week but VERY FEW eat donuts for breakfast.
They must sell donuts very expensively in India. Where I'm from, it's the other way around: 2 Dunkin donuts is roughly the price of the most basic burger from McDonalds.
@@alvinandanar7559 the basic burgers here (Mc Veggie and Mc Chicken) costs a little more than a donut, but there's a very cheap burger here called McAloo Tikki which costs like half a dollar but it tastes really awesome.
