Do you want to learn how you can use social media to grow your custom apparel business without spending a dime on marketing? On this episode of Apparel Academy, Ricoma CEO Henry Ma will walk you through how you can harness the power of platforms like Facebook, Instagram, RU-vid, TikTok and more to build brand awareness, improve customer service, and help your business thrive. From the benefits each platform offers to ways to grow your audience and improve engagement, we’ll set you up for success across all your social media channels.
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00:00 Intro
01:07 Choosing a social media platform
03:21 Show you’re an expert
04:23 Keep track of trends
05:11 Giveaways and contests
06:20 Be consistent
We begin this episode by going over the different strengths of Facebook, Instagram, RU-vid, Twitter and TikTok to help you choose the right social media platform for your business. Henry will go over the different features of each platform and share strategies that will help you leverage each one effectively.
Next, Henry explains how you can use social media to establish yourself as a subject matter expert in your field. Whether it’s how-to videos or livestream conversations, these platforms are an invaluable asset for gaining the trust of prospective customers. Henry then discusses how you can use trending sounds, hashtags, memes, and more to improve the reach of your social posts.
After discussing the power of social media trends, Henry discusses the benefits of hosting giveaways and contests on your social media platforms. He'll share some of the best practices when hosting a social giveaway to help make sure you get the most out of every opportunity. Finally, Henry will go over the importance of consistent posting on your pages and how this can help build your reputation and keep your audience engaged with your brand.
24 июл 2024
