She published 700+ blog posts in a year.
40% of them ranked between 1-4 for their target keywords.
Traffic increased by 937%, and get this...all without AI.
Meet Lauren Funaro.
She's the head of content at Scribe, a fast-growing startup that's saving companies 20+ hours a month by simplifying their documentation process.
From 2022 - 2023, she, 2 full-time employees, and a small group of freelancers increased traffic from 8k - 70k / month with nothing but a smart strategy, streamlined processes, and a lot of hard work.
𝗜𝗻 𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻, 𝗟𝗮𝘂𝗿𝗲𝗻 𝗮𝗻𝗱 𝗜 𝘄𝗶𝗹𝗹 𝗱𝗶𝘀𝗰𝘂𝘀𝘀:
• The processes and tool stack her team used to create quality content at scale
• Her management process for working with freelancers
• How shifting her mindset around keywords led to a 1,100% increase in paid sign-ups from search
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About The Content Studio
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The Content Studio is a consultancy for Fortune 1,000 companies and B2B SaaS startups. We build content marketing functions within organizations or work with Sr. level leads, directors, and VPs to improve existing programs.
In addition to consulting, The Content Studio creates regular programming and educational courses to help content leads improve their skills.
👉 Automation 101: An introduction to the fundamentals of automation and optimizing workflows. thecontentstud...
👉 The Cutting Room: Live edits with industry-leading content marketers:
thecontentstud...
👉 The Studio Insider newsletter: A free weekly newsletter on content marketing strategy, news, trends, and resources: thecontentstud...
The Content Studio was founded by Tommy Walker, formerly the first marketing hire at Shopify Plus and Global Editor-in-Chief at QuickBooks. His work has directly influenced over 9 figures worth of revenue and has subtly pushed the content marketing space forward over the past 16 years.
Follow along on social:
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Twitter:
Twittter.com/t...
Linkedin:
/ tommyismyname
10 сен 2024
