Hi Laurel - I was reading your book and was intrigued by the example about targeting people with anxiety. My question is: have you ever tried to let two ad sets compete: the first with the strategy in the book and the second with almost no targeting to allow the FB algorithm to find your ideal clients using just the power of your content? I know Sam Ovens had talked about the latter but I'm not a practitioner (yet) - my guess, as a theoretician, is that the first might be faster but the latter might be better on a very long game (so could be pricey!).
@@TheLaurelShow So if I understood correctly ... there is no right answer ... you just gotta let the ads fight it out and keep optimizing and, in the words of Bobby Fisher, one will be "Best by Test"
Laurel - one more question - almost finished your book - it seems to imply the power content (PC) and conversion multipliers (CM) are all videos. However I know the ad I found you on many years ago was a still image with an introduction and offer. Do you know what that ad would be and where it would fit into the eco-system? It was closer to a CM than a PC.
@@teenageapocalypseusa5368 it was an offer ad. That’s not in my book as my book only covers phase 1 of my ecosystem and offer ads are not introduced until phase 2
@@TheLaurelShow OK! Well in that case, I will wrap up reading the book this week and then I'll get on the waiting list for 7$ads! See you on the flip side!
