That was smooth as hell when he asked what the point of the mini jean pocket was and said “now we know” and pulled out the iPod nano. Great presentation.
I was in 6th grade when the iPod nano was released (2005) and was the first of my friends to have it. The fact that it had 2 GB and a color screen was incredible. I'll never forget opening it outside of Best Buy and seeing how small and capable it was. Truly an insanely great product. RIP Steve Jobs.
I was in middle school too! I was in 5th grade in 2005 and I remember seeing those iPods. The color! They looked so much nicer than the mp3 players from the same era. I remember Walmart had so many mp3 players on display back in the day.
The pauses, the hand gestures, the volume and pitch decline and incline. The physical examples of the iPod. The bare presentation slides. It all contributes to his excellent product pitch. The audience is captivated. When he states the numbers/technical aspects eg 1/5 the size, he speeds up. He constantly repeats that you’re getting 1000 songs. Steve Jobs is a man to learn from.
I love Louis Vuitton, Andrew Carnegie, Борис Нудельман, John D. Rockefeller, Leonardo del Vecchio, Dietrich Mateschitz, Liliane Bettencourt, Steve Jobs and Paul Allen
It's really interesting, how much he is repeating himself without feeling awkward. He doesn't care, as long as the last person in the room takes away that this thing is SMALL.
I have an amazing iPod Nano, that is working: A piece of history in your pocket, where you can store the one thousand songs that you like more. And if you find it boring, there are games to entertain you. If you want, you can have the symbol of a historical change. A milestone of modern technology. An icon of human progress.
For a man with an unparalleled understanding of the power of showmanship, I don't think he ever improved on "ever wonder what this pocket is for?" Probably the best product reveal in history.
That part where he was comparing device sizes with competitors, absolutely brutal. It was a bloodbath. Yet Steve delivered it with the calmness and volume of Bob Ross.
Today 2021 still you feel watching his videos, I think even after another 15 years you will feel like watching, because of his skills. What a legend he was in selling, building, managing of his products.
2005 . I was 16 and using mini disk's for music. I remember my family got me this for my birthday and I was so thrilled. Went from like 30 songs to 900 (i had a small taste in music) and was over the moon with it. Still holds up today!
The Apple events just arent the same without Steve. :( He was the life of the events. Steve knew how to get you interested in a product because he was so genuine and so confident. Not like the other guys they have today. RIP Steve! We will never forget you!
@@kaarthuisplus He wore the same jeans/same type of jeans for many years. But he showered. During his stint at Atari complaints aimed at him, mostly about his refusal to walk around on anything but his bare feet, mentioned the odor of his feet and speculated he may not have showered then. But even if that was the case, which we're not sure of, it was well before he and Woz founded Apple in '76. I've heard no evidence that he didn't shower, had odor complaints, or refused to wear shoes after Apple went public in 1980 till his death. Do you have a source that he refused to shower in the 2000's @Ambidextrous voter?
"Today..." is the word that changed Apple to what it is today... Steve makes everything dramatic and important, it's like watching a show. I miss his presentations :(
yea his presentation was really great. Fascinating, to the point, it really sells. After watching this video, I feel like ditching my ipod touch and buy that ipod nano instead lol
His speaking skills are really damn good. Also, Steve sounded as if he was showing off his cool product rather than selling/ informing about it. He had pride in the products he was presenting and really knew how to portray it with emotion.
@@stealthblack4201 You don't seem to understand. I'm not saying he wasn't good at it. I'm saying he presents this like any good salesman or marketer would and that I don't find him that unique and was directing this comment at the OP. Your comment shows me you are a butthurt fanboy.
I was living Osaka, Japan when he did this keynote. I stayed up until about 3am watching it live. The next day (or whenever it was available) I remember running to the train after work to get to the Apple Store in Shinsaibashi to buy my Nano!
during this era almost everything Apple released look like it came from the future of decades ahead; I wonder when, or if, we'll witness another era in tech like this again
@L My Ah yes well the solution is really quite simple. Did you know from the App Store alone apple rakes in a whipping 50 BILLION dollars? So why not take that money and invest it into production and manufacture in the good old USA like the old days when cars and washing machines and things you bought were American made. This does many things. Not only does it boost the amount of jobs and employment in the country. It also means not having to give money to countries like China and keeping it local. The money invested in the workers will get put back into the economy. This also ensures quality control of the products. The stricter standards ensure the quality of the products are better than china or India. There is also the added benefit that if they want to (and they always do) Apple can fuck over its customers more by bringing in new legal and licence agreement stipulations that prevent people the right to repair and all their products must be repaired and then quality controlled by the factories in the USA or else their entire warranty and access to the app store etc will be taken away. There you go. A VERY simple solution. Make shit in America like they used to.
I remember from 2004 to 2011. I couldn't wait for the new product announcement. Felt like Jobs and Apple had something special for us. I remember getting a 300-dollar bonus at work and driving straight to Target in 2006ish to pick up the video iPod.
@@RabidLeroy Naw. I mean the nano is definitely a cute little machine, but the "aww" was definitely one of, no pun intended, awe and respect rather than in response to its being cute.
I cannot believe I'm still watching this presentation in late 2023, when iPhone 15 has just been announced by Tim Cook two days ago. Compared to Steve Jobs' presentations, the current Apple ones are *yawn*. I still vividly remember the moment when SJ pulled out the nano from the coin pocket of his jeans that's such a genius move I still remember it to this day, 18 years later. I never knew a clever presentation could have such lasting impression but as time goes by I realise it's true. Amazing. I miss SJ's keynotes.
