Netflix Shows Are Full of Brands - But Is It Product Placement? | Movies Insider

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Netflix says it doesn't let brands pay for appearances in its shows and movies. So why are Netflix originals littered with branded products and logos? Is Netflix doing product placement or not?
You're not imagining all that brand messaging embedded into episodes of your most-watched Netflix shows. Even though Netflix is an ad-free platform, its exclusive films and TV series have become advertising vehicles in their own right. In this episode of "Movies Insider," we look at examples of different types of product placement on Netflix and see how the video-streaming service is pushing brands at every level of its content, from prop design to dialogue.
In the Duffer brothers' sci-fi hit "Stranger Things," Millie Bobby Brown's character, Eleven, is obsessed with Eggo waffles, while Caleb McLaughlin's character, Lucas Sinclair, loves the taste of New Coke. And Netflix has licensed the "Stranger Things" name to sell all kinds of products, from Burger King Whoppers to throwback Nike sportswear.
Meanwhile, the popular "To All the Boys I've Loved Before" movies, starring Lana Condor and Noah Centineo, push Subway sandwiches as a character quirk of Lara Jean's best friend Chris, a gimmick that led Subway to partner with Netflix on promoting the second film, and "To All the Boys: P.S. I Still Love You." All this scripted brand integration might make you wonder about the role brands are playing behind the scenes of Netflix productions - and how much say they get in the writing and creative direction of your favorite shows and movies.
To find out more about how product placement works on Netflix, we spoke with two industry experts: Erin Schmidt of Branded Entertainment Network, a company that specializes in facilitating product placement deals, and Dominic Artzrouni of Concave Brand Tracking, a market research firm that tracks brands' placement in entertainment. They give an insider's perspective on Netflix's approach to product placement, how the streaming giant benefits from promoting brands in its programming, and how its growing number of brand partnerships shape the content you're seeing on Netflix. Finally, we break down how Netflix makes an effort to distance itself from the practice of product placement - and the advantages and downsides to its strategy.
For more from Concave Brand Tracking:
concavebt.com/
For more from Branded Entertainment Network:
ben.productplacement.com/
Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.
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Netflix Shows Are Full of Brands - But Is It Product Placement? | Movies Insider

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11 июн 2024

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Комментарии : 558

@robbiedelrey3924 3 года назад

Product placement is okay if it’s something like casually drinking a coke, but for me it goes too far when the show has to obviously stop to start complimenting the product. Specifically when the writers make no effort to make the dialogue realistic is bothersome. The subway product placement for example was just too much.

@dentjoener 3 года назад

They did the same on Chuck. But as it was either Subway basically bank rolling the rest of the show, or no further seasons (and a good ending) at all, I can't really complain. But yes, they also basically stopped the show to promote subway.

@viviangalleher124 3 года назад

yeah I agree because in real life there are coke ads EVERYWHERE so having them in a show or movie makes it just look like real life

@hailleyw5117 3 года назад

Fox TV shows were pretty bad for blatant ads, Bones, Fringe, Hawai'i 5-0, it really takes you out of the show.

@johntucker3695 3 года назад

Damn I really want a sub sandwich

@TCFan30 3 года назад

It's a result of totally undermining the intellect of the audience. They think we are as attention deficit and deluded as they are!

@radheshspace9901 3 года назад

This video is also a product placement of 'NETFLIX'

@sensorcato 3 года назад

You forgot to say "Plot Twist".

@ashleyk3602 3 года назад

🤯

@bandobandit353 3 года назад

This comment is a product placement for space

@taylorbritt499 3 года назад

...Why did you put Netflix in single quotes?

@Ninkira 3 года назад

I was going to disagree but in the end the video wasn't actually critical of the practice sooooooo you're right lol

@suburbanweekend 3 года назад

Stranger Things season 3 was basically a giant advertisement.

@The_GenXennial 3 года назад

Carly Quinn it was awesome to see all the old brands in their retro wrap. Brought me back to my childhood. I give it a 10 if 10 for the addition!

