Why the MoonSwatch Was One of the SMARTEST Moves in the Watch Industry!

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Discover why the MoonSwatch has taken the watch industry by storm! In this video, Christian discusses the brilliant strategy behind the creation of the MoonSwatch, a collaboration between Swatch and Omega that combines style, heritage, and affordability. Learn how this partnership has captured the hearts of watch enthusiasts and casual buyers alike, making it one of the smartest moves in recent years.
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Опубликовано:

23 июн 2024

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Комментарии : 40

@dsant2811 Месяц назад

Odd that you harped on the "price reduction" so much when the original msrp was $260. Even the ones with gold hands were sub $300. The only one close to $320 mrsp was the snoopy.

@Mr-Merchant. Месяц назад

I think there are a lot of young people and kids wearing Moon Swatches now. That in the future could buy Omegas, not to mind the boost in Speedmaster sales. I look at it as setting up the next generation of Omega owns, which brands have been having issue with. I don’t think it honestly cheapened the brand, if Rolex did it uses would be lapping it up oh wait they did and you did “TUDOR” and when you think of Omega you don’t think of the Moon swatch do you, no, you still think about the Speedmaster. The problem is a lot of watch snobs have money and are out of touch with average people and what they will spend on something, think back before you bought your first Luxury watch. Look at Tag with the original F1, it didn’t hurt Tag.

@lonewolfemcquade8133 Месяц назад

The Moonswatch is played the fk out. There's a new version everytime I turn around. If the Omega Speedmaster Professional design wasn't milked enough. Rolex would never do anything like the Moonswatch and let's face it they don't have to

@douglascheesman Месяц назад

Nah. I didn’t get it at all, thought this was a bad play. But then I saw a young kid who is in college, wants to graduate and go into finance and he loves watches. Can’t afford a Speedy, but he plans to buy one after he graduates. So, now I get it. It’s a brilliant play. They are letting us old dogs die off and guaranteeing that the next generation is going to want to own a Speedy.

@tizombie Месяц назад

I bought the MoonSwatch mission to the Moon THEN I bought a new Speedmaster Professional Moon watch. I bought the Scuba X Fifty Fathoms THEN a I bought a new Blancpain Fifty Fathoms. I doubt I’m the only person to do this. Genius marketing IMO.

@johnd-xd9sn Месяц назад

Very good point. The spillover effects were surely spread in many directions. I personally bought other watches when I picked up a MoonSwatch and I'm guessing I wasnt the only one who did this. The increased foot traffic into Swatch boutiques was an excellent strategy. And the inflection in Speedmaster coverage led me to buy an Omega Speedmaster...which I dont think I would have without the MoonSwatch publicity.

@MyCHEFiQ Месяц назад

Still saving up for that AP Royal Oak Offshore

@mosmarb Месяц назад

Same price as the other Moonswatches, with the exception of the Snoopy moonphases - maybe that was what you were using for price comparison and made you think there was a price cut?

@Tango_999 Месяц назад

I was a Rolex maxi > bought a MoonSwatch > 2 weeks later bought a Moon Watch.

@Honzo64 28 дней назад

and you could actually buy it bc it was available in the shop.

@NickABQQm Месяц назад

last month I went to kbbq place with my friend back at uni, among them there's 2 MoonSwatches and 1 Applewatch I take that a win as a Watch nerds.

@AndreaDoesYoga Месяц назад

🚀🌙 MoonSwatch really revolutionized the watch industry! 👏

@kpmcclellan Месяц назад

NO WAY does this diminish the value of Omega .... like a Miro Swatch ... come on this is a conversation for people who look at watches as a prestige item only ... bummer people think so ... it is a very good idea and wondeful, playful

@pedromgp Месяц назад

there was no price reduction, you confusing it with the msrp for the snoopy versions

@masterwatch Месяц назад

actually Christian makes a very good point.

@LouStewel-rd7po Месяц назад

You hardly said the word “right”. I knew that you were capable! Good job! and your content today was insightful and appreciated!

@codycurnutte9778 Месяц назад

I’ve seen one person in the wild with a moon swatch and at first I thought he was into watches and knowledgeable and got it for the novelty of it all. Nope I was wrong. That’s the only watch he wears and I genuinely think he thinks he bought something worthwhile. Don’t get me wrong the moon swatch has its place but none should ever only have just the moon swatch. You’re better off with just owning a gshock if you are going to own just one watch.

@SmurfPerfect 28 дней назад

Where’s Theo???

@padingarage9306 Месяц назад

Sell the Kith buy the moon

@jackblah5842 29 дней назад

I know a guy who can help you with that lisp

@jackblah5842 29 дней назад

I love to eat great meat... it's who I am.

@my0.02cents 22 дня назад

Wait till he finds put about modding. Dh gate cheap copy. Steal with real moonswatch face and movement. Guess what happens magic🎉

@samstraughan9054 Месяц назад

I see more Moonswatch's in the wild than I do Rolex....what other watch can one say that about?

@verynormalman Месяц назад

Short term gain......long term loss. These watches are total rubbish. The whole point of a quality watch, is that it will be with you forever. The fact that "people" are changing their view indicate how Americans can justify anything, if there's a short term gain. Long term destruction of brand values. I am sorry to say that Christian is starting to talk out of his MoonSwatch Uranus.

@user-wq5rz9uu2s 20 дней назад

you are making up a story and just throwing random numbers.

@John-wf5if Месяц назад

The MoonSwatch forever cheapened the brand of Omega and further cemented why Rolex will ALWAYS be Omegas daddy.

@russellis6993 Месяц назад

Oh dear 😅 … Rolex fan boy !?

@SuLu_B Месяц назад

😂

@pedromgp Месяц назад

bet this guy can't even afford a swatch

@John-wf5if Месяц назад

@@russellis6993 I own other brands, but in comparison to Omega, Rolex is clearly the better brand, and it makes the superior watches. Rolex >>> Omega.

@drkesrf Месяц назад

Omega is literally the 3rd biggest brand in the world for sales. Omega is doing just fine. They are not rolex competitors. Most of their watches are less expensive than rolex.