Why Micro Four Thirds Is The Future, Not Full Frame?

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Micro Four Thirds was the best selling system format in Japan for 2020, yet some "photography RU-vidrs" claimed doom and gloom, saying Micro Four Thirds is dead, and full frame will be taking over. I disagree. I think Micro Four Thirds is the best balanced system format moving forward, being truly small and compact in size and delivering high quality images. Also, camera sales (regardless of brands and formats) have been drastically declining over the years. It is not difficult to predict that the camera making business will not be sustainable, and the only way to move forward and survive this, is for the camera manufacturers to co-exist with smartphones to continue to drive sales to the industry. In order to evolve to work alongside smartphones, Micro Four Thirds makes more sense and I believe this is the future of photography, not full frame format.
0:00 Intro
0:12 Don't Listen To The Naysayers
0:33 Micro Four Thirds No.1 In Japan
0:58 Camera Sales Dropping
2:00 Camera Manufacturers Wrong Move
3:24 How To Survive?
4:52 Going Modular
6:15 Olympus Air
7:08 Alice Camera
8:04 Lenses (small & sharp)
9:13 Image Stabilization
10:10 Micro Four Thirds Is Sufficient
11:14 Cost
11:47 Summary/END
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Опубликовано:

23 июл 2024

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Комментарии : 629

@robinwong 3 года назад

I am so going to get roasted for this video, am I not? BRING IT ON!!!!!!

@DooMRunneR 3 года назад

haha just thought the same

@Energine1 3 года назад

I love you robin!!! Feel the burn 👹😸

@petersmitham8273 3 года назад

Not by me!..... I agree with you completely!....😘🇬🇧📸🌈

@ShinDongJi 3 года назад

While I am not a big fan of kickstarter projects, I hope Alice Camera succeeds. I know I am in the minority, but I think the concept is actually good. While I don't like the idea of editing in my phone, I like the fact that it can be possibly be saved directly to my Smartphone and that should allow me to back it up immediately to my cloud account which will not be that big of a problem considering the file sizes will be much smaller for sure. Also maybe in some way, they could also program it to have the Smartphone bake color profiles to the raw file, similar to how Fuji does it's film simulation. But of course being a smartphone, this could potentially open up the possibility of loading your own color profiles to expand it.

@Marty4650 3 года назад

Robin, I absolutely love you, and have long subscribed to your channel. But I think you are wrong about this. Many folks think that since the camera market is shrinking and the smartphone market is growing, then cameras need to be more like smartphones. But this is wrong. These are two completely different devices and it is entirely possible to want to own both. Every attempt to make a camera "more like a phone" has failed miserably (think Samsung Galaxy NX, Panasonic CM1, etc). People buy smartphones and cameras for different reasons. And once the smartphone got very good imaging results, there was no need for the vast army of snapshooters to ever buy a dedicated camera again. These two devices are radically different in how we use and value them. The smartphone has become an essential tool, that we need even if we never take a photo with it. If you leave home without your phone, you go back to get it. It is like forgetting your wallet. But the camera sits in a bag in your closet, and comes out only when you plan to take your best photos. And the smartphone is so convenient that even many photo enthusiasts will leave their cameras home when they go on vacations. Camera sales are down for three very important reasons: product maturity, market saturation, and changing consumer preferences. For decades most people were buying more camera than they really needed. They were using $1,000 cameras to take vacation photos, photos of birthday parties, and other casual snapshots without ever making large prints. Once smartphone imaging got "good enough" for their needs around 75% of the camera market collapsed. These customers are now permanently gone, and they will never come back. All the industry has left are professional photographers and hardcore photography enthusiasts. And while adding smartphone features to a camera might sell a handful more cameras, it will NOT sell 100 million more units to bring back the glory days. Cameras have been not only good enough, but also reliable enough for the needs of almost all casual users for quite some time now. And the pipeline is completely filled. Everyone who ever wanted a digital camera now has one, or two, or three. And they all work perfectly well for their needs. Sure, the camera makers can keep adding more new features, but most of those features aren't needed by the casual photographer. The dedicated camera device is no longer a mass market item. It is now a specialty device for high end users only. There is absolutely no way to reverse these things. Now that the smartphone camera is good enough for the needs of most casual photographers they will never go back to buying dedicated cameras again. And this also explains why M4/3 is at risk now that most of the camera market left consists of high end enthusiasts and professional photographers. These are people who really care about high ISO sensitivity and image noise. They care about getting the narrowest DOF. For those high end users, full frame and even medium format will thrive, but APS-C and M4/3 might suffer further sales losses.

@bdssoaz 3 года назад

I use both FF and M43 system, and I must say...I'm selling my A7R and stay only with my M43 gear (E-M1 II, E-M10 II and just purchased a GX9 for street photography...and i love it!). I just love the balance between IQ and portability.

@spinback72 2 года назад

Yeah the gx9 is a great little camera, and using the additional grip you can put some surprising lenses on it. Well worth it's price tag. Pop up flash is great too 😏👍

@fingerhorn4 2 года назад

The problem is when you stick any sizeable zoom lens on. It hardly matters whether you do this on M43, APS-C or FF, they are all very big and very heavy. The future has to be somehow in the miniaturisation of zoom optics.

@puch7283 3 года назад

Recently I read old forum posts from 2015 and they also said that m43 died. Its 2021 and we are happily taking photos with m43.

@312SES 3 года назад

Bought a used GH5 in May of 2020. Couldn't be happier. Cell phone cameras are good, but an interchangeable lens camera is still better. It just is.

@Seanonyoutube 3 года назад

Computational photography will make MFT more and more appealing.

