10cc "I'm Not In Love" REACTION Video | mom & daughter best reactions to 70s music 

10cc are a great English rock band from the 70's. This group was super talented as every member was a multi-instrumentalist, singer, writer & producer. "I'm Not In Love" was their biggest hit in 1975 but they had other songs such as "The Things We Do For Love", "Rubber Bullets", "Dreadlock Holiday", "The Dean & I", "The Wall Street Shuffle", "Silly Love", "Life Is A Minestrone", "Art For Art's Sake", "I'm Mandy, Fly Me" etc.

Eric Stewart, the writer and singer of this song explained this about the song................. "At that time my wife and I had been married about eight years," Eric Stewart recalls, "and she asked me 'Why don't you say "I love you" more often?' I had this crazy idea in my mind that repeating those words would somehow degrade the meaning, so I told her 'Well, if I say every day "I love you, darling, I love you, blah, blah, blah," it's not gonna mean anything eventually.' That statement led me to try to figure out another way of saying it, and the result was that I chose to say 'I'm not in love with you,' while subtly giving all the reasons throughout the song why I could never let go of this relationship. Eric and his wife Gloria are still married after more than 50 years( but I don't think it'll last, "It's just a silly phase he's going through.") P.S. The girl who whispers " Big Boys Don't Cry." was their secretary in the recording studio and they realised that her voice was perfect for those spoken words.

You have to listen to this song with headphones...there are so many things going on in this song...one of the most 'beautiful' songs ever recorded....

My absolute favorite song EVER

10cc are an incredibly intelligent band that straddle rock and pop. They are very talented Musicians and Writers their albums are brilliant! A great live band!

Hi, Girls! This song was such a monster smash back in the day, that the BBC did a documentary on it entitled " The Making Of I'm Not In Love By 10cc"! Please pull that up, then you'll really appreciate the love that was poured into this song! God Bless!

probably the most beautiful song ever written. The backing vocals/harmonising are off the planet

The band members spent a couple of weeks in the studio singing different chords in harmony, which were then used to provide the layered vocals you hear in the background. No, that wasn't synthesizer, it was human voices harmonizing. And it was all recorded, engineered and mastered on analog tape, before the digital age. Amazing production.

The background "music" in this song is not strings, horns, or woodwinds, it is each band member singing "ahhh" too every note in the song, then multiplied dozens of times to achieve over 600 vocals that sound like background music.

10CC were huge huge HUGE in Britain in the 70’s with a string of massive hits,all very inventive and catchy as all hell.

10cc were a British group who had major success in the 1970's. "I'm Not In Love" was their biggest hit which went to #2 on the pop charts. Excellent song. Their other top 10 hit that you will also enjoy is "The Things We Do For Love".

They went to a lot of trouble to make it look live but in reality they are singing along with the original recorded version (albeit edited). It would have been difficult to reproduce live back in the day as there were 48 voices and tape loops involved to achieve the aah effect, also Katy Redfern did the original big boys don't cry whispers.. But I love 10cc especially 'I'm Mandy Fly Me', 'Art for Art's Sake' and 'Don't Hang up'. Glad you girls loved it..

It's a great song. They got the admin worker at the recording studio to say the "big boys don't cry" line.

10cc are very underrated and tended to fly under the radar for most people despite most people knowing at least one of their song but not knowing who sang it.

One of the most underrated bands èver. Saw them live 6 months ago and they were absolutely outstanding!! These guys are real musicians!! Great reaction as usual guys. Take care. Best wishes from the UK.

This is absolutely one of my most favorite songs ever in the history of my musical journeyed life!!!

'Mum' is spot on.! lol. Mum is also thinking....if only I'd met him 30 years ago!!

10cc was very popular in the seventies. "The Things We Do For Love' was a staple on the radio from the mid through the late seventies.

10cc recorded themselves individually singing 'Ahh' for every note they needed, and bounced the tracks many times to build up that incredible sound. It was controlled by pushing up the faders, making the mixer into an instrument itself. Great short documentary on how they did it. I love 10cc - they actually had their own recording studio, and the production was immaculate. Too bad the two really funny and experimental guys left. They went on to produce several very interesting albums, and were very active making videos for other groups to be shown on MTV. (Duran Duran, Herbie Hancock, and even George Harrison.) The other two took the direction of a more commercial pop sound, and worked with Paul McCartney. Amazing talent all around. Very nice to see your smiles at this unforgetable song.