@177sophie 3 года назад

it was so distracting to be watching the show and then bam, a blatant ad. made the season so much worse

@The_GenXennial 3 года назад

sophie wow... must suck to let branding do that to you. I was a late 80’s early 90’s kid. Born on July 4th 85- So season 3 was amazing to me. I remember going to video stores and malls when I was younger, and seeing the exact brands all over again makes me hold season 3 close to my heart. I’m a product of my generation. We tend to appreciate things, and not scrutinize so much. Of course, there will always be variables.

@sonicx1298 3 года назад

It was awkward for me because I enjoyed some advertisement because of the times and all but some were definitely more commerical like. New coke was the worst ad placement I ever seen. It literally stopped the flow of the show😂😂😂

@keishuun3971 3 года назад

@@The_GenXennial i wasn't born in the 80s or 90s but the products they used made me very curious on the old products.

@Solo-696 3 года назад

Meanwhile, in Anime: "Hey let's go to WcBonald's, Big Brother!"

@SirZeck 3 года назад

Best ads ever

@barrackobamar 3 года назад

Sølo anime is gay

@zamplays4428 3 года назад

Chad Althoff why?

@barrackobamar 3 года назад

zamplays because real men don’t watch whiny ass cartoons

@claudiasays 3 года назад

@@barrackobamar yes ,and anime oversexualizes women ... cancelledt

@danzho6442 3 года назад

Does this really matter though? When I see a pear logo instead of an Apple logo, I still think of Apple.

@giggity4670 3 года назад

Yes it kind of does as when you have a product in the film even just for a second they want money for it apple is very bad for this that why a lot of tv shows or films dont show the logo or cover it or change it as it is the logo they cant show but can show the laptop just with no logo on it that way dont have to pay apple millions to use it.

@100schlingensief6 3 года назад

🍎💩🚮🐑

@nn7303 3 года назад

100 Schlingensief you’re calling people sheep with emojis on a youtube comment, everyday i see something more pathetic

@matrix9452 3 года назад

kind of obvious since is a direct reference to apple, but if they made the laptop more subtle, like no logo at all. You wouldn't associate with any brand, or would associate with common windows laptops.

@fromthebackseat4865 2 года назад

Yes. It does matter. You are being manipulated.

@maryclark6661 3 года назад

So basically a “we’ll scratch your back if you scratch ours kinda deal”

@applepeel1662 3 года назад

Yep co promotional marketing speaks for itself

@thaboqwabe8901 3 года назад

I hate that saying, it's sounds so gross

@derenishant 3 года назад

Lol

@mortimerplay2383 3 года назад

I feel like the most annoying part about the Product placements mostly in Stranger Things is that it’s obvious that they want to shove the brand into it. For example when Lucas drinks the coke. The name and the “new” are clearly in focus with him holding the can in a certain way to achieve this.

@ellax325 3 года назад

I feel like they were poking fun at the commercials of the time by making him do that. Obviously, there are more inconspicuous ways to advertise coke but having him look into the camera is reminiscent of the ads of the time.

@faisalabrar9611 3 года назад

even the color stays consistently bright and vibrant in his dark hand

@davidkonevky7372 3 года назад

But most of the time in the series, people were actually BASHING the new coke lmao

@bee.ok666 3 года назад

yes! that conversation felt so unnecessary and out of place. little product placements like steve and barb's parents talking about KFC were alright, I didnt even notice when I first watched that it was practically an ad, but season 3 was so obvious about it that it just felt lame

@potatoface4698 3 года назад

As someone who's worked/is working on film production: productions used to be paranoid about brands appearing even accidentally so great pains were taken to "greek" aka hide logos/brands unless proper releases were obtained. Thanks to various court rulings, its actually generally fine to show logos/brands unless they're shown in a negative light. You'll never see a villain with an apple phone/computer for instance but the "good guys" might use them.

@potatoface4698 3 года назад

A movie im currently filming has classic coke cans in every dining scene lol

@BayuAH 3 года назад

Idiocracy (2006) use brands all over the places. Unfortunately the film really lack of advertisement by its publisher because of that.

