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Selling to a technical audience is tough.
Selling to technical executives, now that's a level of complexity most people can't handle.
Fortunately, Rebecca Reynoso knows a thing or two about engaging technical audiences.
At G2 , she built a guest blogging program that maintained steady traffic of 550k yearly sessions. It was because her editorial guidelines and strategy that helped subject matter experts have a unique, yet unified voice.
Today, she works for Salesforce as the managing editor at MuleSoft, a software company that provides tools for integrating applications, data, and devices. MuleSoft's typical readers are Developers, CIOs, CTOs, and IT decision-makers, all who prefer content that is accurate and to the point.
In our conversation, Rebecca and I will discuss:
👉 The difference between speaking to a technical audience (including C-excs) vs. everyone else
👉 How to make engaging technical content
👉 Steps to take to help non-writers more readable
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About The Content Studio
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The Content Studio is a consultancy for Fortune 1,000 companies and B2B SaaS startups. We build content marketing functions within organizations or work with Sr. level leads, directors, and VPs to improve existing programs.
In addition to consulting, The Content Studio creates regular programming and educational courses to help content leads improve their skills.
👉 Automation 101: An introduction to the fundamentals of automation and optimizing workflows. thecontentstud...
👉 The Cutting Room: Live edits with industry-leading content marketers:
thecontentstud...
👉 The Studio Insider newsletter: A free weekly newsletter on content marketing strategy, news, trends, and resources: thecontentstud...
The Content Studio was founded by Tommy Walker, formerly the first marketing hire at Shopify Plus and Global Editor-in-Chief at QuickBooks. His work has directly influenced over 9 figures worth of revenue and has subtly pushed the content marketing space forward over the past 16 years.
Follow along on social:
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Twitter:
/ tommyismyname
Linkedin:
/ tommyismyname
15 авг 2024
