Why Nijisanji EN is Stagnating 

Again, video isn't made to be inflammatory or be uncritically hateful of Nijisanji EN. Don't treat it as such, and watch the video before making that impression.

Nijisanji just treats their talents horribly, with constant graduations this year. It gives the company a bad name. Also, Kuro and Matara from Vshojo were pretty shocked on how good their management is. That alone speaks volumes I would say.

Honestly Nijisanji could, and should, tone down the frequency of new talents. Clearly adding more talents into the pool with an already ineffective management would just worsen things. IMO the addition of the new talent within NIjisanji doesn't feel like a fresh batch, but instead it feel like an oversaturation of content with the frequency of debuts.

If you ask me, NijiEN was at its peak after Noctyx debuted. At that point, they had 10 female and 10 male members, a perfect cast if you ask me. Even though Iluna had good debut numbers, I remember thinking back then that the cracks were beginning to show, that the branch was becoming engorged and oversaturated. Even now, it feels like Kyo is the only member who has any relevance out of that group. I think the agency should have put things on hold once Noctyx debuted and they had reached and good stabilization point, but instead they got greedy and overstretched the management and fans attention spans.

I feel bad for the newest wave getting shit out with no hype and no notice. I'm sure more people would’ve seen their debuts if they had more time to know they were even coming.

That poor new wave had so much against them. Not only did they only have 2 days to get any sort of hype at all, but they were announced like a day or so after three ID members graduated and only a couple days before that, Matara and Kuro talked about how bad their former managers were. Not to mention the new wave has like no real name, or no new group song like the rest. The audio being scuffed isn't really anything that crazy, but it is a sign that they were rushed out. Seriously why not give them an actual name? Like come on.

I didn't even know Niji had a new wave 💀💀

I think what niji needs to do is try to revamp the idea of vtubers and try to play more twists on their new members and try to go at a pace where people can get used to the members

This video hits different now

Matara hitting all time highs after leaving is the most damning thing. It's easier to be successful as a roach than to thrive in Nijisanji.

I don't know if this video has aged well or hasn't aged well. Jesus...

At this point, stagnating would be a rlly generous term

I feel like ever since Nina left it became so quiet because she was the one that made everyone feel included and made people know about the new talents as well(besides niji themselves)

Funny that the reason why Niji releases new EN gens, is the same reason why Hololive does it as well, to maintain engagement. But Niji does it following a calendar, while Hololive watches their own numbers, waits for the current gen to be stabilized in rock solid grounds, and then decides when to start a new group. Then you have the fans who live a paradox of both wanting Niji to slow down and Holo to pick up. It is probably too late for Niji, and it would be the wrong move for Holo.

Considering that what Nijisanji has been doing has apparently turned them into a *_$2 Billion Dollar Company_* I sadly don't see them changing anything for the foreseeable future. I especially feel sorry for Selen, poor girl tries so hard to create cool new fun events and ideas for Nijisanji members and her audience and Nijisanji management shuts her down every time.

like most folks have said, the rush of pumping EN branches kill their flow. talents didn't have time to breathe and grow naturally like hololive. its becoming the point where they have to be a gimmick character to stay afloat, and once that gimmick dies out that's it. only a small bunch will be doing good while others will be buried, making it hard to crawl out and its a shame because their are gems in EN branch, it just nijisanji killed their spotlight

it is high time for Anycolor to invest more towards their livers. if things will continue the way they are, it will be the next ID

For someone who was heavily invested in Niji during the debut of Luxiem, it's clear as day that Anycolor hasn't been putting emphasis on taking care of its talents with the recent graduations of both EN and ID livers. Hopefully, they'd realize this soon and make necessary changes so the company would see the same amount of success as it did in 2022.

Niji is a very standard JP company. Good performers and those who don't rock the boat get preferrential treatment. All the other nails that stick out get hammered in line or removed. A lot of non-Japanese are going to take issue with how the company supports their staff. Very business oriented moves securing sponsors and etc, rather than promotion or investment into creatives that may or may not generate a return.

It's just like Mysta said in his last Uno collab within Niji. "Remember when Niji used to do shit?"

