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Advanced Facebook Ad Targeting: A Research Method for Finding Relevant Cold Audiences 

Social Media Examiner
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27 авг 2024

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Комментарии : 319   
@SocialMediaExaminer
@SocialMediaExaminer 3 года назад
⚠️ UPDATE: Audience Insights has been removed by Facebook... ✅ Watch this video to discover our new targeting method: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-S4iC0OabUkI.html
@wheelie642
@wheelie642 2 года назад
I've been binge watching your videos and still am overwhelmed. It's not a skill set I guess. I would love to hire someone but am afraid my inexperience will cause me to waste time and money. I wish you were for hire. :(
@benimmortal5858
@benimmortal5858 2 года назад
@@wheelie642 what do you need help with?
@gigionvenus
@gigionvenus 3 года назад
please make an updated version! the ad manager is so different now and this video was so helpful
@troymountford3161
@troymountford3161 3 года назад
If you haven't seen it yet, he's one a comment at the top with the updated method :)
@zubairzahoor8789
@zubairzahoor8789 2 года назад
Inbox me
@AudryRoseYT
@AudryRoseYT 4 года назад
I got my first sale from FB ads from using this method! I used an A+B test to test different interest sets, now I'm going to keep doing my research. Thank you!
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
That's awesome, Audry! Congrats. -Megan🤓
@rehansiddique1875
@rehansiddique1875 3 года назад
use campaign budget optimization. its much better.
@seyilivings9509
@seyilivings9509 3 года назад
pls how many interests do you use per adset
@elisabef
@elisabef 3 года назад
@@seyilivings9509 I personally recommend doing one unless you're looking for a specific audience
@xeeclassic
@xeeclassic 3 года назад
What is A+B test???
@positivity29
@positivity29 3 года назад
I’ve paid thousands for courses and didn’t learn what I just learned here in 8 mins !!! And you didn’t use a ton of Big words and Acronyms and think that we just automatically would know what that means lol. You were extremely practical. Thanks so much !
@lifegood293
@lifegood293 3 года назад
I have seen hundreds of videos on facebook ads but this video comes top of all..... Best targeting Audience Video I have ever seen.... 👍👍
@socialsavvico
@socialsavvico Год назад
Wow!!! I’ve paid for ads programs and literally none of them show me this and I get it for free!! 🤦‍♀️🤦‍♀️🤦‍♀️. But also, thank you so much for keeping this 🙏
@briannolan7818
@briannolan7818 3 года назад
I want to start advertising my services on FB and didn't know where to begin. I stumbled upon this video and I'm so glad I did. You really helped to explain what I've been looking to do. I hope I can find who to target for my niche service. I feel a little more empowered now. Thanks for this video.
@awaisabbasi9284
@awaisabbasi9284 2 года назад
Recently I researching how to find right target audience, believe me this video helps me a lot, Thanks for sharing this:)
@Manishdna
@Manishdna 3 года назад
This is our future. We need to know and learn more about this. Thank you for making this so useful!
@lvhomesales
@lvhomesales 3 года назад
Any way to get an updated version of this as FB has changed its layout and settings? Txs
@zahraali1848
@zahraali1848 3 года назад
Searching same
@fairweatherfriends.
@fairweatherfriends. 3 года назад
Did they take away all the options or what?
@Motivation2Businesses
@Motivation2Businesses 3 года назад
You have to search for Facebook audience insights! Then when you are in the tool you will be seeing the audience insight of people who liked your page. Click on the filter option on the top right of the screen! After that you can see insights of any audience by adding a country, interest and age groups! I Hope this helps you!
@Motivation2Businesses
@Motivation2Businesses 3 года назад
@@zahraali1848 You have to search for Facebook audience insights! Then when you are in the tool you will be seeing the audience insight of people who liked your page. Click on the filter option on the top right of the screen! After that you can see insights of any audience by adding a country, interest and age groups! I Hope this helps you!
