A Brief History of The Impossible Project 

This was potentially the most entertaining "documentary" I've watched about... anything, really.

microwaved a polaroid, big fire. Horrible stench. 10/10

Guys we have to accept the prices. I mean, would you rather not have an option to take photos with your polaroids?Thanks to them we can still make photos! (We can all save some money and take photos in those reaaaally special moments).

Today I was able to take a photo with my 20-year-old Polaroid One-Step (it has been sitting in a box unused for 17+ years) . It was amazing. Thank you so much for creating this film for us sappy nostalgic folk!!!

Thank you guys for keeping the dream alive!

A testament to the #impossibleproject: A relative who lived on the beach of the gulf coast during Katrina lost her home and most all of her family photos. Her daughter had taken a few of them off to university for a project- so thankfully all was not lost. Even better: for several years after Katrina Polaroids from her family albums would be discovered on beach- which she learned from encounters with near strangers from her community when they would hold found photographs to her face and ask “is this you and your family?” Any photo media that could ensure the wrath of Katrina is worthy of such research and dedication.

Came just to like. Good ad

Came here for some knowledge about the original Polaroid Instant Camera since I was bombed with ads of the newest digital version. Well I am sorry but I DO NOT like that concept the least bit, especially when I head out in space to search for answers about the ORIGINAL POLAROID INSTANT CAMERA and all I see is the new digital ones. BUT I did not give up, I found this video and OH MY OH MY OH MY. What an incredible found. I recognize the absolute superb work done with this video. The editing is fantastic, the choice of music, the wide array of old, amazing footage, the humor, the filming AND OF COURSE. The Narrating was just pure gold. Honestly made my whole day. Absolutely fantastic. Standing ovations for all of you. Thank you!

I inherited an old polaroid after my grandmother passed away a few years ago. I was worried I'd never find film but luckily found some Impossible film! Thank you all so much for doing this!!!

I wouldn’t be able to imagine this generation without Polaroids. Thank you legends

I got this as an ad on a video and I watched the entire thing. This is pretty cool

Thank you for keeping the dream and fun alive. Mad respect. Actually about to buy my "first" camera from you. Again, can't thank you enough.

Thanks impossible project.

Lovely film. I hope the 2.0 color film will be here soon :D Keep up the good work.

its a shame that the cartridges are not recycled, if "impossible project" could create a cartridge that could be reused indefinitely by reloading it by usb, and by inserting new films, it would make the photos cheaper to buy and so much more ecological!

Thank You for saving instant camera's and keeping the dream alive! I just ordered some film for my 26 year old Polaroid camera! I just rediscovered it in a box and can't wait to try it out again :) I love that camera, it still works.

I love all of this, but why do the films have to be so goddamn expensive? 20 bucks for 8 pictures? Come on!

This si the first time an "ad" came up that i really enjoyed. I clicked the link, came to this page and even saved it to watch again later. Awesome work!

The smell of the developer and emulsion on the peel film was so great. When Polaroid made the 120 Instant film back I shot so mant test exposures using it. I really miss those days with the stop watch-timer in hand.

Thank you, was born in '95 and you helped me keep one of my favorite ways to keep up with memories around. THANK YOU SO MUCH

so freaking happy that the impossible project decided to exist in this era that it seems like 95 percent of the time you take photos using you phones and cant really hold or touch or keep the pictures itself and pile them in your photo albums or scrapbooks or whatever.. so thank you the impossible project for restoring instant camera i appreciate you guys and i love you guys.. will buy the instant 600 camera soon ❤❤❤❤

I love how the impossible project is a serious company, with possibly the wittiest humour, and mantra I've ever seen, packed intro their marketing. ❤ Trying to get hold of one of your camera's, I'm running a project that uses my garments to sew instant film on , I can't wait to get using your products. I would like to buy all of your camera's one day and get well aquatinted with the how to's and the ins and outs of the cameras and film 🐙

Very cool to see. Thanks. At 3:04 My Polaroid, "The Past Still Hovers At The Edges," can be viewed for the briefest of 1-2 seconds" Thanks IP!!! Well done film on the Impossible Project.

Thanks for all you do!

