American Reacts Why Aldi Is America’s Fastest Growing Grocery Store 

Dear Connor: Aldi is German: They are good quality, smart and efficient! Not cheap and fast!

Dude ,Aldi is a German discount supermarket chain. It's stuff is so cheap because the packaging isn't all colorful, shiny with bling bling but the product inside is good, actually very good quality inside. It's a giant all over the globe selling good products , guaranteed quality, cheap prices with no need for frills or fancing advertising . And it works ! If you're a person who wants good cheap groceries that's all you need man !

Aldi is a German company,founded by the brothers Karl and Theo Albrecht (AL-brecht DI-discount).In 1961 the Albrecht brothers decided to go their separate ways.They split the company Albrecht KG into Aldi Nord and Aldi Süd.Aldi in the USA belongs to Aldi Süd (1976),while Aldi Nord has owned the food chain Trader Joe`s since 1979.

I recommend the video by "The Fat Files" called "ALDI - The best grocery store in the world". He nails it: ALDI is not only interesting because of its price, but also because of its business practices. The efficiency saves the customers time and nerves. He also goes into the history of ALDI and compares its business practices with those of its competitors.

German. The Aldi in the states is Aldi Süd (south). Aldi Nord (north) runs Trader Joes. They were two brothers who split the company.

What you'll see in a lot of big name supermarkets in the UK, is little signs on some shelves that read Aldi price match. That tells it's own story.

"I don't care about advertising, I only buy branded goods!" But what makes a product a branded product? Advertising! The customer doesn't even realize that he's manipulating himself.

Aldi is German and very big in the UK. Do not forget that it may be cheap but has to maintain the government standards for food retail. Unfortunately your food standards in the US are so far lower than in Europe!

Aldi is ruthless german efficiency. It will take over with lidl. Their private labels are always much closer than you expect and they shelve them beside the original product. The orignal product is always at full RRP with no negotiated discount, like walmart would do, which makes their private label look super super cheap. Literally half the price or less.... People are really happy with the value and the growth of the business worldwide is proof.

Many "own brand" products are made in the same factory as the top brand products, and many of these products are actually the same product, just in a different package. At least that's the case here in the Netherlands. People are still prepared to pay extra, just for a name on the package or product.

Less choice of products / brands but easier to decide what to buy.

ALDI canned foods are 40% cheaper than brand leaders...same factory makes these goods...why pay 40% more for a can of tomatoes ? Peas.baked beans. peaches .pineapples

ALDI is family owned so doesn’t have to pay out dividends or try to make short term profits. The till system where the customers pack their bags away from the tills is time saving, the staff work in the store, the warehouse, and the tills as required during their shifts. The quality of the food is just as good as the more upmarket stores in the UK. And FYI ALDI is a German company.

You should go to one and try it before you knock the quality. Most, if not all the own brand products are made in the same factories as the branded items.

You be surprised you can get a cheaper brand that does taste the same as the expensive ones 😊

We have 1400 Aldi stores in France.

I still remember at the end of the 70s how I used to go to Aldi with my grandma and they didn't even have refrigerated things back then... Greetings from Stuttgart, Germany

I believe you are right; american supermarkets mark up the prices based on expected losses. They know they can't sell everything, and they have approximate statistics of how much loss they're going to incur. So they price everything so that the goods that do get bought cover that loss. Imagine, let's say, an actual metric ton of food getting thrown away every week - bread, meats, cheeses, fresh produce.. Just because it didn't sell and went bad. But the next week it's going to be the same. Why even do we need ten different brands of butter on the same shelf? Thirty types of sausages and hot dogs? We don't.

Americans may like the enormous variety of products in their stores. Great to have variety but it comes a a “price”. In the video the CEO of Aldi North America said they only have 7 different salad dressings to choose from, a typical US supermarket may have up to 40 or more. So unless a typical shopper in a typical US grocery consumes 5 times more salad dressing than the typical ALDI SHOPPER , the US store must buy in less of each individual type, and can’t negotiate good deals. Plus there must be a lot more waste. ALDI buys a limited range but in vast quantities so gets excellent prices. This must have an effect on cost on the shelves. ALDI offers lower prices, good quality but less choice. Who needs to choose between 40 types of salad dressing?

You definitely should watch the video „15 German brands you pronounce wrong“ from the channel „Feli from Germany“.