It truly is a love song. Straight up 100%, no strings attached except for sarcasm. He's not denying his love for her nor is he trying to deny it. He's simply being sarcastically funny in professing how deep his love is for her, because his girl knows and loves his sarcastic wit. 🙂

10cc is a great band, I always - and still do - loved listning to them. Great reaction from you both ...🎶🎸

Written by band members Eric Stewart and Graham Gouldman, Stewart came up with the idea for the song after his wife of eight years asked him why he didn't say "I love you" more often.

Great choice! Simply a crowning achievement in the 70's soft rock genre. It's aged beautifully.

I remember this song so very well from my sophomore year in high school. And yes, it does bring back memories. They achieved the background voices by recording multiple layers of voices on top of each other. Enya did this frequently later on with many of her songs. When they needed a female voice to say, “Big boys don’t cry,” they got an admin in the office of the studio by the name of Cathy to record that part. Yes, he puts her picture over a stain in the wall when he knows he could very well put a picture of a giraffe or a moose there.😁

Innovative all superb musicians and extremely creative typicaly British, music of my yoof 1975 I was 20, a song that bring back the thought you may have let "" the one" get away many years later... I always think of one girl in particular

Fantastic beautiful song!!!! Relaxing and takes you to a different world. By the way Gap ladies, that breezy sound you hear in the background that sounds like a keyboard synthesizer, that's actually multiple human voices that all the guys in the band recorded on different tracks and then stacked on top of each other many times. And then the engineer raised and lowered the volume on different tracks to create that beautiful sound. Pretty cool stuff for that time period. Oh, and the whispering "big boys don't cry" part is actually a woman that worked at the recording studio (I think she was the studio receptionist). They asked her to come into the studio and sing that part.

A sense of decorum stops me disclosing the etymology of the band's name, but it's fairly well-known in the UK. On a serious note: I love your reactions for the in depth discussions of both the songs and the music. My favourite reaction channel.

This song was groundbreaking in the way it was recorded. If you want something 10cc that's different, try Dreadlock Holiday. Also, you may want to look at a video called the making of I'm not in Love. You'll find out what the background sound is, it will surprise you. This song came about because the writers wife asked, "Why don't you say say you love me?". He wrote this song instead.

I went to see them live in concert in 1975 in Christchurch, New Zealand. Hopefully I will see them again for the 50 year tour later this year!! Happy Days!

The original singer I believe sings this song in 2011 and its worth listening too.I am not in love by 10 CC

I can sing it in my sleep. My boyfriend in 1977 was British and driving me to the ferry so I could go home. He played this for me in his smart red car and asked me to listen. Well had we stayed together I wouldn't have had my beautiful daughter:)

10cc were innovators. that haunting background sound you hear throughout the song are their voices just singing "ahhhh" over and over again in different keys recorded multiple times and overdubbed. There is an actual tv documentary on them and this is covered in it. They had their own studio. The 70's were as prolific as the 60's were with new bands and sounds some bands even made up from remnants of older 60's bands. I haven't seen you react to one such band yet. Electric Light Orchestra. lovingly referred to as ELO is one such band. Multiple great songs. "Telephone Line" "All Around The World" "Evil woman" and "Mr. Blue Sky" are just 4.

My interpretation of the lyrics always reminded me of a story from my past: I met a girl in my last year of University and, for me at least, it was love at first sight. We became inseparable from that very first day, but only ever as friends. I was always too scared to tell her how I felt. And the pain got so much that I had to convince myself that I didn't love her to stop from going insane. It took a pretty long process to do that, and, of course, the second I convince myself truly that "I'm Not in Love", she tells me she's crazy about me. But I've done that good a job falling out of love, I can't even bear to hear it, cos, by that time, my heart was completely closed off and I felt nothing but the pangs of regret that I didn't hold off a little bit longer and maybe we could have been together.

10cc were a very influential group from Manchester who sold millions of records and made brilliant videos. They operated out of Strawberry Studios in Stockport that I helped build.