@Seanonyoutube 3 года назад

@@veganpotterthevegan even with FF getting more compact, the size and weight of FF will still be rendered more and more of an annoyance once computational photography accelerates. The advantages of FF will get smaller and smaller. Just look at what the iPhone with its micro sensor is producing now. FF still needs to be a lot bulkier than MFT.

@graigsmith6734 3 года назад

It’s already made it more appealing. Things like deep prime noise reduction are blowing my mind. I can take 25600 iso images on my Olympus camera. And it still looks good. That dxo software is pure wizardry for noise removal.

@tankerbruja 3 года назад

Could you imagine Google Pixel level image software paired with MFT body/sensor? Affordable, portable, and huge lens selection matched by none. Perfect combo.

@proctoscopefilms 3 года назад

There is something that the reduced field of view relative to full frame that totally changes wide angle lenses. You can pop a 14mm on a M4/3, you get a 28mm FOV and won't see crazy distortion on the edges BUT you still have the sense of space that such a wide lens creates. It's pretty amazing. Someone once compared M4/3 to 16mm film back in the day and I really like that comparison.

@d-entrecasteaux 3 года назад

I don’t care what happens but I’m never going to base my favorite hobby around a telephone. I’m already old enough and realize my current m4/3 camera will out last me anyway.

@cyborgchimpy 3 года назад

honestly, I do understand you. the limitation brings more meaning to every picture you take, however it really makes it easier to transfer photo's to your phone. I have had situations where I wanted to see what a picture would look like on my phone screen and my pen E-PL8 olympus makes that a relatively easy task.

@aturatur1 3 года назад

takes some nerve to come out with that message at this point in time! I like it 😀

@stevehoge 3 года назад

OK, this video convinced me: I'm NOT buying another camera until I can get that 500Mp model you mentioned with the 100-stop dynamic range, ISO 1,000,000,000 sensitivity and 800fps video :)

@intheblues 3 года назад

800fps is for scrubs you’ll need 1200 minimum 🤣

@paulfortman5834 2 года назад

Oh I don't know, I think the 100Mp Hasselblad will do. 🙂

@LeighKempPhotoArt 3 года назад

Spot on analysis Robin. The old saying "the best camera is the one that you've got with you", that's why the smartphone camera is so popular. Our kids for example love it, they can take photos, videos etc. and share on the social media apps instantly using something that they already carry around everywhere and every day without carrying anything else to the extent that they'd have to be surgically removed from them :).. I think that, what you say, is the future. Sure there will be a market for dedicated cameras but cayrying a s sperate camera will increasingly be the exception to the norm. Most people aren't out and out photographers, we are but they aren't that interested at least initially in photography Kind regards, Leigh

@jonlouis2582 3 года назад

I will likely never, ever lug around a FF camera. Total overkill for my needs.

@davidoquias6061 3 года назад

Right. The tablet of smart phone screen cannot display my photos properly.. Already croping almot 80 percent and still show a good result on the screen

@Batten-jc6ws 3 года назад

Smart phones might be to blame for part of the demise, but the ridiculously high price of larger cameras is also to blame. Smart phones easily defeated small, consumer-oriented, point-n-shoot cameras. Those point-n-shoot owners who might have been tempted to enter the DSLR or mirrorless world are turned off by the crazy prices. BTW: I shoot Olympus OMD-EM5, and unfortunately I don't share your optimism about Olympus or the M43 platform. I'm considering jumping to mirrorless FF. Keep putting out videos, you are one of my favorite channels! Good luck in the new year!

@ShinDongJi 3 года назад

This. I was under the impression that I was alone in the notion that I find FF (and larger formats) expensive. Add the fact that I live in a third world country, the prices gets really ridiculous. Like for example the price of an A7III here is enough to get you a decent APS-C or M43 body paired with 2 - 3 good lenses and still with some change for some accessories. All the best on your jump to FF mirrorless and future photographic endeavors.

@leonfourie5717 3 года назад

Fully agree with you. Got em10,em5 and em1 series camera and all is excellent.

@Dahrenhorst 3 года назад

Absolutely correct. I think, that Robin has just described the photography technology market of the second half of this decade. Full frame will have a niche among some certain professionals photographers or piktoral needs, but that will be only a very minuscule portion of the world wide photography market. For anyone else, MFT is truly more than 99% of all amateur and most professional photographers ever need and will be only very rarely come to situations where it is pushed to its limitations.

@rasydanazman1195 3 года назад

This video was the first that I watched from your channel, which I found to be honest and authentic. That brought me to other videos from you. After months of research as a beginner, I finally decided on the OM-D EM10 Mark III which came in last week! Super excited! Thank you Robin, looking forward to more amazing content!

@gangleweed 2 года назад

You lucky dog.....I've just bought the M10 mark 3 as well.....coming some time this week.......I also bought the 12-150 lens to go with it.

@rferrers7 3 года назад

Thanks for being so sincere, absolutely not apocalyptic, but realistic, based on real sales of the markets and benefits of the micro four thirds system. Thanks a lot!

@senkawascott 3 года назад

Thank you for this intelligent analysis of the future of camera sales. I agree completely, and have wondered why camera manufacturers don’t get it! I I shoot with Panasonic M43 cameras for work and fun. One body or another plus two or three primes are always with me on my mountain hikes. I also lug along an iPad mini for exactly the reasons you point out - saving quickly from SD card on the way home, and initial editing. If all of that could take place on the cellphone, the process would be so much easier! I will admit to falling prey to the FF is Better mantra regularly, but so far have resisted. I think FF is great for those who want/need it. (I’m lusting after a Leica Q2, but will never be able to afford it). But given the future of camera sales, your proposal seems like the way forward. Thanks for keeping the intelligent and thought-provoking series of videos coming.

