That's quite an observation, Peter. And interesting to see trend going like the other way around, it's like we can't even expect it to end up here. But sure, we can explore a part of our creativity where usually we never posted if we ever created during before times. Either way, it is good to know you're back on your "hands". Hehehe cheers from Malaysia my man. Truthfully, Futra.
Peter, I’m a creator on both tiktok and RU-vid, love seeing you on Tiktok more frequently by the way, and I was having that think of giving a huge production value to less than 1 min vídeo, same effort and investment that I give to my RU-vid channel and at some point it felt that it was not worth the effort, now I think I have a workflow for short videos that meets the best of both worlds as you talk about on the video, don’t spend huge amounts of time making tiktoks, but combining filming on the moment app, sending video that I make on my camera to my phone and editing both on premiere rush and CapCut I get great quality, but it is still easy to produce and it feels relatable, wrote a little bit to much 😓 you are amazing man, best regards
Great video brother! In my opinion the answer to this depends on how you quantify success. I’ll preface my comment that this is an over simplification but there’s really two categories of thought when this topic is brought up: Quantity vs Quality. If success is measured purely through a social media metric (views, likes, and engagement) then yes, quantity will always win. Social platforms favor consistency so streamlining your workflow to be as fast and efficient as possible makes the most sense. The more you post, the more eyes on you and the higher probability of success you will have. It’s as simple as that. However, this is a slippery slope as an artist in 2021. If your artistic value is completely externalized to a vanity metric, and that metric is attached to an algorithm that’s out of your control, you will continually leave yourself dissatisfied when your video doesn’t meet your engagement expectations. Regardless of how much work it took to produce and how proud you are of your product, effort doesn’t always equal success in the context of social engagement. If the art form is what you value most, the answer is clear. Success is measured by the advancement and refinement of your craft as well as your own personal satisfaction with your work. Be the best version of yourself in the world at what you do and don’t stop until this is true. The quality of work really matters to a person with this type of goal. With that being said, there really is no right or wrong answer here. It’s a loaded question without a one size fits all answer that can be explained in a comment. At the end of the day, if you’re in the arena making content for a living you know how challenging it is. Do what works best for you and your goals and let go of the rest.
Personally, I love Peter because in a world where the quality of videos is decreasing in favor of reach, his quality is always better than the rest. You’ve already started making shorts after stating multiple times that you’d never give in to the pull of these new sharing avenues(shorts, reels, tiktok) and yet you have started doing that. Please don’t sacrifice your quality too 😔 you’re our only hope 😉 Cheers
@@justcallmeq8120 There are so many topics we could talk about but for the most part a short video showing something short of out of context doesn’t have time to get into detail. People like short videos because it’s easy to consume so quickly but It’s a double edged sword. You don’t get as much information.
Rodney Mullen, The Skate legend once said in a TED talk, when he was at the hight of his career at a convention, thousands of fellow skaters cheered at his sight, honoring his achievements. When he rode 10 minutes down the road, he was just some punk that no one recognized. You should ask yourself what is more important to you: Having 10.000 people like you for a minute and forget you the next day, or have a few people who actually share and honor your craft and interests admire and respect your effort.
i'm here because of your way of making video. you video's are already half cinematic half personal. I like the aesthetic and feel of your videos. For me 'quality' videos are way more relaxing to watch.
I think we love the idea of produced and polished but realistically it takes days to produce, edit and upload. Visibility is what keeps creators on top of their game and truth is, less produced content is FAST which means you can upload MORE of that type of content which results in MORE visibility. I think us content creators need to have passion projects that we take time to produce but find a balance with the more on the fly type of content.
Not a creator but I get the idea of balancing visibility and level of production and how important each is for you guys. From a fan perspective, it might be the more on the fly video that gets our attention but it's always the top notch, well produced videos that keep us coming back for more.
You no longer spend years putting together a feature film, because then it will take decades for you to get noticed. Rather you create multiple pieces of content per day so that you increase the likelihood of your potential audience seeing your content. In so doing, as you said, making it harder to create highly produced content.
