Will ONDC KILL Zomato & Swiggy? : Business case study 

India will actually end up being a role model for open and non-monopolistic digital networks once ONDC becomes a reality.

Ha testing jari hai ,,,

there is always skepticism about new things from industrial revolution to ai. npci through upi and rupay has indeed ended payment duopoly of mastercard and visa in india additionally it also facilitated new startups like paytm mojo razor pay etc to conduct transactions easier. ondc will sure bring an environment for newer startups to thrive on.

@@venkipondi62 When a Government sponsors an Open Network (Which only it can), it supports the fabric. Your are right that on an Open Network the best provider wins. Whether it is a super aggregator, that is a business for profit, or a smaller participant who is incentivized and motivated to become better vis a vis a super aggregator. There will be providers who would not be able to survive. Yes. This is the true nature of what is about to come.

imo, upi was the best thing, even though crticised by may at that moment🇮🇳🇮🇳

Yes, most customers are looking these points.

I think these problems will be solved by sellers or e-commerce or logistics platforms only. Bcz ondc just an open network platform.

There are going to be huge huge trust issues. Kon seller h, kaha se maal bech ke kaha chala gya, or maal customer tk ni pohcha, if all these things aren't paid attention to, it'll be a failure.

But eventually the platform will get saturated with reviews & e commerce support to hold the platform. Like people ordering things from Instagram just for the quality & service.

Same problems exist on Flipkart and Amazon as well. They solve themselves along the way. Even Amazon and Flipkart depend on our ratings for product and seller!

Wonderful explanation

I would love to know more about your thoughts if you you would please?❤

Bro i have to submit my case study on this topic in clg pls help me bro

हाँ ज्यादा खबरें भी नहीं है पर कुछ महीने पहले से ही काम चल रहा है । economic times ने cover किया है इसे । Nandan Nilekani यह व्यक्ति मार्गदर्शन कर रहा है ।

It can be & should be way way bigger than UPI

These type of things don't need much hype , if they work as intended , they'll just become popular

@@SwarajSahu yeah 😂

India's biggest marketeer is its PM. Leave the marketing to him. The moment it is ready, look for ONDC in his speeches and see the magic. He did the same with UPI and marketed it as BHIM.

yeah government can provides only platform ..in the end small retailers had to do what is good for them ..if they cant provide even a good packaging ...then they should get die...

Explained it well..

Sure, but competition will make it okay.

Of late, even Amazon is proving inefficient. Products for replacement are not collected from customers. We are left with unwanted stuff. And nowhere to go and complain!

Ya thats what I was thinking

True

Absolutely

yes thats the main reason flipkart amazon are the king in this market

exactly.. I am only going to order from Amazon or Flipkart even if paying some extra amount since their customer experience is very much better

Totally spot on. The nationalistic side of this is not going to help also, mixing business and political goals plus government interventions = big mess

UPI came from Modi govt. in 2016. Please check your facts. Give some credit to Modi govt. Without demo, people would not have adopted UPI and similar digital payment systems.

@@srinisbir8781 I have closely worked with people who built UPI from ground up. It was initiated by Nandan sir and later went to govt/RBI for approval. I thank Modi for branding the UPI and urging people to adopt. But it was brain child of Nandan

All I am saying is that don't give even a slight attribution of the digital growth in India to UPA. UPA, especially MMS, did nothing to prop up digital growth.

@@srinisbir8781 True, Nandan sir did a great blunder by contesting from Congress. But he is a true nationalist that’s why Modi is supporting all of his societal projects

Superb said

Yes I get it

When the same product can be given at cheaper rate then it’s the deal. Suppose same books is being sold by two. The cheaper book will win

Nope, india is very price sensitive not quality sensitive, huge population lives under financial pressure

@@S7poetry not books, if suppose you're given two choices between 50 inch tv, which will you prefer? one is 25,000/- has 3000 reviews at 4 stars (has some negative reviews of 1 star at 20%) another is listed at 35,000/- has 1000 reviews at 4.5 stars (has only 50-60 negative reviews, and that also on petty things) I personally would prefer the 2nd option as it feels quality product to me and it has greater chance of sustainability and that extra 10000 on that product would worth it according to me. this is the mentality of like 20-30% buyers, 2-5% of buyers are always in for price whichever cost the most will be good, and the rest 60-70% is our general price sensitive population which buys only the cheap

But if you look at the bigger side.. there is a huge chunk of indians including myself who would rather try a product just because it is cheap.