@mne9476 3 года назад

Really great reasoning Robin. You make a very strong argument! My iPhone XR is a nice backup camera. I can transfer files quickly from the camera to the phone, edit in LightRoom and send them wherever I want. Smartphones and m43 can coexist very nicely.

@robb8773 3 года назад

So true! That's like saying fast cars kill, no its the driver behind the wheel that kills. Same with photography, its not the camera but the photographer.

@livelongandprosper70 3 года назад

im rob b

@whafrog 3 года назад

I think the most interesting part of the graph at 1:12 is that cameras with built in lenses (point-and-shoot) have collapsed 90%, but cameras with interchangeable lenses has dropped by far less (maybe 30%?). Basically, phones are replacing point-and-shoot/consumer cameras, but not having as much of an impact on more enthusiast/pro cameras. They may continue to whittle away slightly, but at some point it's more hitting technical barriers around glass and quantity of photons per pixel, plus control over various elements like shutter speed and DOF. Phone cameras are great, but fiddling with a phone screen to adjust these things can never be as fast as spinning a physical dial. So I think there will be a point of diminishing returns for phones. Besides, I don't really care...I have most of the gear I need for the next 20 years to do what I love doing. If a new EM1 comes along with 24mp or 30mp someday, I'll cheer, but until then I'm good.

@TheOverlordOfProcrastination 3 года назад

I have full frame, crop sensor and m4/3, and the camera I have used most and LOVE the most is my GH3. It’s been all around the world with me.

@jorgerios2008 3 года назад

I totally agree with you Robin!😀 I am a Gh5 user and love all Olympus glass. I’ve been primarily using it for photography and am very thrilled to have such an amazing compact system.🙏

@chaser5515 3 года назад

I AGREE. I think you are on to something. I have long thought 4/3 format is good enough for the vast majority of images made in this day and time.

@khalidalmasoud6191 3 года назад

Yes, it is logical and realistic talk, and this is the culture that has begun to emerge in the world of cameras, and many have turned to the principle, which made it easier to carry and its cheap price.. Thank you Robin :)

@jaymikevillanueva1212 3 года назад

I concur. The other reason is - at least for me - is the compact size for travel. I feel better taking my Olympus OMD EM5 than my Fuji XT20 for traveling because it's very light and I can carry two lenses for it without hurting my back and I don't need a big backpack for it. Stealth is the key and that's why I'm a happy micro four thirds user.

@MichaelEllisWales 3 года назад

I sort of agree with you Robin. The camera will continue to exist but it will not thrive except for specific (professional) uses. The weaknesses that I see no manufacturer trying to exploit is : 1. aggressively develop the user community (so the camera is just the 'key' to join the community, a community that delivers great added value), and 2. the camera is much better integrated into the whole post-processing workflows (requires collaboration with software developers). Yes, Olympus has a good community and it's own camera specific software ....... but it needs to be far more functional.

@jeffreyduda1777 3 года назад

“The challenge to the photographer is to command the medium, to use whatever current equipment and technology furthers his creative objectives without sacrificing the ability to make his own decisions.” ~ Ansel Adams. “Find what makes you happy when you are photographing, and take that gear.” ~Art Wolfe & Rob Sheppard. I’ve been reading The Art of the Photograph, not too long after watching your video Robin. These two quotes jumped out to me. It really doesn’t matter how you make the photo as much as having a purpose, message, or artistic intention. I believe you’ve covered this ethos repeatedly on your channel. So many of these discussions around gear are interesting, but secondary to these essential facts about the creative element of photography. Getting really powerful and sublime images can be done in so many different ways. Everything else is just what we’re invested in-in terms of cash outlay-for equipment and gear ecosystems.

@rpdee7344 3 года назад

I agree with the smartphone thinking, keeping features updated in the software is what I been thinking with all the photo apps out there, more effects to match today's tech. Plus I can see the sensor size being used in drones cause of all the advantages of size and weight.

@cyborgchimpy 3 года назад

I watched a couple of your videos now. its really pleasant watching you speak about this so passionatly! I recently got the olympus E-PL8 and am looking up some videos to learn more about photography. great content!

@andrewbaxter9395 2 года назад

Great thinking Robin! When you think about it all sensors of any size in current form will at some point give way to new tech. CMOS itself will be replaced eventually by a new format sensor just as with vinyl, cassette tapes, CD etc. did for recording media. I don’t worry about a future I cannot control - live and shoot for today!

@peterthompson2816 3 года назад

I have an Oly EM5 ii for day to day casual use. My full frame camera is a Pentax K1. According to the ‘experts’, Pentax has been dead & finished for the last 20 years. It hasn’t happened. I think the same will apply to M4/3; people will continue to say is is dying when, in fact, it will stay very much alive.

@eldorado5650 3 года назад

Totally agree. Pentax has just become much leaner now than in previous decades. As long as they are profitable, we will have such good image producers. The MFT platform has been bashed since its inception but look at how it outlives the EF- and A-mounts.

@MichaelWerneburg Год назад

I realize this video is a year old now but to my mind the key is going to be a combination of video and computational photography. The new f/4 lenses from OM Systems look like video cameras to me, and the Panasonic bodies continue to emphasize video. My E-M5 Mk III already uses some initial computational tricks, but they could be taking their cues from the likes of Google with the Pixel 7. With a 32mm^2 sensor they're getting astonishing results. That's tiny compared to the 225mm^2 for four thirds, and suggests what is possible. Keep up the great work, Robin!