I saw that clip of Matara being surprised at the management in Vshojo, and it just disappointed me. Along with your video on Niji’s downfall, I’m really starting to think that this company’s EN branch is gonna collapse eventually. Poor management, bullshit decisions like not letting Selen do any more contests, and Sayu’s document on what went down in her time at Nijisanji. These are things that will be the death of NijiEN, at least in my opinion. Vshojo improved since those three left, Hololive has been on a roll for a while now, yet Niji is only hurting it’s reputation more and more. It’s insane.

Nijisanji in a nutshell: Great talents, poor management.

They really should've stopped debuting new members once they got to Iluna. Xsoliel was the beginning of the dark age of Nijisanji EN, and I just wanna see when it'll end (if it ever does) if the branch doesn't merge with the main JP branch first. If that happens, it'll actually be all over for EN.

I hope they stop debuting new waves for a long time and focus on supporting their current members.

Yeah... when Hololive's ReGloss debuted, I didn't even bother checking them out, since they debuted only like a month after Advent. And yet Niji is doing that all the time, debuts don't feel special, so not many people care. In that matter, Vshojo has the best policy of adding one member once in a blue moon, only speeding up recently, and it's probably not going to be a speed they maintain. Basically, Vshojo debuts feel like a sequel. Hololive debuts feel like an expansion pack with a proper new story that intertwines with the rest of the game. Niji debuts feel like a DLC that adds a bonus character that doesn't fit into the story.

IT TRULY SUCKS WHEN YOU ACTUALLY DREAD A NEW WAVE I’M SO SERIOUS… It’s exhausting at this point and even tho I’ll still watch the Nijisanji livers I like, the will to sit through yet another new group leaves me more and more. Also imagine how polished the models could look if there was more individual investment… (better yet the things they could plan but I mention it because the little details also matter)

Hololive has showed that is possible to increase the numbers even after the Vtuber boom, so if Niji wants to help their talents to increase their viewership they could, but sometimes all the terminations and graduations look more like a company restructuration than the consequences of bad management.

People are gonna look at this video and call you @Depressed Nousagi a genius as its pretty clear this isn't stagnating but rather a nearly a free fall.

I think it was... telling that Selen didnt even know there was a new gen debuting

Now Stagnation is understatement

While i'm still grieving my favorite grandpire left StarEN, i'm grateful that none of the former talent, the remaining talent and the company itself doesn't say anything bad about each other.

Only time will tell. Maybe Nijisanji get better or a new company will rise and take their place. Who knows...

i'm really wondering why Victoria got the lowest when i find her the most interesting of her generation. and to think of it Biboo got to the top 5 of the most watched in yt just a few months after she debuted. i wonder if it is the energy or vibe that the new nijien gen is lacking. or probably the lack of interaction between old and new members across all of niji (ID, EN, JP) in general. correct me if i'm wrong tho'. i only started caring about nijien after kiara snuck in pomu in her bag review to demolish barriers down. after which i started looking back into nijien to see of which i would find interesting and Victoria piqued my interest. i only follow Enna, Pomu, Nina (i moved onto her other world form) and now Victoria on the nijien list.

at this point, I'm gonna have to be ready for heartbreak.. I can't fully enjoy NijiEN without worrying about the talents.. 😔😔😔

From my prespective I like how lot of branch interact like Taka suddenly Dueling Kagami, Selen bantering with Bobon, and how there is always that one random member being an unbelievably pon like eating a melted plastic or not knowing how to count. Their number in lot of personality is making it fun but suddenly I feel in beginning of 2023 they kinda push a break so much that almost different branch can barely collab

