When the title font really matters

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Type designer Marie Boulanger explains how fonts can help to shape film narratives, and even impact our viewing experience.
Edited by Leigh Singer.
Valerie Takes a Ride (The Ride of the Valkyries), composed/arranged by Iain Farrington (after Wagner). Performed by the Art Deco Trio, from their album ‘Classical Changes’.
With thanks to ‪@ByMonotype‬
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Опубликовано:

5 окт 2024

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Комментарии : 25

@antoinepetrov 3 месяца назад

Wonderfully researched and put together video. Brilliant

@L3i6HSin63R 3 месяца назад

thank you, great to hear you enjoyed it!

@CaseyMeeko 3 месяца назад

Good point about movie title being the first movie character we see and about the absence of title in modern movies. Brilliant thoughts!

@alexc3744 3 месяца назад

You missed a trick by not calling this video (which is genuinely great btw) ‘Type Casting.’ 😁

@L3i6HSin63R 3 месяца назад

👏👏👏 (and thank you!)

@malypavel25 3 месяца назад

12:05 was already an existing font before Poor Things. I used it in a short film back in 2014.

@AugustRx 3 месяца назад

it's lettering, not the ms word font

@malypavel25 3 месяца назад

@@AugustRx I don’t think that font has anything to do with word (could be wrong though)

@michaelmatteo7428 3 месяца назад

Love this...thanks Marie.

@sophiatypelove 3 месяца назад

Lovely work

@L3i6HSin63R 3 месяца назад

thank you - thats' good to hear from someone who's into fonts!

@Reject101Personal 3 месяца назад

Papyrus.

@6thwilbury2331 3 месяца назад

Not only did I immediately think of that, I paused this video to watch, then came back. GMTA. EDIT: oh jeez, then right after I typed this, they referenced it. GMRTA.

@batterybikes 3 месяца назад

Saving for later just because title and thumbnail is so good 👍

@mikeleddyphoto 3 месяца назад

You make great videos. Huge fan :)

@L3i6HSin63R 3 месяца назад

very much appreciated, thanks!

@carlsonmedia 3 месяца назад

Think it's quite funny she talks about all the technical limitations of the past when most typography choices these days are super boring and basic.

@kewaoni3995 3 месяца назад

Who else paused at 9:21 to see how many you could identify?

@L3i6HSin63R 3 месяца назад

how many did you get?!

@jonathanjohnson5994 3 месяца назад

I did, but I’m confused on the A, D, and O. I think A is from the first Avengers but it looks slightly different, the D looks like the Into the Spider-verse but is the wrong color, and the O looks like a cross between Transformers and Robocop, but not quite either. All the others are pretty obvious but these three confused me. What’re anyone else’s thoughts?

@shone1505 3 месяца назад

@@jonathanjohnson5994 D has to be from "Across the spider verse." Letter is the same shape, colors are slightly off, but it's still red and blue. White highlights are stronger here.

@shone1505 3 месяца назад

@@jonathanjohnson5994So it looks like they took "D" from some different version of the poster. And L is "the lord of the rings" but that's not how L looks on official LOTR movie posters.

@L3i6HSin63R 3 месяца назад

it goes: Back to the future, avataR, Avengers endgame, termiNator, spiDer-man: into the spiderverse, the Lord of the rings, ghOstbusters, the Godfather, transfOrmers... so the guesses were pretty spot-on.