@VictorReynolds 3 года назад

Olympus can develop a new Air that could rival Alice since Olympus has the advantage of experience in the market. I still use MFT for my digital work. I get just as good work as if I had a Full Frame, with less bulk. MFT is excellent for travel and outdoor photography. Thanks for sharing Robin and all the best!

@wherezthebeef 2 года назад

Personally I think both Air and Alice are gimmicky and dead ends. Who know, I could be wrong. My idea, put an AI chip on the board of MFT cameras and develop the software rather than hardware, so that MFT is the format that can do everything the best AI smartphones can do. No brainer, imho. Features.. and broader appeal to smartphone users who want to be able to use a MFT camera exactly as they do their phone.

@aaronenglish2638 3 года назад

Please Olympus, bring back the Air.

@ridealongwithrandy 3 года назад

I have the Olympus Air, Olympus dropped the app, however I did find a couple after market apps, and now I can use it again, nothing like connecting my cell phone to the amazing 300mm f4 Pro, overkill I know, but the point is that I can connect any lens to the Air. And talk about discreet with the 12mm f2

@jcak552 3 года назад

Love my Air, I still use it...

@saulgrimmer2585 3 года назад

The Air only dropped the LCD screen and a few physical compared to a stand-alone camera, and it doesn't really save alot of size, weight, or cost. Something like a GM1 or the smaller PENs are not a lot bigger, and are ready to shoot quickly, with usable physical controls. And you could control a GM1 via wifi if you really wanted to. . .

@Centauri27 3 года назад

Not sure why they didn't fix the shortcomings of the Air and put out a Mark II. It had so much potential.

@edfrancis66 3 года назад

@@Centauri27 I expect the decision to axe it would have been driven by poor sales. IIRC, Sony tried their own version as well.

@jensbomholt4529 3 года назад

My quality time is leaving my smartphone at home, grabbing my Olympus tough TG-6 and diving into nature. UNPLUGGED.

@dylantkl 3 года назад

That sound so good! I should follow your footsteps

@derekbarkham2314 3 года назад

Me too TG-5

@gazjones6621 3 года назад

Purchased the TG-4 whilst backpacking Australia, an absolute gem and lead to me buying my EM10, I took one of the best photos with the TG4.. a huge lightning storm off the coast of Perth using the live composite mode

@jensbomholt4529 3 года назад

@@derekbarkham2314 some of my Fotos ru-vid.com/group/PLm3PRaHiSPIeQNBlMjePvvjTqHVOKURXe

@derekbarkham2314 3 года назад

@@jensbomholt4529 very nice👍🏻

@TheNarrowbandChannel 3 года назад

This is awesome and really speaks the truth. Sensors and imaging surface sizes are getting smaller. Just look at the old 19th century cameras that were often 8x10 or larger in format size. Really the future is in making cameras smaller and more accessible to everyone.

@davebutler3905 3 года назад

Excellent points Robin! Action cameras seem to be grabbing a market share too. Keep the camera small and light with no display, EVF, knobs or dials. (Keep micro SD card in camera though!) Do all the rest on the phone. Add a 2 or 3 axis gimbal option with (face) tracking and programmable movements. Also option to live stream to large monitors, and multiple camera desks. Sounds the perfect setup for small vidro studio, documentary, vlogging, journalism, super selfies etc. Robin: "let's do this!"

@FlyingPeteNZ 3 года назад

There are some technical challenges to integrating a M43 sensor into a smart phone, the main issue is flange distance (distance between sensor and lens mount) which is just under 20mm, so without modification to the M43 system would add 20mm to the thickness of your phone. It might be possible to come up with a new mount design that reduces this, but that will require lens redesigns or a mount adaptor to use existing M43 lenses. It might work with the new mount and a "native" pancake style lens as standard though.

@michaelparsons948 3 года назад

Robin, One idea implied by your great video was that of using two M43 sensors in the same body - because the sensors and lenses are smaller you could create a "dual" body with two sensors, two lens mounts, etc. This is the way smartphones are going with multiple sensors, lenses, etc. I can imagine a slightly stretched body supporting two lens mounts with, say an ultra wide angle lens and a telephoto at the same time. This would surely be a winner, and very hard to do with full frame. I'd buy one!

@CptBronzebeard 2 года назад

Surely be a winner for what? There isn't a single reason to have dual-sensor body for ILC.

@OldManGoatHair.6985 3 года назад

Great video and I totally agree with you. I've been shooting with my Panasonic GX85 for the last four years and for me (the 99% of us) the results are better than good enough. Most people will never see be able to see the difference between a full frame photo or a M4/3. I don't think folks who look at their wedding photos check them for softness in the corners or the right amount of bokeh.

@kaminobatto 2 года назад

This is actually a brilliant video with a lot of valid arguments. You made some very interesting points. It definitely deserves 10 times more views! Brilliant!

@Fotopitsch 3 года назад

Da gebe ich Ihnen 100% Recht. Als Professioneller Fotograf habe ich seit 2 1/2 Total auf 4/3 umgestellt. Es bleibt zu hoffen dass auch Panasonic weiterhin dieses Format bevorzugt, und in Zukunft kleinere Kameras bringt. Sowie auch dass Olymus mit den wundervollen Zuiko Objektiven weiterhin bestehen wird.

@RobShootPhotos 3 года назад

As I was looking at it, how much smaller is the Alice Camera from an Olympus EPL? Why have the latency of a Wi-Fi connected viewfinder/screen if you can carry an EPL? Design it so it can sync with the phone with Wi-Fi with the option of direct connect or over a Wi-Fi Network. Just leave the phone in your pocket on a Wi-Fi connection while it live sync the photos from the camera.

