Why Steve Jobs paid $250k for this logo? 

I loved this video, Paul Rand was an exceptional human being, he was about a hundred years ahead of his time. As a designer I keep reading these Job opening and everyone is looking for someone who has great attention to details. How would you describe this guy's attention to detail? It's just mind blowing.

I have now learned what presentation is, it is a logical step by step process for our non-design friends to understand our approach. Thank you very much for the lesson.

He is my favorite because he made the dominate Steve Jobs submit to his process. Paul Rand is the perfect example of a designer holding his power and not letting himself become an order-taker.

When you're number one in your field, you can charge (almost) whatever you like. Great story.

it would be really interesting to see a video in this format of the flux brand

I really did enjoy this video...I so much love Paul Rand that I'm studying his past life

You are a great mentor too, Ran !

As always, a good piece of information.

Wonderful resource. Thanks for that.

Great video Ran!

This is amazing. Never thought that I'd learn this much for life from a single logo design.

Money is just a value Any person with gratitude is giving If you add value to such people lives Who knows you come across someone who overbundle you with the valuables they have. 😊

What an amazing piece of work.

I don't know...can you tell Paul to make the logo a bit bigger? Thanks. LOL

Great mentor ran

Nice one Ran

Cool! Thank you for the video

And I’ve always enjoyed your logo too flux

People are paying for the Expirience, not the logo - they are paying for the story and the presentation that was shown in the video, not the design. If you understand this as a Designer, you're golden. And don't get tricked - I used to love watching FLUX but this right now, it's pure commercialization of Design, the same thing that "The Future" did few years ago. Most people would never reach that level where you are able to charge so much money for a single Project. And don't get me wrong - you can absolutely make a lot of money in our industry, but the expirience, consistancy, dedication, sleepless nights, proactivity - those things will one day lead you into charging any price for your work.

Paul Raaand ;) Great topic.

oh, its really interesting, tnx)

Amazing 👏 Whats next?

Hey Ran, how are you feeling now? Hope you are well

Hey Ran! I am really struggling with pitching my logos 😢

Because Paul Rand is a GOD!

E also is the only vogal.

As a designer who has been learning a lot through videos like these and observing the great designers of the past, I have to say in some cases it still does look absolutely ridiculous. That was a well presented, and a well designed logo. But 250 K... something doesn't add up

Very interesting

How can I download the book and at which place please

Irrational Exuberance I think it's called

I love this❤️

❤️❤️❤️❤️❤️❤️

If he wasn’t famous, that logo looks like a college project logo. It’s just how good can you bullshit.

Fist comments Love from india 😘

Why DID Steve Jobs paid $250k for this logo? Without “did”, it’s a statement not a question. Sorry I had to say it.

I’m sorry but 100,000 for a simple logo is a rip off

خیلی تاثیر گذار بود

it's for young people with $10,000 on their hands :p

This is by far his worst logo

First here.

I think he himself created the logo and sold it to himself

This guy needs to stop swallowing every 2 secs.