Why Harley Davidson models are not selling 

Only reason large items are having trouble selling is the true state of the economy. Interest rates and inflation are taking the gains used to buy these things. FJB

IMO...Dealers will have to discount 23 model SG/RG's $10K to sell them.

This is why I won't even set foot in a HD dealership.

This is what I have learned about devaluation. If you use the shit out of it and you like it. Devaluation does not matter. If it sits around unused taking up space. Devaluation matters.

All car and motorcycle dealers are going to have a rough 2024. The 24 road glides and street glides have the new engines and specs and are cheaper than the 23 models were last year. That means around $7,000 discount on the 23s - at least.

i went to my dealer and rode the 24 sg and rg and really wasn't that blown away. i instead walked away with a 23rg st discounted and promotional apr of 0.01%. im happy with my decision

On the 2024 models that scares me is all the elements in the intertainment screen (if one element goes bad, the whole screen goes down and you end up suck on side of the road??)

'23 aren't selling but instead of reducing cost HD will just jack up the '24s to make the overpriced 23s look more attractive.

I get the “de-valuing” but even the 24’s will be de valued the second you ride off the lot and next year and year after year they will be devalued. Buying a motorcycle or a car to “keep the value” there is no such thing.

I was in the market for a new bike and took advantage of this exact situation. Wasn’t a big fan of the new bikes so I wound up getting a lowrider st in white sand pearl for less than msrp! Super happy with it!!

Considering my bike is a 05 I’ll take a leftover 23 and save some casheesh

I’m waiting for the 25 models to get a new ultra limited.

I have a 2017 Street Glide Special with a 128 Big Bore. It's paid off and I put a lot of money into it. I also just extended the warranty for five years. Have 50,000 miles on it so far. Known many to get over 100,000K on their twin cams and M8s. Got the HD Visa card earning points and after five years, will use the points for a down payment to help purchase a new one. If you want to save money, buy a used one, throw in Stage 2 or higher, swap out the suspension and enjoy.

I was at dealer yesterday, and they have at least 30, 23 models. Was trying to negotiate discount, but they discount is hilarious. Few hundred dollars..... I guess have to wait little longer

Imagine what it is like to be a GM of a Harley dealership paying 10% interest on non current models growing roots on the showroom floor.

With all the upgrades you've made to your bike, particularly, suspension, cam, tune, bars, lights - seriously, it's got to perform better than a 117 stock 2024. For those where money is not an object, then taking a hit to upgrade to a 2024 is a matter of just having what you want.

As a stockholder in HDMI, I’m very disturbed at some of Harley’s corporate decisions the last few years. Honestly, HD is making the decision to buy another brand, very easy.

I upgraded from a 19 RK to a 24 RG, no regrets! Harley stepped it up this year and the gave us alot of value for the price for once

I wanted to buy a Road Glide. I had my eyes on a 2023. Then the new CVO's came out and my thought was that they would become standard models in 2024, and being new models, they would be very expensive. And so I bought a 2023. Then the 2024 standards came out and I was completely wrong. Now I have a bike that is so upside down in value it is impossible to even trade it in anytime soon.

Leftovers, just like with cars, are always attractive if they are marking them down. No way in hell am I'm buying a 23 for the same cost of a 24. I understand people like what they like, but again I always think back to how we purchase our automobiles. I'm not paying top dollar for a design they are no longer making. Might as well get a 21 or 22 for a cheaper price then pay more for a 23 model that costs more than a brand new 2024. Hopefully Harley will greatly discount the 23. That's what car dealers do!

Reminds me of a buy here , pay here used car lot . All that is missing is the the salesman with the polyester bell bottom slacks and the white patent leather zip up boots .

Buying a new model and being a test dummy is insane. Keep your current ride and let it shake out a couple years.

From my PoV. Harley line-up are kinda werid now. The most expensive Road Glide is actually have lower overall power : weight ratio than a new Sporster. That will not help sales.

Already got my 24 Road Glide in Whiskey Fire & black. Just received my color match tour-pak & all mounting brackets so I have almost an Limited. I think it'll end up being much cheaper this route than buying a 2025 Limited. Guess I'll find out when they eventually release them.