@Eddiesquid123 3 года назад

And whilst Olympus is busy doing that, why don’t they give us the PEN F MK II as well!😉

@RobShootPhotos 3 года назад

@@Eddiesquid123 😁

@mooremob100 3 года назад

Thank you for your balanced view, the Air was was way ahead of it's time, I must admit I did look for one of these here in the UK couldn't find one, but on reading reviews software and wifi was it a Achilles Heal, hence lack of sales. Keep up the the videos love me.

@michaelhansen2446 3 года назад

Robin, you are spot on - my old PanaGX8 with the amazing Nocticron lens is still a great combo - I see no need to upgrade to a FF camera system - I like to bring along a medium film camera - the look and feel you get from medium analog film is so different from any digital camera so for now Im shooting both M43 and analog film cameras and enjoy the benefits from both worlds 📸😊

@petegleeson1 3 года назад

Well structured argument and comes at a good time after my first new style Olympus magazine arrived and there really does like a serious intent to drive the Olympus brand and M4/3

@AlpacoFilms 3 года назад

I completely agree with you Robin! I actually miss the air! I had one for a short time but retuned it because it constantly lost connection. But it was a great concept!

@lordmashie 3 года назад

I reeeeally hope M4/3 won’t die out. Olympus sold their camera division and Panasonic has been pretty quiet recently too, being busy with their FF lineup.

@siyuq5620 Год назад

Exploring the adaptability of all kinds of lenses to MFT is super fun

@paddyboy207 3 года назад

Couldn't agree more. I have a medium sized camera bag that used to hold my Canon dSLR (crop) including standard zoom, 2 small fixed lenses (50/35mm) and most accessories. Dann that was a heavy burden to carry a whole trip, especially adding the non-photography travel gear. Now using it with Micro Four Third the same bag can hold 2 bodies with standard lenses attached, plus extra lenses and accessories. And my guess is it still is lighter... And I never considered buying a big zoom lens for the Canon, simply because of the weight and size. On Micro Four Third that's not a huge issue anymore... Love the system!

@stephenbrasure4331 3 года назад

Now, think of the advantages if the micro 4/3 lenses we currently have would able to be used with a cell phone based system as well as a dedicated micro 4/3 body!!! Robin, your points are very logical to me and make a lot of sense. I whole heartedly agree that for just about all of us, the micro 4/3 system is more than sufficient. And, in the future it is easy to see that the number of manufacturers and and available models of more specialized systems will be limited. Very interesting presentation! Thanks!

@igorkronos6183 3 года назад

How come there is still no decent compact m43 camera? Something like Sony a6600 but in m43, or am I missing something? As far as i can see the gx9 is the closest but still not there.

@marcusrahmel3121 3 года назад

Hey Robin, thanks for the video and your interessting and valid thoughts! I do not know why OMD and others are not focusing more on usability and app functionality. Olympus Image Share is pretty cool but there is quite some room for improvement. Cheers, Marcus

@stevehoge 3 года назад

I think that the level of expertise required for good user interface design and it's integration into complex opto/electro/mechanical systems is often severly underestimated. I have worked at companies that took the "bottom up" approach of designing a powerful, efficient flexible technology platform (like a camera system or musical instrument) but then just slapping a hastily conceived and executed control interface on top of it - a task often "relegated" to jr members of the engineering team. It takes a change in mindset and a sufficient amount of time to build up a stable of design and engineering talent to do this right, and this pivot is unfortunately difficult to pull off at large, hierarchically-organized companies with huge amounts of legacy technology and expertise that, sadly, may have to be jettisoned and written-off as the market evolves.

@marcusrahmel3121 3 года назад

@@stevehoge You're absolutely right! Holistic approaches and espacially user centred designs, are more buzz words than the reality. Perhaps the companies do not have the mindset and/or the right staff to do it better.

@kriseric1 3 года назад

I am a digital (APSC) photographer, and my next purchase is going to be a vintage medium format film camera.

@ashleyreynolds6604 3 года назад

I use an RB67 regularly and scan the negatives which I think gives me the best of both worlds. A slow and engaging approach to photography and stunning results equating to very high resolution images. A digital darkroom is the cherry on top.

@justmythought7658 3 года назад

It is nice to watch people doing it, but I wouldn't like to leave digital. I used my old fullframe filmcamera a few month ago again and I wished all the time it would be digital. I like to watch the channel of Steve O'Nions who uses medium and large format cameras, but the good thing of MFT is small and lightweight.

@armandodebruin1589 3 года назад

fujifilm gfx?

@ashleyreynolds6604 3 года назад

@@armandodebruin1589 not film though.

@AstroLaVista 3 года назад

I wouldn't mind giving MF film a go myself, but only because I can't afford a Fuji GFX50R.

@alanhitchings4957 3 года назад

Hi Robin, do you have a video for back button focussing set up on E M1 mk3

@savinopaolella7050 3 года назад

You are great, Robin, amazing ideas, hope the manufactures will listen to you. I am sometime afraid that they believe in more MP, more ISO, etc... But you are right, the current level of technology is more then enough for 99% of the needs.

@scottgarriott3884 3 года назад

I agree with you ... and underwater photographers are worried! We have housings to seal our camera systems in, and require physical knobs and buttons to operate the cameras from outside those housings. If everything is moving to control via phone , we'll have to go back to using dedicated underwater cameras.

@estraume 3 года назад

Can computational photography replace IBIS for a potential cellphone with M4/3 mount and sensor? If your sensor can take 10 photos at 1/400 s shutter speed each, all taken within 1/20 s and stack them in positions that the motive line up, then you don't need to move the sensor.

@GeorgeStar 3 года назад

What's interesting in that sales chart is interchangeable lens cameras were a much smaller proportion of sales in the past. In recent years it looks like it's about 50/50.

