Khyber Pakhtunkhwa Culture & Tourism Authority (KPCTA) is a government organization and is dedicated to develop the potential of Khyber Pakhtunkhwa in Pakistan as a tourist friendly destination. KPCTA seeks to make the province’s culture accessible & understandable to a diverse public to foster a sense of identity, place & pride for the people. Our mission is to provide an enabling environment for the economic growth of the tourism sector in Khyber Pakhtunkhwa, through the formulation & administration of policies & plans to regulate the tourism sectors. KPCTA aims to make KP as the most preferred tourist destination & has been assigned to promote the culture & develop the tourism industry of the province by involving both the private & public sectors, fully protect and preserve the culture, arts, heritage both tangible & intangible, traditions, environment & biodiversity of the province & to develop the socio-economic conditions of the people and areas having potential.