**9** English-speaking waves in 2 1/2 years feels like the V-Tubing equivalent of a "Growth Ponzi scheme"

I think Niji's model of throwing as many VTubers on the dartboard as they can like AKB48 has always going to amount to fan fatigue for the company as a whole. I didn't even know there is 30+ NijiEN talents now - I only care for Pomu, Millie, and Selen. The rest to me have for the most part been largely forgettable or total fangirl bait that I have zero interest in as a guy. What's even worse is that I can feel the neglect toward the female members of NijiEN, mainly because on my recent trip to Japan - I dropped by Animate Ikebukuro. There was literally a floor and a half of nothing but Nijisanji merch. Of all that merch, I would say roughly 2% of it featured members of LazuLight, Obsydia, and Ethyria. I wanted Pomu and Millie merch. The only thing I bought was a Millie plushie. Most of the NijiEN merch I could find was of the guys, namely Luxiem and Noctyx, I don't think I even saw merch of any NijiEN outside of those 5 groups. Nijisanji's merch game is honestly pretty poor. Actually, if I had a complaint in general about the merch I saw in Japan - there used to be far more selection of cool things such as Coin Purses, Luggage Tags, Dishware, etc back in 2020 before the pandemic (I had gone to Japan early Feb 2020 before the shutdowns). In every Anime Merch store I went to in Tokyo last month (end of Oct 2023), it was dominated by Acrylics and Can Badges - which while they're cool, it's not so cool if that's literally the only things on sale. I hope the diversity of Anime products come back eventually - especially for VTubers. Most of the Hololive stuff I saw in Japan were Acrylics and Can Badges, and most resale stuff were Birthday Bromides - this is despite the fact there is more variety of Merch if you buy on the online Hololive Store after there is a merch drop announcement from a talent.

Remember when some people from NijiEN trashtalked HoloEN? I wonder how they think now lol

If Nijisanji wants to turn around their reputation they will need to do a lot of restructuring. Several if not all executives will have to be laid off and replaced with people who give a shit about the talents. Those people would also need to be able to convince shareholders that better treatment and pay for the talents would be good for their profits and brand. They would also need to improve the quality of the merch they sell. There would probably also have to be new managers slowly brought in and have them be ones who won't be vindictive and petty or incompetent. There are other things I would suggest but their subjective and just personal issues with things like Twitter.

The only thing to make NijiEN (and improve Nijisanji as a whole)... get a better CEO...

I studied economics in University and my professor went over the law of diminishing returns and I feel that Nijisanji has 100% hit the plateau for that economic law to apply. Plus constant graduations, bad publicity and constant debuts are burning people out. Heck I stopped watching a lot of corporate vtubers in general except for a small few but I prefer the indies which are some of my friends as well. All and all this is my opinion but I feel that Nijisanji hit the law of diminishing returns faster than any other corporate agency and I feel that people are starting to get burned out as a result

Niji stopping Selen from hosting tournaments really put me off of Niji tbh. I'm really surprised the TSB Apex tournament happened.

The sad part just seems to be that Anycolor operates off profit and results, and won't seemingly change their strategy. Seeing how so much of Niji ID is getting graduated shows they would rather cut off rather than invest to revitalize. The Japanese business model doesn't work for EN. HoloEN recognized this early on but Nijisanji doesn't seem to notice or care about that as long as the branch is profiting. And when it doesn't, we'll get a repeat of what's happening in the ID branch.

Thank you for your video! I have been thinking about similar themes recently - however, not about Nijisanji but about the whole industry (at least on the EN side - I don't speak JP etc. and in my languages, VTubers are a rare breed) and keep wondering how it is going to go forward. Maybe it is just something I feel right now because after already debut rich October we jumped into November with 4 generations in 10 days or so (V&U, Eien, V4mirai, Project F... dang, had to look it up), with Niji Oct debut it's 5 gens in 2 weeks. (And we had more debuts, like Kawaii etc. late summer/early autumn.) It just feels like companies discovered money could be made through VTubing and now are clearly set to get as much customers as they can. And while I am struggling to catch up to all the new debuts (I am not an agency fan like some people, although of course I do have a kamioshi and one who streams quite a lot), I am wondering, how will the new Vtubers find their spot in the sun? I am wondering how well they're doing and I must admit, occasionally I get doom thoughts on how it is possible for some fat trimming to occur. I am really hoping for the best for the vtubers who debuted this year though (and even those, who sadly already graduated, like Lana, too). Once again, thanks, it is always interesting to hear your thoughts on the state of the industry.

as a past niji en fan, it got difficult to keep up with the constant debuts so 🤷‍♀️

Should they play their cards right with V4Mirai, Globie, and VSpo EN, Brave Group might become the 2nd biggest Vtuber corporation, and a big comeback story from their past mistakes. Still, it's sad that Nijisanji English has fallen on hard times for this year. Should Anycolor failed to address everything in handling their English branch, they'll sink down to the bottom in terms of international relevancy.

