A poor experience at a Rolex AD... 

There’s one good solution to all this Rolex BS. Omega. I walk in, I tell them what I want, and I leave happy with a superior watch on my wrist

If a customer service rep of any sort ever said something like that to me, they would be getting reported to their superiors. That was highly uncalled for and just plain rude.

Why even bother with Rolex - or any other brand, treating potential customers like garbage? I have worked in sales/global sales management, for more than 25 years. I have NEVER treated anyone like this...

To the gentleman who had the bad experience that Bruce is talking about: Circulate the name of the AD, and the name of the sales manager. Bright light is an excellent disinfectant.

Imagine walking into an AD to hopefully purchase your dream watch, a Submariner perhaps. After years of saving and anticipation, only to be told you can’t buy because you haven’t ‘earned’ the dealers trust. It could deter you from ever returning.

I walked into an Omega AD in NYC when I was like 23-24 years old, wearing a G-Shock. They treated me with respect and were happy to show me any watch in the store. I'll go back there when I'm finally ready to buy just because of how they treated me. Why scare off future sales? Makes no sense.

One of my least favorite interactions... Went in to a local dealer to look at availability of maybe an OP39, OR a BB58. She ended up having a 58 available, at which point she said “any interest in trading a watch towards the purchase?” (While looking at the GS on my wrist, sbgv205) I told her I wasn’t interested in trading it, she responded by just picking apart the GS, (it’s just a quartz watch, no one really cares about that kind of a watch, No one cares about GS and even less care about quartz GS) mind you... I NEVER SUGGESTED I WANTED TO SELL IT. She just for some reason took the opportunity to degrade a watch I love, for reasons I’ll never understand. Luckily, they had the veeeerry same GS in that very store. So I inquired about her ability to degrade a watch while simultaneously having it on display for sale. Needless to say, I avoided buying from her. I ended up going elsewhere for my purchase. Still proudly wearing the 9F GS, love it.

> Not wealthy > Owns 6 Tudors

Just a related story: My friend loves cars and always loved McLarens, but he's mostly poor. Back when he was in high school, his family took him on a vacation to the UK as a surprise. While they were in London he spotted a McLaren at a stoplight. The owner clearly saw his excitement, pulled over, let him hop in to check it out, and then took him around the block for a ride. That's the kind of treatment these ADs should be giving all potential customers. Everyone's interest matters, discriminatory sales practices are crap. My friend told me that, due to that experience with that wealthy man and his McLaren, if he ever has enough money, the first exotic car he's going to purchase is a McLaren. Was the McLaren owner a McLaren dealer? Nobody knows, but that positive experience with the brand sealed the deal for my friend and everyone who saw the kind deed that day.

If they dont wanna sell it. I simply dont want it.

Love Rolex products, hate them as a brand

I’ve been treated like a turd in a punch bowl at a few Rolex ADs. Compare that to a Macy’s counter selling citizen and seiko, they treat me like a million bucks. It’s amazing the level of customer care on a $200 purchase vs a potential $12,000 purchase...🤷🏼‍♂️

I would place a bad review against her in any of the forums etc..... and if a sizeable AD I would report her terrible service and tell the head office that her poor service is being discussed on RU-vid.

Really? Judging from the numerous mint condition Rolex at ridiculously inflated price in the 2nd hand market, I would say there are just as many ADs that sold Rolex to their "favourite client" to flip on the 2nd hand market to make a tidy profit.

Bring on online sales. All of this crazy behaviour will simply go away.

...and this is why Rolex (or Tudor, same company) will never get my money. Mid-tier mass produced watches at inflated prices with third-rate service. It's funny that I only ever read/hear about this kind of attitude off of potential Rolex buyers.

Had a super great experience at an Omega Boutique in Orange County California. We are from Tucson and were in the area for a NCAA basketball tournament game. The Boutique was in South Coast Plaza. Me and my wife went in to look at a watch for her. I had no expectations of purchasing there since I know the Boutique stores are full priced., but we had so much fun with staff we purchased a Omega Constellation with a pearl dial. The manager gave us a bottle of champagne too, plus called over to the high end restaurant in the plaza and made reservations and purchased dinner for us that night. My wife and I still smile about that experience when discussing it.

