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4 Things I Did To INCREASE MY REPEAT CUSTOMERS For My Small Business! 

The 1994 Candle Co.
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I recently looked at my shopify analytics and found that we had increased our repeat customer rate by 32% so far for this year! So I thought I would make a video explaining the 4 things I do to keep people coming back to my candle business and placing more orders! I hope this video is helpful and gets more customers to come back and place more orders with your small business!
*Stuff I Talked About In Today's Video:
Glassine Bags For Wax Melt Samples: amzn.to/40c3C4N
Square Mold I Use To Make Wax Melt Samples: amzn.to/3LP92i0
Postcard Paper I Use To Print Candle Care And Thank You Cards: amzn.to/3LOJiSX
Let's Hangout Between Videos!
Website: the1994candleco.com
Instagram: / the1994candleco
Facebook: / the1994candleco
Tiktok: / the1994candleco
________________________________
*Stuff I Use For My Business (Some links are affiliate links which help my channel and business grow at no extra cost to you!)*
Photo Surfaces For Product Photos:
Replica Surfaces: www.replicasurfaces.com/the19...
Use Code: "1994CANDLECO" at checkout for 15% off your purchase!
Digiboil 45lb+ Wax Melter: www.kegoutlet.com/wax-melter-...
Black Neoprene Jacket For Digiboil: www.kegoutlet.com/neoprene-ja...
ToAuto Wax Melter: amzn.to/4aaXSMP
Presto Pot Wax Melter: amzn.to/402Bscx
Shelf I Use To Hold My Presto Pot: amzn.to/40AtYNB
Matte Black Candle Tins: amzn.to/40xiV7W
Matte Black Candle Jars: calcandlesupply.com/13-5-oz-m...
Wax Melt Clamshells: amzn.to/3lCYSGq
Wax Pouring Pitcher: amzn.to/3JFyjsj
Matte Black Room Spray Bottles: www.premiumvials.com/4-oz-mat...
Digital Thermometer: amzn.to/40hmFuO
Piston Funnel I Use For More Precise Filling: amzn.to/40JDNsj
Glass beakers For Measuring Fragrance Oil: amzn.to/3JHNtgG
Glassine Bags For Wax Melt Samples: amzn.to/40c3C4N
Square Mold I Use To Make Wax Melt Samples: amzn.to/3LP92i0
Large Bottles for Pre-Mixing Fragrances: amzn.to/3LM9Q73
Glass Stirring Rods: amzn.to/40tP15b
Pipette Droppers: amzn.to/3lGX5jy
Funnel Pitchers For Making/Pouring Room Sprays: amzn.to/3FQpZot
Funnel Set For Pouring Room Sprays In Bottles: amzn.to/3K3f6Sy
Polymailer Bags I Use To Ship Wax Melts: amzn.to/3ZdLMgw
White Honeycomb Packing Paper: amzn.to/46iassy
Kraft Honeycomb Packing Paper: amzn.to/40vMWoS
Krinkle Paper: amzn.to/3PKs9Kg
Postcard Paper I Use To Print Candle Care And Thank You Cards: amzn.to/3LOJiSX
Packing Paper To Wrap Candles With: amzn.to/44SuzwX
Shipping Scale (Would not Recommend For Weighing Wax\Fragrance): amzn.to/3Zf6KLS
Rollo Thermal Shipping Label Printer (The One I Use): amzn.to/3ZeOSkk
Rollo Thermal Shipping Label Printer (Newer Wireless Version): amzn.to/3JIfJQj
Rollo Thermal Shipping Labels: amzn.to/3lzVexd
Rotating Pegboard For Holding Wax Melts (Holds About 120 Wax Melts): amzn.to/42CcIcG
Pegboard Hooks: amzn.to/40Aq6fx
Acrylic Sign Holders: amzn.to/3rRXEKm
Tent I Use For Events: amzn.to/44U5WzS
Foldable Wagon For Transporting Things During Markets\Events: amzn.to/3Kfs28h
Thank You Bags For Events: amzn.to/40d3MJc
Money Bags For Events: amzn.to/3K6g7ti
6 Foot Folding Tables: amzn.to/45c058U
6 Ft Fitted Tablecloths For Market/Event Setup: amzn.to/3ZdENnO
Where I print all my business cards/signage etc: www.vistaprint.com/
All The things I Use For Product Photos:
Hard Foam Photo Props: amzn.to/3rQmXwv
Camera I Use For Product Photos: amzn.to/3no0i8G
Updated Version Of The Lens I Use For Product Photos: amzn.to/3LOHGrY
Lights I Use For Filming & Product Photos: amzn.to/40vOm2G
Stuff I Use For RU-vid:
Where I get my music for videos: share.epidemicsound.com/axc08j
Camera I Use For Filming Videos: amzn.to/3JJ4QO1
Lens I Use For Filming Videos: amzn.to/3lDeb1M
________________________________
DISCLAIMER Always make sure to test your candles and never just use my (or any one else's) process without testing. Every wax, wick, and fragrance combo can and usually will change your entire candle! You MUST test before selling your own candles.
#the1994candleco #candlemaker #candlebusiness #smallcandlebusiness #learncandlemaking