@Mr.ReanuKeeves 3 года назад

True, IS is so good on M43. Though, I'd take a bigger sensor any time of the day.

@oundurra4 3 года назад

Hi Robin you're awesome content creator. Just bought 2nd hand original EM1 because of you. I love the camera, all cameras must be like the EM1, the controls are so natural, it is just like an extension of your body. Crisp and beautiful photos in daylight. That being said, my old Canon 6D MK I absolutely obliterates the EM1 in night conditions. I'm a mediocre photographer, but with my very amateur skills I have excellent results with the FF and very poor with MFT on very low light conditions. With the newest FF like the A7 series or the EOS R series in continuous development the "size" breach is non existent and is hard to believe that MFT will replace FF.

@ridealongwithrandy 3 года назад

Words of wisdom Robin. BTW, I have the Olympus Air, Olympus dropped the app, however I did find a couple after market apps, and now I can use it again, nothing like connecting my cell phone to the amazing 300mm f4 Pro, overkill I know, but the point is that I can connect any lens to the Air. And talk about discreet with the 12mm f2 :) Folks have seen me shoot with it and they ask me where they can get one !! Oh, I want an Alice camera !!!

@mtcrun 3 года назад

Agree with you on many points here. I also think that there is a possible resurgence in cameras but the modularity doesn’t necessarily need to be physical but improved connectivity and apps... film/processing costs (accessibility to pictures) killed film for me and others, inconvenience of accessing/sharing photos off cameras and size/weight/fragility/cost has definitely lessened camera populrity... but what is interesting about cell phones is that they have increased the popularity of photography overall - there is now a larger market of people actually into photography. These people are potential camera buyers but most camera manufacturers are behind on connectivity and apps. These are actually quite inexpensive fixes but they take a better understanding by camera manufacturers of their target market. Make a camera that connects seamlessly with iOS, iPadOS, and Android. Make apps that are up to the standard of the best apps and make the camera fully useable without a laptop/desktop. Possibly Leica has done this with their Fotos app but I’m not sure because Leica’s are too expensive. Also look at the patterns of what their potential customers are doing - where they want to take photos. Once camera manufacturers have accomplished this then ergonomics will win. I miss so many great potential shots while out cycling because my phone had absolutely no ergonomic form factor and it’s hard to use to get a shot quickly. Any of the OM-D E-M5 or 1 series would be infinitely better but to my knowledge the only one capable of coming close to what I’m describing above is the E-M1 Mk III (being ale to update firmware from the app) but the OM-D apps are still sub par... a little (a lot of) work here and better Bluetooth and USB-C Charghing and data trasfer across the line-up and JIP will have made a solid investment... There are many people out there like me now, in love with photography again because of our phones but looking for more without the cost of the convenience... also, I would love to not be interrupted by an email notification while taking a photo. :) Thanks for all your videos Robin!

@TheMacroverse 3 года назад

I thoughts the same when they launched the air system. A shame the tech was not ready I hope they make a new version. ❤

@wedopowersports Год назад

Interesting conversation. I remember years ago sony tried a lens that clips onto a smart phone. The sensor was inside the lens, the phone was just used to control the lens and take the pics.. no mount needed

@SW-Video 2 года назад

You made this video in Feb, 2021. It's now Nov. 2021 and iPhone has ProRes in their phones (iPhone 13 I think) so you have been proven right. The video and photo quality just keeps getting better in smart phones BUT it's not the same for amateur or professional photographers. That isn't to say there's not a place for the compact versatility of the smart phone cameras; there is and will probably be more as we go along. Being a rank amateur I will always like the feel and control of a real dedicated camera but I still have a smart phone with me just in case so I always have at least one camera with me at all times. Yes; a paradigm shift is happening in the camera world for sure. Microscope cams that attach to smart phones allow us to see things no possible with those devices before. Tech wise; the future looks bright.

@cornishblue58 3 года назад

A very interesting video Robin. It will be interesting to see how the camera manufacturers react to the changing dynamics of the market

@Energine1 3 года назад

Smartphones and high quality cameras are like passionate lovers gazing at one another across a vast river we have yet to cross 😻😽

@HermanvanHunnik 3 года назад

Surely a thought provoking video. Even as a m4/3 shooter I was prepared to disagree with you. But you did make some compelling arguments. The whole industry seems to be moving to FF, but your theory could well play out. Really excited to see what's going to happen, maybe my lens investments are not totally wasted!

@CptBronzebeard 2 года назад

It won't play out for sure. While computational photography will move into ILCs sooner or later (with mft being the first one there, if rumors around OM digital are to be believed), by no means a modular design is going to be appealing to anyone. Regular users - still another piece of prone-to-damage equipment to bring with you, enthusiasts and pros - not nearly anywhere around "enough controls and comfortable ergonomics"

@tizio54 3 года назад

I hope that you are right! A new sensor and more advanced computational photography should improve DR and noise still further for MFT, advancing 'good enough' even closer to current FF image quality. Any level of bokeh can be artifically created using simple optical/physical principles, and perhaps the 'aberations' of classic/legacy lens designs (Zeiss, Leica, etc.) could be algorithmically emulated as well for nostalgia crowd. And let's not forget the head start of a huge range of lenses (for every need and budget) already available to any company adopting the MFT lens mount.

@rpdee7344 3 года назад

2/17/21 If you are having to use higher mega pix sensors so you can crop the heck out of the file then you need more to improve your composition taking, more pixels over 16 is only really needed if your making billboard size prints. That is why smartphone photos look so good cause most are viewed on a small smartphone screen or tablet, not requiring super huge megapixel files.

