Why Your "Natural" Makeup Looks Unnatural (And How to Do it RIGHT!) 

Filters must be proving to be great for cosmetic companies by motivating influencers to use large volumes of product without looking bad because of the filter.

I think people don't realize that unless you have flawless skin, like you said, you can either cover everything and look unnatural OR cover less and look less perfect but natural. You can't have both. Great video!

I don’t get how girls can wear soooo muuuch foundation and then concealer, and then setting powder, and then bronzer, and then highlight. How do you expect that to look natural?! I’ve found that using liquid everything, blush, bronzer, highlight and using your fingers to apply it SPARINGLY is helpful in achieving a more natural look.

You are a real one for telling people this. A lot of young people truly don't realize this

Jenn, you are spot on again. I’m in my forties and the more I age, the less makeup I apply to get that « no makeup makeup » look. If I use too much, it has the opposite effect and makes me look older and caky. I really enjoyed this video.. Thank you for the great content. ❤

I use very very very minimal amount of everything on my daily makeup and yeah it looks like you wear nothing on camera but in real life everyone around me says how gorgeous I look. I also don't feel like another person when wearing natural makeup. I'm still me but a little bit well-put version of me lol.

I usually put a little foundation in the palm of my hand and "melt" it with a foundation brush! OFF-TOPIC: If possible, make a video about who dark lipstick would be suitable for!

I only wear foundation for special ocassions. In a daily basis is either a bb cream or some concealer. I have acne prone skin and my skin doesn't tolerate wearing foundation daily. My day to day makeup is concealer, translucent powder for my t-zone and undereye, cream and powder blush, brow gel, mascara and a lip oil. Some times I even skip the concealer. Also, I've seen a few tiktoks from people with acne, doing natural makeup looks for people with problematic skin. Not to cover it, but to still feel pretty and show the flaws in our skin, how to let the skin breathe while wearing makeup, since a thick layer of makeup actually makes the acne worse. Most of the tutorials for acne prone skin are to conceal the redness, pimples, etc. It's been nice and refreshing seeing people appreciating their skin for what it is.

Yes I've always done the "no makeup" makeup look ,before it was fashionable . I just put a small amount of product on at a time and only use a light, dewy foundation and I like to apply concealer by dabbing it in with my fingers but of course that depends on the type of concealer product being applied. I've always preferred a more natural skin finish ,even on a night out because I just can't stand the feel and look of heavy makeup on my skin. Yes I need the colour correcting under my eyes too. I just use fake tan under my eyes for the orange , then a green colour corrector on the reddish bit on the inner part of my under eyes and then top with a good concealer

You're lovely Jenn! Your personality and your knowledge make my day each time I see new video. :) it was long due that someone speaks up on reality vs online images, always paired with professional lighting and in most cases filters too. Even if we do make up indoors, using artificial light in our bathroom or elsewhere the impression once we get outside, will be very different. Daylight is cruel. What looks spotless on camera or indoors, may look quite the opposite outside. I agree entirely with you - amount and application are the key for natural appearance of make up outdoors. Since very few of us have perfect skin, there are few tricks to mimic it without risking that your face looks like cake fest once you step outside. First is Lisa Eldridge method - thin layers and aimed application, when needed, from center of the face (T zone) outwards. Keep it light handed, thin and well blended. Try translucent, BB, CC, tinted serum like textures instead of foundation. Light coverage, never full one - for face, lips, eyes. No harsh lines, soft, buffed application of shadow, blusher, lip stain or gloss, no matte or full coverage anything. Always moisturize and, if needed, use primer that suits your skin's needs. Exfoliate if regularly, make up will look more natural, not patchy and will last longer. Opt for satiny, natural or dewy finish instead of flat matte one. Try to use your fingers for application of foundation like product, instead of blenders and blushes. With warmth of the fingers and thin layering, adding product gradually and blending it, massaging it into the skin - the results will be way more natural. If you have things to cover, do Lisa's pin point technique - tiny brush and concealer only where needed, not heavy foundation all over the face. It will look much better and more natural. Finally, use magnifying mirror for make up application - if your skin looks good enough in magnifying mirror, it'll look perfect in person. XOXO Stay well everyone!