@Motivation2Businesses
@Motivation2Businesses 3 года назад
@@fairweatherfriends. Nah mate! You have to search for Facebook audience insights! Then when you are in the tool you will be seeing the audience insight of people who liked your page. Click on the filter option on the top right of the screen! After that you can see insights of any audience by adding a country, interest and age groups! I Hope this helps you!
@codishaa
@codishaa 4 года назад
THIS IS A GREAT VIDEO! Thank you for the suggestions on how to target.
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
So glad you enjoyed it, Codi! Thanks for watching! -Jen
@lifeofkms2750
@lifeofkms2750 4 года назад
Dude I love you. thank you for making an actual clear instructional video with actual practical information.
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Glad it was so helpful for you! -Jen
@winniejean2442
@winniejean2442 4 года назад
Thank you for such a detailed yet easy to understand intro to FB ads!
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
You're so welcome, Winnie!! -Megan🤓
@martymartinez737
@martymartinez737 2 года назад
That was very helpful. Thank you!
@bullbell1624
@bullbell1624 3 года назад
Great Video! Clear. Concise. Super informative. And the editing is on point. Thank you!
@positivevibes7127
@positivevibes7127 3 года назад
I'm sold, thank you
@NancyTaylor
@NancyTaylor 4 года назад
Awesome Rick! Thanks for being amazing and making this so simple for us!
@valoureducation5892
@valoureducation5892 3 года назад
So useful to targeting the auidence
@mymonologues1673
@mymonologues1673 3 года назад
How can I like this video 100 times. Thank you so much
@erkanguru
@erkanguru 3 года назад
Could you please do another video incorporating the new changes that we see when creating audiences? Things keep changing!
@elgasous
@elgasous 4 года назад
once again thanks a lot
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Always welcome. Thanks for watching! -Mitch
@Nomovio
@Nomovio 4 года назад
My targeting was nonexistent and i still got about half play thrus but very low engagement, so after seeing this video i cud reach up to 1mil ppl with targeting! I cant wait to see the results and let you know! Targeting is tough for me since its a kids show but im learning
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Nice! Yes, let us know how you do. -Megan🤓
@bryonpatrick4982
@bryonpatrick4982 3 года назад
Wish I could like this more than once. Great video. Best I've seen
@WisestGeneration
@WisestGeneration 4 года назад
Wow! This video is so well done. I can only imagine how much time and effort went into making this video. You made it looks so simply, easy and most importantly entertaining. So flawless! Definitely subscribed!
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Many thanks, Vladimir! -Megan🤓
@artificialelijah
@artificialelijah 3 года назад
Really good distinction you made between warm audiences, colder and cold audiences. This is a powerful video!
@DavidRosales-fc8ce
@DavidRosales-fc8ce 3 года назад
Thank you so much for taking your time educating 😎🥳
@sanjaymakhija2135
@sanjaymakhija2135 3 года назад
Very informative, love your simplicity in how to step deeper in targeting audiences. Thank you
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Tired of wasting time and money on Facebook Ads? To create and optimize converting ads, start here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-MLfc4MJKfzM.html
@roberthanisch9234
@roberthanisch9234 3 года назад
Realy Great content Thanks a lot for explaining it so good! Do you think it is a good idea to put interests with just 200k people together so I reach at least a million?
@gulnoorthoughtso3082
@gulnoorthoughtso3082 3 года назад
Great tips, thank you
@centralfreedecentlife2522
@centralfreedecentlife2522 3 года назад
Thank you so much for imparting valuable knowledge to the general benefit.
@HealingWithJas
@HealingWithJas 4 года назад
This is GOLD
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
So glad you found so much value in it! 😄-Jen
@akoredej.ayanbisi120
@akoredej.ayanbisi120 3 года назад
This is good, thank you for this.
@femioladeinde3868
@femioladeinde3868 4 года назад
Nice job
@LuxArchVision
@LuxArchVision 2 года назад
Thanks for your help
@sidvideos
@sidvideos 3 года назад
Hi.....great info but i can't find the audience insight link ? My Adsmanager dashboard looks very different. Can you plz help. Thanks in advance
@Daniel-xi5sq
@Daniel-xi5sq 3 года назад
thank you. what would you recommend for items that you will buy as a gift for other (e.g. you buy a gift for new parents) how would you target this because everybody could be the person who buy that gift for the parents.
