For many years the major TV networks in the U.S. would each create a "fall campaign" to build their promotion efforts around. The campaigns included custom graphics and a song, which could be either an established hit or an original composition. A full length version of the song would be produced with special lyrics, and become the sound track for a lengthy video designed to introduce the new fall programming line-up at the annual affiliates convention.
In 1979, ABC-TV secured the rights to use the song "Still the One", which was an appropriate campaign theme because they were the #1 rated network again that year. Influenced by the most popular music of the day, they went for a disco arrangement. Here is the end of the 1979 affiliates video, which includes a rundown of all the network's stars announced by Ernie Anderson, the iconic voice of ABC primetime from that era. JAM sang several versions of this track, as well as customized shorter versions for all the ABC affiliates. The custom graphics for the network and the affiliates were created by Harry Marks.
See www.jingles.com/jam/collector/bits.html for more.
5 сен 2024