Love this and thank you! It's all more more more and that's not "no makeup or natural" .. and I've noticed that makeup artists as opposed to influencers have such a light touch/hand which makes such a huge difference ❤

That makes so much sense! And is also less wasteful. I also used to shy away from makeup, because colors that look natural on others, just look too dark or rich on me. Turns out I'm a light spring.

Jenn your literally glowing! I love your hair and this makeup style!! 💗💗💗 As for the video it's amazing as always! They're always so insightful!

If you want a "no makeup," makeup look, just use skin tint in very little amounts.

Love this. I’ve never worn much makeup but I do love my quick daily routine. Only thing I’d add to video is brows. A good, minimal brow really adds a lot to the natural look.

Thank you! Too much is actually TOOO MUCH for me! I have had a hard time going into a store and asking for someone "who's job is trying to sell me something" to listen to my needs and actually answer my questions and find the CORRECT COLOR FOR ME. I have given the wrong color of foundation in stores more often than I have managed to color match myself! Grrrrr.... I now put foundation on the back of my hand before blending onto my face with a killer brush. You are really great with your tutorials!

Love your long hair and all your amazing knowledge!

I agree Jen!

Love the tips 💖 I like how minimum makeup looks on me and others

I've managed throughout the years to stop wearing foundation because I seriously couldn't find absolutely any that suits my skin texture and I decided to embrace my skin as it is! Best decision ever, I feel so confident now, even if I have breakouts every month (thanks, period), I only apply a little bit of concealer and I feel more comfortable than when I used tonwear foundation. I do love the way other people look with foundation, but I understood that it's not for me and it's okay!

Your channel is sooooo helpful! Thank you so much for your work! 😘😘😘

You are beautiful! Thank you, Jenn! 🥰

I think it’s great Jenn! Wonderful video as always.

Very helpful Video, thank you ❤

Lovely Jenn, great video😃😍

Real talk. Thanks babe!

Thanks for The great video❤. You look amazing 😍!

Love it!!!

I just found your channel and it has been so helpful for me. I have been putting a lot of the trucks you talk about to use and my look has really improved. Thank you and please never stop making these videos lol.

thank you Jenn

Excellent. I’ll review this video again to refine my makeup application.

best video ever

VERY informative & I agree - first time viewer here & I absolutely subscribed 😄

Great point about what “natural” looks like IRL vs on camera. Thank you!

Super helpful demo! ❤

Good video as usual. Your hair is very pretty. Also you look so cute even before the makeup! ♡♡♡♡♡

I replace my makeup in moustring and aloe vera 15 years ago. I have scar acna but still look good and fresh. Makeup give oli and havy skin.

Yes! They use so much foundation they look like a prepped canvas and then have to add color back in to look like a living, breathing human 😵‍💫. I love playing with make up and different colors for blush and eye shadow but day to day I lean towards a natural finish to the skin, rarely contour but always a little blush because I love my high cheek bones. I also really hate that everyone seems to contour the same way. What’s the point, our faces are not shaped the same, we don’t all have the same bone structure to emphasize or work with 🤷🏼‍♀️. Rant over. Maybe

You have helped me really pull together my look with simple adjustment’s, it’s amazing. I am hoping for a video on texture because as you say, despite seeing so many videos, your approach has helped me like no other. A beauty scientist with style. ❤

Hello, Thank You so much for a video Jenn, it's helpful! And You're looking cute☺️💖💕

1:06 this is why I freaking adore your channel. Lol analytical & critical thinking… about fun things. 😊 love this already.

This video was so validating - this is all stuff I've learned through trial and error lol. It's all about balancing priorities: even skin tone vs. natural looking texture. I wonder if you would be open to doing a video on makeup for big ol cheeks? Lol my cheeks have a lot of visual weight on my face so I'm trying to figure out how to balance them out visually with the rest of my features.