Aldi, which is German, does sell their knock-off products of popular brands and not all of them live up to the original, true. But at least here in Germany (and I guess this will also be true for its US stores), some of these knock-off products are actually manufactured by the exact same company, who is making the original one. Just rebranded and sold for less. Sometimes there is still a difference, like less of some expensive ingredients or components, to make the cheaper version possible in the first place. But that's rather rare. And they do have their own selection of Aldi-brands, that are really good and lack any competition by real brands.

You often get the exact same products as the expensive brands, from the same companies, the same machines. Very easy to spot in Europe with dairy products, because they have to reveal the producer (as a code number). Look at Aldi or Lidl brand milk or cheese, compare with expensive brand... surprise! At independant tests (like non-profit German "Stiftung Warentest") they often come out at the top.

it is LITERALLY in 90% the same the products come from the SAME factory the SAME ingrideons the SAME machines, they just put some of them in market label and some they put in the cheap extra label they sell to aldi ... check the back of the product where you can see where its produced and you will often see that the cheap stuff comes from the same damn factory xD maybe sometimes they change receipt and the original is better but also in 90% its the same xD just check it often its same factory same ingridiens its just a copy with another label on it and 1/3 the price xD

The biggest problem in the USofA is that they don't seem to understand the word EFFICIENCY (next word is maintenance ), you don't need 100 different brands of everything to fill a supermarket!!!!!! That is freedumb, but not efficient!!! They have developed a system where they can put whole boxes on the shelves, instead of unpacking them by employees and put each jar/can on the shelf. High quality own brand products, ( often made by high profile brand producers), if you have less people working in a store, you have to pay less people, saving costs all the way. It is so simple, but it still seems to be to complicated for muricans.

Read the comments. Expert food people sometimes agree that Aldi products are as good as or better than named brands. If the product is made in the same factory, on the same line belt but with a different packaging label, then the quality is going to be exactly the same as the named brand. If you have been brainwashed with the USA system all your life, then of course you are going to be sceptical. I grew up in Northern England amongst company owners and solicitors etc...and a few years back, when Aldi and Lidl started to flourish, I started to see my neighbours from back in the day in these discount stores. As some comments have mentioned, why pay double for the same product?

your wrong on every point you make Connor.

Store brands are often produced by the factories in which the brand products are made. Not neccessarily made after the exact same recipe of course. The Aldi brand rum is Bacardi for example. And there are producer who make brands exlusive for Aldi but have their own brands. Storck is one of them. Has brands like Knoppers, Riesen, Werther's Original, Dickmann's, Toffifay and so on but it has also different brands for chocolats and sweets that are exclusively sold at Aldi.

"same size as an trader joes" ... is teh video making a joke ? trader joes is just ALDI NORTH its also owned by aldi just the different branch of aldi (we have south and north in geramny, but they still buy in together makes stuff cheaper)

Aldi and Lidl are in more towns in Ireland than almost any other chain beyond convienience store/mini supermarket brands. The stock moves FAST.. There is very little waste generally. Most stores I see (rural area) have 3-5 people stocking shelves constantly and only 1-2 on the tills. They are by far the most popular place to go for groceries these days. Some of the own brand stuff is meh, some is the same as the ones we would be more familiar with and some is actually better and cheaper than main brands.

"[...] about the same site as a Trader Joe's [...]" my my,what an earth shattering surprise - also about the same size as, say, an Aldi South in Europe, or a Hofer, or an Aldi North... (All "Albrecht Empire" shops ^^) Best regards Raoul G. Kunz

the products are often made in the same factory and they get differnt brands names, depends on who oders.

Connor it's all down to overheads, think of the waste alone, with a supermarket stocking tens of thousands of items, then compare that to the waste of a supermarket that only has one thousand keeping the overheads low means lower prices but maintains the profit margins, a lot of the stuff is made by the same manufacturers just labeled differently..I used to shop at Tescos but now Lidl or Aldi everytime. save a fortune.

And all the food comes from the same place as other major supermarkets

Connor, we have Aldi & Lidl here in France. We also have a law stating all food the stores cannot sell goes to charity. So stores try to sell produce at any price.

Here in Canada we are going Aldi or Lidl comes here so there is more competition in grocery stores because of the costs of groceries lately. Putting coins in shopping carts has been around in Canada since at least the 90’s. Having worked in a groceries store I know that the department’s that almost always lose money are the deli and bakery and meat department and produce, there is such a slim profit margin on those products. When I worked in the meat department we had to pull smoked meats off the counter three days a before the expiry date and usually reduce the price to get rid of them.

