One of the rare keynotes where Jonny Ive got to spend a decent amount of time talking live about the design process rather than hitting play on a pre made video.
@@ryananderson8576 I prefer the new deisgns, but they are homages to the past rather than totally new. But I think we needed that reset and course correction after the horrors of 2016-2020.
So much has changed - and so much hasn’t. Great to see the multitouch trackpad pinch zoom and rotate touchscreen-style gestures debuted in the Mac 14 years ago now. Still the best trackpads on the market by far. (2015 haptic revision included)
Personally I think the 2008-2012 lines of MacBook design and even OS design were a mis-step for Apple. If you compare a 15 inch MacBook Pro from 2007 with it running Tiger to a 15 inch MacBook Pro from 2008 with it running leopard it looks like the 2008 model should've been a predecessor. The only thing that it really worked on was iPhone design.
There are so many things I miss watching this keynote. I miss this Apple super focused on their customer with fantastic keynotes full of sobriety, I miss the Apple that was way ahead of the curve making beautifully crafted products vastly better than their competitors, I miss the glowing Apple logos on MacBooks.
He was there since the 90's and was an operating and stock manager. If he wasn't at Apple at the time the G3 was selling like hotcakes it wouldn't of succeeded.
Tim is an effective executive but they need a better spokesman to hype and explain their product range. Mac forums and subreddits are still full of people looking to buy Macs but entirely unsure of what is best for their use case, because Apple doesn’t explain their product capabilities well enough.
@@Tessou Tim isn't really a spokesman, you can't think of him as a 1 to 1 replacement for Steve. He's not, he's the CEO but Apple has several spokespeople now to explain the products. It's not focused on 1 person anymore. Anyone who has noticed their product launches since he took over should know that.
Man, could you imagine Tim Cook handing a metal laptop enclosure around the audience for them to look at? Such a different kind of presentation to the highly polished but very infomercial-like style Apple does today.
Interesting to see Jony Ive's watch (strap specifically) looking very 1st gen Apple Watch-like. It's so fun to see this as it would be almost 7 years before the Apple watch got released.
It’s actually an Ikepod watch designed by Marc Newson, who went on to work on the Apple Watch and I believe they replicated that design for the sport band.
30:58 in 2024 its surreal to remember that Apple willingly designed MacBooks with easily removable storage, battery, DIMM slot RAM and back cover with standard Phillips #00 screws. 16 years later, I think the new MacBooks with Apple M chips are still beautiful, fast, power efficient machines… but they are pretty disposal once something breaks. Nothing is easily user repairable anymore, and everything inside is soldered or custom. Meanwhile, these older MacBooks could last for longer than a decade because of their repairability, modular design, and use of standard parts.
Bro, they had rotten thermals and what seems like most of them died after only 3 or so years as a result GPU failure. The new ones are less fixable but FAR more reliable. I should know, I convinced a bunch of people to get Macs that later died and had to be fixed.
True story, the trackpad is what ultimately made me switch to mac after being a die hard PC guy and even a windows system admin for google at one point. (I even got a Windows tattoo wom wom)
Maybe it's just me, but that era of computers was so frustrating. They were pushing well beyond the technology of the day - the horribly slow, tiny, and unreliable hard drives, very low RAM, incompetent graphics performance, and battery life that realistically lasted like 3-4 hours at best.
It's a shame Apple and Nvidia didn't stay partnered for long. I still have my Nvidia MacBook Pro, and that thing was a great machine. I remember being seriously disappointed in my "upgraded" 2012 MBP when they went back to the intergrated Intel chips.
They most likely went back due to the issues Apple and Nvidia had, specifically with the power consumption and heat. And the Intel chips were getting better than the Nvidia chips they previously shipped them with
the head of a now defunct company that no longer keeps its competitors miles behind in the dust. steve was apple. a few years after his death the products just stopped innovating and trying to price engineer at the same time. was an apple fan til i realised there was going to be no more substantial updates to iphones abilities and price point around the time of iphone 7
@@LBSiUK an extra large cell phone chip in a laptop? Even at the release of M1 it was just an incremental improvement for the industry, a monumental leap for apple, whom has normalized crappy laptops. Get a framework laptop if you want something real
@@ytaltbattles1 rethink what? i'm not lying so not sure what you want me to rethink. i'm happy to amuse you but ypu haven't told me what those boots taste like yet
...and those nVidia graphics crapped out because of heat. Find me one 2008 MBP that doesn't die from heat. At least as Steve said, 'recyclable'. They became after they died on you. ha ha
הפד במקבוק הבא יגיב מהר יותר לSwipe כנ"ל העכבר לתנועה בקילר רעיון עם שבב חדש לפד. בקילר רעיון טים. גם מסך האייפון 15 פרו יגיב מהר יותר לSwipe בשבב מסך חדש לפחות פי 8X. תמציאו שם. כמו AutoSwipe בשם מעולה.
טים אפל תרכוש סטארט אפ שיוכל להכפיל את הSSD למקבוק, מק ואייפון ואייפד לפחות ב2X בקילר רעיון מתחת לראדאר אולי מישראל. ותעבוד על זה עם מאות עובדים מוכשרים.
