Brian Dean of Backlinko has inspired an entire generation of online marketers.
His method, "The Skyscraper Technique" has been shared widely over the last 10 years, and has single-handedly influenced how many of us approach the work.
The idea is that we look at all of the search results, create something 100x better than everyone else, and get more links.
But did we misunderstand what the endgame was?
I know I did.
Here are a few of our favorite quotable moments:
When I was in the trenches with Backlinko, I saw creating content as one giant step[...] and I realized, no, you can break it down.
The idea [behind the skyscraper technique] wasn't 'you look at the SERPs, you create something better, and you rank higher,' cause that's just not the case.
Upwork is an amazing, untapped resource, for freelance writing in my opinion.
There was a LOT in this episode I wasn't expecting to hear, but boy, am I glad we took the time to do it.
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About The Content Studio
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The Content Studio is a consultancy for Fortune 1,000 companies and B2B SaaS startups. We build content marketing functions within organizations or work with Sr. level leads, directors, and VPs to improve existing programs.
In addition to consulting, The Content Studio creates regular programming and educational courses to help content leads improve their skills.
👉 Automation 101: An introduction to the fundamentals of automation and optimizing workflows. thecontentstudio.com/automati...
👉 The Cutting Room: Live edits with industry-leading content marketers:
thecontentstudio.com/the-cutt...
👉 The Studio Insider newsletter: A free weekly newsletter on content marketing strategy, news, trends, and resources: thecontentstudio.com/studio-i...
The Content Studio was founded by Tommy Walker, formerly the first marketing hire at Shopify Plus and Global Editor-in-Chief at QuickBooks. His work has directly influenced over 9 figures worth of revenue and has subtly pushed the content marketing space forward over the past 16 years.
Follow along on social:
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Linkedin:
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16 мар 2023
