It has been this way since the 60s and the financial element is not even the dark side of what they do. We really need to oust these people or take back charge of music somehow. They get their way with everything eventually, like Spotify and Tiktok for example. Hideous people who intentionally poisoned society with bad influences.
Jon is insanely talented. Whenever I come across a (the making of) video, regardless of me seeing them so many times, will sit down and watch it all the way through. Dude is beyond musically gifted.
The problem with hit songs is that you dont get to decide to make a hit song even though you are the best music producer in the world. Circumstances do
Labels are done. Lots of artists are making a lot of money in the sync world because most sync deals offer you master ownership and they DONT want to license big artists/songs If you’re an artist/producer then focus on sync
Sign a deal ➡️ label gives you the resources to become mega famous but you earn pennies ➡️ when you’re out the deal you’re less relevant but all your money is yours but never have the same buzz as when you started Don’t sign the deal ➡️ you’re a starving artist who owns 100% of your music but you now have to work 100x as hard as someone signed because you don’t have a label backing you with resources ➡️ run the risk of never blowing up
Love your reaction! The world needs to hear and see these stories more!!! The life of celebrities aren’t won’t it seems! Ultimately, we must find our security in Christ! I also have getting into writing music and trying to produce! Would you be willing to collaborate?
I actually wrote a whole research paper in college dealing with the topic of labor exploitation in entertainment and creative industries. You're trapped in an endless loop of, "I'm going to take this bad deal because it's going to further my career." And the culture around these industries is designed that way. They give you the tiniest amount and gaslight you into thinking that "this is what it takes to make it." and "I should be so grateful to have this gig." It's top tier endgame capitalism tbh. It's like this in every industry and line of work except with the music industry it's capitalism on steroids.
I really respect you going out of the way to make an instructional video like this. The normal vids are dope, but we miss out on the total workflow and don't get to see how some techniques are executed. Learned a whole lot I want to try implementing just by watching this.
I remember watching a video of Russ and he was talking about getting a loan from the bank and using that for an album etc is what he tends to do and gave his reasons for it. It was a very interesting point he was making because a “deal” from the label is just fronting you money to pay back, and the banks you can get a better interest loan along with owning your music. His point definitely makes sense if your someone who has at least a little fan base. But it makes me think now doing something like taking a loan from the bank and then tapping into Direct To Consumer can pay that loan off faster than it would going thru the label. Shits very interesting and the industry is a wicked game.
When you were describing the platform that would be really creator oriented, I immediately thought about RU-vid. I know it's not only music oriented platform but it has that easy type of access to upload your music and build a community. That's what I currently do. Of course I drop my music on streaming platforms but I do upload different sorts of videos for any song that I drop to my RU-vid channel (music videos, lyric videos etc) so it gives me the opportunity to build a community, get a feedback and easily share my music with my audience. Yes, it might be not as much monitazable as Spotify but it still is. You can join partner program, get paid from RU-vid Content ID (using your own songs in Shorts) so there are still some ways. I know this is not what you meant but it's something that came to my mind while I was watching that part. All love!
Go listen to The Roots' Intro on Things Fall Apart, and then go watch Spike Lee's Mo' Betta Blues, music is treated as a commerce and not art. But then again, all art is.
1 billion streams are only worth 45,000 dollars, 1 billion streams. Snoop dog has already spoken about this. Rap ISN'T selling albums which are at a all time low.