I'm glad this is happening! Harley has been inflating their own market for literal decades. Now they're stuck having to drop the prices by thousands of dollars just to sell their old models! A lot of us saw this coming a mile away. The good part of this is now in a few years i may be able to pick up a Road Glide for reasonable prices. Sick and tired of people thinking their 2008 Road Glide with 30k miles is worth $15,000. Another good thing about this is i wont have to hear another fat-old boomer using "resale value" to belittle someone for riding another brand 😂 I'd like to actually own a touring model without over-spending and/or being a part of the "get a REAL bike" crowd. Awesome video as always 👌

I almost pulled the trigger on a cream colored RG ST but they lowballed hard on my current bike and I walked away.. I’ll just keep it, pay it off and by a new one in 25 or 26

Good video. In June ‘23 I bought the new Road Glide Special (114). Love it. I have two twin cam 88’s. 114 plenty of power stock. Bought RGS to go to Sturgis and have more cross country trips planned. Bummer new models are redesigned, but, honestly, I’m very content with the 2023. Controls and dials are similar to my ‘01 & ‘03 Dyna Wide Glides…… Ride Safe Brothers 👍🏻

Even at a 50% discount on a 23 I’m still going for the 24

They will have to discount 2023 models big to move them. In my area they are discounting them 4 to 5 thousand and they still aren't selling.

I know a dealer that has a 2022 Road Glide Limited with a stupid market adjustment, or dealership adjustment.

I bought my 23 model 9 months ago and then the 24 comes out . I went to the dealer and in order for me to get the new model with trading mine in , I had to put money down and my payment would have increased by $300 more .. crazy to know the 23’s are worth shit .. awesome video like always

Are the street and road glide stock seats worse than what is offered on the 2017 to 2022 road king standard? I comfortable do 700 mile days on my stock 17 Road King.

My dealer has almost 20 2023 road glide and street glides. There's gonna have to be a factory rebate to save the dealers.

I’m in the market for a Low Rider ST. Prices are very similar except that the base color changed and I like the black color option. ‘23 seems to be the better deal just based off this, but considering devaluation and for a few hundred dollars it also makes sense to get into a ‘24 model with the added black color option. Torn between getting one now or waiting another year and seeing if any more tech trickles to softail for ‘25 models. What do you think?

I just saw last week at socal Harley dealer -2023 RG standard with $5,000 of mark up price

These garage videos are really good!!

The clutch feel and trans feel on the ultra, is totally different than the new 24 Street and Road Glide. Very analog feel with the familiar “clank” HD did something and removed that feel on the 24’s.

What about the road king specials? What do you think will happen to them in the 2025 model year?

100%, just tried buying a used '21 Fat Boy and with all the add-on cost it was about the same price as a new one. No point buying used.

I’m still rocking a twin cam 15 Road Glide Special. Keeping her and in 2025 not sure Street Glide or a new Road Glide. Hopefully, any issues with the new models will be resolved.

I like chrome and in my opinion it looks best with Black. I bought a 24SG 3 weeks ago and love it!

great info!

I just traded in my 2023 road glide special for the 2024…..took a huge hit😢😂

One reason to go with the 2023 model is you can’t put a 131 stage four or a 135 crate motor on a 2024 model. It only fits on 23s back to 2021s for the 135 and back to 2017 for the 131. So if one wants performance then the 2023 model is the way to go.

I’m going for that RG CVO ST, raven black. My ‘22 soft tail is mint, but I know I’d take a beating on a trade in. So, I’ll keep it.

You can buy a base model 2023 with ABS and NAVI for about 5 grand less that the 2024 glides (with discounts). Is the larger motor, more tech, better shocks, and new styling worth the extra 5 grand. That is what I am trying to decide.

South FL you can find Limited 2022 0 miles in stock , also there is Anniversary models in stock ( still expensive but sleeping in the dealers)

I have a 21 road glide limited. The 24 is exactly the same. Just different colors. Plus mine is a custom color, snake venom. No need to upgrade. Maybe next year they update the limited. Car market sucks right now too. Interest rates are high 😮

The 24 Street Bob is unchanged yet more money ! I would have no issue buying a 23. The dealer here in Alberta Canada has a lot Of used bikes but they have been selling them. I was also told I would lose 5K if I traded my 23 Lowrider st in because it’s a year old.

