Why Royal Quinoa Is So Expensive | So Expensive Food | Business Insider

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Once considered peasant food, quinoa's highly nutritional qualities have transformed it into a global superfood. It costs twice as much as rice, and royal quinoa, considered the gold standard of quinoa grains, sells for thousands of dollars on the international market. So what makes it different from other quinoas? And why is it so expensive?
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Why Royal Quinoa Is So Expensive | So Expensive Food | Business Insider

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22 авг 2022

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Комментарии : 578

@davidswanson5669 Год назад

To hear about families finally being able to build homes and send their kids to college, wow that’s inspiring.

@Aaron14LifeZZZ Год назад

Amazing

@DLlama 8 месяцев назад

Yeah, at the expense of the environment. Again. Short term gains are NOT better than long term planning, we've proved this over and over, and yet we still do it.

@davidswanson5669 8 месяцев назад

@@DLlama I don’t think it’s costing “the environment”. It’s merely just a burden on the soil, which is what happens in all of farming since the beginning of time. They just need to figure out something that works, like crop rotation, or infusing the soil. Meanwhile I’m glad some of them can improve their lives so the country can gain (and hopefully retain) more knowledge about the world.

@WelfareChrist Год назад

That pink dust flying everywhere looks wild. It’s so amazing that this crazy nutritious stuff grows out in salt flats where nothing else grows, the plant turns barren earth into highly nutritious food! So cool!

@stpdtwnk Год назад

Reminds me of the spice from dune

@ethanp600 Год назад

@@stpdtwnk I must not fear🤓

@taotzu1339 Год назад

@@ethanp600 Fear is the mind-killer.

@Kathakathan11 Год назад

It’s not barren

@WelfareChrist Год назад

@@Kathakathan11 plants grow there but they made a point of saying you can't grow other crops there.

@Buckdodgers Год назад

This music very peaceful and soothing. Just wanted to mention that.

@generalawareness101 Год назад

I never even heard of the royal variety and I love Quinoa.

@bobbymoss6160 Год назад

You must be a commoner and not one of those rich hippies then.

@slgnunez Год назад

You can ask some of the retail brands where their quinoa is from. Most of Kirkland, Alter Eco, Ancient Harvest, Eden Foods, UNFI (bulk bins at Whole Foods) are Royal Quinoa.

@generalawareness101 Год назад

@@slgnunez None of those are that red colour though.

@slgnunez Год назад

@No Thankyou I don't think it's recognized and protected yet as an appellation of origin. It's a work in progress, with very little support and coordination between growers, exporters, researchers, and the Bolivian government. Also of note is that prices for Royal Quinoa and Peruvian or Ecuadorean quinoa are very close to each other (5-10 cents per pound apart).

@fynkozari9271 Год назад

What does it taste like?

@Hakasedess Год назад

I'm honestly blown away by the production involving rows of people counting out what amount to grains of sand, a few at a time, to remove stuff like sand and whatever. That's a part of the process I just didn't expect at all, I assumed it was just handled by a machine or something like a liquid where impurities will sink

@WaterspoutsOfTheDeep Год назад

lmao they aren't doing that for all of it. There is no way humanly possible that could even happen. That is just a few people batch testing, they took samples from every few bags.

@BigPom-fk8re Год назад

@@WaterspoutsOfTheDeep he's too stupid to understand lol

@RagingDong Год назад

It will be done with a machine that blows jets of air to remove impurities, like we do with rice, wheat etc.

@mr.g816 Год назад

It's like Moroccan hash lol

@RyLo18D Год назад

Definitely just QC, plus if they’re able to increase the scale of their production they can likely afford onsite machines to assist in threshing instead of relying on a truck wheel to crush it. Which will likely reduce the amount of sand and impurities from entering the product.

@gabrielcollstefoni7765 Год назад

To the ones saying that its their fault for over-exploiting quinoa production: Bolivia is the poorest country in all of south america, rural people, especially indigenous people living in the Altiplano literally dont have enough money to live a propper life. The quinoa boom meant that thousands of families could aford education, bettering its living standars and getting out of poverty. Its really easy to talk about how unsustainable their practices where when your country got rich trough just as unsustainable practices plus the exploitation of millions of human beings...