Totally agree. I had more luck with some of my videos going viral when I've spent less time working on them, making them on the go. And the ones that I've worked so hard on and that are in my opinion in one way or another better and have more quality, often don't perform as well as I hoped for. It's definitely a balance
I tested this on TIKTOK and RU-vid but I did it with the exact same videos uploaded on both platforms across two months. (Note all these videos were highly edited gaming tips). I found TikTok got more views instantly, 100k or so on average overnight over 30+ videos, some even reached 1 million in days, fter reaching a climax TikTok would stop promoting the videos. I noticed it plays on the psychological aspect of instant gratification. I did the same thing on youtube on a completely NEW channel, many of my videos would get between 1-1000 views and not really take off. After a month some videos began to take off slowly building to 10k - 100k views, this traffic was allot more sustained and organic though. Conclusion all of my RU-vid shorts videos are still getting views and many are in the millions of views. TikTok wants you to keep uploading and old content is dead content. It sounds bad but it's the key to the success of the platforms stream of content.
But that isn't a really about production quality like Peter is saying, so much as how the algorithm handles it. For tiktok, the algorithm shows it to a hundred people, and if they like it, it shows it to a hundred friends of each of those people, and if it does well, it happens again. Tiktok's algorithm is exponential, and set to spread like wild fire (viral) and then it dies off and makes room for new content. RU-vid A/B tests content on target markets constantly. That's why sometimes a video takes off with millions of views 5 years later.
Everyone does or can do the raw, sometimes crap, sometimes less crap. Peter what you have achieved here at the level you're at is by not being ordinary, but extraordinary. For you to go for the likes instead of what you are sure you may get a ton more followers but you risk losing the people that put you here and don't see you as same, same (won't lose me of course...lol). Been a broadcaster for 40+ years and have followed and unfollowed 100's of "ordinary". I've followed you since 100K.
I think it inflates people's ego easier to see something that had less effort go into it. It's then easier to be like "I know about that topic now, I could do it even better". Wheras if actual effort went into it, they know that it would take a lot more effort to accomplish or compete.
I think most people will say that the polished one is the one they prefer but in reality because of the way that our brains work and our expectations for social media, they'd be much more likely to watch the iphone version all the way through if they saw it naturally on tiktok, reels or shorts.
I disagree. I would watch it, but then I'd scroll by without even thinking about it. If I saw the polished one, the filmmaking would catch my eye, and I would stop to check out the profile.
Correct me if I’m wrong. It’s kind a like a FAST-FOOD restaurant VERSUS FIVE-STAR restaurant. Millions of people like eating fast food, but still there are thousands of people in a five-star restaurant also. What do you think?
Millions vs thousands. That's what it comes down to. So if you're looking for views, the fast uploads are going to beat the polished version every time. 5 star restaurants charge more for the food but STILL aren't as successful as fast food restaurants. People don't want the hassle - and don't want overpriced food. Nobody got time for that shit. lol Keeping it REAL is what it's all about today.
Fast food resturant videos = Gaming, Life Blogging etc (BIG audience, cheap ads that play) 5 Star resturant videos = Learning Channels, Finance, education etc. (Small audience, higher paying ads) If you make 5 star videos you're going to get at least 10X the CPM compared to fast food videos.
No not correct, With the shorter and shorter attention span of people ,if you are not able to summarize the whole content into 1 min , most poeple will eventually stop watching your content, so ya that is what even the platfroms know and thus we get sooo much emphasis on youtube shorts and stuff
That's totally true, but what I think gets missed is that production quality doesn't necessarily mean quality. It's just one of many tools to effectively communicate with an audience. A funny personality who can present information in a funny way = quality. A knowledgeable person who can keep people informed = quality. (Hank Green as a lrime example) A musician who turns random phone videos into epic songs despite bad video quality = quality. Quality means many things and at the end of the day your goal is to communicate with an audience. I personally do that most effectively with fancy Phantom cameras & lot's of production effort. Someone else might do that best by rattling off what they are thinking in the moment in a video reply to someone else then posting & not worrying about it. Neither approach is objectively better than the other. It really just depends what audience you are trying to please and what your personal tastes & strengths are. All good vibes 🤙🏻
It’s revolting that art has been demoted to “content” and that fast crap gets promoted while stuff nurtured and developed gets ignored. But I guess that applies to everything elde
I will never accept the views as a measurement of quality. This Tik Tok style things just make people being consumers. The quicker you watch, the faster you forget. I'd like to see people working more to polish their content and make it next level. I better watch a couple of nice polished videos per day rather than being always in my phone and just grab it to distract myself from the reality.