6 yrs later and all I can say is........THANK YOU :)

I LOVED THIS The way you guys filmed and narrated this is AMAZINGLY genius, fantastic, and hilarious Love what you guys have done, and your mega hard work does not go unnoticed by me I want you all to be my friends now because you all seem so lovely LOVE YAS

I'm thankful that Impossible picked up the beloved and nostalgic classic polaroid film, but I hate to admit that they don't seem to have any integrity anymore. Their original path to recreate THE polaroid film has since been lost. Now they focus on funky frames and filters in place of spreading the developing chemicals evenly or providing consistent shots or a real instant film. Now they market to hipsters, not artists, and profit largely off of unnecessary accessories and the like. We want impossible back. We want the polaroid. I wouldn't mind paying so much for a pack of film if I knew that I was supporting the development of the film and the company's advancement. We didn't ask for circle frames or neon borders, but what we wanted dissipated when the project, now a company, found out how hipsters will sell their cells to be unique. Instant film was an art, now it is all but a trend.

I love Impossible!

So crazy being there seeing the evolution of this project. Love it 💚

Love Love Love! Thanks for finally putting things in order!

That was undeniably one adorable video.

Jan had lost his keys 1:06. That made me laugh. :-)

Keep up the good work. And may the demand for your supply grow, so as the price can decrease.

that egg really had some history too it :D

Loved it. Great project and really cool film!!!

Just bought a ax-70 for $40. Starting to regret as the film is way to expensive for my budget. Wanted to make photo albums with this but I guess that's no gonna happen.

holy cow I really want to make a wes anderson inspired film about this!(i probably will haha)

I love it, one of the best things I have seen on the internet :P

What about photo credit? It would be awesome if you guys put them up!

Very interesting storytelling. Entertaining and useful information.

Keep up the great work you guys! :-)

it‘s so weird that the formulas got lost, from what i read, the old film developed within a minute!? thats crazy compared to the current film..

There is a way to make 10 polaroids fit in the cartridge Ive found that making the cartridge a few millimeters larger would store 1 more polaroid and reducing the size of the battery would allow for the original 10 polaroids in the cartridge Polaroid 600 cartridges use 6v batteries but the new ceramic style batteries are almost paper thin and could be worked into the cartridge to have extra frames

I love this, only it's a bit pricey. I'm hoping one day you guys can lower the price or make twin packs like fujifilm does. They sell 2 packs of 10 for 13 to 17 bucks instead of 16 film for 46 bucks... 😒. I got a bunch of polaroids cams. I have the sx70 sonar, spectra , 600 one steps, I bought for 5 bucks and others that I got for 10. I also have two peel apart film cameras. Maybe you guys can bring those back too

Now we want 3.0 color films that does not require shielding and perhaps more interesting stuff! ANNNND the I-1 camera that people has been rumoring about since last year

You saved the world.

While it was a sad announcement it would NOT have ended instant film with or without Impossible. Fuji still makes Instax film.

0:34 makes the whole video worth wile.

I don’t like the price of the film nowadays, but I didn’t like the price almost twenty years ago and I still bought the film and I will buy this film. :). I’m happy that this film exist, thank you impossible project, I know that you are not Poloroid, I like both names.

Thank you!

I don't mind that this is an ad on some videos I watch.

yes nederland represent!

Really great video!

Awesome! :)

thanks for that!!!

Will you guys come back and make duochrome again please🙏🏾

I wish I had many boxes of the film so i wouldn't run out

BRAVO!

Enschede is so near to the place I live. (In the Netherlands)

One more impossible project please?

really cool

and then we decided the spectra was impossible to work with so we rebranded to polaroid and said good bye to it forever because the project was impossible 🤷🏽‍♀️

What does microwaving and putting it in a pan with eggs do to the polaroid?

Finally got some outdated Impossible film to try out a solid SX-70 Alpha I got at a garage sale for $5. Test shots show what an Impossible CSR identified as a flare baffle stuck to the camera mirror and showing up as a black bar along the bottom of the picture. The camera is otherwise working fine, apparently. Any suggestions where I can get this antique repaired?

Who's the lady at 1:28?

5x4? coöperate with New55?

cool...

How in hell was the formula lost?

I am in yeahhhhh

i want to work for you now

1:21 Edit: yeh

It's too expensive

music ?

😍😍😍

xD amazing

Omg thank you and I want more Polaroid camera....* leek starting in 3....2....1..... NEW OF THEM MAKING A NEW POLAROID CAMERA BUT IT MAY BE PRICEY......sorry impossible......I leeked it

Imqossible!!!!!!!

the film is expensive as fuck

That was hilarious.

#savepackfilm

i love you

but they should make it cheaper...this become too overpriced

you guys need to make more fun factual videos

Dutch people are funny ;-)

Ciao tuttobene sy bella

Doesn't an IPhone defeat the purpose for Polaroid?

so what makes this "real" and "in the plam of your hand" and a regular print out or digital picture isnt? what a load of tosh.