@ThePooper3000 3 года назад

Even when the brand is shown in a negative light it's generally okay to show them in films. If it were only legal to show and brands in a positive light, but illegal to show it in a negative light, then oooh boy, that has a lot of anti-speech implications. In 2003, Caterpillar, the construction company, sued Disney because in the direct-to-video movie, George of the Jungle 2, the antagonists are seen driving in bulldozers with the 'CAT' logo on it. The case is Caterpillar Inc. v. Walt Disney Co. Disney won: "[T]he appearance of products bearing well known trademarks in cinema and television is a common phenomenon. For example, action movies frequently feature automobiles in a variety of situations. Is the mere appearance of a Ford Taurus in a garden variety car chase scene sufficient by itself to constitute [trademark infringement]?" The answer is obviously no. So they can have those Coke cans in the movie you're working on. They can even have one of the characters say something like "This Coca-Cola tastes like shit!" And Coca-Cola wouldn't be able to do anything about it.

@fairsuns 3 года назад

just wondering, are all background food (let's say a banquet/feast or teaparty scenes) just fake food props? and if all of them were real, are they shared to the production and crew?

@potatoface4698 3 года назад

@@ThePooper3000 maybe but small indie studios and productions don't have resources to fight lawsuits should they arise

@Maatjuhhh 3 года назад

As for Stranger Things: I choose to believe that Coke or Eggos were quintessential of the 80's. Netflix used that product to show this or that. Instead of a movie or series where a brand pays this for that product to appear, making it somehow mismatched with the environment. Product advertisement were way bigger back in 80's.

@davidkonevky7372 3 года назад

Yes, that one didn't annoy me. Also, I remember that a lot of people in the show actually *hated* the new reinvented version of Coca Cola, so it's almost some sort of anti-marketing (?

@elReyna99 3 года назад

Plot Twist: This video is an entire giant advertisement

@coolboss999 3 года назад

To be honest. These product placements in Netflix don't feel like ads but feel like they are built into the shows to not feel like ads which I'm ok with.

@misskoreajisookim2843 3 года назад

Agree, at least you don't wait until the ad is over so that you can continue your videos

@indira.creates 3 года назад

Which is why it’s even more dangerous. It’s subtle, lodging it’s image into your subconscious...look up NLP.

@177sophie 3 года назад

i wish that were the case but in shows like Stranger Things, they literally had CLOSE-UP shots on logos. it felt like every 10 mins, there was another brand shoved in our faces

@coolboss999 3 года назад

At least we don't have ads on Netflix PERIODTT. Also it makes it feel more authentic and realistic

@no_one2197 3 года назад

They feel like and ad for me, create a fake brand for yout show or something, I don't pay to have these known products on my face

@geetnandan8 3 года назад

Naah no matter how many placements, these products ain't gonna reach *heisenberg's meth*

@makatron 3 года назад

I am the one who knocks!

@siddharthk5495 3 года назад

Or Schraderbrau!

@Andysgal797 3 года назад

I hate when they’re like hey look at this *SUBWAY SANDWICH* and *COKE* wow aren’t they great like people don’t talk like that in real life

@I_WANT_MY_SLAW 3 года назад

Yes they do.

@emilycampbell6375 3 года назад

@@I_WANT_MY_SLAW no they don't

@SwiKeyMTC 3 года назад

@@emilycampbell6375 yes they do

@SwiKeyMTC 3 года назад

@superepicman12 bro clearly you've never met ppl who are big fans of food chains and talks like this

@SwiKeyMTC 3 года назад

@superepicman12 lmao I don't remember being mad but okay

@Casey093 3 года назад

It's called "local color". If used right it adds to the mood, and if used too much it becomes incredibly suffocating.

@dannnyyang 3 года назад

I don’t mind the brand in the shows. It actually makes the shows seem more realistic

@bendover2684 3 года назад

Never Heard that one before, what an awful mindset

@-taemiso-292 3 года назад

@@bendover2684 why?

