Тёмный

Beat the Competition: Why Your Brand Needs Enemies! (Brand Strategy for Designers Pt. 2) 

The Futur
Подписаться 2,6 млн
Просмотров 6
50% 1

Struggling to make your mark in the competitive world of design and branding?
➡️ Brand Strategy For Designers: How to Get Started (Part 1)
• Brand Strategy For Des... .
In Part 2 of our Brand Strategy for Designers series, Chris Do shares groundbreaking strategies that have shaped iconic brands like Patagonia. Learn why neglecting these approaches could leave your brand indistinguishable and lost amid competition. Discover how identifying a common enemy can unlock a tribe of loyal supporters and align your brand with your audience's core values.
🌟 What You'll Learn:
🎯 Importance of defining a 'brand enemy' to clarify your stance and attract a loyal following.
🛡️ How specialization over generalization can drastically reduce your competition.
🗣️ The strategy of positioning against something, which is often more powerful than trying to promote what you are for.
✏️ In This Episode:
00:00 - Intro
00:31 - Know Thy Enemy
03:12 - Reduce Competition
04:18 - What is Marketing?
08:00 - How Ads Shape Branding
12:10 - Permission Marketing
22:04 - Key Takeaway
27:46 - Break Free from Price Validation
28:52 - Brand Strategist Goals
35:01 - Outro
#brandloyalty #brandpositioning #positioning #brandstrategy
If you're serious about not just surviving but thriving in the design industry, this video is a must-watch. Failing to apply these strategies can leave you lost in a sea of competitors, fighting on price instead of value. Drop a comment below if you find this discussion enlightening, and remember to subscribe for more deep dives into brand strategy. Check out part one if you haven't yet-it's linked below!
🔎 Get access to more for FREE here: thefutur.com/f...
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
thefutur.com/a...
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
thefutur.com/shop
🎙 The Futur Podcast:
thefutur.com/p...
Recommended books, tools, music, resources, typefaces & more:
thefutur.com/r...
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca
the futur, branding, personal branding, brand strategy, brand, brand loyalty, brand strategy for designers, brand identity, branding 101, what is branding, what is branding strategy, business of design, brand positioning, how to market yourself, chris do, marketing strategy, differentiation strategy, brand strategy workshop, graphic designer branding, what is brand positioning, market positioning, brand positioning strategy, brand positioning examples

Опубликовано:

 

30 окт 2024

Поделиться:

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист
Посмотреть позже
Комментарии    
Далее
Selling Without Being Salesy: The Kind Way to Sell.
42:28
СОБАКА И ТРИ ТАБАЛАПКИ😱#shorts
00:24
Designing a Brand Identity: From Start to Finish
18:29