@vx8431 Год назад

Not only that most rich countries don't produce enough food anymore either so they import most of it from poor countries who can't afford to not exploit the land since then they cannot educate their children and starve. It's always easy for people to talk shit about poor people without putting themselves in their shoes since they have no experience or relatives with experience of true hardship. The only way to fix the over exploitation issues is for rich countries to start growing food for humans again and not only for cattle and sugar/corn syrup production. The rich countries are even worse at exploiting the land since they all do monocrop farming that drains the soil but we don't talk about that as you said easier to shit on poor people.

@thegamingwolf5612 Год назад

@@vx8431 my country doesn't get good from other country's we are the second largest food exporter in the world next to the united state so thats not true at all

@thegamingwolf5612 Год назад

Every country has exploitated millions of human beings its not specific to certain country's

@Tonyhouse1168 Год назад

Gabriel, you’re absolutely right.

@vx8431 Год назад

@@thegamingwolf5612 Germany is mostly monocrop just like America yet imports almost all their food. You import fruits and vegetables for more thab 5.3 billion usd per year.

@karenvayssie9635 Год назад

So blessed to have a Bolivian mama and brought up eating quinoa regularly WAY before it was the "hip" thing to eat.

@Gana881 Год назад

One very nutritious food with one very beautiful scenery. You can't miss that beautiful scenery in the background.

@dharmdevil Год назад

probably the prettiest staple food ever grown

@maenad1231 Год назад

IKR 🤩

@nicolarollinson4381 Год назад

I never knew that this plant was (royal) quinoa. I've seen this plant before, growing wild. We learn something new everyday. Thank you 😊

@josiahhockenberry9846 Год назад

@3:20 the person says that no machine can separate the quinoa from rocks and glass, but imaging machinery for that very purpose has existed for years and is quite common. Maybe they just aren't hip to it yet. Could bring the price down a lot.

@deadfrominside698 Год назад

Maybe they dont want to bring the prices down :)

@slightlysoulfulspatula Год назад

You should go there and tell them. Let them know where to buy the equipment. Maybe buy it for them!

@josiahhockenberry9846 Год назад

@@slightlysoulfulspatula I wish I could.

@Renwoxing13 Год назад

@@deadfrominside698 You read that wrong. Bring the prices down means : lowering the cost investment by the producers & related industries, and most assuredly *NOT* lowering the price for the consumer ! Lowering operating costs is almost never used to lower the costs for the consumer & a”most always are to increase profits for the supplier…. And I only say almost because I know that absolutes do not exist in things like this !

@ooooneeee Год назад

Maybe the can't afford the machines.

@FinancialShinanigan Год назад

Wild seeing them examining quinoa like you see diamond dealers do

@erikjanssen2940 Год назад

Nice diesel exhaust gasses on the quinoa

@realmindscale Год назад

l like how they drive over it with diesel trucks spewing exhaust all over the grains

@kgothatsongobeni2991 Год назад

This thing grows in my garden, I always thought it was alien vegetation. Never knew it was edible

@augustgreig9420 Год назад

Where do you live?

@colibritravel5994 Год назад

could be millet

@eamonnschnell5373 Год назад

could be red amaranth - its a very common ornamental plant. you can eat the leaves and stem.

@adriennefloreen Год назад

Not sure where you live but there's hundreds of varieties. I'd appreciate if you could send me some seeds of whatever you have so I could grow it in a video.

@labella9291 Год назад

@@eamonnschnell5373 You can also eat the seeds. In fact the seeds are actually more nutritious than quinoa.

@riskingmybiscuit4209 Год назад

Quinoa look like kush plants. Ive never seen a plant till this video.

@TheEbc123 Год назад

Quinoas reputation as a “superfood” was built on quinoa produced in Bolivia, like the royal quinoa, and Peru. Quinoa produced elsewhere will have to prove that it lives up to this reputation. The climatic and soils in the native production areas are incredibly unique, as are the farming practices and quinoa varieties. That will be hard to replicate.