I hate everything about Rolex. I understand what you're saying about not wanting to sell to flippers, but what about the individuals who have saved up and really want one. Rolex = everything that's bad in society. I'd love to see ppl give up completely on the brand, then they'd want anyone's custom. ( I realise this will never happen)

This all highlights why Rolex is such an ugly brand.

That lady is playing hard to get, both in "Rolex" and "woman" way but failed miserably haha.

Treat me like dirt, I don't go in there again,, ever. Nuff said.

A Mayor's sales rep said to me that once an older gentleman walked in to place an order on GMT Master II to celebrate his retirement. She asked the old guy to look for other alternatives since he most probably will not be alive to pick it up by the time his turn comes up on the waiting list. Needless to say, I didn't put my name on the waiting list and now own an IWC Big Pilot as my one super expensive watch.

Having to go through all the BS with trying to purchase a Rolex would just sour the experience for me

I understand the business rationale for saving the best/hottest watches for the best clients. But it is not the best model to win new customers. For me personally if I'm going to drop 5k, 7k, 10k on up on a watch.. I just will not play the Rolex AD game. They are wonderful watches, but so are other brands, that you can walk into dealer and walk out with a new watch on your wrist. There is an authorized Rolex dealer near me. The sales manager said if I wanted a sub no date, they could get one for me in 3 to 4 weeks tops....

I had a wonderful experience buying my $28 Timex from Amazon. No attitude at all. In fact, I did it all online and got the watch the next day.

I was with my wife in an authorised Rolex dealer with Tudor attached to it. A senior lady came up and asked me if she could help me but there were no sports models to look at so, kind of dismissively, she left me and everyone went to lunch except for the lowly young fellow. I then pulled the trigger on a 36mm dj silver floral motif dial for the wife and I remember feeling satisfied like I helped the young fellow get a notch on his sale quota. Wasn’t a bad experience but I did feel a little neglected. Young fellow was excellent though. Also, Bruce, you’re the reason I have a zblue milgauss. Excellent videos!

I have reached a point in my life that I can afford to buy a 20k watch. I own a Rolex Deep Sea Dweller going on 4 years. I have numerous Tag Heuer watches but my favorite is the Grand Grand Carrera Calibre 36. I receive more compliments when I wear the Calibre 36. I also own a Omega Planet Ocean Chronograph with the 9300 movement. Over the past two years I have attempted to purchase a Rolex GMT Batman and Daytona with the white dial with no success. I have given up and if it happens it happens but more then likely it will not. This past October the wife and I were in a jewelry store designing a ring for our anniversary (33 years ). The ring was going to cost just over 25k. The jewelry store sold Omegas, Cartier, and a few other brands that I cannot remember. The sales associate told me they sell Rolex's at another location. I told her I was in search of a white dial Daytona and she told me she would be right back. She returned within a couple of minutes and told me she could sell me the Daytona if I buy my wife's ring from her. In all honesty that did not sit well with me. I did buy my wife her ring but went with an jewelry designer instead. This past December I was at a Rolex Boutique and we were going to buy my wife a Date Just with mother of pearl dial and full diamond bezel. The sales associate brought out a GMT Batman (new) from the safe. She informed me if I buy the Date Just for the wife I could purchase the Batman. My wife made the decision to leave the store and I concurred with her. Directly across from the Rolex Boutique is the Omega Boutique. Long story short we purchased my wife a Omega Speedmaster and she is extremely happy with her watch. I don't buy into the relationship with a reseller to buy a product. I understand since there is limited Rolex sport watches the AD's can selective since there is more demand then supply.

Don’t worry Jerry, with Covid around, she probably doesn’t have a job about now. As for the AD, they may not last either.

I'm so torn. I love the design and history of the sub. It's been my grail for a decade. But the Rolex/ AD behavior the last couple yrs has turned me off. With Rolex artificially holding back supply and ADs either selling to grey market or their preferred clients irks me the wrong way. I've been waiting 2 yrs for a ND Sub at my AD (with purchase history) and there appears to be no end in sight. Especially if Rolex bring out a new sub. I'll have to wait many more yrs to be able to purchase one at retail. I refuse to buy grey (I can afford to) so as to not be a hypocrite and feed the beast. And dislike buying used. So here I am with 10k in hand, in a recession, craving to buy my dream watch and I can't. Nor will be able to in the foreseeable future. I am seriously considering giving the finger to Rolex and their network of mostly Dirty ADs. (There are some good ones I'm sure) and buying a seamaster. Omega is the better watch all around, half the price, but more importantly they are available.