Unfortunately tho, most users don't care about production value. Our attention span has gotten so bad that we generally click away after the first 3 seconds of a video if it doesn't catch our attention. I agree, the "RAW" videos will not surpass the quality of "POLISHED" videos but it comes down to what the content's goals are. If you're trying to build a portfolio to showcase your art or educate folks, then POLISHED is the way to go but many small businesses are leaning towards the RAW style of editing because that generally does the numbers.
I definitely preferred the polished version, I found it more captivating whereas I found the raw to be more distracting and less likely for me to focus on the actual content of the video
The polished version shows the implement as something less usual, more interesting and probably worth coughing up USD$200 for, and maybe even a pilgrimage to the vendor for a cool coffee toy. The quick'n'dirty version shows some weird thing which was even insulted in the voice-over, made in some low-value location - and I'll give ya USD$20 delivered for it. They're both the same caca, but presentation is everything. I guess it comes down to how you're going to earn off the content: impressions or unit sales?
It’s so interesting how we strive to make great things yet have little to no control over the outcome of it’s reach... I say make whatever makes you happy, simple or complex and post it where ever you feel most satisfied! The numbers can really screw up your day if you let it... cut the numbers out and start cutting vids! 🖤
So true! Literally just yesterday I told myself that I can no longer refresh my RU-vid Studio app to see my subscriber count. I would check it like every hour. It was insane! Now, I will only check once/week. The numbers definitely screw with my self worth and value. But, letting it go and giving myself permission to no longer worry about the numbers has been so liberating. I starting to find the joy in creating videos that make me happy instead of worrying about what others think. :)
Fascinating!!! Loved this video Pete! I definitely feel a little lost in the new landscape of short vertical content but I always come back to the fact that I personally prefer to make higher produced stuff- it makes me happy regardless of how I feel it will perform.
Yaaaaas Julie!! your videos combine both Short and Creative! You speak what most people find hard to express or share and I really appreciate your time 👍🏽
Relationships are the point of most of your videos and that requires scripting. You rarely tell a day in your life story, it's a day in an everyperson's life and their relationship with someone or something. I love your work, but you're correct that it requires production.
@Julie - first off - hi - you're hilarious. secondly - keep producing and taking the time to produce well. I think the idea of just putting anything online and maybe it will go viral is at best another trend. Your stuff is awesome and we can tell you put time into it. The audience appreciates production value, they just don't often know what to call it.
The polished version was art. Polished and beautiful. It tells the story in a way that makes me want to see it, to hear it, to experience it. Take your skill, your talent, and present it in the best way you can. My dad always told me, "do the best you can no matter what you're doing. Your work represents you. It should be the best you can do." When you host a guest you prepare the best meal you can. Serve the best drinks you can. Anybody can do McDonald's (instagram, etc). Your guest (audience) deserves your best. We should respect that...or we are are all just fast food.
I feel like these platforms just want to keep us on longer so they make more money. It is exhausting to try to create more content. I am going to keep posting what works for me and engage with whoever my content attracts.
I have no interest in a coffee maker. So the only thing that would possibly draw me in is the polished version. That's not to be said about everything, I'd be curious to see how I felt if it was something more in line with my interests. I watch you because of the polish, the story, would you be anywhere close to this popular without it? But that said, given the time to produce each, even if only half the people watch the unpolished version... that's probably a win. It'd be sad to see that trend destroy great content though.
@@SamuelJMartinIII For sure he is fun to watch. But without the story and polish he's not anywhere near where he is today. There are lots of charismatic well spoken RU-vidrs with 5,000 subs.