This is a battle between love and the fear of rejection. He's on the edge of tears, whispering "big boys don't cry", Desperately trying to avoid looking pathetic by denying that anything he is doing means that he is vulnerable.

The Tingling sounds you hear are called Chimes, that the drummer uses.

A couple of days ago, I saw a video of the making of "I'm Not In Love". It came up in my Recommendeds.

This was the short 4-minute version of a 7-minute masterpiece but needed HEADPHONES to really appreciate it. One of the greatest Groups that ever came out of England. 4 musical Jewish genius's from Manchester., who were very big in The UK, in particular then. The incredible thing about these Guys is all their songs are different from each other. They, painstakingly, produced that sound that took an eternity to create. Hey ! Mum /Mom!. What is with the spoiler ? lol, It would have been fun seeing your daughter decide whether he was in denial.:)

Hi Gap girls, Oh yes the stirring memories from 1975 that this distinctive song provides for me, I did vote for it so I'm really happy you were able to react to it. I like your new intro music too. 😊

Gorgeous song,beautifully sung.

Such a beautiful classic !!!!

On the beach in Cornwall. Hottest summer on record. Listening to this and the ocean in the background. Life lasts forever. Memories.

The lead singer on this song( they all sing lead on other tracks ) Eric Stewart, used to be in a band called The Mindbenders in the 60's and wrote and sang "Groovy kind of love" which Phil Collins covered later on. The Bass player, Graham Gouldman wrote lots of hits for The Hollies and The Yardbirds, who were famous British bands of the 60's.10CC made some great albums, with very witty lyrics.

10cc are Graham Gouldman, Eric Stewart, Kevin Godley & Lol Cream. The multi layed choir was achieved by the band members recording themselves over & over. When the band split Godley & Cream did a few albums on their own & went into video production. Graham Gouldman joined Andrew Gold to form the short lived band Wax who had a minor UK hit with a song you could try Bridge To My Heart. The song is all about someone so in love.

Beautiful mom and daughter🎸

G & C pioneers on the modern music video

Kudos to you both! I remember when this song came out, a bit young to know Love well then, but in a few years "the denial" and the ethereal vocals were hard to forget. With the "Be Quiet, big boys don't cry" in my head, to control my emotions whenever possible.... for a long time. The irony and denial is not to be forgotten. ANYWAY, here's the point to this comment: for whatever reason, I happened upon this song again tonight and happened to watch several "reaction" videos for this. You two seemed to be the ONLY ones that got the true meaning.. the "thou doest protest too much" adage, that the more you deny something, the more likely it is true. The others took it at face value that this person was trying to let someone down that they weren't in Love with them. Well done Ladies! Keep it up!!

Godley and Cream (2 band members) were the pioneers of layering vocals which they did in there studio in Stockport UK. The female backing singer was the receptionist from there studio. Their is a video of the making of the song which is fascinating to watch.

Just subscribed. Because you are sympathetic and it is a joy to see you enjoy the songs that I have been in love with for over half a century. Regards from Paul, Netherlands

A group of lads from a small town in the north of England, Preston, created a song love of enormous originality and beauty. A gift from heaven.

All great song writers. Graham Goldman wrote, "No milk today" He may have wrote "Bus stop" too Godly and Creme left the group. "cry" was a big hit for them

They were huge in the 1970's-many hit songs you might recognise like Rubber Bullets, Wallstreet Shuffle, Life Is A Minestrone, The Things We Do For Love, Art For Art's Sake, Good Morning Judge, I'm Mandy Fly Me & Dreadlock Holiday.

The subtitle for this song would be " he does protest too much ". The wonderful thing about this song is its production values and the juxtaposition between the lyrics and music.

This is a master piece

Great reaction ladies, now ready for the flip side, “The Things We Do For Love” by 10cc next, if you please 🙂

The synth sound is actually voice over dubs that equal 64 thousand voices of the 'ahhhs' that gives it the spacey sound effect ... They were a band on their own terms .They made different styles and had a nice good long moment of success... I'm Mandy, Fly Me" The Things We Do For Love are good ones fora reaction ..You should listen to ''The Original Soundtrack '' ''Dare You!'' ' Deceptive Bends'' albums if you want to have a totally different vibe of music .They are that good..