Never cared for Breitling at all until lately. The new Chronomat looks amazing and I just purchased a Premier B01 Norton Edition. I have to say, I think its nicer in almost every way than my Rolex BLNR. Breitling is on the up and up.

Let’s not forget she’s just a glorified sales assistant. She doesn’t earn jack! 😂😂😂

They want the buyer who pays “RRP” for his wife’s Cellini, his kid’s graduation OP, a 226659 for himself, at perhaps a slight discount, and a ton of jewelry for 385% markup. Then that buyer will get his “panda” Daytona for a slight discount as well.

I've had a few great experiences at Rolex ADs as well as a few bad ones. I was in one recently where a customer was looking at watches on a tray, one of them was a Pepsi GMT. This was right in the middle of the store, not in a back room or somewhere with privacy. He didn't buy it so I told them I'd take it. I was told it was onyl for "established clients". I then proceeded to tell them that it must be hard for them to develop established customers if they refuse to sell watches to people. I understand these ADs want to take care of their good customers but treating other customer like crap is not a good long term plan. I know they can't give a Pepsi GMT to everyone that walks in the door but parading desirable watches around the store and then telling people they can't buy them seems like a poor way to treat customers. If ADs want to play these games, at least do it in privacy. If/when the Rolex hype starts to die down, these ADs are going to be in trouble.

Stay with one AD is a good suggestion.

My parents purchased a sapphire speedy from an Ethos boutique in India as my graduation gift and they received excellent customer service. I just had a chat with the sales agent before making the purchase to cross-check the reference number, the agent went in-depth and explained my uninitiated parents the history of the brand and the watch. The AD gave us an excellent Christmas discount too! Bruce your 'speedy' review has been a great source in finalizing my decision, thanks a lot for amazing reviews!

There are some great ADs out there, but for the most part Rolex (since 2017) has been defined by record high revenue and record low customer experience. This will simply continue as long as the supply-demand imbalance at MSRP persists. The Rolex customer experience will stink until ADs can actually deliver watches in a reasonable time to customers. Thats my two cents!

I know Rolex won't listen to a common customer like me but I would probably report the lady to the AD and the AD to Rolex narrating the whole incident and using some very strong language. It may change nothing but that's all one can do. Also I would give that lady a short but mean talk so that she say lady feels bad maybe. I'm outraged at the incident.

Unfortunately no positive experiences from *ANY* AD’s in Sydney Australia🇦🇺

I only want to buy from a brand that actually wants my business. Rolex are a good watch but you can buy higher quality for less money.

I had a similar experience at Watch Palace, Lucky Plaza, Singapore. Rudest A.D I’ve come across in any country ever.

to me, the boutique here in houston is alot worse than ADs. ADs will atleast try to talk to you and ask what you are interested in. When you walk in the boutique, they wont even bother talking to you.

Pitiful but not surprised. Every time I walked into an Omega AD, AP AD, PP AD, or any other AD other than Rolex I get treated like Royalty. Especially Omega and AP. I walk into a Rolex AD and just my Age, Look, and presence I get the stink eye. Or some Rolex Salesperson just talks to me like I'm bothering them or they talk down to me. I love Rolex Watches but their stigma and their AD's are just garbage.

With her attitude it's no wonder high end fakes are looking more and more like the real thing.

This salesperson needs to be fired pronto!

I would have just walked out of that AD and would never buy anything there. Awful experience. Sadly this treatment is most likely to happen with Rolex and Patek than any other brand. Don't understand why people take it. I have moved from them to Grand Seiko, Cartier, Vacheron, Omega and fancy a Lange next. People put up with this treatment and is unacceptable. If buying a steak dinner and were treated like that people would not go back - so why go back when buying something a hell of a lot more expensive?!