I enjoy seeing some raw footage of my favorite polished creators. I think once a creator has success with polished cinematography. It’s hard to produce content that isn’t of the same or better quality. Personally I see raw footage everywhere every day. But I enjoy taking a moment and watching polished content that’s purposeful.
The idea of "let's promote mediocre content" is crazy nowadays on social media. Polish version looks incredible... talent reflected in the video is whats that inspires people :D
I love the polished version better. I do agree that the Raw version makes it feel like it's easier to make which sometimes leads to more shares. I believe it just depends on what part of the spectrum you will like to be on. Awesome video man!
@@chrisbenn One reason could be because the majority of the population care less about technical parts(wb, exposure, lens etc) so they look for what they can easily understand in the video. less work most times means less technical, so they can easily relate.
@@chrisbenn Seems like the algorithms are promoting less effort, low quality as being more valuable, just because it resembles a factory machine cranking out quantity - and AI can comprehend quantity (quantitative) easier than quality (qualitative)?
I appreciate all the cinematography, the music, the edit, the well-structured explanation in the better shot video as opposed to the kind of a lazy attempt at explaining how that coffee maker works.
Interesting. So, hanging out with someone, or the desire to do so, is variable. I have two video choices. One, I enjoy as an artistic product, the other as a moment to share life. Maybe my mood or need for connection to Peter or the product changes, and the choice is the important part of this conversation. I wonder over time, if I never enjoy the artistic, polished products, if my desire to hang out with Peter fades? Maybe for me it does, but for others not seeking that level of substance, not. I’ve often witnessed in the field of entrepreneurism, when we hang out over coffee, depth in conversations isn’t achieved and often ruins the “hanging out” vibe. Again, this very dependent on group size and the needs of those in the room. So, in the case of 1:1 video, the same may apply, but the impact is played out differently over time. Hummm. I’m rambling a bit, but there’s something in there.
Yeah, the raw one gives me a vibe of I’d like to hang out with him because he has cool things while the polished one… I know he spend a long recording it and it and that process wouldn’t be that interested to me
I feel this. I start with a video everyday for 365 days, then slowly honed my visual craft to produce higher quality but now everyone is happy with so little..... and its me who is not lol. Ignorance really is bliss.
The shift towards short form content says a lot about our attention spans 😅 And there’s just something about the first person POV from a phone that’s captivating.
@@shrutisubramanya6725 I hear you, but also think how many ppol watch netflix while being on instagram and texting (in the smartphone in general) ^-^" It's kinda worrying, at least I feel that's super weird. But no, it's normal nowadays
If you want my honest opinion. I was more intrigued by RAW for a few reasons. It came across the most "authentic and relate-able". I also think because I'm familiar with your brand - it was refreshing to see you use your phone to create content. Your observations are great! TBH - I'm a fan of all the short content you've been making recently. It's nice to see you doing something different. :) Thanks for the plug man. Appreciate you so much!
I'm an engineer and this was a tool I'd never seen before. The polished version allowed me to better observe the mechanism during operation. While the RAW version begins with some angled shot and I can barely take it all in before Peter begins the demo. Also, the random camera motion while the machine is operating makes it harder to understand. Maybe the ideal approach is influenced by the intent of the video. Put another way, the higher the complexity/uniqueness/teachability of what's being captured the greater the need for improved production value.
Where do you think that leaves creators that prefer to make more polished content? It feels like the world is moving past polish and just into super high output. Bars that I've been working with/talking with are telling me they don't want high quality video because the quick stuff they can make on their own is more authentic and draws people in more.
