If it feels like you’ve seen more product placement in your favorite TV shows lately, you probably have. Once a marketing trick embraced mainly by the movie industry, product placement became popular with the small screen after TiVo and streaming services delivered a one-two punch to the efficacy of traditional 30-second ads. And the tools of the digital age are about to make this tactic a whole lot more futuristic…
Further reading:
The BBC
www.bbc.com/cu...
“Branded Entertainment,” Jean-Marc Lehu
www.amazon.com...
Journal of Broadcasting & Electronic Media
www.researchga...
Journal of Advertising Research
www.researchga...
The Los Angeles Times
www.latimes.co...
The Associated Press
apnews.com/art...
The New York Times
www.nytimes.co...
Newsweek
www.newsweek.c...
InStyle
www.instyle.co...
PQ Media
www.pqmedia.com/
Adweek
www.adweek.com...
Branded Entertainment Network
ben.productpla...
CNBC
www.cnbc.com/2...
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4 окт 2021