I was just about to start writing my first case study and was absolutely clueless about it. And then, this comes up on my feed. You can truly read your posse's mind. Thank you so much for this, Alex. ❤️
Ohh, I need this video so bad right now. Boom! There it is. • I need to learn this for a book I'm writing to strengthen my reader connection to the material.
I am STOKED to see this video! I'm launching a new offer VERY soon & it's all about case studies & client testimonials. There's a lot of self high living & fist pumping going on in my living room right now!
Hey Alex I am non-native English speaker, but I've been speaking n writng english for 15+ yrs now, now when I want to start my career in copywritinga hell lot of people started saying I cannot be a good copywriter as am a non-native?... how does that work?... I am planning to join your 5 Day write n Ignite program is that course also for "native" english speakers?... atm am just confused!
Hi Aniket, that's not necessarily true. There are some truly GREAT copywriters out there that are non-native English speakers/writers. Don't listen to the nay-sayers! If you feel that your copy can connect an audience to a company/client, then there is nothing to stop you! You can do this!
That's not true at all! In fact, I have many students whose first language is not English but they write copy in English for their clients and do very well :) What it comes down to is your fluency level. If you can fluently write and speak in English, then you really should not have any problems at all. Good luck!
This video is 🔥. Every business can benefit from utilizing case studies in their marketing or on their website. I just want to add one small tip. After writing case studies myself, it’s also good to have a section for other solutions the client has tried (if applicable). In my experience clients (more often than not) have tried to do other methods before they went to your service/product. Talking about that bit will help to elevate the tension the client experienced and make for a much stronger case study. Just a small tip. Thanks as always for the value Alex!
You can ask about: Who they are and what they do What was it like before they began working with you What's it like now after they've worked with you You can tweak these according to your niche. Feel free to check out the blog as well! copyposse.com/blog/9-step-formula-for-writing-the-perfect-case-study/
Hello, I'm new to copywriting. I was wandering if you usually pay your client to be in a case study or they do it for free since you produced results for them?
This is helpful, thank you. Just a little comment. All these short videos and silly gifs every now and then only spoil the overall impression. That might have been relevant in the early 2000s, but not now.
Alex... you didn't say "from hauling trash to hauling cash" and it makes me so sad. Thank you though, I'm literally writing a case study right now and this is very helpful.
I am frightened by the people like you who has such dramatic communication skill. I start to feel inferior and incapable in work space as they pull all attention even if they are not good at the work. and People like me who likes to talk less and focus more on work gets no limelight and also could not convince you acqually achieved the task.
Having strong communication skills doesn't mean I also don't work hard and finish tasks. I've been in the industry for over 10 years, which means I have had time to develop my voice and communication style. Thanks for watching!