I think that “raw” trend isn’t such thing at all. RU-vidrs 10 years ago also has crappy video quality, but we learned a lot, competition grew and became harder and then quality became important aspect for being in line with the best of youtubers. So, when this new vertical video will become really popular, creators will learn how to improve quality too
People listen to guys like Tom Jauncey who say "we only post phone videos these days and look how big and popular we are" and think that's the trend while completely forgetting how they got big in the first place
Yeah, that defintely makes sense. I see it as a cycle. When all the raw stuff gets super over saturated, sure it's consumable, but then to compete/stand out again, quality will make a comeback. Some sense of story is always most important, but quality includes: Better edits/cuts to keep things fresh and engaging, cool angles you don't normally see everyday from an iPhone FPV, music is still very important when used moderately and effectively, etc. And maybe raw videos will never lose popularity, but it will become saturated and most users won't stand out
I almost love the simple, second video more. It's basic, but it's so relatable. I want to make high-end videos; however, it's intimidating and time-consuming. Both are excellent. The first video with age better though in the long run. It won't degrade over time.
I feel like it’s two completely different meanings one (the polished) convinces me to buy coffee the other (the non polished) makes me more interested in how the coffee is made. 🤙🏾🔥🔥🔥
Having worked at FB and IG for analytic department, I can tell you the algorithm changes infrequently. Just build an audience by being authentic is the only consistent thing for growth and being seen. Your true fans will always see you and share your stuff. Following trends, using tricks, and hacks only get you so far.
I think you should make both for each video. It’s because the raw version is more personal, behind the scenes, and intimate. But we also want to feel the magic and creativity behind your vision - the first version. So, first one we see inside your mind; second, we see inside your world.
I see this in comments.. "Younger generation likes un-polished.. less "quality" content". The fact is that the younger generation doesn't want to be sold to in everything they consume. "Less quality" or "Unpolished" videos often are FAR more relatable and therefore not trying to force something down their throat. These kids have been fed multi-level marketing, subliminal advertising, and a culture of "like and subscribe and here's my patreon blah blah blah" since they were old enough to talk. That's why this wave of the "Unpolished" video is so big. It's far more relatable.
I don't think that polish is the same as being fed subliminal. If anything the mass amount of shitty content is actually made to keep people's goldfish attention span.
@@thedog5k I agree for sure that attention span is literally 15-30 seconds long these days… but I suppose whatever “quality” holds that attention is subjective. At the end of the day a video that’s “shitty” about coffee vs a video that’s “polished” say the same thing and get the point across then both can be quality…. Just one will perform better because it’s catered to that goldfish mentality… or perhaps we need to redefine the short form content to have a high quality approach.
I've been watching your channel since before you had 100k subs and am still a fan. I've come to expect a level of polish in your videos. It's become a given that they'll always be better lit, better audio, better b-rolls, etc.. than I could do myself. So out of the two videos, I did prefer the original polished one. Plus the pirate ah-ha! at the end was great. But I also know how much longer it takes to make those polished ones, vs the live ones.
I don’t think I am a fan of those “RAW” videos. Maybe to send to a friend, but on any platform I prefer that polished look. But for me the polished version doesn’t necessarily mean that it is not real. Only a little more time was spent on said piece of art.
I think I agree with a lot of people here in saying that: Polished for horizontal, raw for vertical. As a creator myself, I tend to lean towards polished because I have a better idea of the work that went into the content to make it polished. But as a consumer, for vertical, I really like both polished and raw nearly equally; which makes a strong case for raw having a better time-spent/results ratio. 🤔
The polished video seems like you are selling the product, no one would take the time to set up lights and make a cinematic video, without money being involved. The on the fly video seems like you are just showing the product you have and how it works. This keeps the viewer in the real world, not a cinematic universe. I like both styles, I think variety is best, I get tired of too many cinematic videos, but they are a real treat when they do pop up!
Holy Shit!! Nigel The O.G. of the Bonsai YT world Saunders. Wow, What a pleasant surprise, been a sub of yours for the longest of times. Much Repect Good Sir!!! I'll say it again, You crazy Canucks control YT....im starting a conspiracy! hahaha Lov your work!
The other part is the attitude with presenting the device in each video. Video one he's building it up and calling it fancy. In the second video he's applied the negative connotations of "obnoxious and hipster". In my opinion you need to limit the number of variables if you want an accurate A/B test of the formats.
I feel like other content creators or aspiring cinematographers will be more drawn to the polished version, because they appreciate the work put into the content. Others will probably relate more to the raw version.