@poor_youtuber1390 3 года назад

I meant it is realistic until the actor or actress in the shows says their slogan or refer the product their using or consume in an obvious marketing ways which no normal people would says, just like the one guy in this video where the actors was referring the boat in too specific details like a salesman would says

@dannnyyang 3 года назад

poor_youtuber lol yea true. i never notice when they say a slogan, until this video lmao

@bowenzhou5402 3 года назад

poor_youtuber exactly!😂 like no rational person is ever gonna say “I’m Lovin’ It” mid conversation irl😭😂

@vanillarose2907 3 года назад

Kdramas ain't got nothing on Netflix. They will spend 5 minutes randomly talking about a face mask not mention the unneeded screen time of them making coffee and the camera is SPECIFICALLY on the coffee maker😭

@itsgeorgejones 3 года назад

So it’s basically “I’ll pay you in exposure” , every creators worst sentence 😂 at Netflix’s level though it does make sense, so fair play

@Karyabs 3 года назад

You can't avoid product placement. It's everywhere.

@4five657 3 года назад

This is far more better than increasing their sub fee or mid roll like yt ads, this feels nothing to consumers, compared to netflix who creates quality content.

@GetBant 3 года назад

4five6 who cares? You’re accepting adverts on a service you pay for. A service that already makes a lot of money. Drink the coolaid

@4five657 3 года назад

@@GetBant ahh yes, the expert in economy, let's start with continuing season, you do realize to continue a season and get the same actors would cost more, but hey what about new projects? to do a new project it would cost more in advertisement alone, but what about competitors? disney the name alone is an established name for the domain they own (recently they bought fox right?) so how do you think netflix would compete with disney? yess numbnutss PRODUCT PLACEMENT, IN A CAPITALIST COUNTRY, YOU TAKE CARE OF YOURSELF.

@4five657 3 года назад

@@GetBant but pleassse please reply on how netflix can level themselves without product placements ( with disney and amazon who has their own external income ) with streaming service with just subs alone.

@4five657 3 года назад

@@GetBant pleaaaase change my mind about competition, and how disney+, amazon and hulu are trying to get netflix's subs, you are clearly smarter.

@diyit0 3 года назад

"quality content"

@snowhunter7536 3 года назад

You can say whatever you want with Netflix putting up “product placement”. At least it felt realistic and they’re effortly trying to make them realistic. Although some parts felt like actual ads like Ralph Breaks the Internet.

@Hamishamishamishamish 3 года назад

“Dead To Me” had a character written in solely to talk in detail about a home surveillance system, sure it was integral to the plot, but she spoke about specific products, then in season 2 the same character comes back to recommend a new cctv system.

@c.b.7172 3 года назад

I don’t get how this is a problem they advertise brands without putting ads interrupting our show I think it’s a smart and effective way to put adds without bothering the viewers

@mina86 3 года назад

It is a problem when it’s distracting or breaks immersion. Someone driving particular brand of car, sure, no worries. Someone who for dozens of episodes have never shown interest in cars suddenly prizes a car brand, yeah, no.

@c.b.7172 3 года назад

mina86 no ✨💖

@mina86 3 года назад

@@c.b.7172, we live in a free world (I assume), so you are free to be wrong.

@c.b.7172 3 года назад

mina86 I-💀

@mina86 3 года назад

@gid, than characters breaking forth wall and all pretence of coherent story to deliver an ad? Yes, I’d rather have ad breaks.

@dru4670 3 года назад

This whole world is a giant advertisement for big companies 😂😂. We can't even escape

@Masahico 3 года назад

As long as I don't have to watch an AD it's okay, they can be in the show, it's relatable and feels real. So Netflix is straight ig chilling with this. They get the bag and make good shoes too!

@highandmightyqueen79 3 года назад

me too

@JustAPairofLegs 3 года назад

Well it wouldnt look normal if there was some maid up brand in the backtound of a netflix original

@misskoreajisookim2843 3 года назад

The product placements does not feel like ads, and the audience won't notice that. I personally have no problem with that, at least you don't wait until the ad is over so that you can continue your videos

@no_one2197 3 года назад

Many times it does feel like an ad

@haris.saputra. 3 года назад

That how ads should work. You dont have to notice it and not getting annoyed with that, but somehow you remember the brand

@MealDealSupreme 3 года назад

@@haris.saputra. maybe not the word "should" cos, hidden ads are a lot more evil than regular ads

@mina86 3 года назад

Of course audience will notice it. Not all of them - and those that aren’t obvious I don’t have major issue with either - but when character suddenly starts monologuing about how good a product is, it is distracting and everyone notices that it’s a blatant ad.

