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1985: Coca-Cola launches new Coke 

CBS Evening News
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On April 23, 1985 Coca-Cola launched a new soft drink to replace its original formula. The new Coke was supposed to help the company stave off a surge by Pepsi. But the new product turned out to be a major flop. In this report, former CBS News correspondent James McManus profiled the new beverage for the "CBS Evening News."

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22 апр 2015

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Комментарии : 123   
@ShyGuy83
@ShyGuy83 6 лет назад
I wonder how people would react if I crashed an 80s nostalgia party dressed as a New Coke can.
@EddieMillerStudios
@EddieMillerStudios 5 лет назад
You must have a death wish.
@juanrivera6375
@juanrivera6375 2 года назад
You'll be a crushed can
@MFleet2250
@MFleet2250 Год назад
Why would anyone care?
@BlackNGoldRules
@BlackNGoldRules 7 лет назад
I can remember when they decided to bring old Coke back and called it Coke Classic. For a while, they had the new formula and old formula on the market at the same time giving people a choice between the two. Pretty much everyone went back to the old formula and New Coke didn't last much longer.
@eblackadder3
@eblackadder3 6 лет назад
BlackNGoldRules It lasted 17 years.
@Calv-tb1bx
@Calv-tb1bx 4 года назад
@@eblackadder3 no. They said it lasted just 73 days.
@eblackadder3
@eblackadder3 4 года назад
@@Calv-tb1bx No. New Coke was announced on April 23rd 1985, with production of original Coke ending at that time; It was brought back with an announcement on July 11th, 79 days later. New Coke continued to be sold in various markets until 2002. It was renamed Coke II in 1992. I continued to buy it locally until it was discontinued in this market in 1997.
@ddave7026
@ddave7026 4 года назад
Fantastic marketing ploy..the actually forced sales by threat, "were phasing out Old Coke formula .." People went crazy and cleared shelves. Incredible sales boost 📈 Any one wanna know what's was like? Go pour half- Pepsi into half Coke..thats it.
@LinkRocks
@LinkRocks 3 года назад
@@ddave7026 Yup, that's all it was and consumers fell for it hook, line, and sinker.
@picmman
@picmman 6 лет назад
I still think it was all a huge marketing move that set out to show just how popular coke really was. And they made their point.🙂
@3OCALM1
@3OCALM1 5 лет назад
This was probably the most significant thing people who were around back then will remember about 1985. I was n my early 20's then so I remember it well. As a Coke drinker I honestly TRIED to like New Coke but it just was not very good. It wasn't awful, just not the kind of thing most people, including die-hard Coke fans, would choose if there were other choices. I drank anything else until they changed back. Even after they changed back I still had my doubts that it was the same as before New Coke. Probably because I didnt trust them after that....
@DTWX
@DTWX 2 года назад
Referencing Eve with the apples only matches the irony that the 'New' product was nearly The Fall of Coke. 😄
@johnarden9073
@johnarden9073 Год назад
I was 15 I remember them coming out with new Coke and I also remember them bringing back the old formula and calling it Coca-Cola classic
@TOCC50
@TOCC50 Год назад
Keith Hernandez loved the old coke better 😅
@Johnlindsey289
@Johnlindsey289 3 года назад
I'm turning 39 and i hardly remember this as i was 3 in 85 but learned about this in 94 when i was 12 at the library looking at old time magazines in archive collections and newspaper archieves and learned how this was a dud
@Jsmilam
@Jsmilam Год назад
I remember my folks didn’t like it much at all and most of the people in the town wanted coca cola classic
@bennymora3086
@bennymora3086 Год назад
What did it taste like?🤔
@Zoomer30
@Zoomer30 8 лет назад
Then PepsiCo said "We can screw up better!" and came out with Crystal Pepsi.
@blackjac5000
@blackjac5000 7 лет назад
God that was vile. I suspect whatever coloring agent they removed from it was a legitimate factor in the flavor.
@BaritoneStudios
@BaritoneStudios 7 лет назад
crystal pepsi is the best.
@rickjames2.0
@rickjames2.0 7 лет назад
Its baaaack!
@kascnef
@kascnef 7 лет назад
Rick James and still available
@Bluetailvappy
@Bluetailvappy 7 лет назад
At least PepsiCo didn't pull all Pepsi from the shelves and call it New Pepsi.
@nlpnt
@nlpnt 5 лет назад
Ever since New Coke and Crystal Pepsi every new soda has been launched as a "Limited Time Only" item so it can be withdrawn quietly if it's a dud.
@Attmay
@Attmay Год назад
Except crystal Pepsi didn’t come at the expense of regular Pepsi.
@PKMNFan4664
@PKMNFan4664 5 лет назад
I'm here because of Stranger Things.
@eon14873
@eon14873 4 года назад
Ha ha lucas likes it
@kascnef
@kascnef 5 лет назад
It's coming back just in time for stranger things
@jonwicker7049
@jonwicker7049 5 лет назад
Yeesssss, so cool dude
@exorcizamus2419
@exorcizamus2419 4 года назад
It's delicious. It's like Carpenter's The Thing. The original is a classic, no question about it, but the remake... sweeter, bolder... better.