How people still watch niji talents is beyond me. Shit, why the talents that arent part of the clique stay is even more baffling.

I know it's unfair to their New Wave to not even gave them a chance, but with the constant drama and graduations in Niji and Niji's way of doing things, i'll just stick with Selen and Hana until the day they decide to graduate.

Meanwhile Phase-Bros be feasting.

Nijisanji is interesting because they always seem to have really cool-looking models but honestly very few of their talents personally appeal to me. In fact, I find it very interesting that the few Niji talents that I DO end up liking seem to be the ones that end up leaving the company. Case in point, Nina was my favorite Niji EN member BY FAR and I was absolutely devastated when she graduated because I kind of felt like I didn't have any reason to even look at the company anymore. Of course, my next two favorites would be Mika and Mysta mostly because I loved their dynamic together and I also loved seeing Mika interact with the Holo ID girls (there was one especially awesome UNO stream that they did which I would tell ANYONE to check out) and now they're also either out of the company or on their way out. In the case of Nina and Mysta, I definitely feel like they're in a better place but I'm honestly just worried about where Mika will go as it's not like she's tight with Vshojo and I've never heard of a talent moving from Hololive to Nijisanji or vice versa so if she goes independent I feel like she'll just fade into obscurity like all the other ex-Niji members out there who AREN'T in Vshojo...which is a LOT.

What disappoints me in NijisanjiEN is that almost all of the new vtubers they debut are still very NA centric. As a person from EU, I feel like I'm stuck watching the same old vtubers I watched since Luxiem and Noctyx debuted. What's the point of checking out new wave if I can't catch any of them live unless I give up on sleep and go to work next day feeling like crap. It's just not worth it. It's not like I wish new gens bad, I want them to achieve as much as they can, but even though I find their characters interesting from clips I watch I can't commit to buying a membership of somebody whom I can't watch. Lately I don't even watch their vods from debuts, I simply scroll to the part when they announce the schedule, look at the timezones and get sad all over again. Sure you could say that I can simply watch vods from their streams but with a terrifying amount of livers NijiEN have it's actually hard to keep up with anything.

I just wish they calm down with the new debuts every season. I'm really feel overwhelmed by how many of them are now. I can barely keep up with my kamioshi but I also wanna know about the newer gens as well.

Им пора сосредоточиться на качестве, а не на количестве.

The fact that I didn’t even know there was new Niji before this video shows how bad things are going for them

The first 5 debut waves were hired within the first 2 audition waves and debuted roughly within the same year, only 2-3 months apart between each wave. As such, the first 5 waves had time to get to know each other predebut and helped create the foundations for Nijisanji EN. That said, various controversies happened between the time of Luxium's debut and the hiring wave for Iluna and Xsoleil. Meaning that a lot of people who could have joined up during that hiring wave didn't do so. And the same could be said for the later hiring waves as well.

Didn’t even know they debuted or saw any posts despite having some of the members in my feed.

Things are going well for Vshojo, but it has yet to prove its brand power. It definitely supports its talents better. But they've never debuted an unknown talent to stardom like Hololive and even Nijisanji did.

Nijisanji tried to apply the same model they have in Japan, but failed, because the western public is used to Hololive' style. Let's be honest, vtubers got more well known in the western side of the planet, because of Hololive. Nijisanji treats everyone equally bad, but in Japan it doesn't seem to be a problem, probably because they know the principles of Nijisanji (Make every person in this planet have their virtual avatar; Give everybody a vtuber they can relate to or like; etc.), that's why many started vtubing in Nijisanji as a side, some even did it as a hobby. They aren't an idol company, they just use the idol concept in some of their livers, but they really are just a company that provides vtubing entertainment, they don't even pay a salary to their livers, they earn what people give in superchats and merch.

