Why Is Richard Mille SO Expensive?! 

For that kind of money, the damned thing should handle February as well.

Richard Mille absolutely are instantly recognizable, unless you're trying to recognize the time.

The kind of people who buy RMs consider the extortionate price a selling point.

It's money laundering as always

I’ve only had the pleasure of seeing two people wearing a real model from this brand… and they didn’t disappoint… They were the embodiment of the definition of the word ‘tool’….

The Emperor has no clothes...but at least he's wearing a fancy watch!

Richard Mille: we only make 5000 watches a year, so supply is very limited. Also Richard Mille: half of our watches we make we give to every living breathing celebrity to help us with marketing.

The evolution is Invicta -> Hublot -> Richard Mille (when you win the loto)

Richard Mille occurs to me the same way the Kardashians do: I don't understand the appeal of something so ostentatious and unattractive, and I don't understand people who do.

I don't know why, but when I hear Richard Mille, The story of the King's New Clothes comes to mind.

These toys are just Tulips.

RE: these watches surviving F1 crashes - I very much doubt that. I recall reading that F1 drivers are required to remove all jewelry including wedding rings when they are driving for safety reasons. Can anyone refute or confirm?

You can get one in Turkey for €10 and a curly wurly

It’s quite complex to understand but all I can say is that it’s brilliant marketing

@3:40 Andrew, the F1 drivers don't wear their watches in the cars, so these watches did not survive the accidents you list. You will see the drivers get handed the watches at the end of the qualifying/race to be wearing for the interviews.

It was audacious and brilliant to make a new watch brand whose principal attraction is that is ridiculously expensive and overpriced. No need to slowly build up a brand's prestige over the decades and more than a century; just make is super expensive from the get go, and give it a look similar to a metal G-shock, and the "more money than brains" crowd" (of which there are too many these days) would buy it compulsively simply to show off their enormous wealth.

RM biggest inventory is in 'grey market dealers" they control the prices...

I'd rather get 1000 g shocks than whatever this shit is 😂😂

Things cost that much because people will pay that much for them. YW Cheers!

Richard Mille is the Damien Hirst of watches.

Glad I got one for only 50.

Tadej had one. I don't remember if he got it back

This watch should be able to take you to the shops and back for that price

That kind of indulgence is obscene vanity!

When i see the dial, i can only see the skeleton of the watch😂😂😂😂

It cost that much because some people have just too much money. They don’t care how much something costs.

Your photography makes every watch look awesome but these macros just show this watches imperfections.

I wonder who the original people were who designed the rectangular shape watches. Richard Mille has quality craftsmanship . I know they were not the original watch company to come up with that body design 😊

Like many I find them offensive. But then again, I collect mid century Longines tanks, so what do I know?

I'm going to beat Richard Mille at their own game... Our watches are going to cost $10 million a piece and be so exclusive we won't actually make any.

just over hyped by celebrities with branded collabs.

The rrp is so high to offset the amount of watches they give away to celebrities 🤔

7750…equivalent automatic K from 1947 28…rounds of rock and roll 🎸 My will for my great grand kids… 10m commercial / 2m residential and 5m s&p500.. MY MOST PRIZED ITEM!! 7750 from my cold dead hands… the movement I timed for every 30min open house and 8hour sleep every night😘…….3 full rebuilds so far !!!

So you have to get it serviced , for warranty , guy let his daughter swim with it , and it was damaged , Mille would not cover repair , service for warranty , on these starts at $7500 to _$14000 must be done every 16 months and takes 9 months to get back , also most of them are plastic ,are you nuts !

Extroverted thinking is opposed by Introverted Feeling

They're so ugly, large, and obnoxious. Put Invicta on the dial and I'd believe it to be one of their original designs.

I think I will get 5 of them

Obviously it's a method to separate people with far, far too much money from a chunk of that money.

I had no idea Grosjean was wearing his RM when his crash at Bahrain happened. TIL.

Bonkers!!

LOL. If you can afford a watch that expensive….I guess you can afford a security detail!

Is that hole at the 6 o clock

Lmao it aint supposed to “tick” like that… 😂

It's very simple - conspicuous consumption. Rich people love to buy things that are expensive and recognisable as expensive - no point buying an old master that nobody can recognise - buy a Warhol or a Liechtenstein that everyone can recognise instead. they are aimed at the shallow and insecure - you rarely (if ever) see them worn by old money wealthy people, it is new money that buys them

Waist off money once the bubble burst there will be a few people who put every thing into a watch like this wll end up in a nut house £300,000 a lot of money to loose.

😂rip off

Can somebidy pls recommend cool green watches?

This watch is $200K US. S. Steel RM 30 is about $150K now & dropping 😎 I like them under $70K 🥂

There are lots of idiots with money. RM built a business around them.

I really didn't know F1 drivers wear a watch as they're driving!

First of all..we don’t need watches 2023?? Second I would rather have Valjoux movement with all its history than a Richard Mille…Richard reminds me of the Dutch tulip 🌷 mania from 1600-1720…if my Valjoux went down from 5000 to $500 I wouldn’t give a shit!! I still keep wearing Valjoux for the next 50 😊years..

