Why McDonald's is green in Europe (but still red in the US)

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There was a time when McDonald's restaurants all over the globe basically looked the same. And when you saw the huge red and yellow M logo you always knew what to expect. Today the situation is different: In Europe McDonald's buildings look like cafes today - no longer like fast food restaurants. And the company also changed its brand design: Instead of red and yellow McDonald's today is brown and green. But why? And why is it still red in the USA?
A film by Matthias Schwarzer.
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Sources for the video:
Study about the colour red:
www.sciencedaily.com/releases...
Study about how the brain processes shape and colour:
www.sciencedaily.com/releases...
How the colour red influences our behaviour (Scientific American):
www.scientificamerican.com/ar...
How the colour red warps the mind (BBC):
www.bbc.com/future/article/20...
Why all the food signs are red (Business Insider):
www.businessinsider.com/why-a...
U.S. is top contributor to plastic waste, report shows (Washington Post):
www.washingtonpost.com/climat...
More Europeans are taking climate change seriously. In the U.S., not so much. (NBC News):
www.nbcnews.com/science/envir...
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Intro song:
MÆT - Start Again
Music:
Epidemic sound
#usa #mcdonalds #europe #fastfood #food

Опубликовано:

1 фев 2024

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Комментарии : 67

@MatthiasSchwarzerEnglish 4 месяца назад

Thanks for watching! Here's more you might like: ▪ Why Americans don't use WhatsApp (and why that's a Problem): ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-92-qzdizwTo.htmlsi=xG90T5cPlodwMuJL ▪ Why Sweden is so damn good at Pop Music: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-6smBfgnQGVo.htmlsi=ximXEdKBhbV5DW2m ▪ How a German Village killed Google Street View: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-rSlDT7WpIj8.htmlsi=HeAlDOHYsqvg0d5j

@MatthiaGryffine 4 месяца назад

If you think that is weird, I noticed for many years the primary colour branding for Honda worldwide is red but in America, it is blue.

@dragonfire3280 4 месяца назад

Warum deutscher Titel und englische Sprache ?

@MatthiaGryffine 4 месяца назад

If you think that is weird, I noticed for many years the primary colour branding for Honda worldwide is red but in America, it is blue.

@leop3009 4 месяца назад

Am wondering this myself ... and am not even a Honda fan 😂. I know of why Exxon is US only (Esso around the world) but not why honda is US=blue vs world =red

@markuserikssen 4 месяца назад

I'm happy that you keep answering all the important questions in life. Jokes aside, I really like this content. Good job!

@haardkaar 4 месяца назад

Interesting that it's mentioned that blue is 'poison' and not something associated with food. In Israel there's blue McDonald's restaurants, which indicate Kosher.

@ChartExpress 4 месяца назад

Für alle die es vermissen am Anfang 👉 Freunde

@sensbo 4 месяца назад

Awesome as always. Ziemlich gut gemacht. Es macht Spaß deine Berichte zu sehen, auch gerne weiterhin in Englisch 😊

@ahha6304 4 месяца назад

In Thailand, Fast Food Shack outside the mall usually uses have black buildings, whether it's KFC, Mc or Burger King, even Domino's (if not black then dark brown), whether they will have café zone or not, and nah they don't have salads like you do Matz

@AS-bc9qd 4 месяца назад

Ich finde deine Beiträge immer sehr gut journalistisch aufbereitet!

@germanmcraftserver 4 месяца назад

Sehr schönes Video wie immer ich frage mich nur wieso auf English ? Ich meine ich habe kein Problem mit English aber ich hab das gefühl das de Deutschsprachigen Videos hier bei dir auf dem Channel deutlich besser ankommen also was die aufrufe betrifft. Ich kann mich natürlich auch irren xD

@VAB 4 месяца назад

Ich schätze mal, wiederkehrende Zuschauer und Abonnenten sind überwiegend deutschsprachig, nach Jahren überwiegend deutscher Videos. Bei internationalen Reisen lässt sich mit englischen Videos die Zielgruppe auf die Native Speaker und alle mit ausreichend Fremdsprachenkenntniss in Englisch ausweiten. Nur dass es nochmal Zeit braucht, bis sich diese Zuschauer finden, und Videos im ersten Moment vielleicht weniger geklickt werden.

@GamerBinki 4 месяца назад

Der Komplet Kanal ist von ihm hier englisch

@neverencore3056 4 месяца назад

Du bist auf dem falschen Kanal. Das hier ist sein englischsprachiger Channel. Er hat immer noch seinen deutschen Kanal

@mrwoodandmrtin 4 месяца назад

I agree with the idea that the dark green is a themed architecture look designed to match the cafe culture that they are targeting.

@ReneHartmann 4 месяца назад

Actually to me it looks like *teal* which is a fashionable colour for quite a while now.

@mrwoodandmrtin 4 месяца назад

@@ReneHartmann You have a very good eye for color. Yes, there is a smidge of a blue shift in there.

@edkennedy1053 4 месяца назад

It's still red here in Ireland

@jimmypockrus7725 4 месяца назад

The wooden McCafe with plants that you showed at the beginning of the non American restaurants there is one in Walt Disney World just like it.