@iamsyafiee5136
@iamsyafiee5136 3 года назад
I would love to hear more too! Have you got your answer?
@dtrsr3710
@dtrsr3710 3 года назад
Awesome video. Targeting has def been my weak point. Thanks a lot
@iampratikk
@iampratikk 3 года назад
Great well explained this strategy ❤
@rayedwards467
@rayedwards467 4 года назад
Gold!
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Thank you!! -Megan🤓
@mamae.e2876
@mamae.e2876 4 года назад
OMG! Thank you so much for this. I learned so much....i knew not of these fundamental things. I really do appreciate. We definitely must start from the beginning.
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
That's excellent! Thanks for watching! -Jen
@CromaCampusOfficial
@CromaCampusOfficial 3 года назад
Thanks for explaining all of those things of FB ads.
@vaishalisasode3305
@vaishalisasode3305 3 года назад
Hey, hope you are doing great. Thank you so much for this, it was really helpful!
@kuntaleswararaomvl652
@kuntaleswararaomvl652 3 года назад
Superb video-----Mr.Rao, India.
@abelatkinson4505
@abelatkinson4505 3 года назад
Something became clear, thank you.
@mirzahyder8428
@mirzahyder8428 3 года назад
Great information and clear explanation, thank you.
@marialetterfeels
@marialetterfeels 2 года назад
Sooo useful!
@eugeniamikulan3328
@eugeniamikulan3328 3 года назад
awesome video, thanks
@vivadecorstudioflowersdeco7636
@vivadecorstudioflowersdeco7636 3 года назад
Thank so much! Great video! 👍👍
@sathyajithsingh935
@sathyajithsingh935 3 года назад
Really specific and useful content. Thank you
@jaymzcheong6582
@jaymzcheong6582 3 года назад
Great tutorial and tips! Thank you so much. How I wish I could see your video before I spent money on ads previously. :(
@AliRazaAwesome
@AliRazaAwesome 3 года назад
Awesomeness
@seamask1787
@seamask1787 3 года назад
Very helpful video! Thank you!
@quincyasekomhe5452
@quincyasekomhe5452 3 года назад
Thanks a lot
@Vancityninja
@Vancityninja 3 года назад
Why does your screen look way more detailed then what's showing up on my browser
@gangasharnam
@gangasharnam 4 года назад
Great Video Thanks
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Our pleasure, Jai! Thank YOU. -Megan🤓
@chathuragunathilake9652
@chathuragunathilake9652 3 года назад
Good Job thanks man
@Alex-sg3tk
@Alex-sg3tk 3 года назад
Very helpful
@akingturtle
@akingturtle 4 года назад
The analytics insight is the best kept secret. Thank you for sharing!!
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
You're welcome! -Mitch
@madmoves173
@madmoves173 3 года назад
Thank you for good tip
@kingdomwealthmindset
@kingdomwealthmindset 4 года назад
Great video thank you. How many interest do you suggest using when you’re first running campaigns?
@ChrisShouse01
@ChrisShouse01 4 года назад
I love this!!! What a fantastic video and I can really use these insights. One thing I might add in your titles is the year. Facebook just like You-Tube is always changing things up. Have you ever gone and search for a topic and what comes up is a video so old it is no longer viable to what you want to do? Just a thought.
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Thanks for the tip, Chris! We will see if this makes sense for us moving forward. If anything, we could add the year to the thumbnail. Thanks again for the feedback, keep it coming! 😊 -Mitch
@OGYZuko
@OGYZuko 4 года назад
bro you are a legend. thank you for actually making a good well thought out video explaining this shit, facebook is absolutely retarded at organizing and making their business manager and ad manager easy to understand and navigate
@WaelAKamel
@WaelAKamel 3 года назад
I loved this video! Keep bringing them!
