Thank you for the message Rav! Important for me + everyone in our self-constraining boxes... But for me the question remains: The society we live in is held up by brands, they are an integral part of what makes it function. We cannot be ourselves to anyone and every one, some people need to put us in a box (indeed that's how the human psyche works and I think always will work until we are fully enlightened beings), it functions on brands. While we can argue the *morality* of our entire existence revolving around brands, and even more so in the 21st century, that *is* the reality, and so in order to move forward in this world we in SOME way need to EMBRACE brands, e.g to make Parnasa, or in order to be respected by the people we need in our lives, we have concentric circles of honesty/transparency.... The message that internally we need to be less constrained by labels is awesome and needed. Thank you for giving it. But I am still left with the question of HOW to function given the EXTERNAL reality of the world. P.S I see that electric guitar. Rock on.
I suppose - there is nothing wrong with going for a "run" in a specific brand of sneakers, if it fulfils your needs - the issue is the self-definition with that label as an attribute of "self". Its an electric bass I rented from a music shop and had delivered for my quarantine :-)