Polished every day. One is art, the other is documentary. Both are performances, one just shows more care and skill and is thus honest about its agenda.
definitely the polished version is the best,don't follow the wave guys ,it's sad to see trends ruin all the great cinematic level of photography and videography
How many times have you heard someone talking about an IG story that they watched last year or two years ago, or even last week and how awesome it was and they want to see it again? Exactly!
personally, i think the popularity of the “raw” version is a reflection of current generations which value quick and easy over quality and effort. i’m only 28 i didn’t think i’d be making generational comments this early 😔
Polished version: makes me want buy a balanced coffee thingy- the other cuts the crap and shows me how to use it better as nothing flash left to distract me in video
Exactly… also why it’s hard sometimes to decide which to do. Lately I feel like I just do it the hard way so it looks different than if someone shot it on a phone. But sometimes you gotta weigh in how much more time it’s going to take to do a full on production.
no cinematic video will always have a special place in my heart. and people who believe phones can do cinema justice makes me sick, the issue that most videos now don't have a full STORY. No matter what you shoot it with it won't be what im looking for
I'll never sacrifice quality and storytelling for simple videos. We are filmmakers. I think there should be something that differs us from non filmmakers 🧡🔥 also love from Iran
#1 reason why I enjoy watching / making quick content on tiktok… it does a way better job of pushing my content and other peoples content in front of me. Vs any other platform
It’s because we’re entering a time where an entire generation of people who grew up with smartphones are now adults. Many of them grew up with videos and content on their phone. I’m 42 and grew up watching movies in theaters and eventually vhs and DVD’s at home. I think both have their place and variety (to me) is awesome, keeps it fresh. Pete is an example of this, right when I get bummed out because he’s showing me too much slick, well crafted content I can’t make…he zags with a vlog and gives us a taste of the person behind those creations. A more raw, accessible look. I for one, hope we never lose the art of cinema and filmmaking…but I will say, the generation of folks who cut their teeth watching Casey who now are pushing that immediate, fast, raw video style…well, that content can be super fun and satisfying. I enjoy both styles and it’s the main reason my channel is destined for a subscribership in the hundreds.
Why are there just a few people out there who notice that TIK TOK VIEWS are totally different counted then for example RU-vid views. A Tik Tok View is a view just by scrolling ... people do not even have to watch 1second. A RU-vid View just gets counted if you watch like 5-10 seconds. Tik Tok tries to make you feel special because of big views numbers. But actual thats only half of the truth in my personal opinion.
Just had this same discussion on my last video... I think people are caring less about "sick drone shots" and B-roll of you getting somewhere and just want raw content. Makes me feel lazier by uploading content without all the extra "effort" but hey, give the people what they want I guess
@@christopherswiger8350 it just depands on the style isn't it, imagine casey neistat without those beautiful timelapes in the beginning of his videos, it won't feel like it's his videos anymore
Wasn’t expecting to see you here, Maxx. I’ve been watching you since the OG Nick Wright outro days lol, still watching now. Polish is cool but I enjoy the videos regardless of if there’s sick b-roll or more sit down business info. Keep doing you man, the people don’t exactly care what it is you’re uploading as long as you’re being you and showing dood. Ever Forward, mate.
The same thing happened with photos a couple years ago. I'm a professional photographer, and it used to be (around 2015/16) that my wife (a model) would get the most traction from professional, magazine quality photos. Starting in 2018, we notices that phone selfies started performing way better than polished photos.
I have started to see more “raw” ads on Instagram reels. I think this is because most people automatically scroll through those “polished” ads more quickly. Overall I’m not a fan of the infinite scroll social media user experience because it wastes a lot of time. For the same reason I don’t like how the algorithm rewards seamless circular videos. I think it’s deceptive to get views rather than focused on making good content.
well social media algorithm favorises the quantity, if those videos get them views and watch time, it's what they want, they will keep them in top 🤷♂️
Glad your fingers are finally working lol. As for the "Polished" vs "Raw" look I think they both have their place and purposes, and I personally like to do a blend of both. Something that looks really nice and looks like I put effort into it but not so much that it looks over produced and disconnected. Also, Instagram no longer being a place for photographers is pretty sad. We need a new platform STRICTLY for photographers that's as easy and simple as Instagram.