With mismanagement, issues supporting projects and out of control expansion it feels like the talents are just there to be used, the avatars always smile but sometimes especially this year it feels like they shouldn't be. Just noticed the anycolor logo is eating a rainbow.

You are very accurate, Nijisanji marketing design is the real problem and they did it to themselves. We just hope they know what they are doing and being intentionally saturating the industry with plans in mind to respond to this problem. One of the solutions for high saturation on the market is to improve quality and be above the competitors.

They applied the same business model in ID/KR, where they release new talents so fast for people to follow. I think it's possible they will disband Nijisanji EN in the future because there are no more profits. Their CEO is an idiot who looks only for quick cash using the initial hype when talents debut. Now it's not hard to find Niji EN talents with less than 1K live viewers. It's not a good sign.

I can’t say Niji JP is fine after kicking Mirei Sensei out for stupid baseball joke.

My first know if vtuber is from my gaming community post of Ina from holoEN, and i find the clip of Miko from holo JP and then get to know all hololive and vtuber in general

Honestly the only reason I had any interest in the new Niji wave was because I recognized one of the members as a content creator I had already been watching for years, so I joined to watch along and continue supporting them. Krisis and Xsoleil I had no interest in at all. They've somewhat grown on me now, but I'm not new to the scene anymore. I've been watching vtubers for years at this point, and settled into my place as a casual viewer. I think maybe if I was as hardcore as I was when I first started watching, it would be different, but it gets tiring trying to keep up with the new personalities all the time for me, personally. I look forward to seeing the path that the company decides to take; I really hope they look into stepping into new territory soon, or at the very least slows down with the new talents. I was always a big Nina fan, but I was honestly never someone who watched Mysta that much. There's something about Kuro's content that I find myself really enjoying though, and I watch him a lot now, since the poach. That fact alone honestly makes me really nervous for Niji EN as a whole. 💀

Aside from the Company's perspective, I think one of the things to take into consideration when we talk about new gen is their senpai's exposure. In holo, when new gen debut, their senpai from all branch will try to hype them up and try to reach out to them privately (like when advent pre-debut, some senpai slid into Bijou's dm's and X's post. Presumably other member's too). While on niji (EN atleast), the only senpais that I could think of doing this is only LazuLight. I don't really watch vtuber these days, but seeing this I feel like nijiEN talents are on a race now. It's every man for themselves. Very different than the earlier days when Lazulight hyping up Ethyria and Luxiem and being a proper senior. Idk, I'm probably just not caught up on anything to justify what i said. So, my opinion probably wouldn't matter. Still, I hope the talents are doing okay from here on forward and the Company could really reflect on their decision making (huge copium).

i remember when Niji was badass and respected. Time sure flies~

I have a question about the debuts of this last wave, I saw a lot of people talking about the peak of people watching being Calude's 30,000 but how long did that last, because I didn't see any of the 3 live so I thought the debut The most popular one was Victoria's since it is her debut video that has the most views and she is also the one with the most subscribers, and also why do you think Claude had the biggest spike in people watching it was because he was the only man of the lead or are there other reasons?

Plus there's so many new vtubers still debuting and this include corpos. EIEN just dropped 5 new livers and V&U already have a new wave despite just dropping one. PixelLink did the same not long ago.

I think it was pretty shrewd of Hololive to posture themselves as an Idol company. We got that first Advent teaser right at the end EN's first North American concert. It was a brilliant idea to reveal a possible new wave to an already primed captive audience, both there and online. And then to make us wait for a full announcement!

Selen is literally getting hospitalized because she's sick of management...

Speaking of past graduations (Exclusive to EN branch) two went back to indie due to their silent graduations, but the other two who graduated a month from each other only to have the latest one be in a new agency close to one month after his graduation is not only mind blowing, but to then have another ex-niji member to debut in the same agency??? (I can’t comment about the hype of both debuts since I stay away from twitter) but I’d expect that they’d have ample hype within the vshojo community with their prominent members like mouse. Niji can’t seem to get timing right. It isn’t a matter of putting new people out right after a few members graduate or even debut from another company, but knowing when to hold back and plan properly. (This applies for AR live too) Management seems to continuously disappoint talents and overload them with little resources for things they want to pursue to bring more audience with them. I remember feeling extremely iffy that the new wave had their debut announcement and their debut date so close together? I remember Iluna’s one being about 2 weeks and Xsoleil being 5 days? W days feels way too fast and not having a unit song and a unit name? Are they just like Krisis part 2? They all seem to have a more warrior type jrpg feel than heroes though.