Their stuff is good and the prices are excellent. Many of the main supermarkets in the UK now have Aldi price match areas the same as when the £1 stores were ripping up their business they introduced the £1 shelves. They cut down on waste by simply not having things like 100 choices of cereal they will have a dozen, simple. When they first opened in the UK most of the products were continental and they struggled as shoppers like to recognise what they're buying, Aldi quickly set up a chain of British suppliers imitated popular brands and the rest is history 🇬🇧

Been using Aldi (Süd) and Lidl for that matter since I was stationed in Germany in the early eighties. Both excellent, although there is a difference in produce beween Aldi (Süd) in the UK and in Germany? Unless it's changed in recent years German Aldi's tend to sell less fresh produce and more long life type goods. At least it was still that way when I went into the Aldi next to our friends flat in Düsseldorf just prior to covid. Can't speak for Aldi (Nord), only been into one a couple of times, near my in-laws place near Duisburg.

Aldi is a German entrepreneur! In addition to Aldi, there are similarly large discount stores and supermarkets such as Lidl, REWE, Edeka - all German and these dominate by a large margin the European market.

Lidl is an almost identical chain to Aldi, and it is also very popular throughout Europe. They have some locations in the USA, but so far less than Aldi. In independent taste tests, Aldi and Lidl products often beat the traditional brands.

I usually go by the saying "you get what you pay for". But honestly you can't complain about the food. It is not off!! They can sell things cheaper because the shop and layout is basic. It's definitely not Harrods to look at. I always see in the car park so many really expensive cars and very well dressed rich people buying their weekly shopping. If it's good enough for them etc ..... I love the fruit and vegetables, the chicken, the yoghurts. Oh I thoroughly enjoy their food, and I'm fussy! It's cheap and healthy and tastes good. What could be better? God! I sound like a bloody advert!😂✌

This was like listening to my 4 year old grandchild

There have been several documetaries on uk tv Foody " experts" give meals cooked and given for them to eat. One plate from each chain suprrmarket inc ALDI.. They were more often choosing the ALDI plate and totally in disbelief they as experts liked ALDI best.. It was shown mega factories were making food on their food producing conveyor belts and after one run for a high end store.stopped the run to change the packaging then carry on..same product.same ingredients different store..

Bramwells tomato soup is superior to Heinz 👌

Connor you are an advertising mans dream. A different name or slightly different box and cheaper price doesn't have to mean lower quality maybe just maybe all these big brand names have been ripping you off for years. Here in the UK supermarkets drop their prices to try and compete with Aldi and you can bet they are still making a profit. Aldi has been good for consumers across Europe and it will happen in America too

10:14 It is often the same product although I don't know if it is like that in the US. In Germany you can find the branded product next to the knock-off product and when you look closely many of them have the same manufacturer code on the packaging. The manufacturer makes a little bit extra money that way and ALDI doesn't need to find a manufacturer who can copy the original as best as possible. This applies to joghurts, sausages, candy, beverages etc.

"Its never the same..." Yes, in most cases it is the same. For example, the Aldi chocolate bar "Race" is basically "Mars" and is produced by the same company Funfact: Trader Joe is also Aldi :D

I discovered Aldi when stationed over in Germany. I was so pleased that they are now all over England, I don't know about the three other countries? As an added bonus a few months ago I noticed they now sell Currywurst! Lovely. My ex husband got me hooked on the German take away whilst living there. I miss Germany. But, I have Aldi 😂✌

In 1961, the Albrecht Family (ALDI = Albrecht Diskont) founded the world’s first discount grocery store in Germany. 16 years later in 1976, they opened their first ALDI store in the US.

alot of the cheaper unbranded stuff is the same product from the same factory just with a different label.

Aldi is quite popular in Europe, seeing as it originated in Germany. You can find them in the UK, the Netherlands, France, Poland, Austria etc.

A shout out for Aldi staff they work very hard in my experience a notch up on other Supermarkets.

aldi products sometimes are even made in the same factory of the A brand - so you get the A brand in another package for half the price. so it IS the same in many cases.

Aldi's got a lot of fresh food in it it's a good shop

Northern Ireland used to have a discount retailer with similar format to Lidl and Aldi but in 80s and 90s. It was called "Crazy Prices". Tesco bought it and replaces it with their stores. They should revive the brand and take on Lidl and Aldi.

