Why Richard Mille watches are OVERRATED?! | Chrono24 

Loved the comment: "Just go buy a G Shock". On point.

Finally, someone mainstream stating the obvious. I refrain from criticising for fear of being a troll. I only see grey market dealers getting rich flipping them. Horrid watches!

For me RM watches look like they are designed by some kindergarten kids. Totally not my cup of tea.

RM would be an interesting choice in the $10-15k range. At $250k+ it’s just stupid.

Back in 2000-2001 Richard himself "worked the floor" on Baselworld. He bought a pass for the whole week and his way of marketing his product was to demonstrate how sturdy they where. He repeatedly threw the (then apx 80K$) tourbillon on the ground in front of all the other brandreps and customers and showed them it was still working just fine when he picked it up; "Imagine doing this with one of your tourbillons" he smirched at Patek, Breguet and AP. Back then it was a really cool statment, an important message and the crowd did se his point: If you're gonna pay for a tourbillon, make sure you get your moneys worth and it´s one you can where at all times. Now days he´s the guy offering insanely overpriced products to that serves no other purpose besides to exhibition them just like he felt Patek and AP did with their tourbillons. So he´s com full circle, but in the worst possible way.

One of the most honest and best watch reviews, actually no, product reviews of any kind , that i have ever seen.

"JUST BUY A G-SHOCK!!!" 😅😂🤣

“Bring your taste level up to your tax bracket “… Love it.

A Zenith Defy El Primero 21 is a super hi-tech watch with a 1/100 sec chrono for 10k...it comes in titanium, ceramic, carbon, gold. Beats almost all RM in looks and technology.

Totally agree, I don’t care if celebrities wear them. I wouldn’t even pay $9.99 for that cheap looking sh*t, I mean come on, you got to be stupid rich or simply stupid to buy one. Buy a nice Rolex and a badass house and take a vacation. Those celebrities even get those watches for free as an endorsement come on!

Love this video. So refreshing to see such an honest and free opinion piece.

the most fulfilling 9 minutes and 49 seconds on RU-vid!.. thanks Thomas!!!!

Thank you!! RMs are for rich people with little taste and money to literally THROW AWAY! Total status symbol.

Love the fact that someone stood up and made a logical, and very articulate set of points, REALLY appreciate this, thanks!!

The first Richard Mill video that I liked 👍🏻👏🏻

I am not a watch expert but I think RMs are like modern art. Everyone pretends to like them because they don’t want to seem like they don’t understand. RM is said to have “genius marketing” but it’s really just “all the cool kids are wearing them so if you don’t like them, you’re not cool”. They used middle school tactics and adults fell for it 🤦🏼‍♂️

Totally agree . I view RM just as an expensive Hublot.

Fully agreed. I’ve always thought that this brand is over rated and really shitty watches in comparison to other watch brands. Truthfully has nothing to do with price. Seen some Rolex, Patel’s, APs and FP Journe that are just as expensive. The difference is that the latter mentioned brands have an actual history and have been around for forever and will hold their value if not appreciate in value.

I’ve always viewed RM as a flex watch. No different than an obnoxious Lambo. People that want to show off their money will always be there to buy these types of products that scream “look how much money I have”. IMO RM will last as long as their watches signal wealth 🤷‍♂️

I wish I had that kind of money......to buy me a PP Calatrava 5107 36mm in rosegold. Famous rappers and high-end soccer players are monsters, AMAZING skilled people, most work really hard and they deserve the world, no doubt about it, but they definetely need urgent guidance in the watch universe.

The entire episode I just kept saying in my head “Just buy a G-Shock!” And then he finally said it and I was like Thank you! Literally these RM’s are so ugly for the price. I hate how companies act like Aluminum or Carbon Fiber or Titanium is even expensive when it’s that small amount of material. I think people hear Aluminum and Titanium and Carbon Fiber and think “Ooo it’s gotta be expensive” but the materials itself costs hardly anything especially with so little material needed.

The fascination with RM seems to be more about everything *but* the watches. Not saying they are not horologically significant but at least the people who buy them, their only interest seems to be owning the watches. For that kind of money there are so many better options out there it's not even funny. As far as the future, two words: Franck Mueller.

