Airing in 2003 with interviews from rappers and execs, this shows why there are no rich rappers. All of them have to have other streams of revenue. Own yourself.
Paulos Kidane some rappers are broke because they were in jail before 50 cent and fabolous and sean diddy combs were in jail before and jail set them back big time jail can really set a rapper back big time
1st x watching this video. I second the applause on the 'Editing'... Nice! The producers appears to have a lisc. W film & broadcasting tech. Media savy in podcast networks etc. Could def. Use the talent on my team!
shut up la la nope, not at all. Also I’m not sure I agree with myself. It’s mostly just Neptunes instrumentals and I was a big fan of The Neptunes back then, so maybe that’s where I was coming from. Really, this video was presumably made during a period when the Neptunes were the hottest producers on the planet, so it doesn’t speak to the editors’ good taste at all, more their ability to follow the herd
And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name. Here is wisdom. Let him that hath understanding count the number of the beast: for it is the number of a man; and his number is Six hundred threescore and six. (666) 🔺️🤘👌 Revelation 13:17-18 KJV For what shall it profit a man, if he shall gain the whole world, and lose his own soul? Or what shall a man give in exchange for his soul? Mark 8:36-37 KJV But they that will be rich fall into temptation and a snare, and into many foolish and hurtful lusts, which drown men in destruction and perdition. For the love of money is the root of all evil: which while some coveted after, they have erred from the faith, and pierced themselves through with MANG sorrows. 1 Timothy 6:9-10 KJV Labour not to be rich: cease from thine own wisdom. Proverbs 23:4 KJV
Lol if i was a rich rapper, id live in a fucking 1 bedroom bungalow, with a gaming fucking pc. Seriosuly who cares about looking rich, i just need to be rich.
+lekan adams I'm good to go. Aint no millionaire but I live in a state where I can grow my awesome herb legal, chill in my 3br house and do what I want. Work for no one wake up when I want eat what and when I want stay out of the red and in the green by not spending what I don't have like w/ credit cards and car loans and shit that enslaves people to have to work and worry, Oh yeah and no child support that helps, Some of these women now days use that to get paid, that's some lame ass shit. Low overhead, no bling and 100% legit.
+lekan adams That is exactly why you aren't rich. Sitting home and playing on PC all day is a loser mentality. Go out and hustle whether it is studying, business, sports, music, little bit of hard work and little of intelligence you will be a millionaire.
#1, they don't take the time to understand business #2, they surround themselves with the wrong people #3, they want to become famous for all the wrong reasons. And I didn't even have to watch the video.
Sheppy99 they are thugs with no particular form of education.... same as hip hopsters..... nothing good comes out of them... they (and the music) should be punished with jail time if they dare to express it... its a disgusting music, and has destroyed culture, not enrich it...
You're right. The new nyc-sound, that Diddy and Mase put on at the end of the 90s fucked everything up. They had Boom Bap and turned this sound to shit, what a shame. And the whole bling bling shit started at that time, too.
brayan guerrero Hell yeah! I rather stay with Independent Labels. People are so obsessed with signing with major labels. These labels have one thing in mind. That is to make money off their artists.
I digg but anything is bout leverage and wisdom. Dont go into anything as a slave. Makin a deal is jus tht. Dnt b no dummy the independent way or the signed way
Someone might have already done this in the past, but I didn't see it, so I decided to do it. 0:05 - DMX - Who We Be 0:30 - Clipse - When the Last Time 0:58 - Missy Elliott - Work It 1:18 - Busta Rhymes - Make it Clap 1:30 - Fabolous ft Nate Dogg - Can't Deny It 2:34 - Christina Aguilera ft Redman - Dirrty 2:48 - DMX - What's My Name 2:51 - (??, but definitely a Neptunes beat) 3:02 - Ms. Jade - Ching Ching Ching 3:09 - Busta Rhymes - Make It clap 3:21 - DMX - X Gonna Give It To Ya 3:40 - Lil Bow Wow - Take Ya Home 4:06 - Benzino - Rock the Party 4:17 - DMX - We Right Here 4:39 - Philly's Most Wanted - Cross the Border 5:12 - Q-Tip - Breathe & Stop 5:51 - Ja Rule ft Ashanti - Mesmerize 6:14 - Clipse - When the Last Time 6:30 - Missy Elliott - Gossip Folks 6:46 - Jay-Z ft Pharrell - Excuse Me Miss 6:58 - P. Diddy - Diddy 7:03 - Jermaine Dupri ft Ludacris - Welcome to Atlanta 7:26 - Snoop Dogg - From Tha Chuuch to Da Palace 7:52 - Sean Paul - Gimme The light 8:12 - Ludacris - Saturday (Oooh Oooh) 8:28 - Ludacris - Move Bitch 8:43 - Busta Rhymes ft Pharrell & P Diddy - Pass the Courvoisier Pt 2 9:05 - Jay-Z & Beyonce - 03 Bonnie & Clyde 9:10 - Nelly - Air Force Ones 9:18 - M.O.P. - Ante Up 9:29 - Eminem - Cleaning Out My Closet 9:47 - 50 Cent - Wanksta 9:57 - Lil Kim - The Jump Off
Hell yeah that big mansion on their insta, it's a air bnb for the afternoon. The super cars in their music videos? Rented for the day. Their chains? Some of them are probably rented/borrowed or are fake cubic zuconian. Shit is fake if you start looking into ot
Looking back on this documentary, it proves that the Southern rappers had the right formula for success. Because the major labels didn't come calling for the Southern artists, they had to grind on their own. That meant starting independent labels and making the bulk of their money doing shows. Sometimes those club shows will only net them 10K a pop. But if you're doing 50 - 100 club shows a year, you're raking in 500K - 1M just off of club shows alone. As an independent artist, that's enough to live comfortably. Not like they show on the music video, but comfortable nonetheless.