@Kateclipped
@Kateclipped 2 года назад
Stranger things ref
@jiifigmentforever
@jiifigmentforever 5 лет назад
And here we are in 2019, celebrating its return on Stranger Things reviving the dead recipe.
@abrahamlupis9354
@abrahamlupis9354 4 месяца назад
should returned to the stores, not only getting 2 cans with merchandise of Stranger Things, that broke me
@PJVids83
@PJVids83 6 лет назад
mmmm, Merchandise 7X. Now, there's a name that'll make ya thirsty.
@jupiter9099
@jupiter9099 8 лет назад
They shot themselves in the foot.
@kascnef
@kascnef 7 лет назад
Jupiter9099 it lost more money on new coke than columbia pictures
@jayjay86443
@jayjay86443 5 лет назад
I heard they made it as a joke so people will buy the newly modified old recipe. Sugar Cane was expensive back then, so they were going to use Corn Syrup
@nairbrockstar
@nairbrockstar 5 лет назад
1:38 PepisCo.
@Shipwright1918
@Shipwright1918 3 года назад
They changed my Coke...
@princenephron7546
@princenephron7546 3 года назад
1:37 - WTF is "Pepisco"? LOL Nice typo. Should be "Pepsico"
@juanrivera6375
@juanrivera6375 2 года назад
It's short for Pepsi cola company
@juanrivera6375
@juanrivera6375 2 года назад
Yeah the secret formula was changed when cocaine was removed
@WebVManReturns
@WebVManReturns 7 лет назад
Boldest = Dumbest
@juanrivera6375
@juanrivera6375 2 года назад
Only glass bottles keep that fizziness
@TMANN-jo1ps
@TMANN-jo1ps 3 года назад
I have watched this on VH1 I The 80s Strikes Back 1985.
@toddbob55
@toddbob55 2 года назад
This is when they switched from REAL CANE SUGAR to using Corn syrup in Soda...... Of course Cost and population has to change for the worse.....I remember in the 1970's when KFC was so hot fresh and crispy....After China bought KFC it literally went downhill.....now its lukewarm funky gummy chicken.
@markrodriguez3688
@markrodriguez3688 7 лет назад
I wish the New Coke would come back!
@jonwicker7049
@jonwicker7049 5 лет назад
Well, your wish came true
@Naminski1a
@Naminski1a 5 лет назад
In honor of Stranger Things Season 3 on Netflix.
@juanrivera6375
@juanrivera6375 2 года назад
Yes it's back it's called coke zero
@SecondTheScene
@SecondTheScene 5 лет назад
So did they change all the fountain machines and vending machines with the new coke then had to get rid of all the new coke when it failed miserably?
@75aces97
@75aces97 3 года назад
Yes. At least in my area most retail shelves burned off their stock by late 1986, but I recall some vending machines still had New for another year or two. It was a bad look, but as much as some people complained, the new stuff still sold. Once you get past the sensationalism, most average folk didn't really care that much whether the sugary brown soda in the fountains was New Coke, Coke Classic, Pepsi, or Sam's Choice.
@XLoad3d
@XLoad3d Год назад
it just sucks how corporations have made everthing so processed with cheaper and cheaper ingredients. So CocaCola tried to add more corn syrup to increase profits it's a shame.
@42luke93
@42luke93 6 месяцев назад
Sounds like cost cutting. “Sweetened with Corn Syrup”.
@WilkenWilkins
@WilkenWilkins 10 месяцев назад
Bring it back! America was great with New Coke!
@juanrivera6375
@juanrivera6375 2 года назад
Type of fizz that is felt on the tonsils that you have to take a break
@stevencoffman
@stevencoffman Год назад
classic coke is just new coke they never changed the formula. just the name was changed. they never brought back the original formula .coke knew they were going to lose profit by calling it new coke so the name was changed to classic coke and coke made people think they were drinking the old coke
@552mustang
@552mustang 6 месяцев назад
Thats not true. It is the old coke base with HFCS. New Coke was a diet Coke derivative with a different flavor
@Justin-Hill-1987
@Justin-Hill-1987 Год назад
It's a constant battle over our taste buds...Coke vs. Pepsi...
@bicuriousdirtbikeboi2594
@bicuriousdirtbikeboi2594 Год назад
I heard once that the formula for New Coke was later used for Coke Zero
@TOCC50
@TOCC50 Год назад
Don’t do drugs
@DominicStudioz
@DominicStudioz Год назад
One time I found a can of new cola in 2020, it tasted like crap.
@ranbutch7544
@ranbutch7544 3 года назад
So what did it taste like ? Was there much of a difference?
@75aces97
@75aces97 3 года назад
Not terrible, just a little bland. Like a store brand cola.
@SpeccyHorace
@SpeccyHorace 3 года назад
Wow yeah, compare the launch of New Coke to the Normandy landings, very tasteful.
@FlanaFugue
@FlanaFugue 2 года назад
Not to mention Adam and Eve...