@jasonm7973 Год назад

Yeah separating the grains by running them over with a truck 😂

@RobGodMC Год назад

That's not really how all of that works. Anyway, the classification "superfood" is crap anyway and traditional farming and production techniques have merits on their own. Climate and soil also have a lot of influence and make it unique just not in a way it would be less of a "superfood" elsewhere.

@WaterspoutsOfTheDeep Год назад

@@RobGodMC Not really, mineral content of the soil heavily affects the mineral content of the plant. It's not rocket science. Remember all the minerals on the planet are not evenly distributed. There are mineral veins. One area it could be high in magnesium another calcium. Secondly protein and vitamin content can be affected quite a bit by the mineral content of the soil. If it lacks essential minerals the content will be lower. Harsher environments will increase phyto compounds. It's a legitimate concern for it's nutrition.

@f_youtubecensorshipf_nazis Год назад

I like standing in front of it in costco calling it queeno and seeing the disgust in the soccer mom's faces.

@shantrahara7201 Год назад

We eat QUINUA very often here in Peru.

@Ese_osa Год назад

This channel is known for why everything is expensive

@wybuchowyukomendant Год назад

I like how the exhaust pipe smoking the plants when the car crushes them lol

@TsunaXZ Год назад

Gotta love those fresh fumes

@slgnunez Год назад

Good eye. This is a bad practice, they used to thresh quinoa with sticks before they figure out they could drive their trucks over the quinoa and achieve the same result with less work. The quinoa is shelled, washed, rinsed, so no residues remain- except if there is a gas leak in the truck! To avoid this risk each batch of quinoa is tested by (food safe) processors for residues, and also cooked, tasted.

@sam5605 Год назад

Smoked quinoa

@assertivista Год назад

Thanks Bolivia for creating beautiful and nutritious quinoa. I hope and believe, rain and animals will nurish the land in coming years.

@SiameseCheese Год назад

Watching this made me want to eat quinoa now. I’ve never tried it. I wonder how it compares to rice.

@labella9291 Год назад

Just go wild foraging and find yourself some amaranth, aka pigweed aka lambs quarters. It's all the same thing, a close cousin to quinoa, locally grown, and better for the environment.

@alexisdetocqueville9964 Год назад

It's a bit sweeter and the kernels kind of "pop" in your mouth. Just make sure you rinse the quinoa before cooking it, otherwise it tastes slightly bitter.

@dickmcwienersonIII Год назад

I like cooking it together with rice great combo

@chrissyofhailfire Год назад

a complaint i have with whoever is doing the closed caption (though a minor one) instead of stating speaking a foreign language, perhaps state the language that's spoken. that way if someone is a learner of that language they can be confident.

@masaharumorimoto4761 Год назад

Okay, twist my rubber arm, I'll go get some Quinoa tomorrow!! I miss eating it, dunno why I stopped, it's one of the few things I like plain with nothing on it, just properly cooked quinoa :)

@genloulou Год назад

I love how the truck exhaust is pointing its smoke right at the harvest as it rolls over it

@r.i.pyoutube6881 2 месяца назад

imagine the 99 percent of food prep you don’t see!

@luismablancocamacho Год назад

I like that diesel premium flavor that the truck is giving to the quinoa when smashing it

@kalimafatty5506 Год назад

As a African we never had this name before but to be honest we want this in Africa 🌍 as soon as possible 🙆 this can cure everything

@hoodieninja_7203 Год назад

I'd be willing to bet that there are parts of Africa you could grow quinoa just fine, but as other comments have said, it's got to be well grown for it to have those health benefits. It could be done, but maybe not in large enough quantities to be distributed to everyone who needs better nutrition. But what do I know? I'm just some guy in America that's never grown a grain in my life.

@bearstarpresents2264 Год назад

Google says it’s been grown in Kenya since the 90s and many organizations are testing different types to see which grows best in many countries since 2010s. So it’s started even though it’s not common yet. Hopefully you will see it soon in your area. 🙂

@RyanEglitis Год назад

Would have been nice if you went into why Royal Quinoa was so desireable. From what I can tell, it's all down to the color - you didn't go into any of it's other characteristics.

@tuckerbugeater Год назад

Just marketing bs.