@romanrohlfs 4 месяца назад

👍 Thank you for the very interesting and informative video. Here in Thailand McDonald’s is also doing a style change. Self service terminals and a more “modern” style inside, but the tables and chairs looks like the most cheap and bad version of furniture that you can find in a IKEA store 😂. It’s almost impossible to sit there more than 15 minutes without getting a cramp or pain in the a**. 🙈 The menu in here is a lot different than in Europe, or in the US. You can buy rice dishes and other strange very not delicious creations of food next to the standard burgers like big Mac or cheese burger. The green washing Thai strategy in Germany is so easy to understand and it’s funny that Mc Donalds nowadays just concealed it. When I visited my home country, I was surprised about the comfortable chairs. But the food is not getting better anyway 😂. Have a nice time in the States. Cheers ☕️🌴

@ArchieArpeggio 4 месяца назад

Well as i Finn i have only visited McDonalds in Finland and Sweden where i usually travel if i travel. As long as i remember we´ve had cartboard mugs for sodas and drinks. Only the lids and straws were plasticthere were a short while as there were some new milkshakes that had plastic mugs for one summer season, but the original milkshakes came in same cartboard cups as sodas. If you go here inside of the restaurant and eat there you don´t usually even get the lid for the drink, but if you take the food with you there is allways plastic lid. Straws are these days cartboard too becouse of EU laws. Before those laws came it was customers own desition do you take the straw or not.

@0c3An50uL 4 месяца назад

To be honest: Every burger in McDonalds is famous. The Big Mac is iconic

@francisboyle1739 4 месяца назад

I so want 'marketinggag' to be a word in English!

@sebastianb.1164 4 месяца назад

Airbies?

@Felix-jt2ho 4 месяца назад

Warum ist der Titel auf deutsch?

@reargiro5102 4 месяца назад

Matthias! Ich hass die Papp- oder Papier Strohhalme! Die sind unbrauchbar! Ich hab seit dem switch immer eigene aus Plastik im Gepäck. Und ich beharre auf den Deckel auf meinem Getränk. Gerade letzte Woche wurde der mir wieder einmal verweigert, und 1min Später lag die Cola auf dem Boden, mein 4 Jähriger ist eben ein Tollpatsch, danach gab es meine Cola mit Deckel und sogar umsonst.

@virtualtruckerstorys4163 4 месяца назад

Schade das es auf Englisch ist. Kommt davon auch ne deutsche Version ?! LG Michi

@MatthiasSchwarzerEnglish 4 месяца назад

Das Video richtet sich vor allem an ein internationales Publikum, darum wird es keine deutsche Version davon geben.

@virtualtruckerstorys4163 4 месяца назад

@@MatthiasSchwarzerEnglish ok, schade

@TheRealGurke 4 месяца назад

Finde ich einen guten Ansatz und qualitativ sehr gut gemacht wie immer. Hast du schon mit verschiedenen Tonspuren herumexperimentiert? Also quasi die Videos als Deutsche / Englische Version verfügbar zu machen?

@MatthiasSchwarzerEnglish 4 месяца назад

Das Feature ist bislang leider nur für vereinzelte RU-vidr verfügbar. 🫤

@TheRealGurke 4 месяца назад

@@MatthiasSchwarzerEnglish very sad, I saw it at Tom Scott's Channel. But I think you are on a good way to become as famous as him 😃

@give_me_my_nick_back 4 месяца назад

Last time I checked their logo was still red with yellow arches 😂 never seen not even once the green sign

@Jefff72 4 месяца назад

Do you know why they call a quarter pounder on Royale? I’m expecting a pulp fiction response.

@give_me_my_nick_back 3 месяца назад

I just come back to leave a comment that I've seen a green MCD for the first time last week! One MDC on my way to work has just changed all the billboards and put up lots of new advertisments with a green background so that's the first one they rebranded in my area so far.

@Fipps217 4 месяца назад

Iat das jetzt durch eine KI gejagt oder hast du selbst Englisch gesprochen 😄

@holliesheet3182 4 месяца назад

"I'm Lovin' It!"

@sagetechnology4913 4 месяца назад

So essentially european mcdonalds tries to match the starbucks aesthetic?

@robertsjolin8148 4 месяца назад

It's still red here in Sweden

@elsacristina9 4 месяца назад

It is red here in Portugal and last time I checked we are in Europe, actually we are the DOOR TO EUROPE!!

@MatthiasSchwarzerEnglish 4 месяца назад

Every single Portuguese McDonald's I find on Google Maps is green and yellow.

@petermuller608 4 месяца назад

How did you manage to get a German satnav in the US xD

@Esiassweden 25 дней назад

It’s funny that I come from Sweden, but I do not sound like I come from Sweden. I sound like I come from the United States I promise you that.😂

@CDubya.82 4 месяца назад

Could have been answered within the 3 minutes you took with your 'intro'

@leop3009 4 месяца назад

If you think the taste of McDonalds between US and EU is the same... check again... should be better tasting in EU. Even the Canadian ones taste different vs US ones. Probably closer to EU McD. Theres a youtube of this comparison. 🙂