So over where I live we have Aldi. They sometimes have a 30% discount on things that will expire in a few days. Depending on how far is that day they sometimes get 50% off. They have small orange almost red labels on the item. Not the self, the item itself. And the meat is quite fine with the freezer. So when there is a meat discount I buy more and store them in the freezer. Another thing is the bread and baked goods are 50% whithin the closing hour. But don't necesserly try this with veggies and fruits. We found white and grees strawberries and fluffy tomatoes. Also the own brand stuff. They are almost the same as the other or the expensive ones just with their logo. 8/10 store.

As has been pointed out here a few times, ALDI is a German discounter and was probably the first in the world to develop such stores ;-)) All other discounters (in Germany Netto, Penny and the number two Lidl) only adopted the concept much later, probably also in America.

Aldi have cut running costs to the bone, less staff, smaller supermarkets in cheaper locations, and less choices, while maintaining the same quality. That's why they are cheaper.

Connor is right the products are not the same as the named brands but in Aldi’s case there better than the name brand in most cases

We have two Aldi's and two Lidl's in my town... Ireland. Although I don't do all of my shopping there but some shopping I still like to buy my brands

aldi is called hofer over here in austria and i didn't like to go there back in the day, because the stores looked cheap and not very inviting. that has drastically changed in the last 20 years. i can save money, their own products are better than most people believe and they sell many well known brand items.....just in disguise. all in all a win-win-win situation for me and the people who don't need big names for a proper existence

Most Aldi brands are produced by the brands they don’t sell. At least over here in Germany 😊

Aldi quality is very good and regularly beats expensive supermarkets in taste tests etc

1:38 funfact Trader Joes is Aldi 😂 because Aldi were fudet in germany in the 1950s by the Albrecht brothers. They broke up when one brother whanted to sell cigaretts and the other doesn't whanted it. So they split the comany. In Germany we habe Aldi North and Aldi south. They worke and purches together. In US it is not allowed to name two Company the same so Aldi north who purchesed Trader Joes stores just kept the name.

Aldi is amazing. I live in the UK and I love ours.

The reason Aldi is so good starts at the warehouse where everything that goes in during the day goes out to the shops at night, hence no storage for long periods, plus the USAs obssesion with how much money they can make, another video on utube did a direct comparison between Aldi usa and Aldi UK, Aldi USA was 5 times more expensive than the UK for the same products.

putting products on sale is also often done to lure you into the store so you buy other stuff. while technically "loosing" little money on the promoted item other products customers buy 'while in the store make up for the negligible loss of the promotion. Other _related or complementary products_ may even be a few cents more expensive during the sale, i.e. put butter on sale but slightly raise the price for bread, cheese, jam, etc. Economics 101.

The Aldi, Trader Joes and Lidl all German Discounters. They use privat lable very simply. In big stores you pay the store to be listed at the shelves. The german disconters whith its big market share just go to the Producer. They just buy the original Produkt whith privat lable and because they buy for all stores and countrys. ALDI Group has 12000 stores internationaly they buy capacitis of whole production lines and buying mass gives you discount. ALDI also does not shelve the products individualy for example they put the whole Pallet of sugar flower etc. direkt on the floor. So way faster cheaper and easyer.

My town has three aldi stores and two lidl all within a 5 mile radius

Connor i dont know why you think because its cheap its got a short life. It doesn't its just a no frills store and i love the centre isle and there cooked meats are lush😀 put it this way a tin of peas will always be a tin of peas just a different label..and iv seen people shopping in aldi and packing them in there m&s bags the snobbery is unbelievable so connor unless you have tried aldi i dont feel you should comment 😀

Half the aldi own lable stuff is actually the main brand repackaged. Their own brand hula hoops crisps are literally just normal walker hula hoops repackaged. Same with their washing powder, pretty sure is Bold.

The food in Aldi is good sometimes even better, at least in Europe, only they, for the most part don’t sell A-listed brands. Every Aldi store in every country has the same layout. Everyone needs fruits and vegies and you buy them in a store which sells them cheap when you need turn every penny and watch your budget. Another store like Aldi (north & south) is Lidl and Netto

You are correct Connor while most people are happy with Aldi own products I don't like a lot of it particularly the bread and cake. Aldi's main draw is what we call 'the middle aisle im sure someone else has mentioned this Edit. No one has 😮 the middle aisle is full of random items from a electric drill, fairy lights for the garden or a pair of slippers. So you go in for some milk and come home with something you didn't know you needed

I like aldi.s its cheap and a lot of their products are good quality.i.ve preferred some items better than higher end of supermarkets in the uk.the only you find as they dont just do food.you can go in for just bread and milk and come out with full camping gear.a canoe.etc.lol😂

I just love how they keep comparing Aldi (Aldi Süd) with Trader Joes (Aldi Nord).