Internal discussion at Chrono24 for this video: But Thomas, think about our commission! 😂

Hey Thomas great content! hope you can afford an RM one day and buy the alternative :D

So glad you keep it real my man! THANK YOU!

fabulous to see well thought out criticism of both design and "collector" behaviour. applause. and with 1.3M USD you can buy that G-Shock, a bottle of water, a compass, a mirror, a Hermes bag to put it all in, and still have enough left to be driven around in your own Rolls-Royce SUV so you'll never need any of them anyway.

Richard Mille's board meeting "Hublot is getting away with overpriced watches"... Richard Mille CEO "We got this!"

Thank you Thomas for this video!

You hit it out of the park! As a high horology collector (Patek, Vacheron, Voutilainin, F.P. Journe, Moser, JLC etc), I fully agree with your assessment. Grey market dealers have hyped the prices of many brands and are enriching themselves off the gullibility of their customers.

A stable point for me is that when I look at a watch, I must be able to immediately see what time it is. Mille watches fail on that first point (as do many others). Add to that the crass design and stratospheric price, and I give them a big no.

Great review....now I have subscribed!

Interesting perspective. Some very good points. Only time will tell how it will turn out....

1.3 million. Imagine the pieces you could have for that.

RM is the ed hardy of the watch companies!

Couldn’t agree more, well said that man. We just didn’t need the annoying music………music, the curse of You Tube

Overrated ?, that's an understatement, RMs, is the perfect example of what advertising can do for a product, it's all about the hype that's all

Добрый день! Интересно, доступно и познавательно. Если возможно, то расскажите пожалуйста о персонализации изделий, на своем опыте и что можете посоветовать начинающим мастерам!? Заранее благодарю. Удачи Вам.

What is your opinion of the Greubel Forsey watches?

Keep killing it. Great work

love the video...love the analysis ...:) "Just Because You Can doesn't mean you Should"...:)

Agree 100 %, overrated is the least I can think, most of those so call celebrities buy RM for the bragging

Couldn’t agree more! Nice to see retailers also being subjective

Totally agreed. Some persons enjoy free watches plus sponsorships while the unwise persons spend exceptionally high high price to this brand.

Unfortunately I see RM hype only at the grey dealers, like everybody is competing who has more RMs or costlier RMs, but when you see these guys they are tasteless completely.And yes maybe they are interesting as a watch in rotation, but as much as Hublot was, and we all know what happened to Hublot…

I love RM, they are making what their customers want. They are watches for the guy who wants to have the most expensive watch in the room and want to look like they have the most expensive watch in the room. I would rather see a rapper or hype beast wear this than stick a bunch of diamonds on a Patek or a AP. The point is to flex, the point is to be gaudy, the point is to be so obvious that someone asks you "what is that?" You will never convince Lil Yahty that the spring drive in a Grand Seiko is actually a classier piece, because that's not why he bought it.

Everyone has a pov, and from a long time watch collector these don't scratch my itch. Now a A.Lange is where I would go if....but if I wanted exotic materials I would probably look to Hublot and maybe Spirit of BB. Great video Thomas, and thanks for the share!

great mate .. your opinions were very true, and that thing about 'go get a G-shock' you nailed man...great

An excellent video Thomas and thank you so much. I think all the points you make are very true especially the one about getting a G Shock instead if you need a watch for high performance activities. One of RM's main unique selling points is their watches' shock resistance for sports men and women. But if you really needed a watch whilst doing these activities would you really use one that cost this much when a G shock can do a better job for a few hundred bucks or less. They also look much better.

You spoke the minds of the 'saner' side of the watch community! 🙌

The Emperor's new clothes...

I totally agree! Thank you for the video

Great comments and perspective. I completely agree and grateful you had the balls to do this review. I have a new McLaren 765LT, that I love to drive and decided to check out its Richard Mille watch on Chrono24's website. OMG...the watch is more than my car! I'm more of a fan of Rolex, AP and Patek...at retail that is. Even these watches are double or triple now on secondary market. I did buy one Rolex James Cameron Deep Sea on Chrono24, bc it's impossible to find at retail but well under $20k.