Instagram is really just shitting the bed recently. It’s dominated photo sharing for years and now its just turning more and more people away. Like the people who hardly post (use insta for personal and not as a creator) are probably going to leave. Seems like most apps have one update that starts their downfall and I wonder if this will be good or bad for them in the long run.
@@JennaBrown yeah it's really hard for me to bother posting on IG anymore. I went from posting once a day to once a week and now probably once a month. The only reason I still do post when I do is because there's nowhere else.
I have felt for a while that RU-vid is becoming to focused on perfection in cinematic look, lighting and sound. As a result it seems to have lost some of its charm. I'm not sure that just shot and uploaded straight from the phone is my preference though. As with all things the ideal (for me anyway) lies somewhere in between. Somewhere that its OK if the mirror less camera, GoPro and phone shots don't quite blend seamlessly, the footage is sometimes poorly lit, slightly out of focus or a little shaky. But it all serves to tell the story and the shot was captured when it happened instead of bein staged and scripted.
I love the polished version. I appreciate the fact that you focused harder and spent more time creating. I don't have time in my mind for everybody's videos just showing me whatever it is that they are doing at the moment. I don't even care about what Jo Blow is seeing through their phone camera. The polish video makes me want to spend my time watching it because you spent more time creating it. Thanks for making shit that I want to see ;-)
Hey Peter! Honestly, I feel that it is all about what we expect from the creators. When it comes to THE PETER MCKINNON, the audience usually should expect cinematics and slo-mos. But there is a small number of people, like me, who would love to see what will a raw vlog/video from a professional film-maker like Peter would look like.
Polished was VERY entertaining and visually pleasing! However, Raw felt more personal. I felt like I was there! In Raw you pulled me more into your world! I think there is a place for both! When I'm in a rush or wanna feel immersed, a Raw shot might do it! When I have time and really wanna learn and take something in, the Polished video would be my go to.
Simple: polished/cinematic - you cater to artists who understand your craft. Raw/fast - you cater to younger generations who are impatient. So for me polished/cinematic always wins.
I think this applies to some people - but as a perfectionist who used to be an editor/videographer, I still prefer unpolished and fast for the most part. But it completely depends on the platform and content being shown.
I think that polished is always better. Anybody can do a raw video, that's why there's so much of it. But quantity is not equal to quality. There's nothing better than a good cinematic video, that makes you crave for the next frame. It always get's your attention, no matter what platform you work on. Love from Portugal.
There's definitely a shift toward the more tik tok style videos across all platforms and it will be interesting to see how it goes from here. However, I'd also be interested to see the long term results, I'd imagine that RU-vid videos have more likeliness of being viewed months, or even years down the line, however I'm not sure how likely that is on tik tok given the constant stream of content.
35 year old millennial here: Prefer the polished, cinematic look. Commercialism comes in the pressure to buy. I’m also the guy that chooses wired, audiophile headphones to Bluetooth. And standard transmissions to CVT. And Marshall amps to laptop emulation. But, that’s just one individual’s preference.
The RAW format is entry level and where you go when you’re just starting out and don’t know how to do it any better. I feel with this rapid-fire content we’re quashing the talent and skills of creatives who are now questioning why they would bother to produce something that is polished and high quality. That is a real shame.
I think it’s a craving of simple and authentic that makes the raw one more appealing. Like Peter said, it feels like anyone can do it, and I think that’s appealing. That being said though, I love the produced one way much more, just my two cents.
I prefer the polished version, just because as a new photographer and getting into the video scene, Im starting to notice a quality video compared to a cell phone video. To me it's satisfying seeing a edited video with good exposure and DOF. But having said that, there are a tonne of platforms where cell phone videos are best suited, as well as for creators to get a short video out to show your followers what you're doing that day etc. Regardless, keep doing what you're doing. You're an inspiration!