I get that there are big purchasers, but small consistent purchasers pay the monthly bills. I've made friends with some dealers (not Rolex) and just kept buying. Unfortunately the brand itself became very threatening towards any discounts given. In time they would open boutiques and close ADs. The reality of Breitling and TAG is, I'm not interested unless there is a discount. I get that they fixed the B-01, but am still confused as to why they released it when it wasn't ready. TH destroyed themselves by putting in Sellita and still listing ETA based movements on their website and then followed up with the Seiko based movement (which I kinda like). I walked into a Torneau in California and was aware that the salespeople were watching me to see where I lingered. I gave each brand an equal stare and was about to leave and then paused at the JLC. The salesperson appeared immediately, damn... I told her I was just looking and she said "We have Cartier over there!!" So I said "I'm looking at JLC beside IWC and you want me to go look at a Cartier??" Then I spotted an IWC Big Pilot on her wrist hanging upside down and swinging like a pendulum like some big cheap fashion watch. and I just had to leave. I said to my girlfriend, "With clueless staff like that , they are going to close that store"... and they did. The place became a Rolex store. Now I live outside Toronto and only went to California once, so how did I know it was now a Rolex store? Here's how: losangeles.cbslocal.com/video/3285104-armed-suspects-rob-rolex-store-in-century-city/ 90% of my watches are impulse buys. Clearly if you sour the experience, I'm not in the mood to shop anymore. If I see it and tried it on and like it, I will tell myself I'll get it next year. In a few minutes, I'll be thinking before the year is over. Then a few more minutes and I'll think.. two months. At that point I know I'm going to get it before I go home...

Lee Michaels Fine Jewelry in the Jackson, MS area. I’ve bought 2 Rolex’s from them. Fantastic experience. Highly recommended.

Good ADs exist. Haltom Jewelers in Fort Worth, Texas, is my preferred AD for Rolex (and Patel Philippe). They treat me with respect and in the one year that I have established a relationship, they have assisted me with two desired Rolex purchases - Oyster steel Sub (no date, black dial) and GMT (Batman on Jubilee bracelet ). I am a relatively new customer for them yet they treat me very well...which should be expected. I am sure their more established customers receive preferential status on highly desired models, but Haltom never makes me feel inferior or less of a customer. Point being, there are good people and good ADs out there, find a good AD with professional staff, and build a relationship over time. Don’t put up with bad people/ADs that don’t deserve or value your business.

I called my Rolex ad and asked if any black dial two tone were available since the two tone is my personal favorite he said sure make an appointment to come in and it's yours. I have been wearing this model daytona for two weeks now. Great dealer sold me the watch for less than retail since I was trading in a date just. Great experience overall.

The problem with Rolex,PP and Ap AD s now is that they all own or have financial stakes in grey market dealers and websites. Conflicts of interest ensue. Especially with Vloggersall making income from both sides, or at least trying to.

"Breitlings are terrible purchases." Bite me.

Most watch authorized dealers act like they are some sort of gate keeps to luxury while they make less money in a month than I do in a day...

Yes, having visited a Rolex boutique this year in London, the outcome was utter disappointment. Uninterested and dull sales persons gathered around mainly empty shelves/units with nothing to demo or sell. As for the customer, no options of watches available to try on or buy. What's the point having retail boutiques as a company

Rolex will be selling directly on-line soon, don't know when but this year... 😳 and prices probably a little higher than at ADs.

I would do omega,breitling or even a grand seiko, before doing a Rolex.

These types of sales are so much about the interaction. If the sales person and customer don’t hit it off, or if a misunderstanding occurs immediately, it’s probably game-over. By the way, assuming you allocate your finances correctly, if you have several Tudors - you are rich.

My limited experience with AD was the Omega Boutique in Tysons Corner VA. I made it clear that I wasn't looking to make a purchase that day or anytime soon but they were still very accommodating, letting me know about the different Seamaster they had in stock and trying them on.

These first world problems before COVID-19... 🤔

That is why Vacheron is my favorite brand. No BS, short wait time if any, excellent service and beautiful timepieces.

I'm sure Covid19 will bring some of this arrogance down to earth.

Personally would love to see Rolex moving into the 21st century and adopting for the most part a direct ordering and sales .service within online facility .Rolex boutiques strategically placed in major cities and for the most part taking the middlemen out of the equation. There is just so much dirty underhand practices and this would be away to address it . Personally I don’t think most dealers care where the watches end up after the sale ., The fact is they are salespeople and it’s about maximising profit hence only selling to people who have a long buying history or encouraging people to buy lesser pieces that they don’t want in order to further maximise their profit margins , which incidentally are already a large chunk of any higher end sale . There may well be major scale changes as big business adapts to the challenges ahead and this will include Rolex .. so who knows the AD being king of the Hill may not last forever. I

find an AD that is off the beaten path as much as possible. that is the fastest way to success with Rolex.