Man I remember being 10 years old when this was announced. I wanted this thing so bad for my birthday and when I actually bought it on my birthday it was one greatest days of my life. Im 20 now and I still used my first gen Nano up to this day survived all of Elementary, Middle School and throughout High School. And still using it for college :)
It's so simple how he does presentations, but they give such a perfect effect. Just look at his use of text. At 5:11, the slide reads "Really small size" in very small font. At the back of the auditorium, I'll be it was hardly readable. You were probably straining to see exactly what was on the screen, and then, he *immediately* switches to a much, much larger font on something you were already focused on. That created a lasting impression on the audience. Steve was a master presenter. He knew how to captivate an audience in ways that no one else could.
The only Apple product I ever had ! And it still works too. What a superb product... reminds me of my college days too, I will always keep it as my collection.
The iPod "wheel" interface is still a work of ergonomic genius. Even today with the iPhone touch screen, I can't browse and search my music as easily as I could with that wheel. I'm waiting for someone to re-purpose that system for some other device.
Agreed. In fact I'd recommend you to actually buy an old iPod and use it for music, it's so much easier and pocketable than a phone plus it fits and won't drop when you're out for a jog which I always do.
Watching these 15 years later, I feel lucky to have been aware of the impact Apple was having on the consumer electronics space during this era. Their products were expensive even back then, but they put modern design and forward-thinking usability within reach of millions in the time before everything had a touch screen. Watching their products evolve during this era, you could see how they were shaving away at the barriers between users and their technology in a way that feels relevant even now in the modern smartphone era. This is old tech that will still look impressive for another 50 years.
The good thing about steve jobs is he is not competing with his competitors in the market. He is competing within his own products. That makes it interesting. Enhancing existing product by removing the drawbacks and finishing on a better one is simply great to see
@hasim pathan i can understand bro. I still use nokia 6.1+ and nokia 7320 sliding phone as my secondry phone. I get lot of attention when i take it out of my pocket to pickup a call.
I had the ipod nano with the aluminium body, with curve body as well. It was the best music player i ever had., the click wheel was just amazing. It was the gift from my mother for my graduation back then in the 2009.
The iPod Nano personified everything that comes to mind when you hear the word "innovative". It offered features no other device could to bring to the table; today the only "innovative" thing that companies can think of are foldable screens. Even as I watch this in 2020, it depresses me knowing Apple today could be so much more with today's standards.
@@ballersforlife1674 There is still some good uses for iPods. Some schools don't allow students to use there smartphones. Some jobs don't want people to have a camera on them (ie a company holding trade secrets). As well as a few more niche uses.
4:43, what he said: "this is the coolest phone on the market till today", actually he was thinking "i will replace this trash in my next demo day(first iphone debut in 2007)"
@@kiwimicknz He's the only one that would have had a chance of selling it to the broader public, now they're just coasting and it's only idiots that go for it.
What makes the nano so slim is a new design of the logic board and a new generation of flash storage. also it uses less wiring and thinner battery. even by standards of 2015 the first nano is ridiculously thin
Truly a good salesman. Although, we see how quickly the world moved on from IPods. Personally, my music collection was far too big for these limited storage IPods. I waited for a competitor that allowed for SD and micro SD cards. Which came quickly after this. And I was happy I did.
I was in 5th grade (A week away from turning 10 years old) when this product launched. When I say everyone wanted one of these, I'm not exaggerating. EVERYONE wanted one. It wasn't as capable as a regular iPod, but nobody cared. This thing was a game changer and set the standard for all portable media devices for years to come.
Apple was so exciting in 2000-2010. How Steve Jobs managed to turn around apple is nothing short of remarkable. I remember there always being such huge excitement, and being amazed the first time I saw things like the ipod, the ipod nano, the macbook air, the iphone, the new gen imacs etc. They were all just such huge improvements from their predecessors... i wish apple was still like this
Apple 2005 - we have all these cool features . It’s awesome isn’t it ? Apple 2018- just the same of the last year . We just made it bigger. And bloody expensive.
AA WW he really shouldn't have said that. I can't take what he says seriously anymore after that statement. That and when he said it took "courage" to remove the headphone jack 🤦🏽♂️
I got this the day it came out. I happened to work right beside an Apple authorized dealer/repair shop and I was so excited to pick it up. It was also my first iPod.
Never been an owner of Apple products, but I always loved watching Steve present them. His presentations are just brilliant. The pocket thing is incredible. Only he would have thought to present ot like that.
I can't pinpoint why this presentation nearly made me cry. I miss Steve. I miss times when things were simpler. I think the world was a better place. Everything is on fire now.
The points, the flow, the visuals, and his manner of presentation is really amazing along with making sure matters of copyright being taken care of makes it a great presentation
The fancy colored Nanos were one of the most aesthetically pleasing iPods in my opinion. The clip-on one was great for running and playing music (which was the whole point) but dammit those gorgeous colors were something else.
Ah yes my very first iPod back in October 2006. I remember smuggling it in to high school (few first times successful as the school computers had iTunes and my computer was once a USB-less snoozer; until thwarted by parents due to many factors). Fortunately I asked and fought for it back to help with my school music presentation project, as the song I’m carrying was on there. What started with one song on a nano, turned into covering for the students who forgot their CD tracks... and an impromptu show-n-tell in music class. I almost had most of the songs on the presentation list, more or less. Year 9 was a crazy time.
I remember watching this, being amazed by it and thinking I was prepared for its size. Then I actually got it and it took me at least a week to get over how impossibly small and functional it was. I would look at it and just laugh because it was so ridiculous how ahead of its time it was.