Modi government is the one which brought UPI. You are probably confusing UPI with RuPay, which was brought in 2013 by UPA govt. Give credit to Modi govt. when it deserves.

@@srinisbir8781 by government I meant current government (BJP government) :)

​@@srinisbir8781 did he say it was the congress govt who launched UPI? What are you trying to say here? Why did you want him to mention "Modi govt." instead of just govt?

The state-run comparison site has overwhelmingly more advantages than disadvantages. Here are two solutions for two possible problems: 1. The Indian government must pass a law that forces companies to price their products on the basis of ‘Cost+Profit’: this will prohibit big players form selling unprofitable products in order to drive out small competitors, then dominate the market and massively increase prices. 2. The Indian government must pass a law that forces app and websites to have a ‘Filter’ feature: this way a user chooses what comes first and not the provider. Respect from Macca 🤷‍♂️♥️🇸🇦 Also, I think a new class of retailers will be born. They will be above scammers and below Amazon and Walmart. Their advantage is that they will have prices and quality above scammers and below Amazon and Walmart. Their disadvantage will be their inability to serve huge customers and quality inconsistency. This happens becuase they are a one-man entity. This class is unable to kill Amazon and Walmart but will carve out the biggest share of the Indian retail market.

what about local vendors and monopoly uske baare me to sochna nai hai ek to mc flipkart ke owner ne sell kar diya flpikart

​@@KBS_arwould love to know more about your insights and idea's if you have any❤

@@KBS_ar The reality being India already has a Competition Act and Competition Commission of India in order to prevent such predatory pricing by the big players that cause harm to the local industries. However, the principal problem with this is the fact that it becomes really difficult for anyone to prove the direct problems caused by such predatory pricing because the impact is not correlated on a one-to-one basis. Further more, even if such impact is quantifiable, the current state and efficiency of the judiciary means that the small business owners who actually are hurt by these strategies will never have sufficient sustained cash flows to fight out the big players. This is one of the things that government must solve. ONDC is an absolutely brilliant initiative that if implemented right can catapult India ahead of the rest of the world in this space.

it isn't even started yet, it's like an APP where users will tell about the bugs, govt. will fix it.

@@shivam_nagar69 Bugs are fine. Fraud isn't. Remember the early days of Flipkart and Amazon and how people got stones in Phone packets?

​@@Otosama420 if ondc will recommend the nearest shop and put the address of the seller something like linking aadhar card , it can be solved easily.

@@vyzxyz6477 what about price? If nearest store has more price means

@@rockfire3290 that's not the purpose of ONDC. It's upto you what you buy. Ondc will just be an open network. Think of a catalog or a yellow-pages book for your city. ONDC will have a list of all sellers serving your area and what products they sell. 3rd Party apps can then use this network and show you the products that you want to buy. They can do the fraud prevention and quality checking stuff.

How to be Liberandu😂:- ● Pursue Arts course because of not getting good scores in 10th ● Unrealistic opinions ● Considering Industrialist and Businessman as "Evil" ● Following Druv rathee, kunal kamra and kanhaiya kumar ●protest against development of India

@@batfleck897 changing their Name to ' berozgar' and fighting on twitter all day 😂.

@Md Inshallah Rasgullah Andhnamazi , Madraschap 😂

@Md Inshallah Rasgullah So you are left wala

There were several articles on us newspapers, some Indian channels that India will take atleast 10 years to vaccinate whole population

Very good idea

@@surge5240 Thx 😊

Agreed👍

@@devashishsinghgarbyal803 😂😂😂

@@devashishsinghgarbyal803 BJP already has the government in Goa and Karnataka... That's close to 1/3rd of South India for you ..

@@devashishsinghgarbyal803 growing presence of bjp in Telangana will become second state to conquer . Hope next 10 year bjp make government in Tamil Nadu also

@@devashishsinghgarbyal803 yes Congress ruled continuously ruled 30 years up then up people are littreate when they vote for bjp they become illetraratre this is liberaandu logic .

@@devashishsinghgarbyal803 bjp already formed government in Karnataka in early 90 s . Karnataka people are illetraratre .