This guy got a discount on a 58 at an authorized dealer, meanwhile I can’t even find one at any authorized dealer in Canada...

I would have spoken to a manager... I walked into Torneau in Roosevelt Field on Long Island with jean shorts, tee shirt and flip flops and walked out with a 10k watch. The sales women needed to be put in her place.......... period!!!! JMHO

I hate my old AD...CD Pea Cock in Illinois. I haven't bought a watch in years but between 10-15 years ago I bought Daytona, Sea-Dweller, Yachtmaster..and a few others. They can see my history but told me I am just like a new customer!!!!!!! WOW

I've had poor customer experiences from even the Swatch store in Times Square; it's not the level of the brand, but the store's management and leadership team that makes or breaks the customer's experience, imho.

I'm from Toronto and that sounds like Raffi Jewellers to me. I've had a similar bad experience there. My favourite AD in the Toronto area is Bandiera. Great place to hang out and talk watches. They aren't a Rolex AD but they treat all their customers with respect whether you're buying a Seiko or an FP Journe. At least in my experience. Also, Great content, Bruce. Love your channel!

Thank you for the kind words, Bruce! Its such a shame that most AD's are not watch enthusiasts. There should not be a superiority complex associated with watches.

I've always had a great experience at the Omega boutique in my area (Chicago), and they are without a doubt Rolex's peer in terms of quality.

I'm not surprised at all from Jerry's message. I've had similar experiences with Rolex Ads in Toronto. But I found one (in the GTA) that has excellent customer service with friendly, knowledgable and honest staff. They are temporarily closed at the moment due to the sickness. But Bruce/Jerry I would be more than happy to pass on my contact person to you.

Never had a problem at any of my local AD’s but saw this style of customer service down in Naples, Florida.

Name and location of this AD? ;)

Like the saleswoman, I don’t believe Jerry neither 😂 It’s not possible that a man would’ve let a salesperson to insult him that way and don’t do anything !!

I will have to check out my local AD once this pandemic stuff all clears up.

id tell them that i will just go buy a grand seiko or sinn instead

It's tough for me the only AD I can go to is in Oregon 300 miles away because I won't pay Washington 10% sales tax

Up to now I’ve purchased an explorer I, 6 datejusts 41 mm in steel ( 3 of them diamond dials), two tone Daytona with black and diamond dial and a yachtmaster II in steel. These purchases were to build a good history with the AD, I have had my name on a panda Daytona and a blue sky dweller for 2 and a half years. I went to check where have I gone on the list at the AD and basically the salesman said these watches are sold directly from the management and told me that even with this history I still have to purchase any full gold watch and he will escalate my name to management to get either a panda or a blue sky dweller within a year! I am absolutely appalled and will not purchase another Rolex

I would title this video: ,,Rich people have problems too !” :)))

There really aren’t when it comes to Rolex ads. I have been to several and have found it impossible to be treated fairly.

Davidson & Licht at Valley Fair in Santa Clara is a great AD. They've always treated me well when I shopped there. Highly recommended.

I have a relationship with a very small AD. In first visited the AD in Q4 of 2017 and discussed a few pieces as my first Rolex. The AD suggested the Explorer and said the Sub can be had with a 3 month wait. At that time, I wasn’t sure what I wanted as I liked the Explorer, Sub and a DJ. I dropped into the AD again in January of 2018 and picked up an Explorer that had just come in. I have then dropped in a few times and in 2019, i bought a DJ with fluted bezel and jubilee. But i have been waiting for the new Pepsi since day 1 of BW2018 when i was 5th on the list. I get treated well when i visit and have tried several high end hot models which they have in the back. The next time I visit, i will ask them what models do they have for sale and the decide if I want something from that selection.

I’m in Toronto and looking for my first Rolex. I want to know where this is so I can take my business elsewhere.

Had a great experience with Matt at Windsor Jewelers in Charlotte, who lost out selling me a preowned GMT to some other more senior sales associate. Had a HORRIBLE experience with their assistant manager David just a few weeks later. I made a point of buying 12k (MSRP) worth of watches from dealers not named Windsor. A city full of bankers is NOT the place to attempt to buy Rolex. Lesson learned.