I was a kid shaking my head when I learned that ATCQ only got $15,000 from the Low End Theory, and I couldn't understand why they made so little. That was a very monumental album, so I thought they rolling in dough off of it. But, I read a magazine sometime later that told how the money they made from it went to so many other avenues (like their segment here), and hearing about that still makes me shake my head. Good thing rappers know something about finances now (well, some of them anyway)!
It’s not that they’re stupid, but financial literacy is a thing that most people coming from poor, urban areas don’t have and these record labels are literally banking on that.
@@Lstar07 It's the same reason you see a liquor store on every corner of poor neighborhoods in America. The lottery is designed to be a tax on the poor and the government is banking off of that too.
I wanted to be a rapper so bad but the more the years go by I realize how much money you need to have before you can make money. You need beats, sample clearing, a living budget, security and etc. So much goes into the “Rap Game,” and that’s all it really is. At the end every rapper has to pay back what they owe, it’s like every contract was made to enslave you. This time the chains are just made out of gold.
nah there is a theory about being rapper......if your THAT GOOD, at rapping, whatever studio you record at, will cut you a break and give you fat discounts, if your that good and talented!!! if you suck of course.......they gonna ignore you
The "bling"' are rhinestones, the cars are rented, the homes aren't purchased and the clothes and hoes have been bought with advance money.... So many of these rappers start off in the hole.before a good year of selling albums.... You're already broke.... This is why JayZ is so smart: he has no entourage to drain his pockets.... Instead of random hoes and strikers, he marries the "hottest chick in the game", who has her own money, does multiple investments, and keeps the money rolling in....
Rap in the 2000's was like the worst decade for Hip Hop. I mean you have some bad stuff nowadays, but back then they were a bunch corny show offs no wonder most of them went broke. No one wants to revisit the bling era.
Nah the music is way better than now you crazy.. 50, dmx, missy etcc.. Matter fact theres noone on the radio now representing the hip hop culture. Its only new guys coming out with a hot single and thats it
That's the problem. You're still listening to radio rap. You must evolve, my friend. True Hip Hoppers know not to rely on the radio for the real good stuff.
I understand what youre saying but u said the early 00-bling era was the worst and the people mentioned in this video all had insane amount of hits and radio play so im just comparing them to the ones being played now
Alan-Michael Dougherty So True! Alot of rappers never started broke in the beginning the place.Jermaine came from a Millionaire father . So he'll always be good.
kirill g Yep, and that's the artists fault. Instead of waiting it out, building your fanbase, and getting all the money. They get fucked on their contracts for a quick buck.
MTV was about materialism and selling an image that will make you run to the music store to buy music albums. I remember in 2006 was the last time to see this pop hip hop shown in this video. Flashing dollar signs, rented luxury vehicles, borrowed mansion, half naked women flown to the music video, expensive alcohol. It's a 3 minute infomercial measuring success on how much material you have and keeping it "Gangsta" (hood rich). With all these rappers, what if their son needs dental work, what of a family emergency demands you to put up money to handle a situation. $50,000 chain and can't afford the $3000 emergency room visit. Has to hire a bail bonds agent to pay $5000 to get the rapper out of jail for drug possession and a illegal loaded hand gun.
The high point of MTV was 1999-2000, album releases by boy bands were selling over a million to 2.5 million almost the first week. Eminem sold 1.7 million first week alone for marshal mathers lp. You will NEVER see those numbers again or anything close to that not now In digital sales not ever. American life was good and care free In 99-00.
These were some of the best times ever for rap. Quality Music in quality videos on quality Music Channels that only showed Music videos and news the whole day. It'll never be like that ever again.
1337Pwn4g3 The only problem with putting the blame on capitalism is that the mass majority of the wealth of America is controlled by a group of people that make less than 2% of the population of America.
17 TRILLION +, not because of Capitalism, it is because of Social services and Government Overspending, also wars, in the end the money does not trickle down to the poor, only the leaches who live on welfare when they could work. I at least give credit to Rapers who work hard and earn it on their own, but when they go broke, it's also their fault.
briggs9187 You don't really believe that welfare is intended to help the poor do you? The 17+ trillion is not owed to the poor or America it is owed to the owners of the federal reserve.
Oh no, absolutely not, as an example: the Government is going to give 1billion dollars of our money to Ukraine as a "Get well Package"... what a joke. don't you think?