Wait there was a wave before the t 3 one or something like that i thought i hears a mumbling or 2 bout it but never actually saw anything about it

'no pressure, of course' it's just gonna need some power washing

ANYCOLOR still seems painfully stiff and Japanese despite having had all this time international and I can only hope they wake the hell up. I'm happy I know a lick of Japanese and can continue watching all the OG Niji JP wonders, and my kami oshi Salome. Losing all these wonderful ID folks hurts.

well.. tbh we as a viewers can't do much, it's "just business" and nothing personal. manager usually would give the opportunity for their salespeople(talents) doing their job to compete each other nor compete company's rivals and of course, sometimes it's a kind of waste to support slower and "problematic" kind of workers.

Help what was that metaphor at the end I'm dying 😭😭😭

and now Pomu is leaving... what is happening??

As somebody who never interacts with Niji, and never watches Niji, and never hears about Niji outside of Vtuber news channels, and will HAVE to join Niji... I am terrified.

Them adding more talents just adds more fuel to the fire. It’s either them trying to make more money from the recently graduated talents or trying to beat competition in the amount of talents they have same goes with this recent drama. I do want zaion to rest after all the drama that had happened but the recent Kyo situation is probably far worse than hers and it’s the fact his own “fans” called him out for another group they aren’t even part of

Stumbling upon this vid the day after it was announced Pomu was graduating . Lol, lmao, kek even. From the bits and pieces I've seen I wouldnt be surprised if she were to reincarnate too.

The reason I got into Hololive is because I enjoyed how all the girls interacted with eachother, but now there's soooo many... I can't keep up with everyone, and I kinda just fell off as I couldn't understand all the new in-jokes and memes anymore? Now with Henya's return, I watch Vshojo more because they encapsulate that group dynamic Hololive had for me, as there aren't that many members. Pippa is just an underdog too, and Lia, Tenma, and other Phase girls are funny, so I put them on for background when studying.

I just can't care anymore since Zaion was my favorite one since Selen's debut, with the knowledge I'm only watching her right now, I haven't watched a single debut after what happened; they need to prove they changed, that they care now, that there aren't useless managers bringing talents down.

There are just too many now if you try to watch Indies, Vshojo , Holo Live too on top of Nijisanji. It's only going to get worse as more new waves debut even if you want to watch them you just can't anyways there is no time.