@Harshit Jain exactly, Indians are good at pure software and hence UPI is a success, but ONDC involves supply chain management and logistics. We are bad at creating hardware and needed infrastructure. I have doubt about success of ONDC

Bhai what I understand that ONDC is just a backend software who needs a interface like UPI who needs Amazon pay to interact so what I think is the service provided by Amazon will be same until you choose only Amazon's logistics and seller also have option to choose their delivery Partner BUT on the rest cases responsibility will be messed up

Valid points. I feel just like UPI it will take some years to mature. But once it does ecommerce will flying on boosters

@@hrishijagadees1234 highly doubt that, I think it is too ambitious like demonetization and would likely result in a failure too.

@@millennialmind9507 correct, in case of UPI, govt only has to cooperate with 20-30 banks and only one product- money. But in ONDC, there is lakhs(if not crores) of sellers and tens of crores of product.

Agreed

What is "Unethical Data"? Why shouldn't a company that has hired talent all around the world to become competitive in every country gather data on its customers to provide them with better services while earning a profit? Data is for everybody. Today it is being exploited by tech giants like Amazon and Flipkart. Maybe in the future every shop will gather data on its customers, give targeted messages to the customers phones and even gather data through a spyware app installed within their customer smartphones that is approved by the customer itself. In the past, when every person in the neighborhood knew the preferences, activities and personal life of every other person in that area, nobody would mind. Now one small bit of data is stored in a data center about a harmless ad click and everyone loses their minds. You want to protect your privacy, get VPN. The vast majority gives a rat's ass about privacy because it saves time to search for things they want.

@@Fastest_Animal Unethically sourced, used, or sold data is a problem that cannot be solved via VPN. Neither I nor this video are talking about data privacy - that is an different topic entirely. This is a hard topic to conceptualize. Buying from a seller like Amazon can seem like a good thing to a consumer. As demonstrated in this video we watched, Amazon was able to provide a platform for businesses to get sales that they otherwise probably wouldn't without using the platform. But by using the platform, Amazon figures out where the consumer money in that industry is spent. Then Amazon is able to put small to medium sized businesses out of business by capitalizing on that sweet spot and their economies of scale. Over short periods, this may save consumers money. Certainly a good thing, right? But over long periods, it tends to create monopolistic environments where a company like Amazon can start raising prices in industries that they've gained control of on their platform. This may not only cause price inflation to consumers, but it tends to stagnate innovation. So product improvements slow down because it is not required to drive sales. In other ares of human society, like many governments around the world, this type of behavior would be considered a conflict of interest, unethical. Depending on the government, this could be a cause for dismissal or even criminal action. The difficulty we have here though is not inherently the act of collecting data nor the act of offering similar products at lower costs. These are important pillars of most economic systems. The challenge with legislating data, compared to a conflict of interest in government, is that it is hard to write legislation that doesn't hamper ethically sourced, used, and so on data that does drive innovation, improve society, and make our world better. I like the solution that was presented in this video because it bypasses having to write incredibly difficult legislation and empowers consumers to make their own personal decisions on purchases while also mitigating the monopolistic impacts of platforms like Amazon. I don't want to see Amazon (and other platform giants) go out of business, I just want to see them fairly compete with small to medium sized businesses as well. The barriers to entry for industries around the world seem to be rising faster than wages. If our societies can take action to lower the barriers of entry into markets, it will increase innovation and generally improve quality of life for everyone.

Indian government is planning to introduce PDPB

Thanks alot :)

exactly, as it is govt backed project, we may see some subsidies to actually put the ONDC model in action

Truly said man!! Whatever may be the inconsistencies within the Modi government, nobody can deny his zeal to work & to bring new reforms in the country!!

Even UPI wasn't recognized by Indians at the beginning but now most of countries accepted UPI

i'm not so sure about standing their ground. Just look at farmer laws

@@jojosoni bro you can’t compare farm laws to every thing protecting a country is not an easy deal that protest was becoming a threat to national security .You can’t deny that a lot of bold steps were taken during modi’s tenure.

@@jojosoni The initial comment is "if there is any .....". farm laws were in a deadlock, no other party would take such huge political risk.

E commerce will expand naturally either govt push or not consumer are always tends to convenient way.

@@zrupeshkumar6502 yep, They'll just follow the dumping policy like China does and Jio did as well.