I’ve been a fan of RM for a long time but I do agree! There’s something I’ve loved about them since the late 2000’s but I could never bring myself to buy one due to having other timepieces I wanted. Now I definitely won’t with current prices

So, "Diddy" is the arbiter of good taste? Next-level gatekeeping.

Another aspect is that they aren't all perfect, and flawlessly finished, which they should be for this price.

A very down to earth review and opinion, is there a Master Watchmaker behind the RM brand to warrant this high value watch or is it just the design and metals used.

How can you dare!!! … to be so honest 😂 I could not have said it better👍

Absolutely in line with your views on the pieces, the image and the risk! BUT… how damn clever is Richard Mille? Seriously, let’s all bow down to the genius of the marketing that’s gone into creating the brand and the continued sale of the Watches! Some years ago I read a fantastic article on this subject and it explained beautifully how setting the point of entry so ludicrously high immediately created an exclusive club that extroverted HNW individuals just simply couldn’t resist! Offer up some money can’t buy days out (eg, Monaco F1), some exclusive brand partnerships (eg. McLaren) and you have the perfect money magnet! Honestly there is literally nothing I like about the Watches but they are absolutely the go to analogy for pure marketing genius and ego exploitation, and for that they should be applauded! 👏🏻

Thomas, you are making some bold styling decisions today! denim shirt and a blazer... I DIG IT!

Ahhh, this "looking at it a long time to like it" is called the "mere exposure effect" the more you see something, or hear, something or whatever, the more you tend to like it! i don't know why it happens

I like the shape of RM's but I feel they are too thick, there are some alternative companies that make RM style watches - that are a lot thinner and definitely a lot more affordable.

I think they're gaudy and looks like an overpriced G-Shock. I feel like my opinion would probably change if I could afford one though. I'd probably still end up buying one just because I can.

If only they put as much effort into styling as they do into high tech materials and R&D! Great video.

Beautiful video.I actually stated the same thing on IG page but most people don’t get it and they think I’m hating.On a 80% history will repeat itself on RM watches like FM,Hublot & Corum watches

Do they look cool yes, but not 200k cool.

You have some good points. However the earlier versions like the RM05 & RM10 are quite different being smaller in size and without the over the top styling. Still the highly recognizable case shape, use of high quality materials and unique design is there. By the way in the early 2000’s the RM05 & RM10 only cost in the $30,000 range. Anyone who purchased them then is quite happy now.

I live in LA. I remember when that robbery in Beverly Hills took place. The robbers were idiots. They allowed the gun to go off and the bullet hit a woman’s leg at the restaurant. They tried to rob the guy sitting outside in this nice Italian restaurant called IL Pastaio. I went there many times. Anyway, they took the watch but in a few hours they caught them trying to sell it at some place downtown. Three of them. Including a woman. You do have to be careful nowadays on wearing a flashy watch in public. It’s sad but true. Todays world we live in!

Brilliant video!!!!! 👏

If I was a billionaire and won the lottery on top of being rich I would still not buy an RM. Even if I got it at retail and with a discount I still wouldn’t. I love watches and don’t talk about hating brands but the look and overall style of the watches I can’t

I couldn't agree more with everything you said. Glad to know I'm not the only one that sees through the hype.

Very good comment and analysis

Can't wait to hear your opinion on Grand Seiko/Credor...

They’re overpriced but I’d rather have a 400k Richard Mille than a 400k nautilus 💀

Richard Mille is not overrated.

Best video ever! Great job! OMG before watching this I told a friend they are overly priced G-Shock watches! And then you say it!!! Awesome

Awesome Video dude 👌

i think you forgot one very BIG point, you can make any kind of sport with RMs and the movment wont break. Go golfing with an AP chrono or Tourbillon and you will definetly need a service

Such a class dude, class style, class hair, class watch, and right on point. Richard mille is for people who just want to say they are rich.

“Just buy a G-Shock! “- best advice.

Imagine buying one of these instead of something like a VC, Patek Phillipe, A Lange, audemars etc…

I quite like pre-owned Franck Muller for Tonneau style watches. 😄🤔

Just saw someone else's post, and couldn't agree more, I wouldn't trade my El Primero for one of these, unless I could sell it immediately.

so refreshing to hear your view, which I share. I don't think that they look good and I don't think they will age well like other high end watches.