@jameshickman8336
@jameshickman8336 2 года назад
To me, the single biggest merchandising blunder in history. What other individual product had sold more, EVER??? So let's change it. yeah that'll work well.......
@55tmilam
@55tmilam 2 года назад
This whole campaign was to change over to high fructose corn syrup from cane sugar!
@alexanderclifton128
@alexanderclifton128 2 года назад
I wasn’t even born when this happened. I learned on the history of this situation when Coca-Cola changed the formula of the soft drink people were mad as heck back then. LOL!
@babygirl6789
@babygirl6789 3 года назад
I wanna try this.
@manicstatic370
@manicstatic370 Год назад
People would’ve loved it if it didn’t have corn syrup
@juanrivera6375
@juanrivera6375 2 года назад
It's has nothing to do with tastevis how fizzy it is
@fujicrew170
@fujicrew170 2 года назад
Probably less significant than their ad ending gaming warfare
@god6384
@god6384 5 лет назад
HOW DOES IT TASTE????
@LinkRocks
@LinkRocks 3 года назад
Not very good.
@boisegameshowguy
@boisegameshowguy Год назад
1:37 So, THAT’S what inspired Spamton Spamtons A thru Zed to make pipis a part of their lexicon… Got it. 😂
@captainobvious6
@captainobvious6 6 месяцев назад
Was new coke a blunder or the best publicity stunt.
@justiceavenger275
@justiceavenger275 5 месяцев назад
People is idiot when they can't accept the delicious New Coke is better than Classic Coke.
@billkittleman9631
@billkittleman9631 5 лет назад
And what a DISASTER it was ..
@jburns9285
@jburns9285 4 года назад
Wow! Being sweeter used to be a selling point. This was before we found out how cruddy sugar is for you. Times sure have changed.
@juanrivera6375
@juanrivera6375 2 года назад
Coca cola was never sweet tasting that's pepsi
@Attmay
@Attmay Год назад
They knew that for years, but the industry waged a smear campaign against meat and saturated fat instead.
@user-nm5hc7un2v
@user-nm5hc7un2v 3 месяца назад
I can't try it the New coke 😔
@archive6094
@archive6094 Год назад
I wouldn't last a day...
@juanrivera6375
@juanrivera6375 2 года назад
Sting the tip if the tongue it's fizzy
@Aaronhouston33
@Aaronhouston33 9 лет назад
Coke was forced to change because of the corn farmers buying power over sugar cane
@juanrivera6375
@juanrivera6375 2 года назад
I love diet 7up doesn't tastes like diet soda
@afshinanayati4290
@afshinanayati4290 6 месяцев назад
Dummest move ever
@TheBlackoutBoi
@TheBlackoutBoi 5 месяцев назад
The day Pepsi won over Coke in the US
@juanrivera6375
@juanrivera6375 2 года назад
You want to sell more soda put more fizz
@charliegeraldjr5926
@charliegeraldjr5926 4 года назад
I remember this I was in preschool and tasted the new coke it was awful and it was to sweet
@ddave7026
@ddave7026 4 года назад
Make new coke 25% coke, add 75% Pepsi
@mhanning3185
@mhanning3185 Год назад
Liars
@juanrivera6375
@juanrivera6375 2 года назад
Just like coke zero today
@os50236
@os50236 3 года назад
0:36 بالعربي كولا 🙂
@mattwoods211
@mattwoods211 3 года назад
I’m here because
@juanrivera6375
@juanrivera6375 2 года назад
You like soda too
@Zj2030
@Zj2030 5 лет назад
was new coke even good?
@jjmanzano9
@jjmanzano9 5 лет назад
FlameMarine _20 I did not like it. It tasted like Pepsi to me.
@Zj2030
@Zj2030 5 лет назад
jjman9 ok that was a terrible plan there, it’s like they became Pepsi 🤦🏽‍♂️
@wilsonbedoya1184
@wilsonbedoya1184 2 года назад
coca cola and Pepsi are not eye to eye
@juanrivera6375
@juanrivera6375 2 года назад
Yes both see eye to eye both products contain cola
@wilsonbedoya1184
@wilsonbedoya1184 2 года назад
@@juanrivera6375 i dont remember the context of the video but in terms of revenue coke has the upper hand significantly
@juanrivera6375
@juanrivera6375 2 года назад
Both companies get their cola nuts from Africa according to Google eye to eye
@juanrivera6375
@juanrivera6375 2 года назад
I'm not writing about how much revenue I'm writing about that I'm the random taste person who is chosen from a crowd to taste the product and determine whether it's Coke or Pepsi.
@juanrivera6375
@juanrivera6375 2 года назад
Stock holding is not what I had in mind.
@chriskelley5604
@chriskelley5604 2 года назад
I luv coke
@macey2038
@macey2038 4 года назад
Say I if your here from Stranger Things. I.
@juanrivera6375
@juanrivera6375 2 года назад
Stranger things on the 80s someone found a syringe in a Pepsi bottle
@paradornmahn.thomasamnuy3557
Paradorn mähn. Coke ezro
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