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Why entrepreneurs stay broke and sad [trigger warning] 

Alex Hormozi
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Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

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20 сен 2024

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Комментарии : 210   
@evandawson
@evandawson 2 года назад
Alex is younger than me… yet in this video he came across as a father figure- telling me what I needed to hear instead of what I wanted to hear. Tough love and I sincerely appreciate it. Anyone else?
@droza7939
@droza7939 2 года назад
Absolutely homie
@longqishan
@longqishan 2 года назад
Facts
@classlessfool9398
@classlessfool9398 Год назад
I think we all take turns being each other's brother, father, and son
@paulaCvenecia
@paulaCvenecia 11 месяцев назад
Yep, as the comment above said, archetypes change and sometimes they have very little to do with age but a lot more with mind architecture instead.
@ElishaLong
@ElishaLong 2 года назад
"Empires do not suffer emptiness of purpose at the time of their creation. It is when they have become established that aims are lost and replaced by vague ritual." -Words of Muad'dib by Princess Irulan. Frank Herbert, Dune Messiah
@paulphipps7215
@paulphipps7215 2 года назад
You have to stay uncomfortable because when is the last time in your life that you grew being comfortable. Thanks for the lessons Alex, Grow or Die,
@KingOfFinance1
@KingOfFinance1 2 года назад
Such a true statement. I know in my own life I’ve seen the most progress or accomplish/grown the most in those uncomfortable situations. They teach you a lot and make you better. It’s definitely a recipe for success. Not always easy to be in them but that’s the point that leads to growth.
@SavaNedev
@SavaNedev 2 года назад
That's right, we either grow or die
@alexn5501
@alexn5501 2 года назад
I grew alot around the waist being comfortable
@marcashu27
@marcashu27 2 года назад
The amount of value in your videos surpasses 99.9% of other youtube channels. Thank you for sharing your wisdom.
@AAllinsonNN
@AAllinsonNN 2 года назад
I have to say… Mozination has become my home! Thank you for helping me push through to (eventually) overcome BPD and a few mental setbacks 🙏 Each day has been getting better and more beautiful, I can’t say thank you enough for the mindset, the presentation, the insight, and most importantly the love for people you don’t even know. You’re fucking brilliant, Alex
@braxtongilbert
@braxtongilbert 2 года назад
Go you, bro! You’ve got this!
@meh3083
@meh3083 2 года назад
I hope you win!
@cnaccio
@cnaccio 2 года назад
Felt like Alex was in my head on this one. It’s amazing how clear his thinking is on this topic. Thanks for the kick in the butt!
@ladmandiola8868
@ladmandiola8868 2 года назад
I think I found the niche that I was searching for and look forward to seeing the the results of what I seeking.I'm available from 9AM to 11PM - 7 days a week!!! Even when I'm on vacatio. All that you shared convicts me as that is true so that's why I wake up earlier. But even in-between that time I STILL make sure my family (wife and 2 boys) are always are my priority OVER my online business. Beyond that, I'm more dedicated to understanding what you pointed out. THANK YOU!
@AjSimmonsOnline
@AjSimmonsOnline 2 года назад
I really can't believe that RU-vid took this long to show me your channel! Nothing but facts in every video!
@Jpf1455
@Jpf1455 9 месяцев назад
That analogy with the eye of the tiger really makes me think about rocky 3 . Losing your hunger will seriously diminish the amount of work you'll put in
@komoru
@komoru 2 года назад
No B.S. No cheesy background music or A.D.D. tiktok marketing tactics....just straight to the point good business advice
@huseyinbaij
@huseyinbaij 2 года назад
You have nooooooo ideaaa!! Man it's a freaking suffer to stay laser focus especially when you are not progressing due to fear of failure and disappointing family and beloved ones!! I'm finally getting over it and figuring ways to trick my desires. All luck men!