@stevehoge 3 года назад

Another aspect of the cost advantages of a modular, smartphone-coupled system: think about the premium we pay for weather sealed FF or m43 camera bodies, while most smartphones these days are not only already "weather sealed" but actually submersible to some degree!

@juliendescheneauxphysio7117 3 года назад

Big argument for smartphones again! Why are weather sealed primes and compact bodies so rare in MFT? I'm no expert, but we don't need 3 dials and 9 function button. Is a simple fly by wire focusing ring hard to weather seal?

@sweeperdave1 2 года назад

You are spot on with your prognostication. I've been thinking that instead of ancillary lenses you attach to a smartphone (they suck), why not a better integration where the sensor/lens module attaches to the phone and leverages the phone's processing power. A wired connection makes more sense than a wireless link to get around connection issues. I think Panasonic is best suited to carry the Olympus Air design to a far better system. I hope you're right.

@fairgreemusic1 3 года назад

I think a good first step would be for camera makers to pay SERIOUS attention to their Android and iOS apps. They're all subpar, to say the least (I'm looking at you, Fujifilm!), though Olympus at least allows RAW file transfer. If I could EASILY suck down my photos to my phone so they entered my Adobe cloud, that would be an amazing leap forward.

@stevehoge 3 года назад

To say the least! I still dread each time I have to connect my Panasonic bodies to their awful Android app. In contrast, think how frictionless it is that photos from your Android phone end up in Google's cloud (or your iPhone's on iCloud) for viewing and sharing on any platform!

@ashley-r-pollard 3 года назад

I agree, the average consumer won't exploit the apparent advantages of full-frame to any great degree. We're so beyond what was considered technically good that any advances are only apparent to those people who aren't satisfied until they can say they have the best of the best; and even then they look to get something better than that.

@Brightsparks1960 3 года назад

Some interesting points Robin. I still have my Sony QX1 APSC camera unit which was similar to Olympus Air. At that time connectivity was the main issue and resulted too much time to get the camera ready to take a picture. We can see Sony going along a similar integration route with the latest Xperia 1 mkii and the Alpha cameras

@danny_r27 3 года назад

Jared Polin and Tony Northrup have already disliked this video. 😂😂😂 I personally use a Sony A7III but I came from micro four thirds. My first camera was an Olympus M5 Mrk. II, I loved that camera so much. It just delivered amazing image after amazing image. Truly an impressive camera. Now I’m thinking about buying a G9 since they’re so cheap compared to when it came out. Pair it with either a Olympus 12-40mm or Leica 12-60mm would be a nice setup. The Leica 42.5mm f/1.2 is still the best lens I’ve ever owned. It was so sharp and just had so much character. I do regret selling most of my MFT kit just to try full frame. I almost had my dream MFT kit, just needed a quality telephoto to finish it off. One day I’ll get a similar kit again. I don’t see it dying since many film productions and youtubers in general use a micro four thirds camera. That’s just something Jared and Tony love to ignore.

@ariesmight6978 3 года назад

Tony Northrup stated the reasons in. One of his videos, that he prefers Full frame. Over the smaller sensors, Jared Polina. Creates wall art as well as photo books.

@michaelloader2737 3 года назад

Hi Robin, When one stops and really think about it what you have said makes a lot of sense only time will tell, but the camera manufacturers will have to do something soon in the future or they will not survive, there will always be those that will use a true camera regardless of what happens, we still have people who are using film, etc. When photography first started people said that was the end of painting, etc and that is still as strong as ever thank god. Time will tell. Take care and be safe.

@ramonborreguero7765 3 года назад

Hi Robin Wong, thanks for that video. I find very interesting, and I see all the other brands or manufactures are fighting and having a formula 1 race to show how is the best in Full Format. I was a few years ago in one exhibition after the fotokina in Linz, Austria, and talking with all people and brands possible. It was very interesting at the Leica stand and talking and asking what means full frame. The man has gave an incredible answer, "You mean full frame, but in wich format? He told me that is a legend and many people are dealing with that question to make more noise and ti put Olympus down, so make the brand dissapear. My thoguts just these.

@coreyspencer9939 3 года назад

I enjoy all your photos and videos I’m a Olympus user have been for years now I’m all in on the micro 4/3 line

@TheodorReik 3 года назад

Really excellent analysis. I think you may very well be right. There will always be a market for cameras that are not connected to smart phones, just as there was a market for professional versus point and shoot cameras. The way you are putting it (as I understand it) this is simply a transition to a new sort of consumer point and shoot, and yes Micro 4/3 is in a very good position to capitalize on that.

@Enigmavelo 3 года назад

My first proper digital camera was m43 and I would never switch, this is just another reason not to. Great vid👍

@brian-beeler 3 года назад

If Japan Industrial Partners were smart they'd listen to what's being said in this video. Robin's advice is spot-on. I'd switch for a MFT camera if it was the size of the Pen E-P1 with a EVF and software that supported computational photography like digital image stabilization and selective stacked images. Other features like Apple's AppleRAW / DNG files, GPS and automatic uploading to social media and storage (for raw files) also would be welcome. Speech to text annotations for each image would be really cool. Full frame and medium format is here to stay BUT for most people that love to use their smartphone and want more like interchangeable lenses and better low light performance MFT is the way to go.

@Bakin 3 года назад

Robin; you are correct in that the future will define what products will be produced and survive. Comparisons of which camera is best based on historical uses is like comparing which horseshoes or wagon wheels were best in colonial times. IF there is going to be a camera market (and that is not a given) then that market will need to develop products that will be in demand for future customers and not based on the wants of older existing customers. To survive camera related products will need to be small, capable and low cost; they can't be large, expensive or require reading endless manuals to get your white balance correct! You are correct, if cameras are to survive, the micro 4/3 system has many attributes to co-exist with smart phones as an accessory.