@Mzaleo 3 года назад

I really prefer this type of advertising over traditional ads 🙄 and it keeps my netflix membership cheap-ish while not having those annoying ads.

@aidentan6547 3 года назад

Most of the American show the product placement is still not that obvious and if you compare to Korean drama and Asian drama damn those product placement took about 5 minutes and the actors literally explaining the product as a conversations lol

@ashleyk3602 3 года назад

I’m so used to product placement, I didn’t even notice when watching

@kimberlyskits7241 3 года назад

I actually enjoy the product placements over traditional ads. With eggos for example it makes you love the brand because it's associated with your favourite show/brand then motivates you to buy the product. Also when ads interrupt my favourite shows sometimes I'm so annoyed that I don't even take the time to see if I'd be interested in the product shown. Plus seeing brands you know in tv-shows is just pretty fun. If this is the future of advertising I'm not mad about it.

@KapilSingh1104 3 года назад

For a company churning out so much content (good and bad) and that without ever showing ads during viewing, it is reasonable for them to indulge in some smart marketing. And it's not like that these placements ever ruined the show experience like that Starbucks cup in Game of Thrones. 😂

@impcityangel3245 3 года назад

I like when they put real things in there because the copyright replacements are stupid. When I read the Last Kids on earth book 2, it had a GameStop. In the series, it was changed to "Gameageddon". I hate that.

@davidkonevky7372 3 года назад

Or when they replace a youtube website with some weird sketchy website that has some random name that doesn't make any sort of sense

@ashtonfoy1216 3 года назад

I like the real products in stranger Things it makes it feel more 80s

@sennakajo8001 3 года назад

This is way better than actually ads stopping your movie and it makes the movie more relatable and realistic

@TheUruse 3 года назад

From what I've seen it felt like the world we lived in. By removing/covering brand or even made up brand it just sometimes becomes obvious and I'm aware of it.

@Shutupb1tch420 3 года назад

Stranger Things: *Literally just product placements*

@no-handit-bandit 3 года назад

Little miss 'I need a footlong' even has matching eyes to the colors of the subway wrapper. Her eyes are green and the makeup color around is orange. @9:10

@genesisp3884 3 года назад

As long as these brands do not hamper the story that is being told and the product placement feels natural, then I have no problem with it.

@xuxon24 3 года назад

I don't know why people find this weird, we live in a world filled with brands they are part of people's personality and that applies to TVs and movies characters. For example in London piccadilly circus a lot of people remember the TDK and Sanyo ads and they aren't even there anymore. And are even part of our memory specially in films or tvs based on other times like the 90s or 80s, and like they mentioned is worse the see random brands or no brands.

@PRDreams 3 года назад

I rather product placement than a 30 seconds ad any day

@fonzi981 3 года назад

The very first ads since like the dawn of TV was like this too.

@MomentswithMolly 3 года назад

I've always noticed this, but just assumed it was subtle product placement. And to also anchor the movie or show into reality.

@annabanana5203 3 года назад

I don’t see any problems with this I prefer this rather than ads

@calimon00 3 года назад

And you thought you could avoid commercials by ditching cable TV for Netflix. Not so fast. Expect more and longer "hidden" pronotions/embedded commercials.

@patrickm1092 3 года назад

This is better than tv ads

@martinsmartins7506 3 года назад

For me it's good to have ads when smoothly, but, those from RU-vid SUCK!

@anirudhponraj7159 3 года назад

Who came for the stranger things thumbnail

@The_GenXennial 3 года назад

Really don’t care... at all. I actually enjoyed the product placement in ST3. Nostalgia factor. People shouldn’t take things so seriously.

@stavyjoe 3 года назад

Nexflix is basically tagging companies and hoping they will repost

@Yegtard 3 года назад

ADT’s New command security system was featured many many times in dead to me.

@katien.3946 3 года назад

“Characters wearing pieces from Netflix’s clothing collabs” What they aren’t getting is that the IRL “clothing collabs” are based off of the clothes in the show, not the other way around. And anyway, clothing designs from a show aren’t inherently brands, and shouldn’t be portrayed that way.