@itsegggggtime Год назад

they said it’s more nutritious than regular quinoa

@slgnunez Год назад

True. There is no "better" quinoa. There are so many quinoas, each has its own purpose an application. There is a better quinoa for salads, a better quinoa for baking, and a better quinoa for side-dishes.

@savesheikhjarrah1480 Год назад

Were you watching? They explained that

@alfredhitchcock45 Год назад

Probably the hype coming from vegan influencers

@Jeyekomon Год назад

It is so incredibly nutritious I expect I will fly after eating it.

@randomchannel83838 Год назад

Bless this beautiful community bless these beautiful beings 🙏🕊💓

@user-kw9ul6mi6q Год назад

The spice must flow

@andisayso Год назад

Bc everything is expensive. But love the pink dust. Very Dune

@ozy7777 Год назад

Beautiful place. Probably the only place I'd be convinced to become a farmer

@meawsara69 Год назад

I really love this product.

@BadContentCreator193 Год назад

I WANT TO TRY IT!

@cristinagusatu6323 Год назад

Are very healthy

@cameleonfleuri Год назад

Very interesting!

@luciaralucingles3450 Год назад

God bless each agricultor and farmers of this world. They keep the humanity existing.

@rachelread1346 5 месяцев назад

Fun game to play whilst watching this! Take a shot of drink every time she says quinoa 🍶🍻

@r.h.1187 Год назад

We get it, Business Insider, *everything* is expensive!

@tanzanos Год назад

This is what happens when the people who use only Himalayan pink salt and who drink bottled glacier water decide to make poor peoples staple foods fashionable. Also, these people would drink diet water if it were available.

@MayankBadhan Год назад

Mind blowing 🤯

@Enucentro Год назад

Easy answer - cause of hipsters.

@c.l.9344 Год назад

+ Whole Foods and Trader Joe's.

@grovermartin6874 9 месяцев назад

What an excellent video! Clear, well explained, good cinematic production. Thank you!

@wunkskorks2623 Год назад

We had a nutritionist at a team I was on about 14 years ago. She would take each of us grocery shopping and back to our homes to learn to cook these strange new foods. It took her a couple recipes but, I finally got over the fact that I thought I was eating spider eggs and, been eating it ever since. Yeah it’s expensive but it ends up being cheaper than buying prepared food. Too bad these people can’t get paid a living wage whilst simultaneously making other people obscenely rich.

@ruez Год назад

Costco’s quinoa salad is good!

@deadpool6072 Год назад

I bet the place where the grow quinoa is once a sea. Just mesmerizing

@champdjorem2031 Год назад

I need to try qenwa

@jekker1000 Год назад

2:01 that fine organic diesel / oil fumes make it perfect

@aranthos Год назад

“It’s considered to be more nutritious” Ok so entirely marketing bs, got it

@abraham132100 Год назад

It is a lie if you consider the protein content. Some Chilean and Peruvian varieties have more protein

@elluisito000 Год назад

In my country 2 generations ago this plant was given to the pigs to make them gain weight faster. It makes a lot of sense i guess.

@kristensorensen2219 Год назад

So it is as health as hemp seeds! At a rediculous cost!! 🎉🤑

@Shad0wBoxxer Год назад

5:26 Col Cris Hadfield. second from right, he is from My Province of Ontario Canada love seeing him on random stuff

@arimax888 Год назад

Wow never knew of the great health benefits of quinoa. I'll definitely buy it now

@nick4506 Год назад

Growing it for export In Peru has pushed out the traditional potato crops. Really uped the price of food, even in quinoa winners. But money is money should let people make it and it'll shake out ok.

@ArcLight369 Год назад

Mmm... Truck Diesel flavour.

@donaldharlan3981 Год назад

I like these stories 👍

@TehBigMoose Год назад

There is a great book called "The Wolf Totem". It's a first hand account of a Chinese man who went to inner Mongolia to convince the people to start only doing agriculture with plant crops. The natives told them it would destroy the land and then nothing will survive. Not the herds of sheep, not the wild wolves, not the grass, not the birds of prey, not the ground squirrels or marmot, not the people, not the water. Everything that has been will be gone. They proceeded to modernize the land and within 30 years extensive mountain ranges were turned into inhabitable desert

@mimisalibio6455 Год назад

Love all the music from business insider, hope you can tell me the composers/musicians!