@iainreed9424 3 года назад

I believe! That the potential camera market is expanding! I say this as, yes smartphones get people into photography, but then these people after a time want to move up to the next level. Camera companies are not tackling this new market, rather fighting each other for the existing market.

@69horatioh 3 года назад

Great video. Do you know if Olympus will bring any new gear in 2021?

@nadeemkhalid2239 3 года назад

Hi Robin.I recently bought em1 mark2...my question is :- is f2.8 on micro 4/3 equal to f5.6 or is it f2.8??? I am confused because of crop factor

@alpinthor 2 года назад

50mm f5.8 on FF is sort of equal to 25mm f2.8 on MFT BUT still got f2.8 FF light / brightness, or equal to 50mm f5.8 on MFT with longer distance to object with exact f5.8 brightness. Reference to this is ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-YuCFchltKmc.html

@EzzaLeo 3 года назад

This is one of the most interesting and compelling arguments I've come across for the future of M43s. I've so often been amazed how those who predict the demise of this system will state how mobile phones are a key reason why M43 "will die" because they're getting so good while being so portable, yet never see how those very same arguments actually work against their full-frame/APS-C systems even more strongly. Even if money was no object for me, there's nothing I could buy that would compete with the versatility, quality, portability and, crucially, enjoyability of my EM1ii setup for travel photography. Even the latest Sony and Canon systems can't match this; they quickly become too bulky for the results I'm after and I just won't bring my camera out with me as often as I do with a smaller system. I see some argue that the future will be divided between the 'casual' photographer and high-end ones only, with the former only ever wanting a mobile phone and the latter only ever wanting the greatest ISO and DOF. The reality out there doesn't support this. By this logic there will only be two markets: mobile phones and medium format (or larger) systems. The trade-off is always between quality and portability (putting aside budget in this context). You're willing to sacrifice some of one for the other, but only to a certain point. Photography is like anything - once people get into it (and mobiles are wonderful at doing this for photography), some will start to want more, and these people will start to look for ways of getting shots they can't get with their phones. For the foreseeable future, even the best mobile phones will still quite quickly reach a limit where a 'proper' camera is needed to get the shot desired. And if mobiles get to the point where this limit is breached entirely, then there becomes no reason at all to get *any* camera system, especially not one that is exponentially heavier and bulkier than a phone. That is, unless the buyer thinks having the highest end gear makes them look better. I do worry about the future of Olympus itself, but am hoping its new owners keep their promise and actually invest in it. I am stoked to hear from you about the Alice Camera and will check it out now.

@JuriObeziuk Год назад

Hey, Rob, what do you know about moment lens project? (because you talked a lot about system projects...)

@user-lp5ww5bt7w 3 года назад

Very good insight. I would really like to see more m43 possibilities coming

@wnose 3 года назад

Alread 53 companies on board with m43.

@stevestruthers6180 2 года назад

I was out looking at cameras yesterday. First I held a Fuji XT-4 in my hands - it was built like a tank and heavy. Then tried out an Olympus OM-D EM-5 Mark II. The Olympus was amazingly light and compact in comparison. As a result, I'm looking at trading in a semi-pro camera on an Olympus EM-1 Mark III or a Panasonic G9 - now if the camera shop I'm dealing with would just get back to me with a trade-in value!

@Bigfarmer8 3 года назад

Robin, great thoughts and I think you might very well be right. A while ago I already had a serious look at the air system and I think it has huge potential. I hope OM Digital Solutions listens. Despite the fact that I think a modular system might be the way to go I would probably never use it because I want a viewfinder/EVF.

@josesanabria3819 3 года назад

The size of m43 lenses is a tremendous advantage for wildlife photography shooters. I hope OM Digital Solutions can see this and integrate good phase detection AF into their cameras. This would be a killer!

@MrReadboy 3 года назад

They already have great Phase Detect AF, 121 cross points + eye & bird tracking assistance and they already have a superb 300mm F4 and 150-400 + 1.25 TC wildlife lenses.

@mr.l6982 3 года назад

Awesome Robin, great points! You’re one of the best on RU-vid!

@dinosaurius6638 3 года назад

Good points Robin. And lots of food for thought. Can you imagine if a company like Apple bought the former Olympus camera division? Combining Apple’s computational photography with Olympus lens expertise and sensor stabilization tech would be a dream pairing and have the potential to disrupt the camera industry.

@ynkkruse 3 года назад

I just held my RF 70-200 in front of my iPhone Mini and I have to say, while it looks ridiculous, I could actually see myself using that with a modular device :D But I agree with you on the most part, M43 lenses are very well positioned to take advantage of this technology.

@mattdixon2486 3 года назад

Thanks Robin, I love your honest passion. I believe what you say and look forward to how things work out

@yan870126 3 года назад

by the way i'm just wondering why sigma, or tamron doesn't have many lenses into MFT? sorry I'm quite fresh and new in photography don't know the story about sigma or tamron.

@juanpabloalvarado9814 3 года назад

I absolutely agree with you in everything you say. Olympus must to hear this. That's the future. I need a smartphone with the little camera, and with the place to put my mft lenses. And a good flash intergrated and you will see how the sales will grow immediately.

@Reno_T 2 года назад

That’s a good point, if you see the future with hardware :) I’m more convinced that the future in smartphone will be software based. Maybe with some external lenses but not the actual MFY ones. For me it would be too big and not logical. But I think MFT can still be around as a stand-alone format as for reach and depth of field it will remain an attractive proposition.