I’ll keep my ‘17 Ultra

Feedback. How much discounting is good on a new 2023 ultra limited?Two tone silver. So far dealer at 30k plus tax and license. 33k out the door.

Instead of an Ultra/RG limited, I would still buy a new RG or SG and buy a tour pack, lowers, and bigger windshield.

If you shop around you can buy a very nice softail for 5k- there ought to be there used and sitting in garages.

Too expensive for us average joes . We hate feeling like we are getting ripped off . The ownership experience it’s the worth it

It's a No Brainer. I'm still riding my 2010 FLHTK.

New touring models for 2024 have no analog gauges. All digital screen.if you have an electronic issue your riding blind. It may also affect your safety features. No turn signals with bulbs, all led. So instead of changing a bulb you’ll be changing the whole assembly. They May look sharp, but are they practical. Cheaper to build digital, then analog. Harley first year models like the m8 with the oil pump issues in 2017. Would make me think long and hard before purchasing a new 2024. Harley didn’t resolve the oil pump problem for buyers of 2017 models. You were left to correct them on your own. Same may be case for all digital models! Best wishes to all my wind brothers who purchased a new 2024 touring model.

I have been thinking about a second bike. The Road Glide I would go new I really like the 2024.

I purchased the ST Street Glide. So I have decided to sit tight.

Nothing wrong with a sweet deal on a 23 touring model. Put that savings into better suspension, a seat, and if you want-engine. I ride a 2019 SG standard with a stock 107, upgraded my seat & suspension. Looks like I’ll have hang-on to it for a while, that’s ok!, I like the bike!

I think if I had a bike but wanted the new standard,I would wait at least a year,just because they made so many changes, I would give them a chance to get the bugs out you know everytime they make so many changes,there is always going to issues,so I would wait at least a year.

Exactly ..discounts have to be insane for someone to buy less of a bike. And, still i would get the new ones just because, now they're worth the price that they're asking. No need for new seat, bars, anything just slip on's and ride! Older ones you will spent another 7-10k with labor to get then 24' worthy

There's ton's of low mileage used bikes out there.. Don't buy from a Stealership.. I've bought one new bike ( back in 1995) I've never paid more than 14K

The 24 price compared to 23 models make me curious as to where and how the manufacturing cost impacts the difference. Companies are in business to make a profit and if new prices are lower one could possibly think that materials and/or outsourcing various steps in the manufacturing process had to be implemented. I'm all for a bargin, but typically those cost saving aspects eventually raise their ugly head. Hope im wrong

I would have bought a different manufacturer had I known the problems with this 2023 Heritage. Plus dealer says nothing broke so they don't cover under warranty. Wish I bought the Yamaha FJR. Might go ahead & accept the financial loss & make the trade.

I’m not Harleys demographic. I rode all the 2024s this weekend at Demo Days. I have an 02 ultra and a 2000 road king. I spent less on them than you would for a nightster and I honestly prefer them to the stock bikes. I would trade you for that Road glide though 😏

Bought a 2023 Road Glide standard on Black Friday and don’t regret it at all. I don’t want to be looking at a tv in front of me and when that dash takes a crap you’re stuck.

Cool.

I got 2024 Street Glide Whiskey Fire. 25,900. 23s at my dealer are more expensive.

I love them, but they are too expensive and overpriced comparatively. Plus the 2024s are the first models other than the Sportster S and Pan America that provide comparable tech to what other brands offer, often for cheaper. Add in ridiculous dealer markups and excessive fees (something other brands really don’t do much of) and it’s a recipe for disaster.

people in the dealers are commenting the will be no more Special or limited or ultra model , will be packages ( now available in the website), I want a RG limited ( I will keep my Road King for local rides and events) but I want a Limited for traveling alone or with my wife, don't know what will be better I the new model with package ( Long Haul package in black Fire Whisky with black engine ) or one 2023/22 at discount price ( black with black) .You talked about that but no reference to the new packages available to custom your new bike

$30,000 is why their market is selling to dentist, lawyers, doctors and six figured businessman. and in 2 years they need $3,000 of maintenance work....and then their bikes are trucked in to Sturgis for the big rally.