Great video 😊

Can you make a video explaining why some people look good with blush and others (like me) do not. And it is not just a question of amount/application. Does it have to do with how much blank "space" you have in your face?

I think sometimes they look ok in photographs, but in real life it looks pretty nutty. Sometimes a person with beautiful skin cakes on layers and layers to end up pretty much how they started! 😅 They could have just put on the eye makeup and lipstick and been good to go.

Even better is to use the method of foundation application you showed for the left side, THEN do concealer/corrector in the same way. You naturally have less to correct after a very light base layer and you will most likely use even less product. And also applying product in more natural light close to a window :)

Oh My Goth🧛🏻‍♀️! This thumbnail is pure gold😆. As a MUA who' s working today🙄, I can' t wait to disappear at lunch time and watch it😎. 🧛🏻‍♀️🖤

Love you hair! Did you get it cut recently?

So true, the amount of product in a lot of these tutorials is ridiculous. I tend to go for the more natural look but it's still def not the "no makeup" look in my case due to circumstances... The only foundation that matches my needs and stays on is on the heavier side (EL double wear) and in addition I'm absolutely lazy to clean brushes and beauty blenders. I would only apply a cream product with a tool if I cleaned it after every single use but ain't nobody got time for that, so I just slap the foundation and concealer on with my fingers, at least they're always clean 😂

Can I ask what liquid blush was that? Even with your crazy application, the color was very pretty 😊

Whatever happened to applying foundation with your fingers, btw? I basically stopped using foundation, after my teenaged acne subsided in the early '00s and have only recently developed an interest in using more than mascara, eyebrow pencil and lipgloss again. Lol. Talk about a natural look. Is there really an advantage to using a beauty blender or brush? I'm not crazy about the idea of them soaking up half the product and then becoming a breeding ground for bacteria. They just seem incredibly unhygienic to me. And yes...I see girls with very carefully done make up occasionally and it never looks 'natural' in daylight. It's a 'look' of course and to each their own. But it's incredibly hard to achieve an even, flawless look and still having it look like actual skin.

I'm so glad I've found your channel. You're making so much sense (first one I've watched was the one about high and low facial weight) and I really appreciate your knowledge and thoroughness. May I ask, if I'm seeing correctly, did you put your blush (or is it a bronzer?) also over your nose and quite high, so it's almost "touching" your eyes? It looks so beautiful, fresh and natural...if that's what you did.🤔 Nevertheless, may I ask how do you decide how high blush should go? If I'm not mistaken, it's called "sun-kissed"/"drunk blush"...? Thank you for being so informative. Greetings from Croatia

I have a bit of the opposite problem 😅 my makeup looks amazing in person but I have no selfies in my cameraroll because my makeup doesn't even show up on camera and I feel weird looking so plain on a picture

If you want to look natural don't use makeup, or use the very minimum. I like makeup but i always build up and start sparecly.

Lol, Jenn, I clicked on this video because it’s you 👍

@HannahLouisePoston does wonderful videos illustrating how less is more. Love your videos too!

For me, the problem is most of the influencers I see is small faced blonde girls. And again most of them have dry skin. But I am a brunette girl with light olive skin also I've got a complexion skin. When I want to do clean girl make up it looks so oily on me and my face look shallow bc it needs color. HOWEVER when I apply to my t-zone a mattfying powder and add some coloring it doesn't look like a clean girl or no make up make up look. What can I do, I really need some helpppppppp

I look extra natural for work (loose mineral powder, blush, and eyebrows) and natural for parties (add corrector o liquid base under the powder) Mostly because I dont know how to contour, always seems I have dirt on the face 😅

Can you do makeup idea for average indian skin and facial features. Not like asiwarya rai or Deepika indian look but for natural skin and for layman

I have never understood the point of a beauty blender as it always seems like it soaks up most of whatever you’re putting on your face and it just looks gross after use. The very point of a sponge is to absurd liquid, so it’s taking product off your face.

I love how everyone in the comments took this video as a free-for-all to shit on people who wear full coverage makeup.

The other day I realized I use concealer in way too many places, out of denial that I should be using foundation. I think?