They tracked the opening over 10 times to get this opening. They weren't considered a rock band, but hit the top 10 many times.

Beautiful, beautiful song! 🎶

He doth protest too much lol. This is actually a love song to his wife who complained to him that he didn't say I love you enough.

This used to be one of my favourite "late evening" songs. You know, you get home after an evening out, the lights are low, the fire's burning in the fireplace and you're having a glass of something you enjoy before you go to bed That kind of tune.

10cc is a band who I have been listening to more recently since they offer so much variety in their music. I have always loved this song and learned the band wanted to make this song using ONLY VOCALS. They originally wanted to use a large choir but just weren't able to get that done. This multi-layered track is beautiful. Thanks for the reaction ladies and I am sad I haven't seen you having a livestream lately. I humbly request you react to Angelina Jordan's genius arrangement of "Bohemian Rhapsody" ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-qF0JV28vgLw.html

Great song.

Paul McCartney said this was the greatest song ever

The idea for the song came from Eric Stewart ( lead vocal ) saying to his wife that if he kept saying "I Love You" over and over, it wouldn't mean anything even though he did love her. He recalled to The Guardian: Thank you so much for this reaction I loved it!!

Lobo "Don't expect for me to be your friend" Another Love Song.

The singer was with The Mindbenders (Game Of Love, A Groovy Kind Of Love) and the one with curly hair wrote many of the Yardbirds hits also The Hollies, Herman's Hermits & The Grassroots

It Was A Number One Single! For Two Weeks On The British Singles Chart In 1975!

Great reaction, and yes it brings back 70s vibes...and you 2 look especially beautiful and elegant today🤠🥰

Loved this as a kid -- as an adult I learned how they did it and I'm impressed as heck.

it is a beautiful love song written by Eric Stewart because the lead singers wife told him it was his best song yet and that he never says he loves her enough, after he was told that he promised to say 'I love you' every day for the last 48 years

The sound is layers of vocals to nth degree

I watched a documentary on this song, they did 462 over dubs to make that vocal sound, sounds angelic

A rabbit hole worth going down! I am not surprised that Americans know the song but not the band. 10cc is a British band and I mean British to the core. They were hugely popular in Europe with many great hit songs and album music, but not so much in The US, however this song made the charts in the US and lingered in the charts (like the music in this song) for many weeks. It's the type of music production that attempts to (and does at the right moments) put you in a trans. A TON of painstaking work took place in the studio to create the sound. Fascinating, not done before recording techniques, intricate voice dubbing and layering and interesting work with the "Mellotron" keyboards. One of the band members (I think it was Godley) was involved in the development/invention of the Mellotron attachment for guitar which is prolifically used in the song "Heroes" by David Bowie, as an example of its use. Two band members would split off, Godley and Creme to form a Duo and continue to make interesting and hit charting music. They also became influential producers of other artists and became important music "behind the scene" people. It was then Godley and Creme who, as producers, came to pioneer the marketing idea to produce high level videos to accompany and help market music which started the whole music video industry and gave MTV its birth or justification for existing and Godley & Creme became the industry's foremost music video producers. The enormous hit song "Dreadlock Holiday" was a sort of re-unite/come-back song of the band which is and was noted for, not surprisingly, the video that accompanied the song.

Oh! He's definitely in love!! 😍

10cc is a British super group, every member is from a different British group, they all got together to form 10cc

You would like another song by 2 former members of this group called Cry and the members are Kevin Godley and Laurence Neil ( Lol) creme

One of the most beautiful and haunting songs ever….

A Lover in Denial is Exactly what this song is about, and his minds process of trying to explain the many reasons why he does love her, he is so lying to himself as we all do when love comes to us under different circumstances and that's the only things this song doesn't clue us into, why is he trying to convince himself of this?. I remember laying in my bed as a teenager and hearing this song come on the radio in my teens in the '70s and being completely memorized and overwhelmed by its beautiful hypnotics sounds.

I love 10cc. They are a great band. A whole of energy trying to deny the truth.