What seat is on the road glide behind you?

Financing a motorcycle is crazy to me. I've paid cash for all my motorcycles.

I've been riding for 31 years. I currently have a 1995 Wide Glide, a 2005 Road King Classic and a 2013 Ultra Limited. If you buy them and never plan on selling them, then devaluation doesn't matter!! I could care less what the resale value of my bikes are........If I were to go right now and buy a new Street Glide, I would definitely get the 2023 model just for the simple fact that it is the only way to get a new one that still has actual analogue gauges and not a screen. Not a fan of the screen.

I was just at my dealership today, believe me the 23’s were in no way discounted.

Old model 2021 best forever!

I was at a HD dealership in Georgia today, so $50-$55k for a 2024 CVO that looks like an Indian Nope, I’ll keep my 103 and my 40k and ride the wheels off. Epic fail HD!!!

I’m thinking about a Sharkskin on black RG

Harley repo's are climbing like a Space-X rocket.

Much needed Jerry Yerr!!

The '24 Street and Road Glides killed the value of the '23s. There gonna haveta practically give them away.

Idk the dealers around me are not having any problems selling Harleys

Do people actually pay cash for these bikes?? $30k for a bike is nuts.

I’m by a 2024 standard and buy an aftermarket tour pack.

Lately, I’ve been getting a bunch of emails from indeed. They have a few things in common with what’s going on nowadays. Emails are from Harley dealers looking for sales people. There seems to be a couple dealers in the Orlando area. They’re constantly turning over their sales base. 2020 for being extremely rough year for high ticket items. Credit markets are tightening at this time. Last year we had 1.8 million re-pose in the car in the street. I have no idea how many motorcycles are repossessed. I do not one time Harley claimed. They did not have enough repo agents to go pick up the bikes people couldn’t pay for.before you throw good money after bad. Consider being the second owner of the bike I saved about 15 K on my road king purchase.

Sounds like Harley is starting to sell bikes for what they truly are worth. Their competition sells stage 2 bikes with similar quality for much less. Something to think about.

Good stuff Marvel. There’s an ass for every seat.

In 23 the dealerships had a five thousand dollar markup. So that’s probably why the 23’s are still hanging around.

Harley customers do not care how much the bikes cost they're going to buy them those are the facts

Harley MoCo is downgrading top end on big engine stockers

I still like the OG 23’s more

I love my old air cooled Harley Heritage but the new bikes are just not waking any emotions in me.

Over production does it all the time. Over supply exceeding demand. At the end of the day. People still need have the discretionary income to be able to buy. What goes up eventually comes down. When things are down, a company like Haley will strategize it’s way to weather the situation. Harley Davidson has been through these scenarios for many cycles in it’s history. One man’s time bad to buy is another’s perfect time. All roads eventually lead back to chrome.

My dealer is Tampa just slashed all 23 RGs and SGs. $21,499 for a new on the floor 2023 RG or SG zero miles. 6 in stock. They will be gone by monday afternoon im sure

Add the tour pack to a '24 and you've got a better Limited.

Not selling cuz they too expensive. BAM.

I have a 20 rg special. It’s paid for . I’m not buying nothing again. The only people constantly buy new bikes never pay them off. That is a feeling better than have a CVO in the garage. Unless it’s paid for of course. Lol

25k for new roadking vs. 7k for very nice 2012? I want a ride, not a trophy. Not many are going to spend mega bucks on new. All the b.s. charges on top of the sticker price. Setup? Taxes of 2k??? Keep it. Endless used bikes showroom condition.

They aren’t moving because they price them too high. They’re better but still aren’t that good. It’s not that interest in waning, though it is, but that they’re charging too much.’ Let’s get back to just riding motorcycles

I've found the solution to Harley, Triumph at nearly half the cost