The job where I'm trying to apply to doesn't want me to use notes to correct grammar, and they gave a pretty vague instruction too, like, using a different colored font to type the edited text or typing it under the paragraph. Does this mean i could just duplicate the whole paragraph below but replace the wrong grammars with the edited one in another color? Sorry if it sounds confusing
That pretty confusing. Not sure I understand typing it under the paragraph, but I think if you're doing line edits in the doc, you might be able to get away with changing the font color and using strikethrough text for cuts, and directly writing in the doc for correct grammar. That's what I would do anyways.
Great tips man. I loved the "going deeper into search intent by asking why and looking at other studies" as well as using chatgpt to flesh out search intent in more detail". And then figuring out smart automations to do all this through tools like airtable, zapier, and chatgpt or openai api is probably the future of quality content creation. Really loved this episode. Great job.
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I love your channel! It's great listening to high level experts in the industry share their stories, processes, and philosophies. Thanks for putting this together. 💚
@@thecontentstudioofficial she outsources so much of her bylined work to talented writers at subpar rates and takes credit for it so shamelessly lol. for someone so experienced in the industry you'd expect a respectable pay to subcontractors but nope.
@@thecontentstudioofficial truth is, it was never an option for a converting copy :) it just we have evidence now that this spoon-feeding approach doesn't work.
I'd say it really depends on what the full piece looks like, but with nothing to go on but the headline, I might say something like: "What if you lost everything? Your customer's emails, their credit card numbers, addresses, personal information... Everything, poof, kaput, all gone. What would you do? Would you even know where to start? Now imagine the angry customer emails. Their credit cards, stolen, phone numbers, leaked, and everything you've ever worked for...lost. Do I have your attention?" This framework uses the first two parts of the problem, agitation, solution copywriting framework. Notice how I set the stage? I want the reader to start by feeling powerless. That's the problem. Then I want them to anticipate the full consequences of being powerless, and more importantly, clueless, because they weren't aware of cybersecurity. You want to show them why it's important. Without that show, a lot of people might default to something like... "Every year X% of small businesses are hacked. They lose their customers' credit cards, emails, and put anyone who's ever done business with them at risk for identity theft. This means they could lose..." Might still be ok, but it doesn't make the impact personal. Very little about that jumps off the page. There are no stakes so it doesn't feel important. My example goes on the dramatic side, but there's a middle ground in there somewhere.
@@TommyWalker1 No, on the contrary, your examples are what small business owners need right now to understand the importance of cybersecurity. Thank you so much for taking the time out to post a detailed reply here.
The point about Rand vs. Rand's audience is so good. I definitely noticed I used to have a problem of thinking/worrying too much about what industry peers and influencers would think of my content instead of focusing on our actual customers/audience, who know way less than the industry thought leaders. A lot of the industry leaders love to criticize "basic" content, but often it's what the real customer needs!
We think it really depends on the piece! Not everything has frequently asked questions, but for those that do, an FAQ section should be easily accessible
I also do prompts about the reader's goal outcome and product marketing tie-ins. And while this isn't necessarily "research" so much as planning, but I also include in the brief how the piece will be promoted and repurposed so we can plan for it while creating the actual content. For example, if I know we'll be remixing the blog post into Twitter threads, I'll highlight the starting points for those in a specified color in the draft so they can easily be referenced / found during promotion.
I LOVE the point about AI being a disability accommodation! Yes Alaura! This is such an important point - I've been using AI to help me break down tasks and manage executive dysfunction, to help me write emails when I need to "mask" in them, and troubleshoot overwhelm.
Thanks for the great comment, Brittany! It's something many neurotypical people take for granted, but for neurodivergent folks, communication can be a true challenge if our cognitive "spoons" (ie, mental energy) are too low to process our thoughts into words. In those cases, AI can literally act as a "backup brain."
They implemented most of the changes Ryan suggested and saw massive lifts in the major metrics; including time on page, lower bounce rates, and higher CTRs. Truly an impressive case study!