@1146g02
@1146g02 3 года назад
Is an audience over 4 million too competitive? Is that why you suggested between 1and 4 million? Thanks for info!
@christianmusicchannel8861
@christianmusicchannel8861 3 года назад
This is it. You are awesome sir. Ty
@Timothy.365
@Timothy.365 4 года назад
another awesome video, need to keep drilling down to find similar targets! keep em coming!
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Thanks, Timothy! We'll keep em coming if you keep watching and gaining value from them! 😀 What kinds of videos would be most helpful for you? -Mitch
@davidcasalaspro77
@davidcasalaspro77 4 года назад
Awesome video! ThankS!
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
SO glad it was helpful, David! Thank you. -Megan🤓
@Bestbelieveitnow
@Bestbelieveitnow 4 года назад
how many interests is recommended in one ad set, at any one time? Thank you
@James888JJ
@James888JJ 4 года назад
I think he said as long as it’s between 1-4 million that’s ideal. So as many as it takes to get to that range
@vaidikguha81
@vaidikguha81 3 года назад
does this feature work in 2021?
@imAlwar
@imAlwar 3 года назад
who are these 35 people who disliked it.. so informative video. keep it up sir..
@SocialMediaExaminer
@SocialMediaExaminer 3 года назад
We've been creating content long enough to know there will always be a mix of trolls, people who are having a bad day, and folks who genuinely dislike the content.... but we just want to provide value to the majority of people who want and need the information. Thank you so much 😀 -Mitch
@zaizsathish3024
@zaizsathish3024 3 года назад
Very useful. Thanks for the author. A bigger Love from India (chennai)💯❤️❤️❤️
@salmasaad7822
@salmasaad7822 3 года назад
great!!!
@zaaraveer
@zaaraveer 4 года назад
Thank you my Guru.... Superb Sir
@jefferymccoy301
@jefferymccoy301 3 года назад
Thank you, great video useful information)
@pulkitbhardwaj7012
@pulkitbhardwaj7012 3 года назад
Awesome vid 👍
@dropitaly
@dropitaly 4 года назад
Very useful tips even though this is the basic when creating a new campaign. The ideal would be deep diving in the creativity and copy and set the campaigns considering the funnel stage.
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Everyone has to start somewhere, right? Thanks so much for the feedback! -Megan🤓
@rainhlatshwayo6938
@rainhlatshwayo6938 2 года назад
Facebook has downgraded the audience insights interface. What other tool can I use to find good targeting options?
@voltairepabustan
@voltairepabustan 3 года назад
Such great information!
@drlepora1
@drlepora1 4 года назад
What do you all think of narrowing audience to states within the US who convert the most? Its for a leadership course. Is that new narrow?
@stereluiza5148
@stereluiza5148 4 года назад
This info helped us so much, thank you so so much😇😇
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
So glad you found so much value here! -Jen
@tabrezshaikh8707
@tabrezshaikh8707 3 года назад
Great 👍
@njddigital
@njddigital 3 года назад
If you use multiple interests, you won’t know which individual interest is driving results, isn’t it better to put one interest in each adset separately?
@fahimalikhan1
@fahimalikhan1 4 года назад
thank you for that video that will help me to target my customers :)
@djryanashton
@djryanashton 3 года назад
Brilliant. Thanks. Great video. Is ones potential reach very dependent upon ones budget? For instance, if ones budget is only $5/day per ad set, then the potential reach should be 1-5 million for instance?
@MrsFr3SH4ya
@MrsFr3SH4ya 4 года назад
This is a great video. Thank you
@Manifestwithmaria
@Manifestwithmaria 4 года назад
Thank you for help with this, going try these out today💙
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Our pleasure! Best of luck, Maria! If you need more Facebook Ads tips, check out this playlist: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-N8M5-FqJw-o.html -Mitch
@Youpick1687
@Youpick1687 4 года назад
invaluable!!