Aldi is fantastic. Its own versions of main brands are usually exactly the same or even better. Theyve also got a good sense of humour when they make blatant copies of other companies stuff, and basically embarrass them (im thinking m&s) for the amount they charge They have great in-season fruit and veg these days, you can eat local seasonal food for great value

The quarter system is actually kinda outdated now.... most grocery stores in Europe have you just tap your debit card and it takes a deposit out and you get it back when you return your cart. Why this hasn't been implemented in the US by now is beyond me.

Everybody started with this so I also have to: Aldi is German. They mostly have their own brands, but they buy from the same producers that also make other branded items. This means the butter you buy from aldi is the same butter you might buy from another more known brand. The point is that Aldi buys so large volunes overall that producers cannot really ignore them, while at the same time there is quite a bit of volume discount. When I was in Germany I was buying a lot of items from them and especially staples like Milk or Flour are not worse than other brands. They would not be the number 1 in Germany for decades, if the quality would be bad. And people really check and compare exactly that. And people also sometimes try to keep track of who has actually produced it. There are some serial numbers on thepackage that can indicate that. But I am not sure how the labelling in the US works and if you can get the same info there as well. I measn their quality is not comparable to the super exclusive luxery brands, but usually on par with normal brands you get elsewhere more expensive. And even seasonal speciality items such as Champaign under ALDIs own brand did not too bad in blind tests. They used to have Champaign around Christmas and New Year. I am living in Sweden now, and unfortunately ALDI is not present here,.

hi mate do not comment on most videos but ive shopped at aldi for over 30 years aldi first shops were near uk army bases.which was very clever move because families that served in Germany were used to them. this is the truth i was told about em and i could use em but the first time i went in the 90s i actually asked if i was allowed to shop there lol ......i came back so surprised with a few products tried them and i went wow two days later i went back and halved my shopping bill over nite could not believe it felt like i had robbed someone ....i often find with aldi products that as i became more healthy there products had less sugar less fat but tasted good ....i am a committed aldi shopper and it makes me wonder even now when you hear of people moaning about food prices why they do not use aldi just common sense john uk

As a german i can say i do 70 to 80% of our weekly supply buys (food etc.) in an ALDI.

I don't always shop in haldi I shop in Marks and Spencer's to

In the UK the main competitor, in terms of a similar business model is another German store 'Lidl'. Both are great supermarkets: good quality at a great price but as the video said have a smaller range so they might not have everything you need. So the trick is to plan ahead and alternate your shops with somewhere like Sainsbury or Tesco.

Trader Joes is Aldi Nord actually :D

Less products also mean they buy more so they get get them cheaper through bulk buying

I don't know how Aldi is run in the USA, but in the UK, Lidl pay the best for their staff. I think Aldi and John Lewis are close - John Lewis (Waitrose is our high end supermarket, but all the staff are 'partners'). Aldi and lidl don't carry even the same amount of lines as normal supermarkets, you'll only have maybe 3 vinaigrettes to choose from, but actually I find that easier. Too much choice doesn't improve things - it's only oil and vinegar fgs and it's easier to make it yourself. In an Italian cafe you may only have 3 types of coffee but they will all be good, the 'mermaid' coffee shop offers endless amounts of variations of coffee, none of which are anywhere near 'good' just endless options of coffee flavoured milkshakes - but that's my opinion, plus I hate too much choice over trivial. I shop at Lidl and top up with luxuries at Waitrose. Try it

I highly recommend to give them a try.😅

Aldi and Traders Joe are quite the same - they are brothers and in Germany it’s Aldi North and Aldi South. My husband worked in Austria for a huge Bakery factory and you cannot imagine how unbelievable strict Aldi ( in Austria called Hofer) about very good quality is. One wrong step and you will be out of order from Aldi. Love from Austria 🇦🇹

In 1971, Aldi’s co-founder Theo Albrecht was kidnapped. He successfully negotiated his ransom using his shrewd cost cutting techniques. All the money was recovered.