@MrScottSenior
@MrScottSenior 2 года назад
Since hearing you on Ryan Moran, I've deep dived on your content man. Please keep creating what you do
@amirnenaa350
@amirnenaa350 2 года назад
Thanks for sharing and stating obvious. Why I am not moving forward with my business. Appreciate the advice
@nakoskyranos4080
@nakoskyranos4080 Год назад
This is the biggest inner game shift I have had in years. I have been running into this problem for a long time and I think this is what gets me out. I am currently comfortable with my lifestyle and since (as I have come to realize) in my head money has been tied to lifestyle I have had no motivation to make more. So I am now choosing to see money as my metric for how much I provide to society, and since I do have a strong desire to give, that is what is my drive This shift has unlocked my hunger again after years thank you Alex!
@deannad3308
@deannad3308 2 года назад
I am I the beginning stages of thinking I want to start a business and this is really helpful. I do recognize that I am afraid of failure and I’m trying to overcome that. I know I am highly motivated person and I think I have the mindset to be successful in whatever I do, but taking that first step is the hardest. Cant wait to look back and laugh at how silly I was for being so afraid. Thanks so much for these videos they are a big help!
@alexandherg7872
@alexandherg7872 Год назад
This is exactly what I needed to hear! I agree with all of these points. The time is now to take the reins! Watch us change the world with our passion to build and see the greater version of what is, to what CAN BE!
@renzel7859
@renzel7859 2 года назад
I'm struggling with this. Learning self help thought me that to be happy is to be contented with what you have right now instead of saying "If x then I'll be happy". That desire is the root of suffering. So In my head fixed myself but that killed my drive and hunger to want more which made me complacent. Which ironically I became "happier" but I'm still suffering because at the back of my head I know I want more. So I think Jordan Patterson is right. Choose your suffering because you will suffer anyways.
@azmtkdzv
@azmtkdzv 2 года назад
When I start thinking about money not as things I can get, but how in detail they can change my life doing something that only larger amount of money can provide me with.
@ajoyfullifelived
@ajoyfullifelived 2 года назад
You are on the right track of being happy now. Being content now. Being in gratitude now. The way to continue is to have a desire to solve a problem. It isn't as much about the money as the bigger idea in mind. People need help all around you. Entrepreneurs solve problems. What problem do you want to help with? That will keep you going and you will naturally make money and grow it because of the desire to serve others.
@jamesbarnes619
@jamesbarnes619 Год назад
This 💯
@selalik360
@selalik360 Год назад
Most likely the best video I have seen in the last 12 months on RU-vid. Very insightful, and efficiently spoken. Content is next level
@mainassaraproductions5546
@mainassaraproductions5546 2 года назад
The truth is all there is to advance in however we must advance. Thank you for spreading out more truths to keep reminding us of what should come as a priority
@kedduff1814
@kedduff1814 2 года назад
9:56 this right here... Most people say they want more but not willing to work for more.
@rickesselment1540
@rickesselment1540 2 года назад
I comment on every video of yours to feed the algorithm. You are sincerely the best entrepreneur content on the internet
@taylorthompson4212
@taylorthompson4212 2 года назад
Thanks for this one Alex. I struggled with this one so much last year, always made it happened when I needed to and then got comfortable when things were good. Until I realized Motivation = Highest values and Goals are aligned and my fears and insecurities shine a light on what those highest values really are.
@johanngross6953
@johanngross6953 2 года назад
One of my favorite videos on youtube, thank you @Alex, this feels like the biggest energy boost ever!
@aubrey.trades
@aubrey.trades 2 года назад
This hits so hard. Love his delivery
@itsJustinSpencer
@itsJustinSpencer 2 года назад
I can relate to this x10, great video my man
@rileydavidjesus
@rileydavidjesus 2 года назад
Great topic man great topic. People don't really ask themselves how bad they want it and they don't really understand the price that needs to be paid.
@dannywhitetv
@dannywhitetv 2 года назад
Dude this is the single most relevant video for me at this time in my life. Thanks so much for not sugarcoating.
@henripereira7253
@henripereira7253 2 года назад
Read hundreds of business and motivational books , but learning so much more on this channel. Magic and simple info, I’m addicted 😁💪
@SkepticalVex
@SkepticalVex 2 года назад
Wonder how many of us in the comments have the same motivation to not struggle and strive for "financial freedom" . Edit- seeing the struggle with money since a kid has changed how I think. Alex really helps get your mind in a state to come up with a long term plan and stop wasting time.
