The Power of your Mindset, De-stigmatizing Therapy, Effective Brand Storytelling & Why Traditional Marketing No Longer Works!
Jake Karls is co-founder & rainmaker of Mid-Day Squares, Forbes 30 under 30, EY entrepreneur of the year finalist 2024, and the only guy I’ve seen post videos of him dancing with customers & partners on LinkedIn.
Jake is the epitome of how building a personal brand, leading with authenticity and vulnerability is a powerful way brands and brand founders can connect with consumers. We dived into effective storytelling for brands, why traditional marketing no longer works and explored Jake’s journey from being lost and without direction, to joining Mid-Day squares, selling over 40 Million Bars of Chocolate and the highs and lows throughout that journey.
Covered in the Episode:
- The power & importance of your mindset & self awareness.
- WTH is a rainmaker? And why do we need more of them in businesses?
- De-stigmatizing therapy, and what Jakes gained from it.
- What led to Jake needing to make a change in his life.
- What are "birthday cake moments" and why you shouldn't chase them
- Effective storytelling for brands.
- Selling more chocolate bars than the population of Canada: what drove Mid-Day Squares success.
- The truth about entrepreneurship: how to navigate the ups and downs.
- How to build deep relationships, in life and in business.
- Why old marketing tactics don't work.
- The moments Jake knew Mid-Day Squares was working
+ so much more.
🎧🎥
Listen on Spotify: tinyurl.com/Bi...
Listen on Apple: tinyurl.com/Bi...
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19 сен 2024