@177sophie 3 года назад

in Stranger Things, the coke ad and the scene where she sits in front of a full freezer of Eggos were so blatant, they pretty much turned me off from the show. what's bad about this type of advertising is that younger audiences seem to be unable to recognize it, yet it's still operating on their minds

@patrickm1092 3 года назад

Do you really believe £11.99 per month is enough to produce the quantities of content Netflix does produce? Plus Netflix let people share accounts

@f1shcak3 3 года назад

i will say i’ve never noticed any of those product placements i was confused when they were talking about subway in that one movie cause i didn’t even notice it in the movie

@icy89 3 года назад

I've noticed some shows will blur the brands, and usually if they don't do that then they're technically advertising the brand

@veryneighborly 3 года назад

okay but the retro eggo commercial for the superbowl was actually pretty dope

@mediocrebanters 3 года назад

No mention of Tom Hanks' movie _Cast Away_ ? It's an hour long plus ad for FedEx.

@MIGOGERLO 3 года назад

It's hard to unsee it now 😅

@HOTPOCKET789 3 года назад

Just like social media platforms, media with product placement should have an ad disclaimer

@squirrelfishfrog 3 года назад

that lady talking about "content creators" and what the "brand is trying to achieve" and "pieces of content" was more upsetting than product placement ever was. I hope I never meet a person like that in life.

@oskarwinters1873 3 года назад

if you are placing the brand in to get the company to help you advertise it's a type of payment. It's like giving a placement then hinting for payment.

@crystalthieves 3 года назад

It’s all product placement... always has been

@DirectorJemoo 3 года назад

I watched a Netflix ad before watching this video🤯

@TheOneCleanHippy 3 года назад

I like Tarantino's form of product placement, where he only uses products from companies that don't exist anymore.

@kevinbabicz 3 года назад

How Ron Swanson was pushing Lagavulin Scotch

@FromTailorsWithLove 3 года назад

Great video thanks for sharing. Quick note and hate to be a stickler but Aston Martin hasn’t been with James Bond since the beginning. Celluloid Bond introduced Aston Martin in Goldfinger.

@RikkaMilleNAMJIKOOK 3 года назад

I've never clicked a video this fast before lmao

@RoundupResistance 3 года назад

So far, I have seen three Chinese tech brands in Netflix originals: Xiaomi in ARQ, Huawei in Victim Number 8 and Baofeng in Money Heist - one product I would like to see in a Netflix original are Bumpbows which would help give leverage to the brand, especially if "Bumpbows" becomes a Netflix original series (comedy with elements from Fuller House and Yummy Mummies).

@BD-lq4id 3 года назад

Imagine a world with no advertisements

@ObamaSexGaming2007 3 года назад

Sometimes it's all about the advertisements. Google, RU-vid, TV, malls, social medias, etc.

@jaiv 3 года назад

It felt so natural when he talked about new coke in Stranger Things.

@krishnaprasath43 3 года назад

Yea natural and smooth

@davidkonevky7372 3 года назад

Honestly I thought it was a joke about how every single person on the show said how the new coke sucks so bad, while Lucas is the only one that actually liked the new flavor lmao

@SafirAksel 3 года назад

I think the word you meant is "unnatural"

@TheMcooper17 3 года назад

i agree with the avoiding product placement in tv shows being unrealistic, thouigh have seen it done and forgotten, one show i seen, mercedes gwagon front and rear stars removed but forgot center caps on wheels,

@OdairInHisUnderwear 3 года назад

It’s funny watching this, because it shows how well Netflix pulls this off that I’ve never noticed these before. Also, in the US at least, commercials and ads are so much a part of daily life that when characters in the shows or movies are repeatedly talking up brands, it just seems realistic. Especially in Stranger Things, where so much of our 80’s nostalgia is connected to specific pop culture and branding.

@jdsaunders12 3 года назад

See this is better then actual adverts, but when it comes to changing the plot and making it affect the story. That's bad.

@mayurs4991 3 года назад

While watching the Netflix originals the brand placements didn't bother me.