@wesfin
@wesfin Год назад
7:28, 9:32 All that’s left is action, you have the knowledge, the skills, the beliefs, the traits, the framework for the ladder, you just have to climb. Just do the reps, chop the wood, the work needs doing and will not get done unless you actively do it If you don’t act you have to re-examine your beliefs to see if that’s the constraint/bottleneck. Because your actions, your system of behavior is governed by your most believed beliefs. Do you truly have faith if you’re not walking in accordance to it?
@J18462
@J18462 2 года назад
I love the tough love and straight facts. Forever thankful
@MarketingHarry
@MarketingHarry 2 года назад
Losing your hunger is equal to losing your way to success! Being too convenient could be a trap. 👍
@pamelacabrera4374
@pamelacabrera4374 9 месяцев назад
I really needed to see this right now. Wow. I felt like you were talking directly to me. I have some major soul searching to do.
@andrewmcleod1269
@andrewmcleod1269 2 года назад
Great video again man. Needed to head this today 🔥💪🏼🙌
@goodnight.9575
@goodnight.9575 2 года назад
thank you man. I think you have some of the most truthful & raw knowledge out there out of everyone who helps teach others. so far you've made a big impact in my life even by only seeing 2 videos.
@ParadoxUniverse1
@ParadoxUniverse1 2 года назад
You are like a mentor/ big brother. The video from yesterday was so insightful and this one I dope as well. I have work to do.
@Carroty_Peg
@Carroty_Peg 2 года назад
Thanks Alex! I am listening to a talk about dealing with myopia and he compares glasses to going to a gym and being given crutches. Instead, it's the edge point where we need to go for everything in order to see growth - it's true in all things. I listen to you and Leila every day and I will be a multi-millionaire.
@davidhubbard9882
@davidhubbard9882 2 года назад
Very cool, thank you 18 year old married man trying to make a living was inspired today to provide
@godiswithus3939
@godiswithus3939 2 года назад
Great point Alex , but it’s impossible to be focus 24/ hour / 7 days a week / 365 days a year…
@rarekiqs7188
@rarekiqs7188 2 года назад
Felt this , 10/10 video very humbling
@eddylopez4141
@eddylopez4141 2 года назад
Wow. Talk about a challenge. I always have been running up against this wall. Thank you for bringing light to this issue.
@twstraining
@twstraining 2 года назад
Sometimes it’s just hard to balance all the moving parts and that’s where the overwhelm comes from and it causes paralysis. I agree with everything you say it’s just sometimes that paralysis sinks in… then your a little fucked
@DavidAlizadeh
@DavidAlizadeh 2 года назад
I have been binging your videos the last couple of days and weeks and it has been very valuable. Thanks for all the videos, Alex.
@cooper845
@cooper845 2 года назад
Thank you Alex I’m 19 from aus just now realising mindset is everything
@dajeeldulal4163
@dajeeldulal4163 2 года назад
I feel attacked😶, but really needed that clarity. Thank you Alex!!
@aaronfisher5455
@aaronfisher5455 Год назад
Thank you for making these videos man. Crazy how simple it really is. As an addict it’s amazing how much denial we delude ourselves into, really wish it wasn’t the default mode but maybe that’s just me.
@JashimJalal
@JashimJalal 2 года назад
I appreciate the extra aggressiveness on a Saturday morning. Thanks Alex! 🙏🏽
@CVAQ377
@CVAQ377 9 месяцев назад
Flexing on us great job big man🙌💪
@cvchenthil
@cvchenthil 2 года назад
Thanks Alex...I found mine....great insight...it triggered me...ya it's true it's not money....for me it's fear of getting unpredictable flow of income and worry about every next month for income....thanks a lot man....I will make you as my equity partner in my company soon....
