Your products and service aren't unique. So what is? 

Right now, there are 8.1 billion people living on this planet.
They are producing 101.3 trillion dollars of economic value.
And on average those people are living for around 71 and a bit years.
Here are some more numbers before I make my big point.
There are over 580 million entrepreneurs hustling around the world right now.
And close to 350 million companies.
And 90% of those are small businesses.
And 50% of those small businesses started at home.
With mind-boggling statistics like these, it’s extremely unlikely that the business you’ve built, the product you’ve developed or the idea you’ve had is unique.
Yet we’re all asked to define our point of difference.
A point of difference in a crowded world with billions of people, ideas and businesses.
That’s a hard ask.
So let's take a look at that.