Thanks god i am still healthy and i am enjoying your content.

I'm in sales, no excuse to be rude, after all the customer pays your wages. Cheers mate , stay healthy everyone 👍🏻

That is TERRIBLE customer service! That AD needs to be fired for the mortality comment alone. I visited two Rolex and one Omega boutique last year. The ADs were courteous, professional, and let me try on several pieces, including a rose gold Daytona. And I was wearing a t-shirt, capris, and my Seiko Alpinist, so I wasn't trying to impress anyone! I looked like the tourist that I was, and they still treated me with respect.

For all the sheep who like to over pay while they're being humiliated and belittled, i say bow to the crown and kiss the ring. Buy a Rolex.

At my AD they have a Rolex Boutique and then the rest is seperate. Customer service is significantly higher on the rest of the store regardless if you are buying a Tissot, Breitling, Omega or Patek than it is in the Rolex Beutique. I just get the feeling they don't want to sell you anything possibly because they had no stock. It took them 12 months to get a white dial OP39 I'm stock.

The AD in question must be waiting for Drake and his goons to drop in for some Rollies

Jerry should check out the Raffi Jewelers flagship store in Cambridge, Ontario. It is close to Toronto and where I buy my luxury timepiece. They also claim the largest Rolex room in the Provence.

I am in awe with the negative Rolex purchase experiences I have heard about on the internet. I bought my first Rolex last year and had a great experience. I obtained a steel Submariner after a 5 month wait from my local dealer (Ben Bridge) that I had zero purchase history with.

Both of my ADs services sucks .... the 1st telling me to forget about queuing and the other told me that my last purchase is more than 2 years from current date therefore i will need to purchase another watch in order to be eligible in the queue for SS Rolex. Also sending me their picutres on unsold inventories (2 tone daytona with diamond dial, datejust with diamonds) and trying off load to me.

I had a similar experience at Mayor's in Atlanta

My Rolex AD is very up front that they sometimes have stock in their safe and often show it to me. They've also stated that only a very select few will ever get a Daytona, Blue Dial Skydweller or a Hulk and that doesn't include me. They've gotten me a Batman, Sub ND, Explorer 1 and they're getting me a Pepsi in due time as well as others that I've asked for but the ones I mentioned before are off limits. The one thing that surprised me is that they'll get me the Pepsi but not the Hulk. They've also advised me that Rolex has instructed them to sell to local, loyal customers that have a purchasing history and aren't flippers. Cheers

Had a bad experience at an AD over 20 years ago. People in retail get jaded and disillusioned, but it's hard to get warm bodies in the store. It costs a lot of money to get people in the door. I think a lot of these people are probably related to the owners of the places, so that makes them cocky.

I can't say I'm surprised, I'm hearing more and more bad stories about Rolex. Some AD's tell you directly that if you want a certain watch you first need to spend 30 K on jewelry, whether you like it or not. There's a retail price damn it, which is already quite high, it should be enough to just pay it.

Coolest experience I've had was at a newly opened AP store i wandered into at a high end mall after being in town for a concert. I walked in, looking like i clearly had a good time the night before, and the sales guy insisted i try something on. So i did :) super cool dude. We chatted about our watch wish list for a few minutes and whatnot. If i could have afforded to walk out with a luxury car worth of watch on my wrist it would have been purchased from him.

To all those people who say if you buy a Breitling or an Omega and the price drops 50% after leaving the store I have to say: Some of us buy watches because we like watches. We don't want to sell it ever we want to wear it and pass it on. And we enjoy Casio as well and aren't worried about an self-inflicted image. If you need the "resale value" of your Rolex perhaps the purchase is to big for you.

Unfortunately, things like this are common. I usually buy pre owned, but I’ve been lucky I’ve never had problems with ADs, but that’s probably because I usually wear a nice suit and salespeople think I’m super rich. I’ve been offered Subs, Daytonas, and Sky Dwellers quite a few times...

Rolex just laughs its way to the bank. People like to quote the Pretty Woman scene when he takes her back to the store to humiliate the staff, but the reality is that the store's strategy worked...all too well! People moan about Rolex's strategy, yet remain absolutely spellbound! The issue with social media and RU-vid is that it just compounds the effects of this spell and leaves Rolex in an even better position. If social media died today, within 6 months Rolex ADs would be full to the brim of stock.