I think my biggest issue with this new NijiEN wave was the compounded problems they kept having. The scuffed audio tweet, the supposed "fix" that still had bad voice mixing, the 2 days notice... not to mention, if you go back to their debuts and look at them, all of it just seems really low budget. Which doesn't make sense from a 10-figure company. The lore, the overlays, the stream assets... it just seemed like they finished their auditions, picked their people and said "Okay now YOU pay for your debuts." And then the talents were left scrambling to either find people within their budget or create it themselves. Even looking at Kunai's lore, she was clearly not taking the voice acting aspect very seriously. (Not to be critical of her tho, I usually don't enjoy insane, overblown lore. I really enjoyed that part of her debut lol) It gets even worse for me when you consider the inconsistencies of the talent management team. Sometimes the management is good, other times the talents get no support? Like you would think a company that big has checks in place to ensure your front facing employees are satisfied with their jobs, and that the management team in charge of them are being consistent with their work. NijiEN doesn't like hearing criticism and will censor it to the best of their ability, but then why is it even a taboo to give constructive criticism when a project comes out sub-par? The best example being when four talents sang the song "Cage of Desire." There was a part at 2:30 where Enna sang the lyric "salves of their own, of their own endless desires." In the context of the lyric, it very clearly should've been "slaves" but I guess no one checked the lyrics beforehand to make sure it make sense, and Enna just recorded it that way to be accurate to what she was given. Even worse, the song lyrics in their entirety were way too complex for this style of singing. There's no way I would've heard of half of the words they sang, let alone understood the meaning, if not for the lyrics being stated on screen. The singing was really good, but the songwriter needs to chill, and proofread past the second draft for god sake. They also don't allow their talents to talk about certain things, even if they're not that big a deal. I understand sometimes it's to avoid drama, or not dox themselves, or keep the shareholders happy. But that's honestly part of why I started watching more of the Phase Connect girls, which started with Pippa. I have memberships to a few of the NijiEN girls i rarely watch anymore, and my two closest timed superchats with them will be my Membership SCs. Sometimes it's just cuz they're playing a game I don't really care about, but other times it's cuz the Phase girls can just fuckin say whatever's on their mind without so much worry. Pippa going off on an MK Ultra tangent or watching car dashcam videos is SO much more interesting than watching yet another Honkai stream. The JFK game she did last week was hilarious, despite it being scuffed as hell. And that led to me watching Airi, Lia, Ember, Shiina, Uruka, Erina, and even honorary Phase member Kirsche lol. Last major point, the CEOs of all these bigger companies I watch: Holo, Niji, Phase, Vshojo... only one hasn't been on stream. The CEO being on stream, and actively participating, really goes a long way. It's not just some big guy at the top anymore, they're participating in events, collabing with their talents, and all-in-all just making themselves much more relatable as people. Yagoo is kind of a goofy guy, and we all love him for it. Prime example: him modeling the merch, and being on streams from time to time. Gunrun actively helps his talents (and even his talent's friends!) if they're having some tech issue, or picks them up at the airport, or chaperones for IRL events, and quite a bit more than that really. Sakana sometimes streams with the girls, doing Q&As or zatsus, but he also just replies with funny shit in chat or on the company discord. I remember the moment he got on my good side: The clip where Airi and him were doing a Maro Q&A collab (where Tenma jumped on the call and berated him, what a legend lmao). When asked what he sees the company becoming in 5 years, in the most non-chalant tone: "We're gunna be idols man." Like what normal CEO says that? His homie level went to the moon instantly. And then there's Tazumi... other than the occasional praise and mentions from talents, I have no idea what the dude is like. Tazumi is a complete mystery to me, despite being the forward facing representative of the company as a whole. Never seen him on a stream, never seen him on a twitter video, never seen him come into chat to interact with talents, never seen him even try to defend the companies actions when they did something that some people didn't like. If I don't know the person who's making the decisions a the company, it makes me want to find ways to make sure the talents gets as much of my donation as possible, and avoid the agency cut. That all being said, the new wave are all nice people, Claude is pretty funny... but I'm probably not going out of my way to watch them unless there's nothing else interesting, or they have some cool collab going. I swear, if I had the equipment and wasn't such a pussy about getting too much attention online, I could make my own videos. I've basically written a baseline script lmao. Feel free to use any of this in a future video if you'd like. Sorry for the novel Nousagi

Obviously, first Nijisanji need to solved their management problems first in order to attempt to fix their reputation in the west (i dunno how their reputation is in Japan), after that i thing that they need to stop releasing waves that close to each other at least for teh EN branch, one of teh main reaosn i belive Advent did so well is because i took Cover 2 years to debut new talent, people were starved for new members, and when it happened it was just wild, also the all of teh new members feelmdiferent that previous EN members, and one of the problems with Niji EN is what you said after Iluna pretty much it seem that they are releasing members with really similar personalities, the most different member was Meloco but that;s because she's a Japanese person that wasn;t even a fluent english speaker when she debuted and that was interesting, but i don't really need another Aia or Scarle with a different model, i will just watch Aia and Scarle. Also it will take time for Nijisanji to recover the thrust of people, probably years, and with how knew the vtubing industry is we really don't know if Niji or any agewncy really has that amount of time, new industries can collapse fast when the interest dwindles and a solid base wasn't build.