@mustafabaris9681
@mustafabaris9681 6 месяцев назад
" The saddest thing about a person is that he cannot see that the problem comes from himself . " Carl Jung
@KuyaManzano
@KuyaManzano 2 года назад
Definitely, I feel I am stopping myself. Self boicot the whole time. Fear of failure probably.
@daythannottke5935
@daythannottke5935 2 года назад
when you first posted this i listened to it over and over -- crazy hearing it again now - Love ya brotha
@jodavi
@jodavi 2 года назад
Great stuff brother!! Thx for the content
@bmc5535
@bmc5535 2 года назад
I dig the Channel! First time listener. It’s nice to hear someone admit that there isn’t a “secret” code to success!
@HowNOT2
@HowNOT2 2 года назад
Love your stuff
@aaronwaddell1579
@aaronwaddell1579 2 года назад
Great stuff. Alex! Can’t wait to share some of this with my clients!
@erictuthill5424
@erictuthill5424 2 года назад
I feel like this is cool ;). FYI super appreciate you giving your time to folks like this man. A lot of the points you are hitting on are hitting me at the right time.
@KingOfFinance1
@KingOfFinance1 2 года назад
Great Video Man !! I truly believe everything you just said. I’ve seen it in action in my own life. My biggest growth has come in those hard/dig deep situations. In the gym & in real life too. Digging deep and giving it my all has led to the best results.
@nelsonthekinger
@nelsonthekinger 2 года назад
Thanks for adressing this Alex
@thelifeofchris5844
@thelifeofchris5844 2 года назад
Always the best videos. Every time I watch I learn something I needed to.
@radonsmith4386
@radonsmith4386 2 года назад
uff this really hits. Propably going to watch it 3x a day for the rest of the week.
@martinmenesestv
@martinmenesestv Год назад
It took me a lot to understand some of the things you say in this video, thanks a lot
@pzg2008
@pzg2008 Год назад
This hits too close to home. Damn. I feel that I want more but... I don't know why I am not motivated to do the boring work. Or maybe I don't want more and I just lie to myself to make me feel better about my own mediocrity.
@Bryantrundle
@Bryantrundle 2 года назад
You & your wife are saving my life 💥
@chazzcubillos1523
@chazzcubillos1523 Год назад
Love the videos!!! Blew my mind that last part thank you so much!!!
@thejacksonrucker
@thejacksonrucker 2 года назад
Needed this. Thanks! 🔥
@modelingsuccesssuccessfull2607
@modelingsuccesssuccessfull2607 2 года назад
Thanks Alex, priceless talk brother.
@essentialism.3406
@essentialism.3406 2 года назад
I'm learning so much from you brother! We are all caught up looking for something outside of us, to solve our "problems"... The secret tactics, the 7 magical steps, etc. In reality, no tool or tactics can get us "there". It can only be you and you yourself! You are the source, creating the fire, the hunger or whatever you need. It is not the tactic, the 7 stop process or anything outside of you! It is only you! Resonated so much with me! Lot's of love man!
@josemanuelsanchezrosales1066
@josemanuelsanchezrosales1066 2 года назад
Real talk, thanks man
@hunterspear4130
@hunterspear4130 2 года назад
This is so helpful! It was great to reflect back and realize where I have held myself back .
@jamesbarnes619
@jamesbarnes619 Год назад
This is me. Came from Nothing. Having 100k in the bank account is absolutely making it for me. My hunger isn’t there any more. Maybe that’s okay 🤷🏻‍♂️. Idk. Maybe I need to re-evaluate.
@securityvlogger6825
@securityvlogger6825 2 года назад
I really love it when Alex puts up a new video. Because that means Layla did too and I go right over and listen to hers first(no offense but she is easy on the eyes!!)
@sofianel5087
@sofianel5087 2 года назад
Alex Hormozi should be reimbursed by the social security system. Thanks for the value
@damien2286
@damien2286 2 года назад
This content is priceless, 100% pure wisdom🤙🏻
@chamonixvip6706
@chamonixvip6706 2 года назад
People knows how to create from scarcity, and when they are fed and satisfy, they stop creating, that's when they start going down again, until they find their fire again. The second level of creation is called abundance, and you create not feed but to share, the ultime level is when you create for legacy. Each level will get them in a plateau unless they have a purpose and focus on their ultime intention. Thank you Alex for this video
@excellegal
@excellegal 2 года назад
Thank you for the wonderful lessons and content!