Thank you for your honesty, we all think the same...it's not even a technical wonder...

Great video 😂

Very sensible video

I think the biggest problem about RM watches, is that most of them are made in a way that reading the time is about the last thing you can do on the watch. Patek, FP Journe, and Lange have clean beautiful dials. Turn them around and you find the porn sitting at the back. If RM were to take over Lange's brand, it would literally turn every watch around and have the case back facing the owner instead. These watches are not for telling time. They are way of giving a middle finger to everyone and screaming out, "i'm rich". It's the equivalent of taking a G-class SUV, slamming the suspension till the car is an inch from the ground, wrapping the car in gold color, with carbon stripes.

On point brotha Richard mille is just a boat sailing in sea with a weak sail don't know when it will sink or whether if it will see a shore

I don't like a lot of RM models but I find some quite nice also. I don't have the money to buy one nor will ever have that kind of money ( sadly) but if I had that much money, already a house and all the watches I also like, I could totally see an RM 72-01 on my wrist. Also, what about the giveway ? :D

I'm a CEO of a major company and when we shake hands with this watch on watch on it's called a million dollar handshake

Upon the first look at RM, I thought the same thing. Loud, G-shock-like, watches which teenagers with billionaire parents would wear. But it strangely grows on you after a while. When I first saw Panerai, I saw an oversized watch with design that could be easily imitated by fake watch makers. But I ended up falling for the brand and I am now a happy owner of a luminor. Perhaps, it's the marketing that influences the mind without which watch industry probably makes no sense at all. I mean, how do you ever justify spending so much money on any luxury watches when a cheap casio keeps better time which is more durable than Rolex submariner? Who really needs a watch at all these days when you have a smart phone???

Agree with everything you said, great episode!

No one has an RM poster on their wall. “I don’t see taste, I just see money”: epic.

Imo, Richard Mille's design language is the bell bottom pants of the 70s, the big hair and leg warmers of the 80s, and the Ali Baba pants of the 90s. Those who had worn them would cringe when they see old photos of themselves in them.

Agree. The comment (paraphrased) that hit the nail on the head for me was that wearing a RM watch makes a public statement about wealth and an equally public statement about lack of taste or discernment. To be fair, I feel the same way about a lot of Rolex watches and owners.

what is the name of the gold watch on your wrist?

Do like I did, and buy one of those "Tsar Bomba" homages! 😉👍 Seriously though: I like the design of the RM 011 (at least the not-too-ridiculously-colored ones). My wrist is gigantic with 19.5 cm, so I'm able to wear oversized watches without looking too stupid. So, I was looking for a decent RM homage that wouldn't break the bank. The chinese did a really great job here: For under $200, you're getting a solid stainless steel case with metal pushers and a nice looking crown, a dial that resembles the RM design language without being a 1:1 clone, a high quality silicone strap and a meca-quartz movement (VK67) on top.

Excellent video!! Couldn’t agree with you more. I’m my opinion RM is just a hyper expensive version of what Franck Muller did and more specifically what Hublot did with the Big Bang. Thank God that AP pulled out in time when they were doing limited editions of the ROO of everything and everyone. For a moment I thought they were going to do a limited edition of in honor of Michael Jordan’s grandmother. Another example of hyped “unique” brands was Romain Jerome with the Titanic watches, ugly as hell but they caused some interest during the time. Now you see those watches selling at 50%, 60% or even higher below retail, brand new. I will give credit to RM the excellent job they did in marketing, I’m sure a lot of brands envy the popularity that RM has reached in such a short period of time. Im certain the quality is there especially in the movements since they use Vaucher for that but to price their pieces so high I think they are only shooting themselves in the foot on the long run. I think to build that “pedigree” status you need to prove yourself and it takes a lot more than 20 or so years. In short, it would be absolutely absurd to believe that they are worth what they sell for. I would buy every variation of a PP Nautilus before buying a RM. That’s just my opinion.

Right on, I loved the G-shock reference.

well said and done