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
So glad you liked it, Katrina!! -Megan🤓
@BhushanAkolkar
@BhushanAkolkar 4 года назад
Great insight by Rick. Can you just put an explanatory video on the modest budget to start with your ads for cold and warm audiences. Also, please mention what is the right time you should wait for a pixel to populate before deciding whether the ad is working or not. Would like to hear the views of SME FB Ads experts on this. Once again thank you for the video and keep producing valuable content. Cheers.
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Thanks for the suggestions, Bhushan. We have more Facebook Ads videos in the works, so stay tuned! Maybe someone from our awesome tribe can answer these questions in the meantime 😊. Thanks again for watching! -Mitch
@AfricanFlightStar
@AfricanFlightStar 3 года назад
BUMMER! I was so keyed up to find this video, thought it would solve my FaceBook ad targeting challenges. Then within a few minutes figured out that the menu's on the FaceBook Business manager page have all changed since this video was made, and so the video is no longer accurate or easy to put into practice. I'm trying to run just basic FB Ads for five different websites that I own, targeting specific audiences for each website of course. And I'm totally stumped by (apparently) having multiple Business Manager (or are they Ad Manager??) accounts that link (or don't) to my Ad Manager account sfor my different websites. Not to mention the impossible task of trying to install FaceBook pixels on these websites. I've literally spent hours and hours trying to figure this out, and every video I find is not up to date and does not reflect the latest version of the FB Biz Manager or Ad Manager. So flipping frustrating. And unfortunately I don't have the budget for personal consulting. Any suggestions on where I could go for help would be greatly appreciated, thanks. Even a bone would be good right now. ☹️
@AndreaHernandez-bo5ui
@AndreaHernandez-bo5ui 3 года назад
Hi there, the layout has changed but you can still use this feature. Go to Ads manager and hover over the icon with the 9 dots on the left hand side called 'business tools' -it should be just beneath the 'home' icon. Then scroll down to 'Audience insights' and you'll be there. You can run different accounts with different ads managers under the same Business manager. Think of your business manager as your umbrella business from which you can control different accounts -in this case pages with their own ad accounts, websites, etc. At my agency I strongly recommend using funnel pages instead of websites: this not only helps with installing the pixel (which is very easy) but it also helps with sales of any kind. If you're interested here's a link to GF, the ultimate funnel building platform -right now you can sign up for free and they offer a range of freemium options. Hope this helps. groovepages.groovesell.com/a/Lq7EDwn9xKWa
@SANAS_PK
@SANAS_PK 3 года назад
Very informative video. Keep up the good work!
@brodyk6431
@brodyk6431 4 года назад
is it better to have just a few interests per ad set, or like 50 per ad set dedicated to that 1 interest in the ad set
@jmthemelomane1470
@jmthemelomane1470 4 года назад
This is AMAMZING, exactly what I was missing. Thanks
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Thanks so much for the feedback! -Megan🤓
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Thanks so much for the feedback! -Megan🤓
@ashishdhakate8958
@ashishdhakate8958 3 года назад
Super 💥💥
@seomadhur
@seomadhur 4 года назад
Awesome information 👍
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
So glad you found so much value in the video! -Jen
@Releasly
@Releasly 3 года назад
dope value
@tomnguyen3258
@tomnguyen3258 4 года назад
Awesome video.
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
So glad you found value in it! -Jen
@louvorca
@louvorca 4 года назад
Thank you for this awesome video! Great info. And love your shirt too! ♥️ keep up the good work
@SocialMediaExaminer
@SocialMediaExaminer 4 года назад
Thank you for the kind words, Jenyvieira - Rick is the best! -Megan🤓
@user-nq1uv2ne6q
@user-nq1uv2ne6q 2 года назад
Hi, on 6:41 you mentioned the best size of audience. I assume it’s about USA. But what about Israel for example which has 8 million people in the country. What is the ideal size?
@nencyahir3806
@nencyahir3806 2 года назад
In Audience Insight i cann't able to find left side part
@stephencarroll312
@stephencarroll312 3 года назад
amazing video
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