@natyremigio5745 Год назад

Nuong bata pa ako ay nakatikim na ako niyan,may tanim na ganyang ang Nanang Nene sa may gawing hi way ,parang mais ang puno.Kaya lang ay hilaw ko natikman.Kahawig din ngayon ay iyan ang bunga ng Sorghum ngayon.

@izzattaz6290 Год назад

Considered more nutritious due to its large size. Why don't simple science being done to verify it?

@alparslankorkmaz2964 Год назад

Nice video.

@tigerslick1111 Год назад

3:07 Enjoy that lead paint with your quinoa

@MFBOOM100 Год назад

Driving over the quinoa like 😎

@connorthomas2667 Год назад

they need to mechnize so they can scale up and use fertalizer, lime, and all the other methods to have a high yield and more supply while also makeing sure to have a good demand

@Ayanami00 Год назад

The exhaust pipe be blasting on the quinoa

@hanzee9008 Год назад

Wow it's a wonder super food

@prabhushankar8520 Год назад

Good.

@GUSCi-BDE Год назад

this thing grows at our farm back home

@kanetao Год назад

Hmm optical sorters used for rice should be able handle sorting the quinoa. I imagine a vibrating sorting machine could sort different densities, like stone and straw from seed.

@odzk1757 Год назад

Wonder if they could capture the saponin and turn it into a cleanser as a way to utilize the byproduct. Milder than lye-based soaps but still useful as a surfactant.

@spootnik00 Год назад

2:01 Sprinkle it with a little carbon monoxide yummy

@CalvinChikelue Год назад

I just am frustrated how often the story of “lowly peasant [insert item] becomes a fad for the (comparatively) wealthy” pops up in history with the likes of Lobster & quinoa here. Too often it seems to come with the near complete erasure of the origin country/community beyond maybe a packaging blurb or logo while the workers in that very origin are essentially outright exploited at the worst. Hell I’m too often the very type to completely disregard the efforts, origins & cultural significance of so much food I’ve consumed which is why I at least greatly appreciate the brief peak into the realities of foodstuffs like this from So Expensive. It’s great that at least in this outfit some local benefits have come out of the quinoa popularity but that downside of how the people from that culture who sustained themselves for generations on it can barely afford to eat what they harvest now really cuts deep.

@wakwakbau2139 Год назад

Music is so cinematic 😌

@k9man163 Год назад

so is it proven to be nutritious or is this just so whole foods makes more money? They keep saying considered so usually that means there's no good information on it.

@ortal1926 Год назад

Idea for a video: Why montblanc pens are so expensive

@giglioflex Год назад

I've been in the fountain pen hobby for a long time and Mont Blanc hasn't been considered the best in a long time. Japanese brands like Pilot and Sailor produce superior pens at often lower prices. In addition, Maki-e pens from Japanese brands are stunning. This is just not something you can get from Mont Blanc. The real answer to why Mont Blanc pens are so expensive is either because of the brand name or due to the gold or silver embezzlement which add artificial value. The bare minimum IMO is using it artistically like maki-e pens do. Otherwise you are just increasing the price for the sake of profits. The only place a fountain pen might need gold is the nib otherwise. The amount of gold used influences the nib's flexibility which in turn influences maximum line variance. Of course you can use other metal or metal alloys to influence nib flexibility. The difference between a 23K nib and steel nib price wise is $120 - $150 as only a small portion of gold is ultimately needed. You get a very flexible nib at that price which is good for calligraphy but bad for those that don't have good control over their pressure.

@ortal1926 Год назад

@@giglioflex a well written answer , I wasn’t aware that montblac pens are a cash grab thanks for introducing me into the world of niche pens

@DavidHaydenFreeThinker Год назад

It's the tire treads that make it so expensive and delicious.

@nandinhocunha440 Год назад

At 1:27 RIP drink

@Ryan_DeWitt Год назад

I think they are running out of ideas. Royal Quinoa at least at this moment isn't very expensive.

@NewTheoryMagazine Год назад

Interesting video

@eilivulv Год назад

PLEASE STOP ADDING “(speaks foreign language)” OVER THE VIDEO’S SUBTITLES! I can’t fathom why you keep doing it.