Abdul Puncturewala

*Correction - After 30 years we can see All things become true.... Market is Captured by All foreign Companies

@@Hritik_Patel__ Nope it isn’t which sector is captured by foreign companies?? Automobiles?? FMCG? Banking?? Aviation??Mining?Retail?? Name a single sector instead of giving baseless arguments

@@alfredeinstein1742 It’s a pretty valid comparison

@@alfredeinstein1742 So what all Indian companies are being acquired or what??

@@alfredeinstein1742 TCS and Reliance have acquired more companies than Walmart

The state-run comparison site has overwhelmingly more advantages than disadvantages. Here are two solutions for two possible problems: 1. The Indian government must pass a law that forces companies to price their products on the basis of ‘Cost+Profit’: this will prohibit big players form selling unprofitable products in order to drive out small competitors, then dominate the market and massively increase prices. 2. The Indian government must pass a law that forces app and websites to have a ‘Filter’ feature: this way a user chooses what comes first and not the provider. Respect from Macca 🤷‍♂️♥️🇸🇦 Also, I predict a new class of Indian retailers will be born. They will be above scammers and below Amazon and Walmart in terms of service quality and price. Their disadvantage will be service quality inconsistency and inability to serve many customers. This happens becuase they are a one-man entity. They will market themsleves as ‘ethical individuals’ sort of ‘trust me bro’.

@@KBS_ar you are taking like dictator Indian govt regulates only upto certain extent not to the extent were it kills customers rights and convenience which will only kill business

India is the trailblazer here with ONDC and indeed can enable beyond Desh. All Emerging Markets will benefit from it if delivered well

I start with $2,500 at May 15 and I'm almost at $21k now! all thanks to Patricia

Congratulations that is a real success story in my opinion. Success because you didnt allow the amount to determine whether or not you would jump in. Good job. See you at the 100k meet and greet.

I'm at 1.25k now!

Do you sell high and buy low ? Or do you hold? I need tips

@Graham Stephan How do you research to know which one to buy. I'm a beginner and still trying to figure this out.

Supper bro maybe this will work

ONDC is going to be a scammers heaven place, a true shit place. Fir krte rehna complaint, mera ye product kharab aya and seller meri sunn nahi raha. Government to waise bhi bohot sunti he 🤣

@@Ashutosh_0 hmm plus startup bhi bematlab lapete jayenge

It's gonna face issue on the validity of the product The delivery services where others can't reach would be facilitated with post office And next is how are they gonna stop the scammers India is full of scammers Everyone knows that So how will they stop it ? 😂 Idea is great but not applicable Or we need a miracle from them And it's not a movie so I think nothing much is gonna happen

@@zendark5356 wahi na yara. Ye saab retail oriented delivery focused startups (which are trying to make our life easier with affordable rates) lapte jayenge. And usme hamara hi nuksan he

@@qad951 Yes

Not really. many small retailers don't go on Amazon or Flipkart etc because marketplaces makes it harder for small retailers to sustain with their own proxy sellers and other marketing strategies tailored based on the data aggregated from buyers on their platform which are not a cup of tea of our local retailers and they lose visibility after a while. It benefits customers but local businessmen are losing business. Flipkart and Amazon are basically stealing away the ideas of products from best selling brands and launch products through their proxy brands and sell and earn huge revenue and killing the original product. That's why many sellers complained about this malpractice where they do all the work to make a quality product and become a best selling product in category and after a while these marketplaces takeover that traffic by launching their copies of these products with all the data in their hand to capitalise and kill competition.. Not just in India, but also in other countries. In US, sustainable shoes brand All birds also faced same issue with Amazon where their best selling Merino wool shoes and tree based material shoes are copied by Amazon and launched with deep discounts.

And also, Being of age and how to manage the sequence of returns in those early periods is what seems quite scary in the current market. The market is never a loser in the twenty year cycle, but the 2000s decade scenario scares me and could really disrupt my retirement. When you're no longer accumulating but withdrawing, it's hard to be anything but cautious.

The pandemic really taught people the importance of multiple streams of income. Unfortunately, having a job doesn't guarantee 100% security, rather having different investments is the real deal.

@@jachikeonwuka3824 That's true, I believe that the secret to financial stability is having the right investment ideas to enable you earn more money. But for now, investors getting started can feel overwhelming. Risk loom large and complicated, unfamiliar financial jargons can be intimidating.

Some investors look to their investments as a source of income while others use it as a means to grow or preserve their wealth.

Also, It is mostly disastrous for newbies or anyone who doesn't adhere to a well thought-out strategy and over all, a professional broker.