This has to be the brand that the CEO of Christopher Ward intimated has a mark-up of 55x.

It is purely a symbol of wealth

I just dont see the appeal

I will rather buy an invicta and Pagani design and give the rest to the charity.

Richard mille customer nowadays alot selling away their watches and the watch itself is getting boring nowadays and moving back to patek rolex and fp joun. Because their watch too much problem and doesn't less long. Price is tripled but having people buy it also a problem

My opinion on RM: even less interesting and less desirable than a Rolex, and for very similar reasons. I don’t have the funding for that kind of piece, and if I did, I’d be looking at Urwerk, MB&F or maybe FPJ, ALS, or VC, not RM

Whenever Mr Mille needs a new private jet, RM prices will got up a few notches to cater for his whims & fancy

It's a design abomination. CHAV w/Cash is its statement.

DOES The Perpetual Calendar Mechanical WATCHES HAVE END LIFE IN 2099 LIKE DIGITAL WATCH WITH PERPETUAL CALENDER WATCH? OR IT NEED TO CORRECT THE TIME AND DATE IN YEAR 2100

I've handled a few they're nothing special and definitely not worth the price tag. They're no better than a 1500$ watch

Actually the only reason Richard Mille sold his first watch at a quarter million was because he didn't believe it would be a success. And he needed to pay so many overheads.

The outward advert to the world that the wearer has money but absolutely zero taste. Why waste all that fabulous watchmaking in a shell that looks like your dog puked on the carpet

ha Ha! out today I drop kicked my garmin to prove it's better than my friends sub....would ya do that with a RM?

Watchfinder should do more new watch segments like it used too. The new format is a bit boring.

Not impressive at all. Sold my 5712 for 155k bought it for 27k.

there's absolutely no reason why a watch like that would cost that much.

The romain grosjean video must be insanely fake because drivers are not allowed to wear any jewlery on track... Do better and more research mate

Can’t grasp why people like these, but detest and belittle Hublot? It Makes Hublot look good value 😂😂😂

I sold my home, and my car , I got divorced. I'm gonna use my 401k. im getting closer to owning a Richard Mille. 😃

Is it not true that Rolex is a more durable watch

For the folks that know the price of everything and the value of nothing

Do Richard Milles even have any horological significance?

No one pays attention to Haas, lads.

I bought this popular video watch from mamacoo , which was originally priced at a few thousand dollars, but now it's only $380! It's really suitable to pick up feces!

I do not get these watches. It's rubber strap can't just be swapped so it's is utterly impractical and most of them are just utterly ugly.

Naah. Can't put it on a nylon strap.

There r a lot of fools on this planet, hence this watch

It’s cost this much because there are enough rich people with more money than they know what to do with. These watches cost very very little to make , compared to the retail price. It’s great marketing putting watches on the correct wrists, it’s a well thought out well executed business plan, don’t see the appeal tbh 👍

It's not that the price of these watches have grown as much as the amount of common sense and brains people lack. Imagine wasting that much on something that will never hold it's value. Great investment, if you already own 5 houses and 1,000 acres.

I would love to own a watch from RM, Jacob & Co, and AP. However...I would be paranoid wearing something so extremely expensive. Watches of this caliber maintain their value. And they only increase in value, as each day passes.

Richard Mille is one the most successful marketing con jobs in modern history

Those watches only value is whst somwone willing to pwy.

I only see them on the wrist of people I have no respect for. Like athletes.

It's a Veblen good, as are most high-end watches. But it also makes you look like a massive attention-seeker, which... I guess is a plus for some people.

Overpriced!!

Real watch guys know this is way overpriced and not gonna hold value.

Money and taste 🍑💨

Wretched excess !

Money laundering

All the luxury watches are scams for millionaires who don't care about loosing money😂😂

I was stay in a very nice hotel in Mallorca this summer….the level of bellendness correlated perfect to their watches….

A fool and is money soon part and that fool and his money never should have gotten together in the first place. I did say his money because there isn’t a woman in the world that would buy these watches. Thanks Andrew

that's just ugly!!!

Really less “stunning & brave” and more “craven & debauched”. All they did was piggyback on the rise of flex culture, and the luxury watch market’s part in that, and design a status symbol that could be easily picked up by any camera…and satellite. Their marketing is a modern interpretation of Rolex’s original marketing; get your watch on the wrist of the heroic & capable of the day (except in the on-demand media age, mere claims weren’t gonna cut it). They made the 0.01% watch. Nothing really brilliant about it, just a moderate understanding of status & those who crave it.

Cause of capitalism

Can't believe people still wear watches. Why lug something around on your wrist when you can just take a quick look at your phone. Silly junk for wealthy individuals to impress the easily impressed.

Great watch making. But I have to wash my eyes with bleach after seeing one.

I would not wear one even if they gave it to me but...I would sell it. 😁

It's a nope from me, would have a alange & sohne over that and any of the rm's they are awful looking things, very much in the same vein as hublot...😅