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18 сен 2023

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Комментарии : 24   
@sunshinetoca1768
@sunshinetoca1768 9 месяцев назад
Great info,so true!Test the candles ,don't test the clients!...they won't return if your product is defective.
@the1994candleco
@the1994candleco 9 месяцев назад
So true! 👏 Thanks for watching! ❤️
@glasshalffull4622
@glasshalffull4622 9 месяцев назад
I always enjoy your videos. So genuine. Great tips. I totally agree with your tips on this video
@the1994candleco
@the1994candleco 9 месяцев назад
Thank you so much for being here friend!! 😄
@darklightbeauty
@darklightbeauty 9 месяцев назад
Just your channel and can’t wait to see more content ❤
@the1994candleco
@the1994candleco 9 месяцев назад
Ahhh thank you so much for watching and subscribing! So glad you're here! 🙂
@laurabiancalana3266
@laurabiancalana3266 9 месяцев назад
Great tips! Btw, I love the look of your new fall collection.
@the1994candleco
@the1994candleco 9 месяцев назад
Thank you so much!!! 😄😄 It has been SUPER well received. I’ve been busy packing orders (which is why I’ve missed a few uploads.. 😅) But yeah people loved the limited editions as well as the ones I brought back! ❤️❤️ Thanks for watching! 😄
@lizfields
@lizfields 9 месяцев назад
I have been testing for so long. I have went through so much product just testing. Even when i get one with a good burn im still paranoid. Ive put very few candles on my site just because i sit and worry like, well what if these dont burn like the tester or what if the place I got the wicks from put the wrong size in the bag. Lol i make myself crazy over testing! I just dont get how people can put their candles out there without thoroughly testing!
@the1994candleco
@the1994candleco 9 месяцев назад
Haha! I get it but don't let it eat you up toooo much! There is such a thing as too much testing and I'd say you're close to it. Lol!! (And hopefully not to make your anxiety worse but I have had a supplier who definitely put the wrong size in the bag of wicks. lol! But it was super noticeable cause they were considerably thicker. I tested it out and within minutes I was at a full melt pool and I was like "yeah no, that's definitely not right!" 😅 You can only control what you can control. Don't let the testing keep you from ever launching anything! 😄 But yeah I definitely don't get it either! lol!
@DownToEarthwithKaty
@DownToEarthwithKaty 9 месяцев назад
Great to be recommended your video. Really helpful info on what to focus on: hot throw and also getting others to give you honest opinion. I’m going to focus on these + safety. There are sooo many things that we want to get perfect aren’t there.
@the1994candleco
@the1994candleco 9 месяцев назад
Thank you so much for watching!! 😄❤️ And yeah it’s so difficult to like lay down the perfectionist side so many of us want to have and be like “alright. Focus on these things or we’re never going to launch!” 🤣
@DownToEarthwithKaty
@DownToEarthwithKaty 9 месяцев назад
yes! I'm grrateful to you for helping me to focus on the most important things and push myself to then get out there @@the1994candleco
@Karen-re1gd
@Karen-re1gd 4 месяца назад
I enjoy watching you. I’m to scared to do candles. I do wax melts , soaps etc.
@the1994candleco
@the1994candleco 4 месяца назад
Thanks for being here! I totally understand honestly! Candles can be a little intimidating especially with safety etc! Wax melts are great and SO easy too! But if you ever decide to try candles maybe start out with a metal tin vessel, something that won’t shatter if your wicks come undone etc! 😄
@sallylawson4822
@sallylawson4822 9 месяцев назад
Nick I have shopify but get no orders. I am going to have shopify shut down and just have my website. I do go at different events I do well. I don't know what to do.
@the1994candleco
@the1994candleco 9 месяцев назад
Oh no! I'm sorry to hear that! Do you ever run sales or promotions for your website and promote them on social media? If not I would try that! Also at events if you're not already I would definitely make sure every person gets a business card that has your website on it so they know where to find you! Do you do any advertising on Instagram\Facebook etc sending people to your website? At events I always include a business card with our website as well as a little "Thank You" card (same as the one I showed in this video) where they can get 15% off their order on our website! That always helps us get return customers from markets\events etc! 😀
@Queenieb03
@Queenieb03 9 месяцев назад
Can I be honest? Selling candles online is HARD. Anything with fragrance is hard to sell because the customers can’t experience it in person. That’s why pushing your in-person customers to online is SO important! Even if it’s just encouraging reviews for discounts or $ off, it really does make a difference for you and your company! Word of mouth (reviews online) is so crucial, esp when they haven’t experienced it in person
@the1994candleco
@the1994candleco 9 месяцев назад
Soooo true! ❤❤❤@@Queenieb03
@sallylawson4822
@sallylawson4822 9 месяцев назад
Thanks for all input. I just want to concentrate on what will make me sales and make the customer happy. I have been working so hard with my candle business that is just over 1 year old.
@the1994candleco
@the1994candleco 9 месяцев назад
@@sallylawson4822 I totally understand!! It's rouuugh having an online store for candles. Hope you can get it figured out and some of these tips help! ❤
@grannyscandlekitchen
@grannyscandlekitchen 9 месяцев назад
Testing is expensive i have tested for a year alredy and ZERO scent when burning, great cold throw though, I have better luck with melts Im ready to give up on candles with a flame.. another thing I noticed that even when i get a weak hot throw really weak it doesn’t smell the same as with a melt do you know why that happens
@the1994candleco
@the1994candleco 9 месяцев назад
I know, it's a lot. Honestly if you've been testing that long and aren't getting a good hot throw, it may be time to try another wax for candles. If you're using 100% soy it can be reaaaally tough to get a really good hot throw. What wax are you testing?
@the1994candleco
@the1994candleco 9 месяцев назад
I think certain scents just smell slightly different when there's an actual flame burning them as opposed to just melting from heat. I really only notice it with lemon scents most of the time!
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