Store brands (and budget brands) can be good. But it feels like such a gamble. I try to avoid store brands except for where I have tried them and know that the specific product is then good. My worst experience with a store/budget brand is I bought what should have been lemon juice on a bottle. Turns out it was just citric acid in water mixed with a tiny amount of lemon juice for the weakest hint of flavour. And worst was that it somehow grew moldy after like a week in the fridge. Which should be impossible. Now, luckily, they pulled that version like a month later and replaced it with real lemon juice. I still refuse to buy it though.

Regards quality of items. There was a story a while ago,(mail or mirror online) which showed a pack of I think,chicken,one half of the packaging was branded Aldi (possibly Lidl) the other half was Waitrose branded. Waitrose being a rather more up market supermarket in the UK (Waitrose get 2 for the price of 3 😂) suggesting that the items quality is the same despite Waitrose being far more expensive than Aldi (or Lidl it was a while ago I read the story and I’ve slept since!)

All I know is when I shop at my local Aldi, if I see something that is amazing, I tend to stock up. Because the next time I go there is a high chance it won't be there, yet replaced with something else just as amazing... so I stock up on that too. This is perfect for me, because I only buy what I know I will certainly consume, or make use of. Also, my local Aldi has never had any "Pride" celebrations or anything else related to social/political pandering. It's always been a case of... You want some of this good stuff at a decent price? Take what you want. Come back in a few days and there will most likely be some of the same but also all this new stuff. Have some of that too. See you again at the weekend. Perfect!

Aldi is German, and they are a thing there for many decades. They are cheap but they are at the same time of good quality, and often of the same quality than brand products. Some products come from the exact same factories as brand products come from. They simply have a different packaging and are cheaper at Aldi.

We do not have Aldi in Czechia , But We have another German store, Lidl. So another discount supermarket, like Lidl. And being cheap, does not mean it is lower in quality. Just read your labels and nutrition facts.

And again: Less is more! The philosophy of ALDI. Founded in Germany in the 1950ies ALDI is THE No. 1 supermarket chain in Germany. And they have the strictest rules for their suppliers according to best quality for low prices. German efficiency - remember?

Quite often Aldis goods are tastier than branded stuff. In the UK their own brands chocolates and sweets are cheaper and tastier than (gasp) Cadbury. Their fruit and veg is always ridiculously cheap and their soda rivals Pepsi etc. Some of their crisps aren't that great, but you do get a good choice. Son swears by their face scrub and moisturiser!

As many said Aldi a German brand. They are cheaper than the big supermarkets consistently but overall the quality is very good. Not huge choice but hey milk is milk etc. Very few staff and although not dirty I have seen cleaner "sparking" supermarkets. I would not buy cheap food because it's cheap but if it's as good as or similar to the big brands I would. Years ago they cheaped out of the quality but they learned their lesson. Now I try and if I like or cannot tell the difference I buy again.

Connor it's not a British grocery store . It's German .

In the UK we have an Aldi in almost every town. Their cereal in particular is cheaper and far superior to Kellogs which is too sweet. Our stores are clean. Well stocked and have a great selection of food and non food. When looking at the ingredients in most cases they are less (sugar,salt etc) content. Thanks to the German ethos on health.

aldi will be cheaper then most stuff "on sale" on supermarkets and at the same time often fresher and better because its such a small shop stuff doesnt lay around long xD these shops are called "discounters" in germany and are the norm next to supermarkets they are super cheap aldi, lidl, netto ... we have a ton of them but aldi i think is by far the biggest. but they are everywhere here so my next discounter is 3 minutes by foot

Aldi is German, not British, and discount stores have been quite common in Europe for some time and they put a lot of downwards pressure on the big supermarkets to lower prices. I can't say for other countries, but Aldi in the UK, the price of goods tend to be much cheaper in the UK than the US, sometimes much cheaper like milk, over $2 is really expensive and that by US standards is seen as really cheap and Aldi being one of the few if only discount store in the US doesn't need to be as aggressive on price slashing like they do in many European countries because of stiff competition from rival discount stores. Also on quality, from what I've seen in the UK, quality is just as good as the more expensive brands, some items are better quality whereas others are lower quality, but overall, the quality is high considering the price point, but one thing many should remember is that Aldi mostly sells its own branded foods and drinks, so going in as an outsider will mean quite an adjustment because most of the brands are unknown to you, that for some can give the impression that the quality is worse but that's mostly because of what you're used to with other brands, but overall, once you are accustomed to the brands, the price to quality is great, but in the UK at least, I wouldn't say they are the cheapest, mainly because there's a lot of stiff competition from other discount stores.

Loopfruits might be even better. You wouldn't know if you don't try.