Ground breaking track! By the way, the whispered vocals of "Be quiet, big boys don't cry" came from the secretary of Strawberry Studios (the studio the band operated), Kathy Redfern. They were looking for a certain sound when Redfern entered the studio to quietly tell Eric Stewart he had a phone call. When they heard her voice, they knew it was right for the song. Other songs worth a reaction by them include 'Art for Art's sake' 'The Wall Street Shuffle' 'The Dean and I' 'I'm Mandy Fly Me' 'Donna' and a whole lot more too, well worth delving deeper ladies.

I hear this song and it is the spring of 1976, I am in a guy friend's car on a country road going from his house to mine--deep in conversation. When it came on the radio, we cranked it up.

One of the greats

Great, great song. I only wish that in the video they didn't have him lip-synch that "big boys don't cry" part. That's not his voice. That part was spoken by a woman who worked in the studio where the song was recorded. Still, his voice is fantastic, and it beautifully matches the tone of the song.

So glad you did this one! It's so beautiful. A lot of those droning backing vocals come from studio experiments - long tape loops in the studio. It was somewhat groundbreaking in that way. They had another big hit with 'The Things We Do For Love'. Hope you're over the snow!

Released in May, 1975, this sure did bring back a flood of memories, very late in my HS Junior year, Senior year up before I realize, song was played constantly on top 40 radio formats, which were most all them, all Summer long and on into the next school year in Sept., it was part of my Senior year in school, the summer before it an integral part of my senior year, it was going to be my last summer while in secondary school, college will not be the same, I've now grown beyond that after Sept. arrives, and a personnel era has gone, never to get it back. 😔

10cc from Manchester UK, I saw them twice live once in Manchester and once in Zurich Switzerland. They had many hits and are one of the few bands that are better live than their studio songs. And yes Eric Stewart is a good looking guy 😀

Thanks for reviewing my favorite song. I was 9 years old when it came out 😘

Oh man I absolutely love this song

He doesn't want his heart broken he is acting as if he isn't in Love but he already took to long fall with LOVE... Just like every dream you ever had when you fell out of the SKY and woke up the moment you hit the ground... The Stain is for having fights and throwing thing... When he telling her he's not in love it means no longer

You women can see right through us. That's one of the reasons we love you.

Most younger people heard this song in Marvel movies GUARDINGS OF THE GALAXY

Graham Gouldman was an very talented songwriter, he wrote many songs for other artists

As to whether or not "I'm Not In Love" is a good love song, it was inspired by band member Dave Stewart's wife Gloria's complaint that he didn't tell her he loved her enough. After 57 years they are still married... and she still tells him he doesn't say "I love you" enough.

Yeah like 64 layers of voices on the background. Pretty genius. And the Big boys don't cry ladies voice, she was I think the office secretary or something.

Hi ladies I hope you're all done well. It's always good to run across your videos.😊

They are 15 years ahead of their time and did amazing music engineering using analog to get a digital sound. Queen did it and Fatboy Slim (DJ) did the same sort of thing in the 1990's.

A great, ground breaking song, a never tried recording method of overlapping sound that was years ahead of it's time.

I mean, is that a great song OR WHAT?? 👍🏼🖤 🎶 🎵 🎼

The ethereal harmonies you hear throughout the song, which sounds like a choir, was the creation of something entirely new 10cc invented for this song. They didn't have the technology in those days that we have now, so they had to make each member of the band record his harmony, then over-dub strictly with tape until the four voices sounds like 268 or something like that, which had never been done prior to this song, but was instantly copied by other hit records like Bohemian Rhapsody (Queen) and Just the Way You Are (Billy Joel), but I digress. The underlying theme of this song is not denial in my view. I believe he's been hurt badly by an ex, and saying "I love you" first was a colossal mistake as he sees it, particularly if it was not reciprocated as is often the case. So while he's obviously in-love, saying or showing it is a mistake he seems determined not to make again, at least not until she says it first and it couldn't be more sincere. BTW "Big Boys Don't Cry" was the result of the receptionist (who happened to be gorgeous), I believe her name was Kathy, who peeked her head in to quietly deliver a message to the band. Her whisper sounded exactly right for that part and they convinced her to record it.

Hi ladies my first time watching you and what a beautiful song, I'm 59 so i know it so well and my eldest brother and his wife had it as there wedding song, but got divorced 15 years ago but not because of the song lol, I do really love this song 🍻