@10xyoutube
@10xyoutube 2 года назад
Holy cow, you nail it! Gracias Alex
@nicolasgramnea1324
@nicolasgramnea1324 2 года назад
Thank you, Alex! Have a great day
@mickeymico7089
@mickeymico7089 2 года назад
I appreciate you , i really love your videos! Superrrrrrrr genuine , and honest. What impacted me a lot in that quick rant , that I really enjoyed! Was that if you get excited or happy, etc because of making a lot of money that month . My motivations is not in the right place. I said “ohhhh shit” hahahaa . Thanks again for these videos . I really like podcast especially things like investing and betterment of life! Really cool guy man you areeeee super dope! Have a great day!
@smoke7.6.0
@smoke7.6.0 6 месяцев назад
Appreciate the great words
@The3_in1
@The3_in1 2 года назад
That was fantastic! 👏🥲 Thank you! 🙏🏻
@kiara_benjamin
@kiara_benjamin 2 года назад
The feeling relief after making money.. damn. Never thought of it like that
@danielleyshon5820
@danielleyshon5820 2 года назад
Dude that was awesome. Thank you. Say it like it is.
@AM3Capital
@AM3Capital 2 года назад
Alex, youre a fucking legend bro I just came across your channel and fuck man I wish I could sit down with you one day Keep the content coming Much love,, Future 7 figure/year earner
@DefinitelyDaniel369
@DefinitelyDaniel369 2 года назад
Thank you for this video Alex 🙏🏽
@patrickevans4396
@patrickevans4396 Год назад
Ooof, resonates hard.
@zacharierachal8924
@zacharierachal8924 2 года назад
Thank you very much for doing what you do. 🙏🏼
@yasromaestro
@yasromaestro 2 года назад
Exactly what I needed to hear 👂 Thanks brother!
@rubin-healmysocialanxiety702
@rubin-healmysocialanxiety702 2 года назад
What a beautiful video, thank you Alex for the reminder 🙏🙌🔥
@missavaa.i.mocambicano3880
@missavaa.i.mocambicano3880 2 года назад
Sharp and precise. Thank you so much.
@zacaross
@zacaross 2 года назад
Next level. Thank you.
@mybirdiee
@mybirdiee 6 месяцев назад
I am coming from a well-off family so money was never my motivation but independence is and I actually think it is not the best motivation as it can be done easily. I really need a bigger why that is not satisfied with money. a why that makes me keep going further and further.
@BillyWillson
@BillyWillson 2 года назад
100% agree but would you say this comes at a significant cost to your happiness levels?
@jonblackwell9520
@jonblackwell9520 2 года назад
I don't think it has to and don't think that's what he's suggesting. Our driver has to be some deep truth that is not just a milestone marker we can achieve; but something that always exists.. Sometime that's not finite.. I can say that when I'm hungry, pursuing and growing and achieving, that's when I experience fulfillment. Happiness comes from there. Even through the setbacks and challenges though, I can experience joy... it doesn't depend on an outcome.
@limitlessamin7532
@limitlessamin7532 2 года назад
My guy, you are the realist.
@antoniopena1183
@antoniopena1183 4 месяца назад
The main idea is to be your own coach and obey yourself
@vimalcurio
@vimalcurio 2 года назад
Thank you so much...
@richardmatthews7489
@richardmatthews7489 2 года назад
Finally good content! Thanks bro!
@Lifelessalex
@Lifelessalex 2 года назад
Good video right before new years. Enjoy the content thank you sir
@bmxalex3hernandez
@bmxalex3hernandez 2 года назад
Great stuff. Excellent reminder and I’ll pass to my sales team as well 🔥
@JeffTheEntrepreneur
@JeffTheEntrepreneur 2 года назад
Loving all this content can’t get enough
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