11:54 - Nousagi is so poetic with his words :D

you know i'm little envious with anikara CEO Mr.Riku, he is what i called an Egotist like Ego jinpachi, except without the jinpachi and all Ego. his bussiness is very good for him and the investor cuz it brings them money with fast rates and cutting off with the unnecessary one and bring the new one for more consistent cash flow to them.(yes i'm complementing his method)

I mean arent all vtuber and streamer viewership stagnating in the west outside some exceptions? Is advent doing better than council? Not sure if niji went all out on idol corp money spend would have changed anything. But yea seems like they got a lot of stuff coming up in the next few months so hopefully exciting positive stuff can improve there vibes. Still not sure why ppl assume its all bad there. Like a huge majority of ppl are still there right. Gotta be doing something right.

Only reason Njiisanji i still in business is because 1$ x 1000talents = 40$ x 25talents

🤞 hopefully changes come in the En Side, Because despite the controversy Many of Us Genuinely Love our oshis within the company, we do not wan't the company to fail, we want It to change, Because if the company dies our Oshi's will disapper.

I usually don't have interest in watching nijisanji, but their new wave is quite interesting, especially victoria brightshield. Her stream is quite comfy to watch.

At this rate I feel bad for Niji. Whatever they do now will be subject to initial dismissal and skepticism because of the things that happened before. New hires at NijiEN will never ever get the same level of attention, praise and hype that new HoloEN hires will continue to enjoy. One mistake in the past and its over. You cant just return back to how things were before.

Hachama is back yey😆

TBH, I didn't even know NijiEN was releasing a new wave. I'm not really a niji fan, although I do enjoy watching Elira, Pomu, Salen, Petra, and Rosemi every now and then, so I guess I fit pretty well into how you described the state of things. I also tend to not find out about new NijiEN waves until after they debut. The last one I knew about before launch was Maria, because her waiting room was reccomended to me like an hour before start. And before that was Luxium. I hope the new talents can find some niches to do well in though

I'm sad. I can't watch madara and kuro on RU-vid live 😢. I miss them. The same with u san

Just waiting to EN have same fate as ID, anycolor kinda believe that only jp branch that bring profit and EN not that profitable. So i believe that its just time.

For me, it seems like NijiEN doesn't care about the donation and /or viewership as an individual but just sees it as "how they perform as a gen and racked up as many as possible", It is like a rat race where they put as much people as possible, hoping they gain fans as a gen and giving the company money, not giving a care who, how and can discard individual as easy as they came.

If I have to put my honest opinion in this matter it would be that I don't hate Nijisanji in the beginning I absolutely despise them, when some of their members were announce that they were graduating. Because I blame them for some of their talents are leaving, but after my emotions settle down and the empathy settled in. I started to feel even more sorry for anybody else joining in because they want to show off their talents what they're good at while being entertaining for people to enjoy. But it looks like they're having trouble getting the new people coming in any chance to develop into something that people would love to enjoy watching. I didn't even know they were releasing a new wave I was watching Kyo's Minecraft stream when he decided to look on Twitter for something so that's how I first found out about this new group. And from what I learned after watching a couple of clips from different vtubers they didn't get much time to interact what the people in their group either before the announcement or when they go live. I just wish that they could spend a little more time promoting their groups a little bit more or in the very least better, because the models they create are always very memorable and the people behind them too. So I hope they can make a comeback soon because it is way too depressing seeing so many fan favorites graduate this year alone.

Niji models are technically inferior to indies and holo. To me, this says the corpa cares little for each talent. all the drama and black corpa behavior kill my interest. Beyond that, up and coming small and medium sized EN companies are out competing niji for my time.

Hololive general strategy seems like to let the talents cook, and support them all the way. They encourage the talents to interact with other braches through inter branch events and proving revitalizes the career of the talents, for example Peko-moona revitalized Moona and introduced her to more viewers. This strategy proves effective because it breeds more content for us, through wholesome and funny moments despite some cultural differences. While Niji particularly EN side refuses to let the talent make an inter-branch events or community focus events, making the popularity gap even bigger and thus favoritism ensues. I think Niji should do some inter branch events, and encourage the talents to interact with those outside of the branch. If Gura and Shion, or Pekora and Moona, can be best friends despite language barrier, Niji livers can too.