Belle Fleur founder Meredith Waga Perez on Building a Brand 

Nearly 20 years ago, Meredith Waga Perez and her mother Marilyn decided to launch a floral boutique targeting the luxury market. Using her background in fashion, Meredith was able to create a refined brand message for Belle Fleur that eventually enabled them to expand into the luxury fragrance market. Hear how she honed in on her brand message, how she's stayed consistent and how curiosity and passion fuel her. For more like this www.bestiesinbusiness.com
Besties in Business offers advice and insights for Women Entrepreneurs from Women Entrepreneurs. Each week we offer up interviews with established women in business as well as 2 minute topics tackling the day to day challenges of female small business owners.