@gamehacker2801 Год назад

Yeah it's useless. It obstructs the translated message

@DD-ky9xi Год назад

It's for deaf audiences

@eilivulv Год назад

@@DD-ky9xi Obviously, but it doesn’t add anything other than the fact that they’re speaking a non-English language. And that’s already clear by the appearance of the video’s own (hardcoded) subtitles. Also deaf people will have an issue with reading subtitles beneath “(speaks foreign language)”, so I can’t imagine it helps them in any way. Quite the opposite, in fact. We’re lucky enough to have the choice of turning off the RU-vid subtitles for English and thus preventing this, but deaf people don’t.

@DD-ky9xi Год назад

@@eilivulv You are dumb. Deaf people can easily get the video and what it's conveying by the subtitles

@anantakumarmeher6025 Год назад

For non English people it is necessary...... because they understand easily by reading and listening......they also pause the video and try to understand the meaning.

@mrMacGoover Год назад

We grow tons of it here in Canada 🇨🇦

@slgnunez Год назад

But it's brown and sticky.

@adudeontheinternet8246 Год назад

Royal quinoa? One might say its to die for

@jpviao 8 месяцев назад

Beautiful style and you are also gorgeous!

@billyyank5807 Год назад

people separating quinoa like diamonds in that room lol

@DanielSMatthews Год назад

The figures quoted in this story are way off, Organic Royal Black Quinoa _retails_ in Australia for AUD $23 per kg which is actually cheap given that it is 16% protein. However other varieties such as Australian White Quinoa are half the price of the "premium" Bolivian product, even as low as AUD $8.80 per kg in 20 kg bags.

@curtiss5982 Год назад

When I hear Quinoa all I think is Peter Griffin saying "Nope..... I don't eat foods that sound like karate words"😂😂😂😂

@keibersla Год назад

please, don't put the CC as [(person) speaking foreign language] if it's going to cover up the hard subs!!

@DarkGT Год назад

It looks to be doing well in dry soil. Why not growing it in other places?

@kha0sv4ktor72 Год назад

when are you guys covering some stuff here in germany?^^

@kha0sv4ktor72 Год назад

@@Punk-Pikachu Ne Menge. Überleg ma was wir für ne riesige Geschichte haben. Unser altes Handwerk ist noch lange nicht ausgestorben. Aber wenn man nur an die Moderne denkt dann fällt einem ja sofort die Autoindustrie ein oder halt Klamotten (aka Puma und Adidas etc) Wir haben echt ne Menge. Allein unser gutes altes Fachwerkhaus, welches ja beinahe unzerstörbar ist, verdient es das man darüber Global berichtet. Geschichte sollte nicht vergessen werden und man sollte es immer wieder neu aufwirbeln für die kommenden Generationen^^ wär schon geil wenn dieser große Channel hier mal was von uns bringt. Ausserdem haben unsere Inseln im Norden mächtig zu kämpfen mit den Gezeiten was kaum einer weiß. Super interessant 🙂

@AndazApnaa Год назад

Its all over over here 🤣 and i didnt knew it is expensive

@DanielJoyce Год назад

Ahhh yes Make the local food more expensive so the locals can't feed themselves and then they have to buy wheat and other grains from the US

@sameeersm Год назад

Moderation is the key

@whatthefunction9140 Год назад

what was being done in the clean room step? all my quinoa is sorted by hand???

@elchefnassar Год назад

8k a ton and 1ton=2000lb So we're talking $4lb Uncle Ben Rice is $2.12 per a pack that's 8.8oz so it's ½ lb so $4.24lb So it's about rice expect it's super food 🤔

@versaleyang Год назад

You are comparing bulk price with end consumer price. Huge difference.

@liwenhuang9490 Год назад

wholesale price is much lower than resale

@driverjamescopeland Год назад

The optimism of the narrator, is astonishing.

@jenkins2162 Год назад

It's an age old story exploit while in high demand without reinvesting for the future. If investments in land management, fertilizer, and proper equipment had been made along the boom it would've benefited everyone involved especially the local market that dried up during the boom. Greed is a tough thing.