I think anyone aspiring to be a singer or rapper needs to watch this... because it is so true... there are many MANY rappers out there living beyond their means... a lot of them don't know much about the business aspect of the music industry... nor do they take their time to educate themselves on the business side... a lot of them flaw themselves by leavin' all of their finances in the hands of their accountants... instead of checkin' them themselves....
Rappers didn't pay their taxes on time and spent whatever money they had upfront. In one way, it's not their faults because it's typical their lifestyle changes when not a lot of money is being brought in. If they where making $300,000/yr (average MTV rapper at that time after overall expenses paid off), now $65,000/yr 5 years later (if they didn't completely fall off the tracks), child support has to be adjusted, the mom of the child wants interest and wage and assets garnishments (majority of the assets are jewelry and a late model expensive car that depreciated 70%).
Remember watching this in high school it put what you see in perspective,Doing this in 2020 would be wild because most artists wouldn’t talk truthfully.
rappers go broke because they are poor managers of money....n then they try to hard to live the way ppl expect them too.....lots of jewelry,big house,expensive cars and a huge entourage.....n the music business is very fickle....a few hit singles n the nothin...your label drops you n then......just google mc hammer...
This is my last post I swear...BEFORE ITUNES...picked up independent artists, one would have to beg, stalk and campaign labels just to get an interview. Now they are enlisting a legion of A&R scouts that burrow through tons of RU-vid videos looking for anybody who can get over 1 million hits so they can grab them off the market before they become successful and too expensive to acquire. It's not always an indication of success but it's the norm right now. I know a ton of worthless artists who have label deals and less than 50,000 RU-vid subscribers while there are some without who have 100's of thousands, maybe they're holdouts who knows? But the fact of the mater remains that apple and other media have swung the game a bit towards the side of the artist (but not for long) because in the end these corporations have endless wealth and they will reorganize and dominate the industry again.
@@dying_allthetime He did a Superbowl commercial for Brisk where he explained why he hates doing or doesn't do commercials lol! It's on RU-vid & it was genius imo!
Eminem was one of the highest paid rappers at the time. Someone like him would be careful what to endorse unlike a broke rapper who would have no problem doing any endorsement to earn a quick buck.
atmoment_official alot of the fans/listeners/consumers don't know that. I had to tell a baby barbs( a young immature nicki minja die hard fan( that one time. They love to hate on cardi success. Talking about....did you thank the writers who wrote the lyrics for you😒 I'm like baby all the producers/writer get the first and big cut before the artist do. If the song goes on to be highly successful that a royal check he/she would recieve to the day they die soooo .......why the fuck cardi need to continue to thank them it shows in their bank account.
It's crazy how 75% of this is outdated simply by the internet. From promotions to management to distribution, etc. the internet had decentralized the way labels used to hold the keys.
Funny watching this how things change Nas doing alcohol commercials now Eminem is selling everything advertising all sorts of stuff dame dash broke as fuck ja rule got wiped off the map by 50 nelly prolly sells nike's at foot locker now lol
I don't know why people think Dame Dash broke. This Mtv special was about 16yrs ago. Its was the response to 50 cent getting signed but also having other deals like Formula 50, an Reebok deal, and Gunit clothing.
really? they dont do this in rap anymore? I might have to start listening to some of the new guys then. I gave up on rap in 2001 because i was sick of hearing the same lame ass shit from every single rapper on the radio at the time. Can you give me some names of newer rappers that dont talk about money or bling? Im seriously interested
My cousin use to be the beat maker over at Death Row and this is what he said: When a rapper signs a, say, $20 million record deal that $20 million is for EVERYTHING. The $18,000 a month lease on the house The 6 cars The security The clothing The alcohol The stripclub The 24 person crew The meals The art The cost of making a album Studio time Most rappers only make 30 cents off each record sale. Also, almost every home, car and so forth you see in music videos: rented. And most of the cars and homes and so forth you see in general: leased, rented NOT PAID IN FULL. Rappers are just a smoke screen
Budgeting is difficult for some when income streams are not consistent; plus sometimes contracts are simply breached causing even more cash flow instability while simultaneously the expense side of the ledger is always streaming... Now the artist might have to breach a few contracts (I don't recommend) to stay afloat... Game on dude!
They don't own they're masters , they don't own they're own merchandise , don't own the video's. look at Necro , he did it all himself and owns his entire back catalog , owns his on cameras for video's. now he's making songs with legends kool g rap and DMC , now owns his own label PLR . true self made artist . respect his grind .
thats why you got to have your mind right before you come into positions like that so you can invest your money into things that will grow your money the fuck up
Mike DEEZ Lmfaoooooooo a pharaoh lmfaoooooooooooooooooooo I’m ded. Jewelry is for bitches fam. Invest that wealth and or flaunt it in cars. Jurrey is for females
why most rappers are broke ? that's easy it's simple mathematics. you get paid $2 million and you go out spend half on a huge house for no reason . so now you need an expensive ass car some will blow $200,000+/- on a brand new fully customized overpriced heavily taxed foreign automobile, now you got that stuff out of the way it's time to furnish the house , no ikea furniture is not going to cut it you have to get the super expensive stuff . and then don't forget monthly maintenance of the property , utilities.