@anonymoushuman8443 3 года назад

Who remembers that House of Cards episode where the plot literally stops and the camera focuses on the iPhone and some game

@Stumme-40203 8 месяцев назад

I’m fine with product placement if it’s subtle. Just something like the IHOP in Man of Steel. It’s just a building there in the world. I have a problem when it’s like The Truman Show. Where the hold a product in an unnatural way so the brand name shows, and give a speech about how amazing said product is. That’s just a commercial. Also product placements can really help films struggling to meet their budget.

@instantregret7858 3 года назад

Community was the only series that did the subway ad in a good way

@makatron 3 года назад

Using real products instead of the made up ones makes the content feel more real and relatable. People drink soda, drive cars, eat doughnuts, and ride boats anyways. The content gotta feel connected to the real world somehow so the more actual products the better.

@gnomie3908 3 года назад

The k-drama on Netflix "it's okay not to be okay" actually states it has product placement at the beginning. I prefer it when it's actually stated. But either way I don't think I've ever bought something from paid advertising in TV.

@ItsEban 3 года назад

Korean productions have one of the highest number of products placement in each episode. They’re really good at it tho. I personally don’t mind since it gives me a kind of realistic link to the show when I use a brand they use in a drama I really like. I don’t see why people have a negative views of product placement, it gives the production companies more money to produce better shows.

@gnomie3908 3 года назад

@@ItsEban I usually find it creepy, like a nanny state sort of thing but because they mention it I just find it funny that the characters are always eating from subway 😂

@FireJach 3 года назад

I kinda understand Stranger Things. However, I am not sure about making a scene about Coke in ST. It wasnt product placement so what was a purpose? To remind old people there was a short period of time of a new Coke? Idk, maybe that was a thing years ago

@GRAGH57 3 года назад

I hate product placement that open like if you product is good then you don’t have to be that open about it the product should speak for itself

@SCWood 3 года назад

Or... now hear me out, they're lying about not getting paid to make the ads more effective.

@BetterLifeAhead35 2 года назад

Honestly, as long as it's not over the top most product placement fleshes out the world and makes it feel more real

@no_one2197 3 года назад

I hated Stranger Things because of all the products it shows. It felt like a lomg ad, I'm not paying to see ads

@krishnaprasath43 3 года назад

no one exactly it was irritating

@GetBant 3 года назад

I liked it when the flintstones advertised cigarettes to kids. Bring that back! Theres nothing wrong with it

@namu5583 3 года назад

But they are place so good. Sometimes I didn't know they are there.

@fonzi981 3 года назад

As long as it doesnt affect the quality of the show

@ryanscott4038 3 года назад

Yes, yes it is

@hoddy1368 3 года назад

As producer it’s really important to do what Netflix dose it helps with our finished product also no big company likes to spend money so it’s all about benefits and only new producers take free products the stupid you can get money like lots of money like continuous money if you own the show or movie

@Chriswasfirst 3 года назад

Not gonna lie after watching this Subway sounds good now 😂

@ovinr3187 3 года назад

Subway is always good

@iamwisdomsky 3 года назад

As long as these product placements does not interfere with the whole story, I'm fine with it. Anyway, the way these products are integrated in netflix movies/series is very natural and aren't intrusive. I mean they don't look like they were forcefully integrated into the scene.

@VickMarie 3 года назад

Off topic but 1:40 is this not the same dance as in the scene from The Lion King with Simba, Timon and Pumba??

@rebeccaparke3453 3 года назад

As long as it feels natural, what is the problem?

@danielvillanueva3792 3 года назад

Yes I love when they drink beer and the brand is Beer! Super realistic!

@celsieknaus5723 3 года назад

I'd rather see product placement all the time then to sit through a ton of commercials.

@krishnaprasath43 3 года назад

True this makes sense

@GetBant 3 года назад

You know there is another option

@ZoeAkiko 3 года назад

Craft table was definitely filled with subway

@ss11111ss 3 года назад

how u gonna charge for the service then put ads on them anyway

@janusn9 3 года назад

Holy sh*t, tv shows and movies have literally been doing this for the last 80 years.

@JustADioWhosAHeroForFun 3 года назад

In Baki, Yujiro opens a Coca Cola bottle

@samuelzachariev 3 года назад

Subtle product placement is fine, but when character’s either only talk about a brand or they stop the whole plot of the story just to say the slogan it makes me cringe.